Cityofmadison.com - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
73% 
Page structure
68% 
Link structure
55% 
Server
77% 
External factors
100% 
SEO Score
Response time
1.44 s
File size
90.80 kB
Words
665
Media files
10
Number of links
139 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of Madison, WI
The page title is too short. (177 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cityofmadison.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An alternate link incorrectly contains an URL with a relative path.
The href language en is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
geo.regionUS-MN
generatorDrupal 8 (http://drupal.org)
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
theme-color#ffffff
article:published_time2022-10-18T11:08:13-05:00
article:modified_time2024-07-19T08:00:50-05:00
langen
twitter:cardsummary
twitter:titleCity of Madison, WI
twitter:imagehttps://www.cityofmadison.com/sites/default/files/styles/social/public/images/_WJC7395.jpg?h=e0d9a4bb&itok=WNBn1V5d
twitter:image:altBikers on John Nolen for Ride the Drive.
og:site_nameCity of Madison, WI
og:typeWebsite
og:urlhttps://www.cityofmadison.com/
og:titleCity of Madison, WI
og:imagehttps://www.cityofmadison.com/sites/default/files/styles/social/public/images/_WJC7395.jpg?h=e0d9a4bb&itok=WNBn1V5d
og:image:altBikers on John Nolen for Ride the Drive.
og:updated_time2024-07-19T08:00:50-05:00
og:country_nameUS
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 665 words. That's ok.
15.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: city of madison - madison senior center
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
The HTML has geoname information: US-MN
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/custom/city_front/logo.svg?v=20231106City of Madison
...es/_WJC7395.jpg?h=e0d9a4bb&itok=awOROtsvBikers on John Nolen for Ride the Drive.
...efault/files/icons/city-logo-white_0.svgNo alt attribute provided
...-MayorSatya.jpg?h=34e43602&itok=zOSig_6iMayor Satya Rhodes-Conway standing in front of the WI State Capitol.
...all-Council.jpg?h=34e43602&itok=gf_W41_bFront of the City County Building.
...ityHall-MMB.jpg?h=34e43602&itok=sMupXzFAFront of Madison Municipal Building.
...ontpage/wordmark-white.png?itok=Ny26rr7uNo alt attribute provided
...ont/images/cityicons-logo-city-white.svgCity of Madison Seal
...ties-Winner-2023-White.png?itok=euAu9CYLCenter for Digital Government Digital Cities Survey 2023 Winner
...s/WhatWorks-2023-White.png?itok=pZSZ3pRYWhat Works Cities Silver 2023 Winner

Page structure

H1 heading
(Critically important)
City of Madison
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 City of Madison
H2 City Highlights
H2 News Releases
H2 Today's Meetings
H2 Top Services
H2 City Hall
H2 Mayor Rhodes-Conway
H2 Common Council
H2 Legislative Information
H2 City Events
H2 Report a Problem
H2 Refuse & Recycling Carts
H2 Parking Enforcement
H2 Traffic Enforcement
H2 Diseased & Damaged Trees
H2 Report a Different Problem
H2 Connect with us
H2 Services
H2 City Hall Duplicate text
H2 Footer
H3 Farmers' Markets
H3 Food Scraps Composting at Farmers' Markets
H3 Goodman Pool
H3 Beach Water Quality
H3 Ride the Drive
H3 Monday, July 22, 2024
H3 Elections & Voting
H3 Metro Transit
H3 Parking
H3 Parks
H3 Property Lookup
H3 Refuse & Recycling
H3 Apply for a Job
H3 Make a Payment
H3 Report a Problem Duplicate text
Some anchor texts are used more than once.
14 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cityofmadison.com/Anchor Skip to main content
https://www.cityofmadison.com/IMG-ALT City of Madison
A-TITLE City of Madison, Wisconsin - Home
https://www.cityofmadison.com/City of Madison Home
/departmentsSubdomain Departments
/departmentsSubdomain Text duplicate Departments
/assessorAssessor's Office
/attorneyAttorney's Office
/dpced/biBuilding Inspection
/civil-rightsSubdomain Civil Rights
/clerkSubdomain Clerk's Office
/councilSubdomain Common Council
/dpced/community-developmentSubdomain Community Development
/dpced/economicdevelopmentEconomic Development
/employee-assistance-programEmployee Assistance Program
/engineeringSubdomain Engineering
/financeSubdomain Finance
/fireSubdomain Fire
/fleetSubdomain Fleet
/parks/golfGolf
/parks/poolGoodman Pool
/dpced/housingHousing Authority
/human-resourcesSubdomain Human Resources
/independent-police-monitorSubdomain Independent Police Monitor
/information-technologySubdomain Information Technology
/information-technology/city-c...Madison City Channel
https://madisonpubliclibrary.org/External Madison Public Library
/senior-centerSubdomain Madison Senior Center
/mayorSubdomain Mayor's Office
/metroSubdomain Metro Transit
https://mononaterrace.com/External Monona Terrace Community & Convention Center
/municipal-courtSubdomain Municipal Court
https://olbrich.org/External Olbrich Botanical Gardens
/parkingSubdomain Parking
/parksParks
/dpcedPlanning & Community & Economic Development
/dpced/planningPlanning
/policePolice
https://publichealthmdc.com/External Public Health Madison & Dane County
/public-worksPublic Works
/streetsStreets & Recycling
/trafficengineeringTraffic Engineering
/transportationSubdomain Transportation
/finance/treasurySubdomain Treasury
/parks/wpcrcWarner Park Community Recreation Center
/waterSubdomain Water Utility
/reportaproblemReport a Problem
/servicesSubdomain Services
/jobsSubdomain Jobs
/accountsSubdomain Accounts
/contactSubdomain Contact
https://www.cityofmadison.com/Text duplicate City of Madison
https://www.cityofmadison.com/Home
/newsSubdomain News
/live-workSubdomain Live & Work
/health-safetySubdomain Health & Safety
/visit-playSubdomain Visit & Play
/business-developmentSubdomain Business & Development
/get-aroundSubdomain Get Around
/city-hallSubdomain City Hall
/projectsSubdomain Projects
/vision-awardsVision
/live-work/neighborhoods/farme...Subdomain Farmers' Markets
/streets/food-scraps/Scrap.cfmSubdomain Food Scraps Composting at Farmers' Markets
/parks/poolSubdomain Text duplicate Goodman Pool
https://www.publichealthmdc.co...External Subdomain Beach Water Quality
/parks/ridethedriveSubdomain Ride the Drive
/parks/ridethedriveSubdomain Ride the Drive webpage
/news/2024-07-19/mpd-drug-dive...Subdomain MPD drug diversion program earns national grant
/news/2024-07-18/madison-parks...Subdomain Madison Parks Foundation celebrates 130 Years of Madison Parks with the Launch of a $10 Million Parks For All Campaign
/news/2024-07-16/mayor-rhodes-...Subdomain Mayor Rhodes-Conway Announces 5-Year+ Plan to Balance Budget, Avoid Service Cuts
/news/2024-07-15/naturalist-in...Subdomain Naturalist-in-Residence Programs led by Alex Booker Begin at Madison Public Library
/news/2024-07-12/saturday-craf...Subdomain Saturday craft vendors moving to East Campus Mall due to Art Fair on the Square
/newsSubdomain View all news releases »
/city-hall/committees/finance-...Subdomain Finance Committee
A-TITLE Finance Committee meeting on Monday, July 22, 2024 – 4:30pm
/city-hall/committees/sustaina...Subdomain Sustainable Madison Committee
A-TITLE Sustainable Madison Committee meeting on Monday, July 22, 2024 – 4:30pm
/city-hall/committees/landmark...Subdomain Landmarks Commission
A-TITLE Landmarks Commission meeting on Monday, July 22, 2024 – 5:00pm
/city-hall/committees/meeting-...View all meetings »
/clerk/elections-votingSubdomain No Text
/clerk/elections-votingSubdomain Elections & Voting
/metroSubdomain No Text
/metroSubdomain Text duplicate Metro Transit
/parking/garages-lotsSubdomain No Text
/parking/garages-lotsSubdomain Text duplicate Parking
/parksSubdomain No Text
/parksSubdomain Text duplicate Parks
/assessor/propertySubdomain No Text
/assessor/propertySubdomain Property Lookup
/streetsSubdomain No Text
/streetsSubdomain Refuse & Recycling
/jobsSubdomain No Text
/jobsSubdomain Apply for a Job
/epaymentSubdomain No Text
/epaymentSubdomain Make a Payment
/reportaproblemSubdomain No Text
/reportaproblemSubdomain Text duplicate Report a Problem
/mayorSubdomain IMG-ALT Mayor Satya Rhodes-Conway standing in front of the WI State Capitol.
/mayorSubdomain Mayor Rhodes-Conway
/mayor/contactSubdomain Contact the Mayor
/mayor/aboutSubdomain Mayor's Bio
/mayor/blogSubdomain Mayor's Blog
/mayor/about/mayors-weekly-sch...Subdomain Mayor's Weekly Schedule
/councilSubdomain IMG-ALT Front of the City County Building.
/councilSubdomain Text duplicate Common Council
/council/meetings-agendasCouncil Meetings & Agendas
/council/council-membersCouncil Members
/council/councilmembers/findAl...Subdomain Find My Alder
/council/meetings-agendas/part...Participate in Council Meetings
/cityhall/legislativeinformationSubdomain IMG-ALT Front of Madison Municipal Building.
/cityhall/legislativeinformationSubdomain Legislative Information
/city-hall/committees/meeting-...Subdomain Meeting Schedule
/city-hall/committeesBoards, Commissions, and Committees
https://madison.legistar.com/P...External Subdomain Committee Members Directory
https://madison.legistar.com/L...External Subdomain Search Legislation
/senior-center/events/hasfit-g...Subdomain HASfit - Gentle Exercise
/senior-center/events/bridge-b...Subdomain Bridge Belles
/senior-center/events/how-to-f...Subdomain How to Fall Safely
/parks/events/2024-07-22/parks...Subdomain Parks Alive | Allied Park
/senior-center/events/hasfit-g...Subdomain Text duplicate HASfit - Gentle Exercise
/eventsSubdomain View all events »
/reportaproblem/cart.cfmSubdomain No Text
/reportaproblem/cart.cfmSubdomain Refuse & Recycling Carts
/reportaproblem/parkingenforce...Subdomain No Text
/reportaproblem/parkingenforce...Subdomain Parking Enforcement
/reportaproblem/trafficenforce...Subdomain No Text
/reportaproblem/trafficenforce...Subdomain Traffic Enforcement
/reportaproblem/trees.cfmSubdomain No Text
/reportaproblem/trees.cfmSubdomain Diseased & Damaged Trees
/reportaproblemSubdomain No Text
/reportaproblemSubdomain Report a Different Problem
https://www.facebook.com/Cityo...External Subdomain A-TITLE Facebook
https://x.com/cityofmadisonExternal A-TITLE X
https://www.instagram.com/city...External Subdomain A-TITLE Instagram
https://www.youtube.com/Cityof...External Subdomain A-TITLE YouTube
/contactSubdomain Contact Directory
/reportaproblemSubdomain Text duplicate Report a Problem
/contact/email-listsSubdomain Email Lists
/contact/social-mediaSubdomain All Social Media
/epaymentSubdomain Text duplicate Make a Payment
/jobsSubdomain Text duplicate Apply for a Job
/assessor/propertySubdomain Text duplicate Property Lookup
/streets/refuse/collectionlook...Subdomain Text duplicate Refuse & Recycling
/metroSubdomain Text duplicate Metro Transit
/parking/garages-lotsSubdomain Parking Garages & Lots
/mayorSubdomain Text duplicate Mayor's Office
/councilSubdomain Text duplicate Common Council
/city-hall/committees/meeting-...Subdomain Text duplicate Meeting Schedule
https://www.cityofmadison.com/IMG-ALT City of Madison Seal
A-TITLE City of Madison, Wisconsin - Home
/contact/web-teamContact the Web Team
/policy/accessibilityAccessibility
/policyWeb Policies
https://www.govtech.com/digita...External Subdomain IMG-ALT Center for Digital Government Digital Cities Survey 2023 Winner
https://whatworkscities.bloomb...External Subdomain IMG-ALT What Works Cities Silver 2023 Winner

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cityofmadison.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.44 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 6 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (91 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 22 Jul 2024 08:09:20 GMT
content-typetext/html; charset=UTF-8
content-length17231
connectionkeep-alive
cache-controlmax-age=31536000, public
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Origin,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
content-security-policydefault-src 'self'; script-src 'self' 'unsafe-inline' *.cloudflare.com *.facebook.net *.googletagmanager.com *.jsdelivr.net maps.googleapis.com *.newrelic.com *.recollect.net *.siteimprove.net siteimproveanalytics.com ui.customsearch.ai unpkg.com *.wisconsin.gov; style-src 'self' 'unsafe-inline' *.cloudflare.com fonts.googleapis.com hosteduxprod.blob.core.windows.net *.jsdelivr.net recollect.a.ssl.fastly.net unpkg.com; img-src 'self' data: *.google-analytics.com *.googletagmanager.com hosteduxprod.blob.core.windows.net maps.googleapis.com maps.gstatic.com recollect.a.ssl.fastly.net recollect-images.global.ssl.fastly.net *.recollect.net *.siteimproveanalytics.io; frame-src *; frame-ancestors *; child-src *; font-src 'self' fonts.gstatic.com recollect.a.ssl.fastly.net; connect-src 'self' *.google-analytics.com maps.googleapis.com *.nr-data.net *.siteimprove.com *.siteimproveanalytics.com ui.customsearch.ai; report-uri /report-csp-violation; upgrade-insecure-requests
strict-transport-securitymax-age=1000
referrer-policyno-referrer-when-downgrade
x-drupal-cacheHIT
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etag"1721635585-gzip"
content-encodinggzip
x-request-idv-507a22d8-4801-11ef-95cb-db6e80a081fb
x-ah-environmentprod
age165
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x-cacheHIT
x-cache-hits4
accept-rangesbytes
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http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,998 referring domains.
This page has 1,813,353 backlinks.
This page has backlinks from 3,978 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# WebTrac (wbwsc) folder
# added 7/20/2012
User-agent: *
Disallow: /wbwsc/

# BI Tavern Capacities
# added 4/16/2012
User-agent: *
Disallow: /dpced/bi/documents/taverns.pdf

# BI ZTRHP2-H (TDX #20783501)
# added 5/1/2023
User-agent: *
Disallow: /dpced/bi/documents/ZTRHP2-H.pdf

# Fire Shopping Cart
# added 8/17/06
User-agent: *
Disallow: /MFD/shoppingCart/

# IS Helpdesk Site
# added 10/26/06
User-agent: *
Disallow: /EmployeeNet/IS/ISHelpdesk/

# Employeenet folder
# added 12/17/2010
#User-agent: *
#Disallow: /EmployeeNet/

#User-agent: *
#Disallow: /employeenet/

#User-agent: *
#Disallow: /Employeenet/

# All include folders, private folders, admin folders
# added 1/30/08
User-agent: *
Disallow: /css/
Disallow: /js/

User-agent: PicoSearch/1.0
Disallow: /

User-agent: WGet
Disallow: /

User-agent: Wget/1.5.3
Disallow: 

User-agent: Plucker/Py-1.0
Disallow: /

User-agent: DISCo Pump 3.2
Disallow: /

User-agent: Gulliver/1.3
Disallow: /

User-agent: vspider
Disallow: /

User-agent: Mozilla/3.0 (Macintosh; I; PPC)
Disallow: /

User-agent: fast
Disallow: /

User-agent: EmailSiphon
Disallow: /

User-agent: Teleport
Disallow: /

User-agent: Teleport Pro/1.29.1820
Disallow: /

User-agent: Fetch API Request
Disallow: /

User-agent: Fetch
Disallow: /

User-agent: API Request
Disallow: /

User-agent: pamuk
Disallow: /

User-agent: WebCopier v2.8
Disallow: /

User-agent: WebCopier
Disallow: /

User-agent: WebCapture
Disallow: /

User-agent: Anonymous
Disallow: /

User-agent: Mass Downloader/2.2
Disallow: /

User-agent: Mass Downloader
Disallow: /

User-agent: WebCopy/0.98b7
Disallow: /

User-agent: WebCopy
Disallow: /

User-agent: AWV0.8d
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User-agent: Crescent Internet ToolPak
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User-agent: Crescent Internet ToolPak HTTP OLE Control v.1.0
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User-agent: HTTP OLE Control v.1.0
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User-agent: Wget/1.7
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User-agent: WebCopier v3.0
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User-agent: JOC Web Spider
Disallow: /

User-agent: WebStripper/2.10
Disallow: /

Similar sites

Search preview

www.cityofmadison.com
City of Madison, WI

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
City86%Check
Madison82%Check
City Hall65%Check
Madison Parks60%Check
Health Madison58%Check
Madison Senior Center53%Check
Madison Public Library50%Check
Park47%Check
Day47%Check
Allied Park45%Check
Show more keywords and terms

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