Directionshaircolour.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
75% 
Page structure
79% 
Link structure
33% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
82.30 kB
Words
473
Media files
47
Number of links
101 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Directions Hair Colour | The official online store by La Riche
The length of the page title is perfect. (535 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Celebrating over 40 years of semi-permanent hair colour with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.directionshaircolour.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in HTTP-Equiv meta tag: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
csrf-token3uh6CuenbnKO2aW9sKkHKNbPNyQif-QHUnignYdYH4rnbPYnOwk0gpbbHmaG5BYl7ZLGycKeRGynrQBmWiCOKn8--vrjImrCqR69dVxEZ-s=
descriptionCelebrating over 40 years of semi-permanent hair colour with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.
referrerno-referrer-when-downgrade
robotsall
langen-gb
twitter:cardsummary_large_image
twitter:site@directionshair
twitter:creator@directionshair
twitter:titleDirections Hair Colour | The official online store by La Riche
twitter:descriptionCelebrating over 40 years of semi-permanent hair colour with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.
twitter:imagehttps://www.directionshaircolour.co.uk/opengraph.jpg
fb:profile_iddirectionshair
og:localeen_GB
og:site_nameDirections Hair Colour
og:typewebsite
og:urlhttps://www.directionshaircolour.co.uk/
og:titleDirections Hair Colour | The official online store by La Riche
og:descriptionCelebrating over 40 years of semi-permanent hair colour with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.
og:imagehttps://www.directionshaircolour.co.uk/opengraph.jpg
og:see_alsohttps://www.instagram.com/directions_hair_colour/
content-languageen-gb
charsetutf-8

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Page quality

Content
(Critically important)
There are only 473 words on this page. Good pages should have about 800 words of useful content.
24.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../logo/directions-retail.svg?v=1622539252Directions Hair Colour Official Online Store Logo
..._none/whats-your-colour.jpg?v=1694019195Whats your colour
...4_7720670900914578798_n.jpg?v=1650460101271000218 2759641984329294 7720670900914578798 n
...3_5973664306364362651_n.jpg?v=1673969712324261939 687630946429863 5973664306364362651 n
...7_6958600535933273820_n.jpg?v=1650461162101502778 364777551172057 6958600535933273820 n
/media/features/reds.png?v=1622213418Reds
/media/features/oranges.png?v=1622213418Oranges
...features/filter-yellows.png?v=1622213418Yellows
.../features/filter-greens.png?v=1622213418Greens
...a/features/filter-blues.png?v=1622213418Blues
...a/features/filter-pinks.png?v=1622213418Pinks
...features/filter-purples.png?v=1622213418Purples
...a/features/filter-greys.png?v=1622213418Greys
/media/features/ebony.png?v=1622213418Ebony
/media/features/fluos.png?v=1622213418Fluoros
...a/features/filter-toner.png?v=1622213418Toner
.../logo/directions-retail.svg?v=1622539252Directions Hair Colour Official Online Store Logo
...irections-wholesale-mob.svg?v=1622212579Directions Hair Colour Official Online Wholesale Store Logo
...r_none/Carousel-01-paco.jpg?v=1710240385Carousel 01 paco
...r_none/Carousel-02-paco.jpg?v=1710240386Carousel 02 paco
...carousel-swap-hi-res-02.jpg?v=1713968940Georgia carousel swap hi res 02
...e/Wholesale-Grid-Square.jpg?v=1694186308Wholesale Grid Square
...id-block/46-colour-pots.gif?v=169289641546 colour pots
...nter_none/Groove-grid-1.jpg?v=1700666689Groove grid 1
...one/georgia-grid-hi-res.jpg?v=1713968224Georgia grid hi res
...one/GTK-Lauren-Big-Grid.jpg?v=1716454530GTK Lauren Big Grid
...nter-center_none/colour.jpg?v=1694015775Colour
...center-center_none/kits.jpg?v=1694015780Kits
..._2023-09-06-155626_fksc.jpg?v=1694015786Lightening
..._2023-09-06-155633_gyxr.jpg?v=1694015793Care
..._2023-09-06-155637_pfnp.jpg?v=1694015797Accessories
..._2023-09-06-162108_wldv.jpg?v=1694017268Promo
...r_none/GTK-Lauren-Thumb.jpg?v=1716560900GTK Lauren Thumb
...er_none/white-d-pink-bg.jpg?v=1622213412Photo of Directions Hair Colour
...nter_none/georgia-thumb.jpg?v=1714569834Georgia thumb
...er_none/white-d-pink-bg.jpg?v=1622213412Photo of Directions Hair Colour
...enter-center_none/Thumb.jpg?v=1710179879Thumb
...er_none/white-d-pink-bg.jpg?v=1622213412Photo of Directions Hair Colour
/images/lariche-logo.svg?v=1608544350La Riche
...ia/payment-icons/paypal.svg?v=1622213419paypal
/media/payment-icons/visa.svg?v=1622213419visa
...ayment-icons/mastercard.svg?v=1622213419mastercard
/media/payment-icons/amex.svg?v=1622213419amex
...s/little-princess-trust.png?v=1656666610Little Princess Trust
/images/made-in-britain.svg?v=1608544350Made in Britain Logo
/images/vegan-friendly.svg?v=1694073187Vegan Friendly Logo

Page structure

H1 heading
(Critically important)
Directions Hair Colour Official Online Store Directions Hair Colour Official Online Store Logo
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Directions Hair Colour Official Online Store Directions Hair Colour Official Online Store Logo
H2 Embrace The Magic
H2 Get some fluorescent flair
H2 Unleash your inner rainbow
H2 GET IN THE GROOVE
H3 Discover the Directions range
H4 Hair colour
H4 Colour Kits
H4 Hair Lightening
H4 Colour care
H4 Accessories
H4 Promotional items
H4 From the Colour Hub
H6 Sign up to our newsletter
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Directions Hair Colour Official Online Store
IMG-ALT Directions Hair Colour Official Online Store Logo
/account/loginLog in
/account/registerCreate account
/account/registerText duplicate Create account
/checkout/basketBasket Quantity:
/colour-hub/whats-the-right-co...Subdomain What's The Right Colour For Your Hair?
IMG-ALT Whats your colour
/colour-hub/how-to-achieve-hai...Subdomain How to Achieve Hair Colour Perfection
IMG-ALT 271000218 2759641984329294 7720670900914578798 n
/colour-hub/how-to-introduce-c...Subdomain How To Introduce Clients to New Colours
IMG-ALT 324261939 687630946429863 5973664306364362651 n
/colour-hub/hair-colours-you-n...Subdomain Hair Colours You Need This Spring
IMG-ALT 101502778 364777551172057 6958600535933273820 n
/hair-colourSubdomain Hair Colour
/colour-kitsSubdomain Colour Kits
/colour-careSubdomain Colour Care
/hair-lighteningSubdomain Hair Lightening
/accessoriesSubdomain Accessories
/promotional-itemsSubdomain Promotional Items
/hair-colour?search&hairColour...Reds
IMG-ALT Reds
/hair-colour?search&hairColour...Oranges
IMG-ALT Oranges
/hair-colour?search&hairColour...Yellows
IMG-ALT Yellows
/hair-colour?search&hairColour...Greens
IMG-ALT Greens
/hair-colour?search&hairColour...Blues
IMG-ALT Blues
/hair-colour?search&hairColour...Pinks
IMG-ALT Pinks
/hair-colour?search&hairColour...Purples
IMG-ALT Purples
/hair-colour?search&hairColour...Greys
IMG-ALT Greys
/hair-colour?search&hairColour...Ebony
IMG-ALT Ebony
/hair-colour?search&hairColour...Fluoros
IMG-ALT Fluoros
/hair-colour?search&hairColour...Toner
IMG-ALT Toner
/rewardsSubdomain Rewards
/colour-hub/whats-the-right-co...Subdomain What's Your Colour?
/colour-hub/how-to-guidesSubdomain How-to Guides
/colour-hubSubdomain Colour Hub
/IMG-ALT Directions Hair Colour Official Online Store Logo
/checkout/basketText duplicate Basket Quantity:
/Directions Hair Colour Official Online Wholesale Store
IMG-ALT Directions Hair Colour Official Online Wholesale Store Logo
/hair-colourSubdomain Text duplicate Hair Colour
/colour-kitsSubdomain Text duplicate Colour Kits
/colour-careSubdomain Text duplicate Colour Care
/hair-lighteningSubdomain Text duplicate Hair Lightening
/accessoriesSubdomain Text duplicate Accessories
/promotional-itemsSubdomain Text duplicate Promotional Items
/rewardsSubdomain Text duplicate Rewards
/colour-hub/whats-the-right-co...Subdomain Text duplicate What's Your Colour?
/colour-hub/how-to-guidesSubdomain Text duplicate How-to Guides
/colour-hubSubdomain Text duplicate Colour Hub
/account/registerText duplicate Create account
/account/loginText duplicate Log in
/hair-colour/lagoon-blueSubdomain Shop Lagoon Blue
/hair-colour/fluorescent-greenSubdomain Shop Fluorescent Green
/hair-colour/flamingo-pinkSubdomain Shop Flamingo Pink
https://wholesale.directionsha...New window External Subdomain Shop Wholesale
/hair-colourSubdomain SHOP THE RANGE
/colour-hub/groove-is-in-the-hairSubdomain READ BLOG POST
/colour-hub/turning-colourful-...Subdomain Read blog post
/colour-hub/directions-ambassa...Subdomain Text duplicate Read blog post
/hair-colourSubdomain IMG-ALT Colour
/hair-colourSubdomain Hair colour
/hair-colourSubdomain Shop now
/colour-kitsSubdomain IMG-ALT Kits
/colour-kitsSubdomain Text duplicate Colour Kits
/colour-kitsSubdomain Shop Now
/hair-lighteningSubdomain IMG-ALT Lightening
/hair-lighteningSubdomain Text duplicate Hair Lightening
/hair-lighteningSubdomain Text duplicate Shop now
/colour-careSubdomain IMG-ALT Care
/colour-careSubdomain Colour care
/colour-careSubdomain Text duplicate Shop now
/accessoriesSubdomain Text duplicate IMG-ALT Accessories
/accessoriesSubdomain Text duplicate Accessories
/accessoriesSubdomain Text duplicate Shop now
/promotional-itemsSubdomain IMG-ALT Promo
/promotional-itemsSubdomain Promotional items
/promotional-itemsSubdomain Text duplicate Shop now
https://www.instagram.com/dire...External Subdomain @directions_hair_colour
/colour-hub/directions-ambassa...Subdomain IMG-ALT GTK Lauren Thumb
/colour-hub/directions-ambassa...Subdomain Directions Ambassador Lauren Talks Brand Advocacy & Hair Colour
/colour-hub/authors/directions...Subdomain IMG-ALT Photo of Directions Hair Colour
/colour-hub/authors/directions...Subdomain Directions Hair Colour
/colour-hub/turning-colourful-...Subdomain IMG-ALT Georgia thumb
/colour-hub/turning-colourful-...Subdomain Rainbow Ombré Revealed: Watch Directions X Georgia Bell’s Live Demo
/colour-hub/authors/directions...Subdomain Text duplicate IMG-ALT Photo of Directions Hair Colour
/colour-hub/authors/directions...Subdomain Text duplicate Directions Hair Colour
/colour-hub/paco-latorre-unico...Subdomain IMG-ALT Thumb
/colour-hub/paco-latorre-unico...Subdomain Witness Magic & Wild Imagination: Watch Paco Latorre’s ‘Unicorn Look’ Demo
/colour-hub/authors/directions...Subdomain Text duplicate IMG-ALT Photo of Directions Hair Colour
/colour-hub/authors/directions...Subdomain Text duplicate Directions Hair Colour
/colour-hubView All
https://www.instagram.com/dire...New window External Subdomain A-TITLE Follow us on Instagram
https://www.facebook.com/direc...New window External Subdomain A-TITLE Follow us on Facebook
https://twitter.com/directions...New window External A-TITLE Follow us on Twitter
https://www.tiktok.com/@direct...New window External Subdomain A-TITLE Follow us on TikTok
/hair-colourSubdomain Text duplicate Hair Colour
/colour-kitsSubdomain Text duplicate Colour Kits
/colour-careSubdomain Text duplicate Colour Care
/hair-lighteningSubdomain Text duplicate Hair Lightening
/accessoriesSubdomain Text duplicate Accessories
/promotional-itemsSubdomain Text duplicate Promotional Items
/faqsSubdomain FAQs
/faqs/returnsSubdomain Returns Policy
/account/ordersOrder History
/contactSubdomain Contact
/accountMy Account
https://wholesale.directionsha...New window External Subdomain Wholesale
/faqs/deliverySubdomain Delivery & Shipping
/student-discountsSubdomain Student Discounts
https://www.lariche.co.uk/New window External Subdomain IMG-ALT La Riche
/little-princess-trustIMG-ALT Little Princess Trust
/terms-conditionsSubdomain Terms & Conditions
/privacy-policySubdomain Privacy Policy
https://www.stormcreative.co.uk/New window External Subdomain Website by Storm Creative
https://facebook.com/sharer/sh...New window External Share on Facebook
https://twitter.com/intent/twe...New window External Share on Twitter
/cdn-cgi/l/email-protectionShare on Email
https://www.linkedin.com/share...New window External Subdomain Share on LinkedIn
https://reddit.com/submit/?url...New window External Share on Reddit
/privacy-policyReview

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.directionshaircolour.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (82 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=UTF-8
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set-cookie67 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
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referrer-policyno-referrer-when-downgrade
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External factors

This website has excellent links from other websites.
This page has backlinks from 64 referring domains.
This page has 1,707 backlinks.
This page has backlinks from 59 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://www.directionshaircolour.co.uk/

sitemap: https://www.directionshaircolour.co.uk/sitemaps-2-sitemap.xml

# live - don't allow web crawlers to index cpresources/ or vendor/

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/

Similar sites

Search preview

www.directionshaircolour.co.uk
Directions Hair Colour | The official online store by La Riche
Celebrating over 40 years of semi-permanent hair colour with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hair91%Check
Colour90%Check
Hair Colour90%Check
Directions Hair Colour90%Check
Directions86%Check
Directions Hair Colour Official83%Check
Hair Colour Official Online75%Check
Official63%Check
Official Online Store63%Check
Colour Hub63%Check
Show more keywords and terms

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