Cream.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
67% 
Page structure
23% 
Link structure
90% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
83.80 kB
Words
445
Media files
18
Number of links
60 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
CREAM – Centre for Research and Education in Art and Media
The length of the page title is perfect. (564 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://cream.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsmax-image-preview:large
generatorWordPress 6.4.5
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-titleCREAM - Centre for Research and Education in Art and Media
langen-gb
twitter:text:titleHome
twitter:imagehttps://i0.wp.com/cream.ac.uk/wp-content/uploads/FPL-Still00055.jpg?fit=768%2C576&ssl=1&w=640
twitter:cardsummary_large_image
og:typewebsite
og:titleCREAM
og:descriptionCentre for Research and Education in Art and Media
og:urlhttps://cream.ac.uk/
og:site_nameCREAM
og:imagehttps://i0.wp.com/cream.ac.uk/wp-content/uploads/FPL-Still00055.jpg?fit=768%2C576&ssl=1
og:image:width768
og:image:height576
og:image:altEmpty
og:localeen_GB
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 445 words on this page. Good pages should have about 800 words of useful content.
16.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/logo.svgCREAM logo - black text on white background
/wp-content/uploads/logo.svgCREAM logo - black text on white background
...hy-in-virtual-culture-podcast-16bei9.jpgNo alt attribute provided
...s/WritingTheTimeLag_ScreenShot-16by9.jpgstill image from a film.
...s/catherine-dormor-web-image-16-by-9.jpgNo alt attribute provided
...s/ABean_Heat3215-16-by-9-crop-scaled.jpgCollage with vintage colour photographs with fire and broken glass - cropped from the original image
/wp-content/uploads/Unknown-800x448.jpegNo alt attribute provided
...uploads/Sue-Goldshmidt-19-53-800x448.jpgLilith by the Red Sea Carpet by Sue Goldschmidt, detail shot.
...s/photography-a-queer-history-banner.jpgNo alt attribute provided
/wp-content/uploads/Campany-Belin-1.jpgphotograph of a book spread showing two images side by side by the artist Valérie Belin.
...echnology-Business-P-VJ-00-E6-scaled.jpgNo alt attribute provided
/wp-content/uploads/CT_01-1-scaled.jpgphotograph of vase by Clare Twomey
...ail_Christie-Brown-The-Corridor-2023.jpgcharcoal and pastel drawing on paper showing multiple figures of a woman walking, naked and in different clothes.
...ploads/koreaneditiondavidbate-edited.jpgbook cover of Korean edition of 'Photography: The Key Concepts' by David Bate
...-The-Uncanny-Playroom-2006-10-detail.jpgphotograph of 4 clay figures sitting on a ledge. Figures made by Christie Brown
/wp-content/uploads/mirajissue.jpegCover for MIRAJ journal issue 13.1
...tent/uploads/PhR_41_Cover-844x1024-1.jpgphotograph of the cover for 'PhotoResearcher 41 - The Darkroom: Chemical, Cultural, Industrial
/wp-content/uploads/Poster-Latest.jpgPoster for 'The ways to celebrate life: On migratory and diasporic home-making in contemporary London', an exhibition by Claire Jing Wang & 'The Stockroom' at London Gallery West, July 8July 20 2024

Page structure

H1 heading
(Critically important)
CREAM Home
Too many H1 headings
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 CREAM Home
H1 Home
H2 Main Navigation
H2 CREAM Stories
H2 Main Site Areas
H2 Events
H2 Footer
H3 PHOTOGRAPHY IN VIRTUAL CULTURE PODCAST
H3 ‘A DIACHRONIC RECORD’ AT ASYMMETRY HQ
H3 CATHERINE DORMOR’S INAUGURATION AS PROFESSOR OF TEXTILE PRACTICES AND FEMINISMS
H3 THE MANY FEMINIST HISTORIES OF REVOLT
H3 Research Areas
H3 Doctoral Programme
H3 Photography: A Queer History
H3 Alluring Deceptions: the work of Valérie Belin
H3 Photography and Early Motor Touring in Britain
H3 The Invisible Vase
H3 Sculptors Drawings
H3 New Korean edition of ‘Photography: The Key Concepts’
H3 Presence: The Figure in British Postwar and Contemporary Sculpture
H3 Call for Papers: MIRAJ Issue 13:2
H3 PhotoResearcher No.41–The Darkroom: Chemical, Cultural, Industrial
H3 The Ways to Celebrate Life
H3 Social Media
H4 Post Type
H4 People
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
H4 Post Type Duplicate text
H4 People Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://cream.ac.uk/Anchor Skip to content
https://cream.ac.uk/IMG-ALT CREAM logo - black text on white background
https://cream.ac.uk/Text duplicate IMG-ALT CREAM logo - black text on white background
https://cream.ac.uk/about-cream/About
A-TITLE About
/cream-stories/Stories and Events
A-TITLE Stories and Events
/research/art-and-society/Art and Society
A-TITLE Art and Society
/research/expanded-photography/Expanded Photography
A-TITLE Expanded Photography
/research/fashion/Fashion
A-TITLE Fashion
/research/moving-image-and-med...Moving Image and Media Aesthetics
A-TITLE Moving Image and Media Aesthetics
/research/music/Music
A-TITLE Music
/doctoral-programme-menu/Doctoral Programme
A-TITLE Doctoral Programme
/ecological-futurisms/Ecological Futurisms
A-TITLE Ecological Futurisms
https://cream.ac.uk/ambika-p3/Ambika P3
A-TITLE Ambika P3
/black-music-research-unit/Black Music Research Unit
A-TITLE Black Music Research Unit
/ceramics-research-centre-uk/Ceramics Research Centre – UK
A-TITLE Ceramics Research Centre – UK
/the-deep-field-project/The Deep Field Project
A-TITLE The Deep Field Project
/moving-image-review-and-art-j...Moving Image Review and Art Journal (MIRAJ)
A-TITLE Moving Image Review and Art Journal (MIRAJ)
/menswear-archive/Westminster Menswear Archive
A-TITLE Westminster Menswear Archive
https://cream.ac.uk/people/People
A-TITLE People
https://cream.ac.uk/contact/Contact
A-TITLE Contact
https://cream.ac.uk/archive/Anchor Text duplicate Ambika P3
https://cream.ac.uk/archive/Anchor Artists Moving Image
https://cream.ac.uk/archive/Anchor Text duplicate Black Music Research Unit
https://cream.ac.uk/archive/Anchor Call for papers
https://cream.ac.uk/archive/Anchor CRC-UK
https://cream.ac.uk/archive/Anchor CREAM Futures
https://cream.ac.uk/archive/Anchor CREAM news
https://cream.ac.uk/archive/Anchor Deep Field Projects
https://cream.ac.uk/archive/Anchor Doctoral Progamme
https://cream.ac.uk/archive/Anchor Text duplicate Ecological Futurisms
https://cream.ac.uk/archive/Anchor Text duplicate Fashion
https://cream.ac.uk/archive/Anchor Hyphen
https://cream.ac.uk/archive/Anchor MIRAJ
https://cream.ac.uk/archive/Anchor PhD
https://cream.ac.uk/archive/Anchor Production Design Research
https://cream.ac.uk/archive/Anchor Text duplicate Westminster Menswear Archive
/features/photography-in-virtu...PHOTOGRAPHY IN VIRTUAL CULTURE PODCAST
/features/a-diachronic-record-...‘A DIACHRONIC RECORD’ AT ASYMMETRY HQ
/features/catherine-dormors-in...CATHERINE DORMOR’S INAUGURATION AS PROFESSOR OF TEXTILE PRACTICES AND FEMINISMS
/features/the-many-feminist-hi...THE MANY FEMINIST HISTORIES OF REVOLT
https://cream.ac.uk/upcoming/New window events
https://cream.ac.uk/research/Research Areas
/research/art-and-society/Text duplicate Art and Society
/research/expanded-photography/Text duplicate Expanded Photography
/research/fashionText duplicate Fashion
/research/moving-image-and-med...Text duplicate Moving Image and Media Aesthetics
http://cream.ac.uk/research/musicText duplicate Music
/doctoral-programme-menu/Text duplicate Doctoral Programme
/publications/photography-a-qu...Photography: A Queer History
/publications/alluring-decepti...Alluring Deceptions: the work of Valérie Belin
/publications/photography-and-...Photography and Early Motor Touring in Britain
/exhibitions/the-invisible-vase/The Invisible Vase
/exhibitions/sculptors-drawings/Sculptors Drawings
/publications/new-korean-editi...New Korean edition of ‘Photography: The Key Concepts’
/exhibitions/presence-the-figu...Presence: The Figure in British Postwar and Contemporary Sculpture
/publications/call-for-papers-...Call for Papers: MIRAJ Issue 13:2
/publications/photoresearcher-...PhotoResearcher No.41–The Darkroom: Chemical, Cultural, Industrial
/exhibitions/the-ways-to-celeb...The Ways to Celebrate Life
https://westminster.ac.uk/New window External University of Westminster
https://www.instagram.com/uow_...New window External Subdomain Instagram
https://twitter.com/UoW_CREAMNew window External X
/privacy-policyCookie & Privacy Policy
/accessibility-statement/Accessibility Statement.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://cream.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 20 Aug 2024 22:38:35 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://cream.ac.uk/wp-json/>; rel="https://api.w.org/"
feature-policygeolocation none;midi none;notifications none;push none;sync-xhr none;microphone none;camera none;magnetometer none;gyroscope none;speaker self;vibrate none;fullscreen self;payment none;
cache-controlno-transform
expect-ctmax-age=0, report-uri="https://thefourthdev.report-uri.com/r/d/ct/reportOnly"
referrer-policyno-referrer
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 115 referring domains.
This page has 417 backlinks.
This page has backlinks from 93 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CREAM81%Check
CREAM Centre65%Check
Research56%Check
Media54%Check
Research Centre52%Check
Art51%Check
Photography51%Check
Historical Research47%Check
Centre46%Check
Education45%Check
Show more keywords and terms

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