Dukestores.duke.edu - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
79% 
Page structure
79% 
Link structure
96% 
Server
18% 
External factors
100% 
SEO Score
Response time
3.17 s
File size
154.70 kB
Words
627
Media files
2
Number of links
130 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Duke University Stores |
The length of the page title is perfect. (219 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dukestores.duke.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
robotsmax-image-preview:large
generatorWordPress 6.6.1
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
langen-us
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 627 words. That's ok.
18.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/themes/divi/Divi2/images/logo.pngDuke University Stores
...ploads/2020/04/Duke-Stores-Logo_Navy.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 University Store
H2 eStore
H2 Technology
H2 Textbooks
H2 Team Store
H2 Locations
H2 The Best Selection of Duke Merchandise Anywhere
H2 Address
H2 Email Us
H2 Contact Us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.dukestores.duke.edu/Subdomain IMG-ALT Duke University Stores
https://www.dukestores.duke.edu/Subdomain Home
/index.php/university-store/Subdomain University Store
/index.php/estore/Subdomain eSTORE
/index.php/team-store/Subdomain Team Store
/index.php/medical-center-book...Subdomain Medical Center Store
/index.php/the-terrace-shop/Subdomain The Terrace Shop
/index.php/duke-technology-cen...Subdomain Duke Technology Center
/index.php/apple-store-for-edu...Subdomain Apple Store for Education
/index.php/textbook-store/Subdomain Textbook Store
/index.php/gothic-bookshop/Subdomain Gothic Bookshop
/index.php/divinity-bookshop/Subdomain Divinity Bookshop
/index.php/lobby-shop/Subdomain Lobby Shop
/index.php/duke-hospital-shops/Subdomain Duke Hospital Gift Shops
/index.php/computer-repair/Subdomain Computer Repair
/index.php/copier-leasing/Subdomain Copier Leasing
/index.php/general-use-copiers/Subdomain General Use Copiers
/index.php/vending/Subdomain Vending
/index.php/laundry/Subdomain Laundry
/index.php/bdd/Subdomain Blue Devil Delivery
/index.php/mission-and-history/Subdomain Mission and History
/index.php/management-team/Subdomain Management Team
/index.php/duke-community-serv...Subdomain Duke Community Service
/index.php/yorkey-rainey/Subdomain Yorkey-Rainey
http://trademarklicensing.duke...External Subdomain Trademark Licensing
/index.php/locations/Subdomain Locations
/index.php/store-hours/Subdomain Store Hours
/index.php/email-us/Subdomain Email Us
/index.php/btftk/Subdomain Be the First to Know
/index.php/park-free-on-us-2/Subdomain Park Free on Us
https://shop.duke.edu/External Subdomain Shop Online
/index.php/policy-manual/Subdomain Policy Manual
/index.php/policy-manual/buyer...Subdomain Buyer Ethics
/index.php/policy-manual/confl...Subdomain Conflict of Interest
/index.php/policy-manual/exter...Subdomain External Information Requests
/index.php/policy-manual/perso...Subdomain Personal Gift and Favors from Suppliers
/index.php/policy-manual/sales...Subdomain Sales of Goods and Services
/index.php/policy-manual/outsi...Subdomain Outside Consulting Services
/index.php/policy-manual/indep...Subdomain Independent Contractor or Employee
/index.php/policy-manual/modif...Subdomain Modifying Operating Hours
/index.php/policy-manual/peak-...Subdomain Peak Sales Periods
/index.php/policy-manual/bulle...Subdomain Bulletin Boards
/index.php/policy-manual/meeti...Subdomain Meeting and Entertainment Expenses
/index.php/policy-manual/recyc...Subdomain Recycling
/index.php/policy-manual/drug-...Subdomain Drug-Free Workplace
/index.php/policy-manual/energ...Subdomain Energy Conservation
/index.php/policy-manual/telep...Subdomain Telephone Equipment and Use
/index.php/policy-manual/voice...Subdomain Voice Mail
/index.php/policy-manual/decor...Subdomain Decorations in Store Facilities
/index.php/policy-manual/flora...Subdomain Floral Purchases for Employees
/index.php/policy-manual/smoke...Subdomain Smoke Free Policy
/index.php/policy-manual/compu...Subdomain Computers – Home or Off-Site Use of Computer Equipment
/index.php/policy-manual/green...Subdomain Green Purchasing
/index.php/policy-manual/polic...Subdomain Policy Updates/Corrections
/index.php/policy-manual/procu...Subdomain Centralized Procurement of Technology Products for Resale
/index.php/policy-manual/donat...Subdomain Donations (Requests from Duke Stores)
/index.php/policy-manual/trade...Subdomain Trademark Designation
/index.php/policy-manual/licen...Subdomain Licensing of University Designs, Logos, and Names
/index.php/policy-manual/exemp...Subdomain Exemption from Licensing of University Designs, Logos, and Names
/index.php/policy-manual/nil-p...Subdomain NIL Policy
/index.php/policy-manual/gener...Subdomain General
/index.php/policy-manual/cloth...Subdomain Clothing Security Tag Installation
/index.php/policy-manual/cashi...Subdomain Cashier Responsibilities
/index.php/policy-manual/dept-...Subdomain Departmental Coordinator Responsibilities
/index.php/policy-manual/safe-...Subdomain Safe Security
/index.php/policy-manual/cash-...Subdomain Cash Bags and Register Keys
/index.php/policy-manual/lock-...Subdomain Lock and Keys
/index.php/policy-manual/check...Subdomain Checking Security Systems
/index.php/policy-manual/openi...Subdomain Opening and Closing Operations
/index.php/policy-manual/credi...Subdomain Credit Cards
/index.php/policy-manual/custo...Subdomain Customer Sales Receipts
/index.php/policy-manual/separ...Subdomain Separation of Duties – Purchasing and Returns
/index.php/policy-manual/prici...Subdomain Pricing Guns / Electronic Price Labels
/index.php/policy-manual/fitti...Subdomain Fitting Rooms
/index.php/policy-manual/count...Subdomain Identifying Counterfeit Money
/index.php/policy-manual/stude...Subdomain Student Supervisors Key/Code Regulations & Responsibilities
/index.php/policy-manual/power...Subdomain Power Outages
/index.php/policy-manual/surpl...Subdomain Disposal of Surplus Property
/index.php/policy-manual/main-...Subdomain Main Warehouse – Access
/index.php/policy-manual/merch...Subdomain Main Warehouse – Merchandise Transfer
/index.php/policy-manual/store...Subdomain Storerooms and Receiving Areas
/index.php/policy-manual/inter...Subdomain Internal Theft, Fraud, or Dishonesty
/index.php/policy-manual/shopl...Subdomain Shoplifting – Prevention and Detection
/index.php/policy-manual/handl...Subdomain Shoplifting – How to Handle a Shoplifter
/index.php/policy-manual/robbe...Subdomain Robberies
/index.php/policy-manual/break...Subdomain Store Break-Ins
/index.php/policy-manual/bomb-...Subdomain Bomb Threats
/index.php/policy-manual/weapons/Subdomain Weapons on Stores Property
https://www.dukestores.duke.edu/Anchor Accounting
/index.php/policy-manual/store...Subdomain Discounts to Duke Stores Employees
/index.php/policy-manual/keepi...Subdomain Discounts – Keeping Records
/index.php/policy-manual/stude...Subdomain Discounts to Student Employees
/index.php/policy-manual/athle...Subdomain Discounts to the Athletic Department
/index.php/policy-manual/accep...Subdomain Accepting Interdepartmental Requisitions
/index.php/policy-manual/cash-...Subdomain Cash Over/Short
/index.php/policy-manual/posta...Subdomain Postage Stamp Purchase and Sales
/index.php/policy-manual/nc-sa...Subdomain NC Sales Tax
/index.php/policy-manual/tax-e...Subdomain Tax Exempt Sales
/index.php/policy-manual/retur...Subdomain Returns/Chargebacks
/index.php/policy-manual/money...Subdomain Money Orders and Checks
/index.php/policy-manual/emplo...Subdomain Employee Food Accounts
/index.php/policy-manual/stude...Subdomain Employment of Students
/index.php/policy-manual/emplo...Subdomain Employment of Relatives (Nepotism)
/index.php/policy-manual/bi-we...Subdomain Bi-Weekly Timekeeping
/index.php/policy-manual/month...Subdomain Monthly Time Reports
/index.php/policy-manual/unexp...Subdomain Unexpected Absence
/index.php/policy-manual/avail...Subdomain Availability for Work
/index.php/policy-manual/corre...Subdomain Corrective Action
/index.php/policy-manual/resig...Subdomain Resigning from Your Job
/index.php/policy-manual/reque...Subdomain Requesting Time Off
/index.php/policy-manual/volun...Subdomain Volunteer Work
/index.php/policy-manual/worki...Subdomain Working Off-Site
/index.php/policy-manual/workp...Subdomain Workplace Expectations of Conduct and Performance
/index.php/policy-manual/cashi...Subdomain Cashier Performance Criteria
/index.php/policy-manual/job-e...Subdomain Job Evaluation
/index.php/policy-manual/dress...Subdomain Dress Code
/index.php/policy-manual/lengt...Subdomain Length of Service Awards
/index.php/policy-manual/emplo...Subdomain Employee Recognition
/index.php/policy-manual/emplo...Subdomain Employee Medical Information Use and Retention
/index.php/policy-manual/repor...Subdomain Reporting Work Related Accidents and Illnesses
/index.php/policy-manual/sever...Subdomain Severe Weather Policy
/index.php/policy-manual/fleet...Subdomain Fleet Safety and Training
/index.php/policy-manual/fire-...Subdomain Fire Prevention and Safety
/index.php/policy-manual/store...Subdomain Stores Vehicles, Use, Care, Appearance, Logos
/index.php/policy-manual/use-o...Subdomain Use of Personal Vehicles
/index.php/policy-manual/trave...Subdomain Travel Expenses
/index.php/policy-manual/gasol...Subdomain Gasoline Purchases for University Vehicles
https://shop.duke.edu/External Subdomain Shop Our Online Store
/index.php/university-store/Subdomain Learn More
https://shop.duke.edu/New window External Subdomain Text duplicate Shop Online
/index.php/duke-technology-cen...Subdomain Text duplicate Learn More
/index.php/textbook-store/Subdomain Text duplicate Learn More
/index.php/team-store/Subdomain Text duplicate Learn More
/index.php/locations/Subdomain Text duplicate Learn More
https://www.facebook.com/dukeu...New window External Subdomain Follow
A-TITLE Follow on Facebook
https://www.instagram.com/duke...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Instagram
https://twitter.com/DukeUnivSt...New window External Text duplicate Follow
A-TITLE Follow on Twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dukestores.duke.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (3.17 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (155 kB).

HTTP Response Header

NameValue
dateSun, 01 Sep 2024 14:26:06 GMT
serverApache
x-powered-byPHP/7.4.33
link<https://www.dukestores.duke.edu/index.php/wp-json/>; rel="https://api.w.org/", <https://www.dukestores.duke.edu/index.php/wp-json/wp/v2/pages/2032>; rel="alternate"; title="JSON"; type="application/json", <https://www.dukestores.duke.edu/>; rel=shortlink
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 145 referring domains.
This page has 416 backlinks.
This page has backlinks from 130 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.dukestores.duke.edu
Duke University Stores |

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Store70%Check
Duke65%Check
Duke Stores63%Check
University Store62%Check
Stores61%Check
Duke University59%Check
Duke University Stores59%Check
Online Store53%Check
University52%Check
eSTORE52%Check
Show more keywords and terms

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