Dia.ucsb.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
60% 
Page structure
43% 
Link structure
90% 
Server
88% 
External factors
28% 
SEO Score
Response time
0.65 s
File size
59.70 kB
Words
369
Media files
5
Number of links
30 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Institutional Advancement
The length of the page title is perfect. (300 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Division of Institutional Advancement seeks to expand public understanding and recognition of UC Santa Barbara and its important mission as a leading research university.
The meta description is too long: 1085 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dia.ucsb.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Division of Institutional Advancement seeks to expand public understanding and recognition of UC Santa Barbara and its important mission as a leading research university.
google-site-verificationWADEVrXg5O_4OvcOQW2dc_6upRt2Ta7CXiCXsIiJjOw
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 369 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 30.38 words is high.
25.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...files/images/pages/Home/alumni-group.jpggroup of young alumni
...lt/files/images/pages/Home/thank-you.jpgStudent with thank you sign
...ult/files/images/pages/Home/emap-pfw.jpgparents and family weekend
...ault/files/images/pages/Home/gov-rel.jpgWashington DC Government building
...t/files/images/pages/Home/opac-field.jpgpublic affairs writer and videographer

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Search
H2 Main navigation
H2 Department Links
H3 Alumni Affairs
H3 Development
H3 Event Management & Protocol
H3 Governmental Relations
H3 Public Affairs & Communications
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.dia.ucsb.edu/Anchor Skip to main content
https://www.ucsb.edu/External Subdomain University of California, Santa Barbara
https://giving.ucsb.edu/?utm_s...External Subdomain Give
https://www.dia.ucsb.edu/A-TITLE Home
/alumni-affairsAlumni Affairs
/alumni-affairsOverview
A-TITLE Link description
/developmentDevelopment
/developmentText duplicate Overview
/event-management-protocolEvent Management & Protocol
/event-management-protocolText duplicate Overview
/event-management-protocol/lec...Lectures
/event-management-protocol/uni...United Way Campaign
/government-community-relationsGovernment & Community Relations
/government-community-relationsText duplicate Overview
/government-community-relation...Federal Resources
/government-community-relation...State Resources
/government-community-relation...Local Resources
/government-community-relation...Advocacy and Political Engagement
/public-affairs-communicationsPublic Affairs & Communications
/public-affairs-communicationsText duplicate Overview
/public-affairs-communications...Photo Services
https://giving.ucsb.edu/?utm_s...External Subdomain Text duplicate Give
/alumni-affairsText duplicate Alumni Affairs
A-TITLE Alumni Affairs
/developmentOffice of Development
A-TITLE Office of Development
/event-management-protocolText duplicate Event Management & Protocol
A-TITLE Event Management & Protocol
/governmental-relationsGovernmental Relations
A-TITLE Governmental Relations
/public-affairs-communicationsText duplicate Public Affairs & Communications
A-TITLE Public Affairs & Communications
https://www.facebook.com/ucsan...External Subdomain Facebook
https://x.com/ucsantabarbaraExternal X
https://www.instagram.com/ucsa...External Subdomain Instagram
https://www.linkedin.com/schoo...External Subdomain LinkedIn
https://www.youtube.com/c/ucsa...External Subdomain YouTube
https://vimeo.com/ucsantabarbaraExternal Vimeo
/alumni-affairsText duplicate Alumni Affairs
/developmentText duplicate Development
/event-management-protocolText duplicate Event Management & Protocol
/government-community-relationsText duplicate Government & Community Relations
/public-affairs-communicationsText duplicate Public Affairs & Communications
https://www.news.ucsb.edu/External Subdomain The Current
https://www.ucsb.edu/commencementExternal Subdomain Commencement
https://giving.ucsb.edu/?utm_s...External Subdomain Give to UC Santa Barbara
https://www.alumni.ucsb.edu/External Subdomain UC Santa Barbara Alumni
https://brand.ucsb.edu/External Subdomain UC Santa Barbara Brand Guidelines
https://www.ucsb.edu/terms-of-useExternal Subdomain Terms of Use
/accessibilityAccessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dia.ucsb.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (60 kB).

HTTP Response Header

NameValue
cache-controlmax-age=10800, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1729550947"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 21 Oct 2024 22:49:07 GMT
servernginx
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-b-7f998d8f5-zg964
x-styx-req-idf4279eec-909d-11ef-8d70-6a89781253c1
dateTue, 05 Nov 2024 12:35:03 GMT
x-served-bycache-chi-kigq8000138-CHI, cache-fra-eddf8230133-FRA
x-cacheHIT, HIT
x-cache-hits1, 0
x-timerS1730810103.034747,VS0,VE115
varyAccept-Encoding, Cookie, Cookie, Cookie
age5176
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length16765
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 8 referring domains.
This page only has 29 backlinks.
This page only has few backlinks from 8 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

www.dia.ucsb.edu
Home | Institutional Advancement
The Division of Institutional Advancement seeks to expand public understanding and recognition of UC Santa Barbara and its important mission as a leading research university.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Institutional62%Check
Advancement62%Check
Institutional Advancement62%Check
Public52%Check
UC Santa52%Check
UC Santa Barbara50%Check
Search50%Check
Public Affairs50%Check
public understanding49%Check
expand public understanding48%Check
Show more keywords and terms

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