Comm.ucsb.edu - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
44% 
Page structure
43% 
Link structure
81% 
Server
80% 
External factors
30% 
SEO Score
Response time
0.81 s
File size
73.10 kB
Words
408
Media files
7
Number of links
72 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Department of Communication - UC Santa Barbara
The length of the page title is perfect. (527 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UC Santa Barbara is a leading center for teaching and research located on the California coast - truly a learning and living environment like no other!
The length of the meta description is perfect. (913 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.comm.ucsb.edu/home
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionUC Santa Barbara is a leading center for teaching and research located on the California coast - truly a learning and living environment like no other!
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 408 words on this page. Good pages should have about 800 words of useful content.
19.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Search
H2 Main navigation
H2 Quick links
H2 The UCSB Department of Communication
H3 Recent News
H3 Events
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.comm.ucsb.edu/homeAnchor Skip to main content
https://www.ucsb.edu/External Subdomain University of California, Santa Barbara
/alumni/givingGive
https://www.comm.ucsb.edu/A-TITLE Home
/about/aboutAbout Us
/researchAreas of Study in the Department
/contact-and-facilities-pageContact and Facilities
/about/reservationReserve Room or Lab Space
/about/diversity-equity-inclus...Diversity, Equity, and Inclusion
https://www.comm.ucsb.edu/peoplePeople
/people/facultyFaculty
/people/gradGraduate Students
/people/staffStaff
/people/affiliatedAffiliated Faculty
/people/emeritiEmeriti Faculty
/graduateGraduate
/graduateGraduate Overview
/graduate/prospectiveProspective Students
/graduate/currentCurrent Students
/graduate/graduate-alumni-prof...Graduate Alumni Profiles
/graduate/gsacc-graduate-stude...Graduate Student Advisory Committee (GSACC)
/undergradUndergraduate
/undergradUndergraduate Overview
/undergrad/advisingAcademic Advising
/undergrad/undergrad-research-...Undergraduate Research
/undergrad/abroadStudy Abroad
/undergrad/careersCareers & Internships
/undergrad/involvementInvolvement Opportunities
/researchResearch
/researchResearch Overview
/research/research-labs-pageResearch Groups and Labs
/research/research-support-fac...Research Facilities
/undergrad/involvement/researc...Get Involved in Research
/alumni-pageAlumni
/alumni-pageAlumni Overview
/alumni/involvementGet Involved
/alumni/givingGive Back
/alumni/connect-us-pageStay Connected
https://www.comm.ucsb.edu/councilCommunication Alumni Council
https://www.comm.ucsb.edu/coursesCourses
/news-eventsNews and Events
/news-eventsNews and Events Overview
/news-events/annualAnnual Events
/news-events/newsNews Archive
/news-events/eventsEvents Archive
/news-events/gauchoGaucho Communicator (Newsletter)
/news-events/employmentEmployment Opportunities
/about/contact-and-facilities-...Contact & Facilities
/undergraduate/participation-c...Undergrad Research Participation Credit
/alumni/givingText duplicate Give
/undergraduateUndergraduate Explore our ungraduate program
/graduate-pageGraduate Explore our Graduate Program
/researchResearch Explore our Research
/news/announcement/1402Linda Putnam Elected Academy of Management Fellow
/news/announcement/1395IMG-ALT Kam Headshot
/news/announcement/1395Watch Jennifer Kam’s Video from the UCSB Division of Social Science's Pahl Initiative for the Study of Critical Issues Research Grant
/news/announcement/1398IMG-ALT Wilson Headshot
/news/announcement/1398Veronica Wilson Wins 2024 GSA Excellence in Teaching Award
/news/announcement/1396Veronica Wilson Wins Two Service Awards
/news-events/newsMore News...
/news/event/1392No Text
/news/event/1392UCSB Comm Alumni Council Virtual Career Series: Careers in Influencer Marketing and Entrepreneurship with Skylar Sorkin, Account Executive at Influential and...
/news/event/1377No Text
/news/event/1377Save the Date! The 17th Annual Communication Career Day, April 20
/news/event/1379No Text
/news/event/1379UCSB Comm Alumni Council Virtual Career Series: Kendra Miller, Sr. Brand Manager, International Marketing, Sun Bum. Topic: Brand Marketing
/news/event/1375No Text
/news/event/1375UCSB Comm Alumni Council Virtual Career Series: Erika Quiel, Vice President, Entertainment for iHeartMedia. Topic: Careers in Marketing
/news/event/1040No Text
/news/event/1040Annual Winter Internship Mixer
/news-events/eventsMore Events...
https://www.facebook.com/COMMU...External Subdomain Facebook
http://www.linkedin.com/groups...External Subdomain Linked-In
https://www.youtube.com/@ucsan...External Subdomain YouTube
https://www.instagram.com/ucsb...External Subdomain Instagram
https://twitter.com/commucsbExternal Twitter
https://www.ucsb.edu/policies-...External Subdomain Policies and Disclosures
https://www.ucsb.edu/directoryExternal Subdomain Campus Directory
https://ucen.ucsb.edu/about-us...External Subdomain Campus Maps
/sites/default/files/sitefiles...Subdomain Map & directions to the department (PDF)
https://www.ucsb.edu/terms-of-useExternal Subdomain Terms of Use
/accessibilityAccessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.comm.ucsb.edu/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.81 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (73 kB).

HTTP Response Header

NameValue
cache-controlmust-revalidate, no-cache, private
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
expiresSun, 19 Nov 1978 05:00:00 GMT
servernginx
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-a-9f795d885-2cv29
x-styx-req-id6b9eee0d-7d74-11ef-9f2b-8271efb93274
dateSat, 28 Sep 2024 08:34:04 GMT
x-served-bycache-chi-kigq8000121-CHI, cache-fra-eddf8230100-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1727512445.640726,VS0,VE134
varyAccept-Encoding, Cookie, Cookie
age0
accept-rangesbytes
via1.1 varnish, 1.1 varnish
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page is referenced by wikipedia.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.comm.ucsb.edu › home
Home | Department of Communication - UC Santa Barbara
UC Santa Barbara is a leading center for teaching and research located on the California coast - truly a learning and living environment like no other!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UC Santa67%Check
UC Santa Barbara65%Check
Santa Barbara62%Check
Comm61%Check
Communication55%Check
Department55%Check
Search50%Check
Research46%Check
California46%Check
Teaching46%Check

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