Columbia.edu - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
71% 
Page structure
95% 
Link structure
75% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.78 s
File size
222.70 kB
Words
484
Media files
62
Number of links
16 internal / 55 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Columbia University in the City of New York
The length of the page title is perfect. (390 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.columbia.edu/content/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verificationvnyp5u37vfshlzjdrxdfyhysss4eun
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 484 words on this page. Good pages should have about 800 words of useful content.
19% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...custom/columbia/assets/img/cu-header.svgNo alt attribute provided
...-joshua-wang-265x236_0.jpg?itok=OI4Ks0D2Kitty Henderson
...gside-lights-265x236_0.jpg?itok=VNOHkJjDMorningside Lights lanterns
...tudents-giving-265x236.jpg?itok=tDs967VQStudents hold inflatable globes
...epreneurship-265x236_0.jpg?itok=rUQDAV_bResearchers looking through microscope
...n-samman-caa-265x236_0.jpg?itok=JzkiOjGVButler Library
...leen-barroso-265x236_0.jpg?itok=i7rAbTTMAn aerial of the medical center
...-sirin-samman-columbia.jpg?itok=PDF8w7R1An Update on Student Engagement
...eileen-barroso-700x450.jpg?itok=21-dSq6Y15 Photos From a Jam-Packed Few Weeks of Welcome Activities at Columbia
...ic/content/Daisy-Kalra.jpg?itok=RjZl2KMZMeet Columbia's Ambassador to the Fermilab
...ent/fermilab-neutrinos.jpg?itok=g0KWDpdGWith Columbia’s Help, a Fermilab Particle Detector Spots Neutrinos
...y_1_trains_at_125th_St.jpg?itok=MPc-lcv8Study Finds Subway Pollution Is Too High—With a Disproportionate Effect on Black and Hispanic Riders
.../content/audrey-litvak.png?itok=TQCjt7kIEverything Columbia Students Need to Know About Registering to Vote, Absentee Ballots, and More
...ein-tennis-dedication.jpeg?itok=4gB4Ss0ZColumbia Celebrates Dedication of the Philip & Cheryl Milstein Family Tennis Center
.../melissa-smey-columbia.jpg?itok=FfEu4HHIMiller Theatre’s Composer Portraits Turn 25 with a Photo Exhibition
...ichael-divito-columbia.jpg?itok=sAsIinYcMake Your Plan to Vote!
...ent/CW_body-donation_0.jpg?itok=G9BMY-l7The Benefits of Donating Your Body to Medical Science
...tterstock_1813919006_0.jpg?itok=PArNsMLpThe Power of New Hires: How Fresh Talent Shapes Company Culture
...ic/content/malak-alami.jpg?itok=u8ZUOrarMalak El Allami Wins US Open Junior Doubles Title
...standing_science_Karim.png?itok=WTZIO42OGlobal HIV Epidemiologist Salim Abdool Karim Wins Royal Society’s Coveted Michael Faraday Prize
...sflorida-3-082724-21x9.jpg?itok=oFKe4gnsRed Flag Laws May Reduce the Growing Burden of Firearm Homicides
...bia-campus-low-library.jpg?itok=O94DzJjvAn Update on our Approach to Protests and Demonstration
...orientation_dsc_3815_0.jpg?itok=1yt2bhXtWelcome, Class of 2028!
...blic/content/image 1_0.jpg?itok=qRlr_J-DWelcome Back to Barnard!
.../obama-scholars-2024_0.png?itok=xb3rLiYcMeet the 2024 Obama Foundation Scholars
...e-Memorial_05-columbia.jpg?itok=dT6BShzJInterim President Armstrong Welcomes Columbia’s Students
...ontent/campus-aerial_0.jpg?itok=keLyMiVCNew Resource & FAQ: The Guidelines to the Rules of University Conduct
.../columbia-college-walk.jpg?itok=DAzgPLm0Task Force on Antisemitism Releases Its Second Report
...a-Armstrong-Columbia_0.jpg?itok=It0YtUAZInterim President Armstrong Attends Orientation and Speaks at Convocation
...5_divito_08092024_hero.jpg?itok=vZ0yQnXXWhite Coat Ceremony Welcomes New Medical Students
...024_white_coat_key_art.jpg?itok=Wn9vJaM9CDM Welcomes Class of 2028 With White Coat Ceremony
...ychedelics_hellerstein.jpg?itok=XeLxdkZMThe Magic and Mystery of Psychedelic Therapies
.../starter-pack-vertical.jpg?itok=NJyhGLtxYour Back-to-School Starter Pack
...t/tamar-mitts-web.jpg.jpeg?itok=Q7EXBJ-0Tamar Mitts Discusses New Minerva Grant to Research Online Extremism
...hillip-lopate-columbia.jpg?itok=O74GoDLRA Book That Celebrates a Love of Art Films
...siness-school-columbia.png?itok=KsoECBhAHow Top Tech and Business Leaders See AI Transforming the Workplace
...n-barroso-columbia (1).jpg?itok=qY9_tGaCLooking Ahead to the New Academic Year
...mbia-lifehacks-collage.png?itok=VzLzYXo_The #LifeHacks You Need to Know as Columbia Student in New York City
...RV-DTV-4-27-14-943x530.jpg?itok=ctTjq1hkRoy and Diana Vagelos Make Historic Gift to Biomedical Science Research and Education
...leen-barroso-267x142_0.jpg?itok=K6zrG3-gscholars lion with the magnolias in the background
...oklyn-bridge-267x142_0.jpg?itok=PQ8fRkLkThree students walk across the brooklyn bridge
...leen-barroso-267x142_0.jpg?itok=d-fZ4n--The Thinker near magnolias trees
...ement-caps-5-267x142_0.jpg?itok=OG95WeqcCommencement throwing caps in the air
...ndon-vallejo-267x142_0.jpg?itok=cV67dUSeColumbias staffers at a dining event
...h-kevin-dale-267x142_1.jpg?itok=mtLZlgPUstudents sitting in front of low library on the steps
.../welcome-to-columbia_1.jpg?itok=STONjQTtWelcome to Columbia!
...f-campus-parks-edition.png?itok=n2FS5twAOff Campus: NYC Parks Edition
...content/the-bear-thumb.png?itok=dmAaMgOWMaking "The Bear" Sandwich in John Jay
...leen-barroso-250x200_0.jpg?itok=lNGoalKhAn aerial view of Morningside Heights campus.
...eileen-barroso-250x200.jpg?itok=gbwnNpFpIrving Medical Center byway
...2-nic-lehoux-250x200_0.jpg?itok=GebsN506Manhattanville campus
...ames-spencer-250x200_0.jpg?itok=vpV1nvluLamont Doherty campus aerial
...e-mclaughlin-250x200_0.jpg?itok=qDZMvEISBaker Athletics Complex aerial
...nte-ferranti-250x200_0.jpg?itok=m2ThK9luParis Global Center
...rograms Courses Events.jpg?itok=IgroIbe1Columbia+: Explore online courses and programs
...-23-david-dini-220x172.jpg?itok=5lGU5iAlstudents look at a plant at community day
...-bruce-gilbert-220x172.jpg?itok=--azeawdBundles Scholars
...iane-bondareff-220x172.jpg?itok=eqFIyu3nDouble Discovery Center Students
...c-impact-books-220-172.jpg?itok=9V1vhDdlCommunity Impact art class
...-harlem-health-220x172.jpg?itok=MnHyBueEA man weighs a vegetable
...5-susan-farley-220x172.jpg?itok=iosKupi-Backpacks being distributed
...tom/columbia/assets/img/cu-blue-logo.svgColumbia University Logo

Page structure

H1 heading
(Critically important)
Columbia University in the City of New York
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Columbia University in the City of New York
H2 Main navigation expanded
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Explore
H2 News
H2 Most Visited
H2 Featured Videos
H2 EVENTS
H2 Upcoming
H2 Ongoing
H2 Empty heading
H2 Empty heading
H2 Locations
H2 Community
H2 Follow Us
H3 Empty heading
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (55) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.columbia.edu/Anchor Skip to main content
https://www.columbia.edu/content/Columbia University in the City of New York
/content/admissionsAdmissions
/content/academicsAcademics
/content/researchResearch
/content/campus-lifeCampus Life
/content/about-columbiaAbout
https://news.columbia.edu/External Subdomain News
https://president.columbia.edu/External Subdomain Trivial anchor text
Read More
https://worldleaders.columbia....External Subdomain Event Registration
https://bit.ly/3AnlG46External News, Insights, & Resources
https://www.youtube.com/watch?...External Subdomain Watch
https://bit.ly/4cEaX3AExternal Learn More
https://www.columbia.edu/Anchor Previous
https://www.columbia.edu/Anchor Next
https://gocolumbialions.com/External Athletics
IMG-ALT Kitty Henderson
/content/arts-columbiaSubdomain Arts
IMG-ALT Morningside Lights lanterns
https://giving.columbia.edu/External Subdomain Giving
IMG-ALT Students hold inflatable globes
/content/innovationSubdomain Innovation
IMG-ALT Researchers looking through microscope
https://library.columbia.edu/External Subdomain Libraries
IMG-ALT Butler Library
https://www.cuimc.columbia.edu/External Subdomain Medical Center
IMG-ALT An aerial of the medical center
/content/current-newsRead more about Current News
A-TITLE Current News
https://www.facebook.com/columbiaExternal Subdomain facebook
https://twitter.com/columbiaExternal twitter
https://www.youtube.com/user/c...External Subdomain youtube
https://www.instagram.com/colu...External Subdomain instagram
https://www.linkedin.com/schoo...External Subdomain linkedin
https://www.registrar.columbia...External Subdomain Academic Calendar
IMG-ALT scholars lion with the magnolias in the background
https://summer.sps.columbia.edu/External Subdomain Summer Session
IMG-ALT Three students walk across the brooklyn bridge
https://visit.columbia.edu/External Subdomain Visiting Campus
IMG-ALT The Thinker near magnolias trees
https://commencement.columbia....External Subdomain Commencement
IMG-ALT Commencement throwing caps in the air
https://careers.columbia.edu/External Subdomain Careers
IMG-ALT Columbias staffers at a dining event
/content/statistics-and-factsSubdomain Columbia Data
IMG-ALT students sitting in front of low library on the steps
https://vimeo.com/1003640025External Interim President Katrina Armstrong Welcomes the Class of 2028
IMG-ALT Welcome to Columbia!
https://vimeo.com/992165012External Exploring NYC Parks With Columbia Connections
IMG-ALT Off Campus: NYC Parks Edition
https://vimeo.com/970136089?sh...External Chef Mike Makes The Sandwich From “The Bear”
IMG-ALT Making "The Bear" Sandwich in John Jay
https://events.columbia.edu/ca...External Subdomain See all events.
https://neighbors.columbia.edu/External Subdomain Columbia Neighbors
https://news.columbia.edu/cont...External Subdomain Anchor Subscribe
https://visit.columbia.edu/External Subdomain Morningside Heights
IMG-ALT An aerial view of Morningside Heights campus.
https://transportation.columbi...External Subdomain Intercampus Shuttle
http://www.cumc.columbia.edu/External Subdomain Irving Medical Center
IMG-ALT Irving Medical Center byway
https://neighbors.columbia.edu...External Subdomain Manhattanville
IMG-ALT Manhattanville campus
https://transportation.columbi...External Subdomain Manhattanville Loop Shuttle
http://www.ldeo.columbia.edu/External Subdomain Lamont-Doherty Earth Observatory
IMG-ALT Lamont Doherty campus aerial
https://transportation.columbi...External Subdomain Shuttle Service
http://www.gocolumbialions.com...External Subdomain Baker Athletics Complex
IMG-ALT Baker Athletics Complex aerial
http://globalcenters.columbia....External Subdomain Columbia Global Centers
IMG-ALT Paris Global Center
https://plus.columbia.edu/?utm...External Subdomain IMG-ALT Columbia+: Explore online courses and programs
https://neighbors.columbia.edu/External Subdomain Text duplicate Columbia Neighbors
IMG-ALT students look at a plant at community day
https://neighbors.columbia.edu...External Subdomain resource guide
https://neighbors.columbia.edu...External Subdomain community news and storytelling hub
https://gca.columbia.edu/conte...External Subdomain A'Lelia Bundles Community Scholars
IMG-ALT Bundles Scholars
https://ddc.college.columbia.edu/External Subdomain Double Discovery Center
IMG-ALT Double Discovery Center Students
https://www.communityimpact.co...External Subdomain Community Impact
IMG-ALT Community Impact art class
https://www.mailman.columbia.e...External Subdomain Harlem Health Promotion Center
IMG-ALT A man weighs a vegetable
https://www.communityservice.c...External Subdomain Columbia Community Service
IMG-ALT Backpacks being distributed
https://web.archive.org/web/20...External Subdomain Office of Government and Community Affairs
https://web.archive.org/web/20...External Subdomain CUIMC Office of Government & Community Affairs
https://www.facebook.com/columbiaExternal Subdomain Facebook
https://twitter.com/columbiaExternal Twitter
https://www.instagram.com/colu...External Subdomain Instagram
https://www.linkedin.com/schoo...External Subdomain LinkedIn
https://www.youtube.com/user/c...External Subdomain Youtube
http://www.columbia.edu/Subdomain Columbia University
IMG-ALT Columbia University Logo
/content/copyrightSubdomain ©2024 Columbia University
https://accessibility.columbia...External Subdomain Accessibility
http://eoaa.columbia.edu/notic...External Subdomain Nondiscrimination
https://careers.columbia.edu/External Subdomain Text duplicate Careers
https://sites.columbia.edu/External Subdomain Built using Columbia Sites
https://www.columbia.edu/Anchor Back to Top
A-TITLE Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.columbia.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.78 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (223 kB).

HTTP Response Header

NameValue
dateSat, 14 Sep 2024 15:17:53 GMT
content-typetext/html; charset=UTF-8
content-languageen
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 14 Sep 2024 15:16:55 GMT
age55
x-grace3600.000
x-varnish-cacheHIT (24)
x-cache-controlmax-age=300, public
cache-controlno-store,no-cache,private
cf-cache-statusDYNAMIC
set-cookie261 Characters
servercloudflare
cf-ray8c3158ad48d7d271-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 38,189 referring domains.
This page has 2,255,904 backlinks.
This page has backlinks from 26,291 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# ignore this line - 1
# for info on robots.txt syntax see
# http://www.searchtools.com/robots/robots-txt.html

User-agent: *
Disallow: /cgi-bin/
Disallow: /acis/whatsnew.html
Disallow: /httpd/reports/
Disallow: /itc/ccnmtl/assets/

## New Homepage ##
# Directories
Disallow: /content/core/
Disallow: /content/profiles/
# Files
Disallow: /content/README.txt
Disallow: /content/web.config
# Paths (clean URLs)
Disallow: /content/admin/
Disallow: /content/comment/reply/
Disallow: /content/filter/tips/
Disallow: /content/node/add/
Disallow: /content/search/
Disallow: /content/user/register/
Disallow: /content/user/password/
Disallow: /content/user/login/
Disallow: /content/user/logout/
# Paths (no clean URLs)
Disallow: /content/index.php/admin/
Disallow: /content/index.php/comment/reply/
Disallow: /content/index.php/filter/tips/
Disallow: /content/index.php/node/add/
Disallow: /content/index.php/search/
Disallow: /content/index.php/user/password/
Disallow: /content/index.php/user/register/
Disallow: /content/index.php/user/login/
Disallow: /content/index.php/user/logout/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Columbia77%Check
New72%Check
Columbia University70%Check
New York69%Check
New York City67%Check
University63%Check
City63%Check
York City62%Check
Broadway New York57%Check
Columbia Neighbors56%Check
Show more keywords and terms

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