Deal.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
71% 
Link structure
73% 
Server
79% 
External factors
54% 
SEO Score
Response time
4.08 s
File size
63.80 kB
Words
479
Media files
17
Number of links
90 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Page - Deal Town Council
The length of the page title is perfect. (293 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
langen
og:titleHome Page - Deal Town Council
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 479 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 25.86 words is high.
27.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 ‘A thriving town in which to live, work and visit’
H2 ‘A thriving town in which to live, work and visit’ Duplicate text
H2 ‘A thriving town in which to live, work and visit’ Duplicate text
H2 Welcome
H2 Latest News
H2 Deal Town Council offers support for Ukrainian refugees in Deal
H4 Planning Committee Meeting 2 September 2024
H4 Step back in time at Deal Town Hall
H4 Environment Committee Meeting Wednesday 28 August
H5 Best Foot Forward Best Foot Forward logo
H5 Climate Action Day Climate Action Day logo
H5 COUNCIL
H5 NEWS
H5 LOCAL & VISITOR INFORMATION
H5 SERVICES
H5 WEDDINGS & VENUE HIRE
H5 MARKETS
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 2 external links on this page.
LinkAttributesAnchor text
/Home_Page_26776.aspxIMG-ALT Header Image for Deal Town Council
/Home_Page_26776.aspxHome Page
/Council_26778.aspxCouncil
/Council_26778.aspxText duplicate Council
/Councillors_26786.aspxCouncillors
/Elections_38045.aspxElections
/Mayor_of_Deal_28443.aspxMayor of Deal
/Meetings_Agendas__and__Minute...Meetings, Agendas & Minutes
/Meetings_Agendas__and__Minute...Text duplicate Meetings, Agendas & Minutes
/Full_Council_26780.aspxFull Council
/Annual_Town_Meeting_26781.aspxAnnual Town Meeting
/Finance__and__General_Purpose...Finance & General Purposes Committee
/Planning_Committee_26783.aspxPlanning Committee
/Transport__and__Infrastructur...Transport & Infrastructure Committee
/Environment_Committee_28458.aspxEnvironment Committee
/Outside_Bodies_28444.aspxOutside Bodies
/Climate_Emergency_35122.aspxClimate Emergency
/Climate_Emergency_35122.aspxText duplicate Climate Emergency
/Declaration_of_Climate_Emerge...Declaration of Climate Emergency
/Our_Action_Plan_44932.aspxOur Action Plan
/Committee_climate_action_4493...Committee climate action
/Best_Foot_Forward_47672.aspxBest Foot Forward
/Climate_Action_Day_48511.aspxClimate Action Day
/Deal_Home_Kitchen_48271.aspxDeal Home Kitchen
/Deal_Climate_Action_44936.aspxDeal Climate Action
/Climate__and__Ecology_Bill_47...Climate & Ecology Bill
/Green_Grants_44935.aspxGreen Grants
/Deal_Town_Plan_46043.aspxDeal Town Plan
/Welcome_the_Stranger_47576.aspxWelcome the Stranger
/Projects_27241.aspxProjects
/Annual_Return_28451.aspxAnnual Return
/Annual_Report_28450.aspxAnnual Report
/Grant_Information_28449.aspxGrant Information
/Vacancies_41309.aspxVacancies
/Publication_Scheme_28445.aspxPublication Scheme
/UK_GDPR_28446.aspxUK GDPR
/News_35449.aspxNews
/Report_It__and__Services_2724...Report It & Services
/Report_It__and__Services_2724...Text duplicate Report It & Services
/Allotments_28581.aspxAllotments
/Local__and__Visitor_Informati...Local & Visitor Information
/Local__and__Visitor_Informati...Text duplicate Local & Visitor Information
/COVID-19_34953.aspxCOVID-19
/Town_Guide_28555.aspxTown Guide
/Discover_More_in_Deal_36738.aspxDiscover More in Deal
/Cycling__and__Walking_Map_351...Cycling & Walking Map
/Local_Walking_28560.aspxLocal Walking
/Cycle_Friendly_Deal_34792.aspxCycle Friendly Deal
/The_History_of_Deal_Town_Hall...The History of Deal Town Hall
/Clubs__and__Societies_35145.aspxClubs & Societies
/Community_Groups_38006.aspxCommunity Groups
/Support_Groups_38005.aspxSupport Groups
/Parks_Playgrounds__and__Open_...Parks, Playgrounds & Open Spaces
/Weddings__and__Venue_Hire_272...Weddings & Venue Hire
/Weddings__and__Venue_Hire_272...Text duplicate Weddings & Venue Hire
/WeddingsCeremonies_28469.aspxWeddings/Ceremonies
/Venue_hire_34888.aspxVenue hire
/Markets_27245.aspxMarkets
/Markets_27245.aspxText duplicate Markets
/Market_Traders_40518.aspxMarket Traders
/Braderie_35133.aspxBraderie
/Charity__and__Local_Organisat...Charity & Local Organisation Pitch
/Contact_27247.aspxContact
https://www.facebook.com/dealt...New window External Subdomain IMG-ALT Facebook
/Sites/2364/default.aspx?Actio...Previous
/Sites/2364/default.aspx?Actio...Next
/Best_Foot_Forward_47672.aspxNew window Subdomain Text duplicate Best Foot Forward
/Braderie_35133.aspxNew window Subdomain No Text
/Climate_Action_Day_48511.aspxNew window Subdomain IMG-ALT Climate Action Day logo
/Climate_Emergency_35122.aspxNew window Subdomain Text duplicate Climate Action Day
/_UserFiles/Files/_Agendas/184...Subdomain Planning Committee Meeting 2 September 2024
/_UserFiles/Files/_Agendas/184...Subdomain Read More...
/_VirDir/CoreContents/News/Dis...Step back in time at Deal Town Hall
/_VirDir/CoreContents/News/Dis...Text duplicate Read More...
/_UserFiles/Files/_Agendas/184...Subdomain Environment Committee Meeting Wednesday 28 August
/_UserFiles/Files/_Agendas/184...Subdomain Text duplicate Read More...
/Council_26778.aspxText duplicate IMG-ALT Council
/Council_26778.aspxCOUNCIL
/News_35449.aspxIMG-ALT Timeball News
/News_35449.aspxNEWS
/Visitor_Info_27242.aspxIMG-ALT Signpost
/Local__and__Visitor_Informati...LOCAL & VISITOR INFORMATION
/Services_27243.aspxIMG-ALT Services
/Services_27243.aspxSERVICES
/Weddings__and__Venue_Hire_272...IMG-ALT Town Hall
/Weddings__and__Venue_Hire_272...WEDDINGS & VENUE HIRE
/Markets__and__Events_27245.aspxIMG-ALT Market Dog Biscuits
/Markets__and__Events_27245.aspxMARKETS
/_UserFiles/Files/GRANT AID -U...More information can be found here
/UK_GDPR_28446.aspxSubdomain GDPR
http://www.visionict.com/New window External Subdomain Vision ICT Ltd
A-TITLE Vision ICT
/Accessibility_Statement_32479...Accessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.deal.gov.uk/Home_Page_26776.aspx"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (4.08 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateThu, 29 Aug 2024 15:47:58 GMT
content-length25032
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 12 referring domains.
This page only has 23 backlinks.
This page only has few backlinks from 10 different ip addresses.
This page is referenced by wikipedia.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.deal.gov.uk › Home_Page_26776.aspx
Home Page - Deal Town Council

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Deal64%Check
Deal Town60%Check
Deal Town Council58%Check
Town56%Check
Council56%Check
Town Council56%Check
Page54%Check
Deal Town Hall54%Check
Town Hall50%Check
News46%Check

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