Crafft.ch - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
47% 
Page structure
58% 
Link structure
75% 
Server
89% 
External factors
30% 
SEO Score
Response time
0.45 s
File size
80.10 kB
Words
345
Media files
53
Number of links
50 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Design Agentur für UX und Digital Branding in Zürich | Crafft
The length of the page title is perfect. (538 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Wir sind Crafft. Wir transformieren Ihre unternehmerischen Ziele durch Design und Technologie in Markenstrategien und -auftritte für die digitale Ära.
The length of the meta description is perfect. (916 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-ch
Server location: United States of America
The following language is defined by HTML: de-ch
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow
msapplication-TileColor#000000
theme-color#ffffff
keywordsDesign Agentur Zürich, Webdesign Agentur, Webagentur Zürich, Branding Agentur, Arealentwicklung, Human Centered Design, Webdesign Zurich, Independent Design Consultancy, Design Agency, Placemaking
descriptionWir sind Crafft. Wir transformieren Ihre unternehmerischen Ziele durch Design und Technologie in Markenstrategien und -auftritte für die digitale Ära.
langde-ch
twitter:titleEmpty
twitter:descriptionEmpty
twitter:imageEmpty
twitter:siteEmpty
twitter:creatorEmpty
og:typeEmpty
og:titleEmpty
og:descriptionEmpty
og:imageEmpty
og:urlhttp://www.crafft.ch/de/
og:site_nameEmpty
X-UA-Compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 345 words on this page. Good pages should have about 800 words of useful content.
26.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
Some tags are too long. With 117 characters this one is longer than 70 characters:
"wir entwickeln die richtigen produkte. sie sind nutzerzentriert und haben einen wirtschaftlichen und s..."
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...397bca8b/crafft-gbmz-insight-go-live.pngNo alt attribute provided
...e7521aef3f/tablet_horizontal_zecarb.webpNo alt attribute provided
...9d2/crafft-goco-insights-uebersicht.webpNo alt attribute provided
...a10-75c5-425d-95ea-cf28e52e0b4d/eb_2.jpgNo alt attribute provided
...04-020f-43d8-ab5e-cad85307c174/think.jpgNo alt attribute provided
...7601a30b127/terradelsolemantiert_web.jpgNo alt attribute provided
...397bca8b/crafft-gbmz-insight-go-live.pngNo alt attribute provided
...e7521aef3f/tablet_horizontal_zecarb.webpNo alt attribute provided
...9d2/crafft-goco-insights-uebersicht.webpNo alt attribute provided
...a10-75c5-425d-95ea-cf28e52e0b4d/eb_2.jpgNo alt attribute provided
...04-020f-43d8-ab5e-cad85307c174/think.jpgNo alt attribute provided
...7601a30b127/terradelsolemantiert_web.jpgNo alt attribute provided
...f3dcd5/04_logo_zugestates_black_2017.svgZugestates
...3c7-40f2-8fb9-4e7623563940/logo_gdzh.pngGesundheitsdirektion Zurich
...0e-d7ed22476542/09_bgf_logo_quer_blk.svgBaugenossenschaft Frohheim
...4314-86d0-fa2cd8c70e27/01_logo_bibus.svgBibus
...c2-1b661310c4f4/05_sens_sensirion_sw.svgSensirion
...1d4-9606-6980c2e31785/logo_black_zkb.pngZKB
...6df-9a58-c0dfe3b3b09b/16_logo_messer.svgMesser Group AG
...85c-aee6-f74ff9b83887/17_logo_zecarb.svgZeCarb
...-488b-b7b4-9b7113e4867e/15_logo_gbmz.svgGBMZ
...-83975ab91f35/08_ethz_eth_zuerich_sw.svgETH Zürich
...0f1-441c-abc4-e38d2f3a2996/06_ubs_sw.svgUBS
...-b958-1e455e417766/03_kuns_kunsthaus.svgKunsthaus Zürich
...c9b7950580/02_aveniq_logo_sw_pos_rgb.svgAveniq
...f3dcd5/04_logo_zugestates_black_2017.svgZugestates
...3c7-40f2-8fb9-4e7623563940/logo_gdzh.pngGesundheitsdirektion Zurich
...0e-d7ed22476542/09_bgf_logo_quer_blk.svgBaugenossenschaft Frohheim
...4314-86d0-fa2cd8c70e27/01_logo_bibus.svgBibus
...c2-1b661310c4f4/05_sens_sensirion_sw.svgSensirion
...1d4-9606-6980c2e31785/logo_black_zkb.pngZKB
...6df-9a58-c0dfe3b3b09b/16_logo_messer.svgMesser Group AG
...85c-aee6-f74ff9b83887/17_logo_zecarb.svgZeCarb
...-488b-b7b4-9b7113e4867e/15_logo_gbmz.svgGBMZ
...-83975ab91f35/08_ethz_eth_zuerich_sw.svgETH Zürich
...0f1-441c-abc4-e38d2f3a2996/06_ubs_sw.svgUBS
...-b958-1e455e417766/03_kuns_kunsthaus.svgKunsthaus Zürich
...c9b7950580/02_aveniq_logo_sw_pos_rgb.svgAveniq
...-44d9-9ac4-1820d8048243/crafft-goco.webpNone
...rbeiten-sensirion-slider-smartphone.webpNone
...ten-kunsthaus-zuerich-slider-tablet.webpNone
...crafft-arbeiten-bibus-slider-iphone.webpNone
...e52-3a8debe0a891/gbmz_insight_1_2024.pngNo alt attribute provided
...afft-arbeiten-zecarb-slider-tablets.webpNone
...-44d9-9ac4-1820d8048243/crafft-goco.webpNone
...rbeiten-sensirion-slider-smartphone.webpNone
...ten-kunsthaus-zuerich-slider-tablet.webpNone
...crafft-arbeiten-bibus-slider-iphone.webpNone
...e52-3a8debe0a891/gbmz_insight_1_2024.pngNo alt attribute provided
...afft-arbeiten-zecarb-slider-tablets.webpNone
Video URLWidthHeight
...6-970a-d5435dddab81/crafft_animation.mp4
...23c-4db1-b869-b631f90c4af8/v2_master.mp4
...23c-4db1-b869-b631f90c4af8/v2_master.mp4

Page structure

H1 heading
(Critically important)
Wir entwickeln die richtigen Produkte. Sie sind nutzerzentriert und haben einen wirtschaftlichen und sozialen Impact.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Wir entwickeln die richtigen Produkte. Sie sind nutzerzentriert und haben einen wirtschaftlichen und sozialen Impact.
H2 Insights
H2 Insights Duplicate text
H2 Pure. Simple. Impactful.
H2 Projekte
H2 Projekte Duplicate text
H3 Meilenstein für die digitale Zukunft von GBMZ gesetzt
H3 Die Marke «ZeCarb» von Grund auf neu entwickelt
H3 Crafft lanciert die WebApp «GoCo» für Wohnbaugenossenschaften
H3 Regel #1 im Employer Branding: Don't be afraid to be different...
H3 Aufbruch in eine neue Ära der Intelligenz
H3 «Terra del Sole» gewinnt Gold an der Expovina 2023
H3 Meilenstein für die digitale Zukunft von GBMZ gesetzt Duplicate text
H3 Die Marke «ZeCarb» von Grund auf neu entwickelt Duplicate text
H3 Crafft lanciert die WebApp «GoCo» für Wohnbaugenossenschaften Duplicate text
H3 Regel #1 im Employer Branding: Don't be afraid to be different... Duplicate text
H3 Aufbruch in eine neue Ära der Intelligenz Duplicate text
H3 «Terra del Sole» gewinnt Gold an der Expovina 2023 Duplicate text
H3 GoCo by Crafft
H3 Sensirion
H3 Kunsthaus Zürich
H3 BIBUS
H3 GBMZ
H3 ZeCarb
H3 GoCo by Crafft Duplicate text
H3 Sensirion Duplicate text
H3 Kunsthaus Zürich Duplicate text
H3 BIBUS Duplicate text
H3 GBMZ Duplicate text
H3 ZeCarb Duplicate text
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.crafft.ch/No Text
https://www.crafft.ch/en/En
https://www.crafft.ch/de/De
/de/services/Services
/de/arbeiten/Arbeiten
/de/insights/Insights
/de/uber-uns/Über uns
https://www.crafft.ch/de/kontakt/Kontakt
https://www.crafft.ch/en/Text duplicate En
https://www.crafft.ch/de/Text duplicate De
/de/services/ZU DEN SERVICES
/de/arbeiten/Unsere Arbeiten
/de/insights/Alle Artikel
/de/insights/meilenstein-fur-d...Meilenstein für die digitale Zukunft von GBMZ gesetzt
/de/insights/zecarb-insight/Die Marke «ZeCarb» von Grund auf neu entwickelt
/de/insights/goco-fuer-wohnbau...Crafft lanciert die WebApp «GoCo» für Wohnbaugenossenschaften
/de/insights/regel-1-im-employ...Regel #1 im Employer Branding: Don't be afraid to be different...
/de/insights/aufbruch-in-eine-...Aufbruch in eine neue Ära der Intelligenz
/de/insights/terra-del-sole-ge...«Terra del Sole» gewinnt Gold an der Expovina 2023
/de/insights/Text duplicate Alle Artikel
/de/insights/meilenstein-fur-d...Text duplicate Meilenstein für die digitale Zukunft von GBMZ gesetzt
/de/insights/zecarb-insight/Text duplicate Die Marke «ZeCarb» von Grund auf neu entwickelt
/de/insights/goco-fuer-wohnbau...Text duplicate Crafft lanciert die WebApp «GoCo» für Wohnbaugenossenschaften
/de/insights/regel-1-im-employ...Text duplicate Regel #1 im Employer Branding: Don't be afraid to be different...
/de/insights/aufbruch-in-eine-...Text duplicate Aufbruch in eine neue Ära der Intelligenz
/de/insights/terra-del-sole-ge...Text duplicate «Terra del Sole» gewinnt Gold an der Expovina 2023
http://zugestates.ch/New window External IMG-ALT Zugestates
https://bgf.zuerich/New window External IMG-ALT Baugenossenschaft Frohheim
https://www.bibus.ch/New window External Subdomain IMG-ALT Bibus
https://sensirion.com/New window External IMG-ALT Sensirion
https://www.messergroup.com/New window External Subdomain IMG-ALT Messer Group AG
https://zecarb.messergroup.com/New window External Subdomain IMG-ALT ZeCarb
https://gbmz.ch/New window External IMG-ALT GBMZ
https://ethz.ch/de.htmlNew window External IMG-ALT ETH Zürich
https://www.ubs.com/ch/de.htmlNew window External Subdomain IMG-ALT UBS
https://www.kunsthaus.ch/New window External Subdomain IMG-ALT Kunsthaus Zürich
https://www.aveniq.ch/New window External Subdomain IMG-ALT Aveniq
http://zugestates.ch/New window External Text duplicate IMG-ALT Zugestates
https://bgf.zuerich/New window External Text duplicate IMG-ALT Baugenossenschaft Frohheim
https://www.bibus.ch/New window External Subdomain Text duplicate IMG-ALT Bibus
https://sensirion.com/New window External Text duplicate IMG-ALT Sensirion
https://www.messergroup.com/New window External Subdomain Text duplicate IMG-ALT Messer Group AG
https://zecarb.messergroup.com/New window External Subdomain Text duplicate IMG-ALT ZeCarb
https://gbmz.ch/New window External Text duplicate IMG-ALT GBMZ
https://ethz.ch/de.htmlNew window External Text duplicate IMG-ALT ETH Zürich
https://www.ubs.com/ch/de.htmlNew window External Subdomain Text duplicate IMG-ALT UBS
https://www.kunsthaus.ch/New window External Subdomain Text duplicate IMG-ALT Kunsthaus Zürich
https://www.aveniq.ch/New window External Subdomain Text duplicate IMG-ALT Aveniq
/de/uber-uns/kunden/Alle Kunden
/de/arbeiten/Alle Arbeiten
/de/arbeiten/goco/Projekt ansehen
/de/arbeiten/sensirion/New window Text duplicate Projekt ansehen
/de/arbeiten/kunsthaus-zurich/New window Text duplicate Projekt ansehen
/de/arbeiten/bibus/New window Text duplicate Projekt ansehen
/de/arbeiten/gbmz/New window Text duplicate Projekt ansehen
/de/arbeiten/zecarb/New window Text duplicate Projekt ansehen
/de/arbeiten/Text duplicate Alle Arbeiten
/de/arbeiten/goco/Text duplicate Projekt ansehen
/de/arbeiten/sensirion/New window Text duplicate Projekt ansehen
/de/arbeiten/kunsthaus-zurich/New window Text duplicate Projekt ansehen
/de/arbeiten/bibus/New window Text duplicate Projekt ansehen
/de/arbeiten/gbmz/New window Text duplicate Projekt ansehen
/de/arbeiten/zecarb/New window Text duplicate Projekt ansehen
https://www.google.com/maps/pl...New window External Subdomain CRAFFT AG Hohlstrasse 201 8004 Zurich
https://www.instagram.com/craf...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.facebook.com/craff...New window External Subdomain Facebook
/de/services/Text duplicate Services
/de/arbeiten/Text duplicate Arbeiten
/de/insights/Text duplicate Insights
/de/uber-uns/Text duplicate Über uns
https://www.crafft.ch/de/kontakt/Text duplicate Kontakt
https://www.crafft.ch/de/jobs/Offene Stellen
/de/meta/impressum/Impressum
https://www.privacybee.ch/v/cl...New window External Subdomain Datenschutz
/de/meta/diversitat/Diversität
/de/meta/agb/AGB

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.crafft.ch/de/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page only loads 1 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
servernginx/1.18.0 (Ubuntu)
dateFri, 28 Jun 2024 00:55:37 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
expiresFri, 28 Jun 2024 00:56:37 GMT
cache-controlmax-age=60
vary, Cookie
x-frame-optionsSAMEORIGIN
content-languagede
x-content-type-optionsnosniff
referrer-policysame-origin
set-cookie83 Characters
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 3 referring domains.
This page only has 5 backlinks.
This page only has few backlinks from 3 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Similar sites

Search preview

www.crafft.ch
Design Agentur für UX und Digital Branding in Zürich | Crafft
Wir sind Crafft. Wir transformieren Ihre unternehmerischen Ziele durch Design und Technologie in Markenstrategien und -auftritte für die digitale Ära.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Crafft72%Check
Digital66%Check
Digital Branding60%Check
Impact59%Check
Design58%Check
Zürich57%Check
Produkte55%Check
entwickeln55%Check
richtigen55%Check
nutzerzentriert55%Check
Show more keywords and terms

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