Eastcheshire.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
43% 
Page structure
70% 
Link structure
66% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.77 s
File size
69.30 kB
Words
483
Media files
14
Number of links
86 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home :: East Cheshire NHS Trust
The length of the page title is perfect. (303 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.eastcheshire.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
generatorconcrete5 - 8.5.2
msapplication-TileImagehttps://www.eastcheshire.nhs.uk/application/files/4816/0154/0091/win8-thumbnail.png
langen
X-UA-CompatibleIE=edge
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 483 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 30 words is high.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ils/951be9a58cfc1b996de563074449ff1d.pngEast Cheshire NHS Trust
.../NHS_East_Chesh_Trust_day_2_0224_297.jpgNo alt attribute provided
.../NHS_East_Chesh_Trust_day_1_0224_265.jpgNo alt attribute provided
...ils/42596ac0f3c329c8983cafa3d2c0a156.jpgNo alt attribute provided
.../NHS_East_Chesh_Trust_day_2_0224_379.jpgNo alt attribute provided
.../NHS_East_Chesh_Trust_day_1_0224_491.jpgNo alt attribute provided
...3/NHS_East_Chesh_Trust_day_1_0224_14.jpgNo alt attribute provided
.../NHS_East_Chesh_Trust_day_2_0224_412.jpgTrust logo - blue and black.png
...st_thumbnail/5917/2796/4419/IMG_5619.jpgIMG_5619.JPG
...on/files/5417/0921/9117/Bronze-award.jpgNo alt attribute provided
...ils/e7d6e1b57a281a4585b8aec1d56cbce6.jpgSmokefree logo
...tistic_society_accredited_2019_badge.jpgNo alt attribute provided
...ils/a8ceca916ceb5e7cfbde3361c545dd4d.jpgVeteran Aware Logo
...n/files/1017/0862/2251/Pastoral_Care.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to East Cheshire NHS Trust
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to East Cheshire NHS Trust
H2 Accessibility tools
H2 Latest Trust news
H2 Contact us
H2 Connect with us
H3 Our hospitals
H3 Macclesfield District General Hospital
H3 Congleton War Memorial Hospital
H3 Knutsford and District Community Hospital
H3 Road closure next week – Bexton Road, Knutsford
H3 Announcement – Katherine Sheerin leaving role of Director of Transformation and Partnerships at East Cheshire NHS Trust
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.eastcheshire.nhs.uk/Anchor Skip to main content
https://www.eastcheshire.nhs.uk/Anchor Skip to navigation
https://www.eastcheshire.nhs.uk/Anchor Skip to sidebar
https://frankltd.co.uk/New window External No Text
https://www.eastcheshire.nhs.uk/Subdomain Home
https://carecommunities.eastch...External Subdomain Care Communities
https://trust.eastcheshire.nhs...External Subdomain The Trust
/careers-1Subdomain Careers
https://volunteering.eastchesh...External Subdomain Volunteering
https://charity.eastcheshire.n...External Subdomain Charity
https://www.eastcheshire.nhs.uk/Subdomain IMG-ALT East Cheshire NHS Trust
A-TITLE Return to home page
https://www.eastcheshire.nhs.uk/Subdomain Text duplicate Home
/our-hospitalsSubdomain Our hospitals
/our-hospitalsSubdomain Text duplicate Our hospitals
/our-hospitals/macclesfieldSubdomain Macclesfield District General Hospital
/our-hospitals/macclesfieldSubdomain Text duplicate Macclesfield District General Hospital
/our-hospitals/macclesfield/pa...Subdomain Patients and visitors
/our-hospitals/macclesfield/se...Subdomain Services
/our-hospitals/macclesfield/co...Subdomain Consultants
/our-hospitals/macclesfield/ab...Subdomain About us
/our-hospitals/macclesfield/co...Subdomain Contact us
/our-hospitals/congletonSubdomain Congleton War Memorial Hospital
/our-hospitals/congletonSubdomain Text duplicate Congleton War Memorial Hospital
/our-hospitals/congleton/patie...Subdomain Text duplicate Patients and visitors
/our-hospitals/congleton/servicesSubdomain Text duplicate Services
/our-hospitals/congleton/consu...Subdomain Text duplicate Consultants
/our-hospitals/congleton/conta...Subdomain Text duplicate Contact us
/our-hospitals/knutsfordSubdomain Knutsford and District Community Hospital
/our-hospitals/knutsfordSubdomain Text duplicate Knutsford and District Community Hospital
/our-hospitals/knutsford/patie...Subdomain Text duplicate Patients and visitors
/our-hospitals/knutsford/servicesSubdomain Text duplicate Services
/our-hospitals/knutsford/consu...Subdomain Text duplicate Consultants
/our-hospitals/knutsford/about-usSubdomain Text duplicate About us
/our-hospitals/knutsford/conta...Subdomain Text duplicate Contact us
/mapsSubdomain Site Maps and How to Find us
/mapsSubdomain Text duplicate Site Maps and How to Find us
/our-hospitals/site-maps/maccl...Subdomain Text duplicate Macclesfield District General Hospital
/our-hospitals/site-maps/congl...Subdomain Text duplicate Congleton War Memorial Hospital
/our-hospitals/site-maps/knuts...Subdomain Knutsford District and Community Hospital
/our-hospitals/site-maps/wilms...Subdomain Wilmslow Health Centre
/our-hospitals/site-maps/handf...Subdomain Handforth Health Centre
/our-hospitals/site-maps/mcilv...Subdomain McIlvride Medical Practice
/our-hospitals/site-maps/water...Subdomain Waters Green Medical Centre
/our-hospitals/site-maps/maccl...Subdomain Macclesfield Health Hub
/trustSubdomain Text duplicate The Trust
/trustSubdomain Text duplicate The Trust
/trust/boardSubdomain The Board
/trust/boardSubdomain Text duplicate The Board
/trust/board/executive-directorsSubdomain Executive directors
/trust/board/non-executive-dir...Subdomain Non-executive directors
/trust/board/reports-and-meetingsSubdomain Reports and Meetings
/trust/board/organisational-st...Subdomain Organisational structure
/trust/board/conflicts-interes...Subdomain Conflicts of Interest
/trust/our-vision-values-and-o...Subdomain Our purpose, values and goals
/trust/our-vision-values-and-o...Subdomain Text duplicate Our purpose, values and goals
/trust/our-vision-values-and-o...Subdomain NHS Constitution
/trust/our-vision-values-and-o...Subdomain Being open
/trust/our-vision-values-and-o...Subdomain Corporate Social Responsibility
/trust/our-vision-values-and-o...Subdomain Trust Strategy 2022-2025: ‘Our Healthy Future Together’
/trust/quality-and-performanceSubdomain Quality and performance
/trust/quality-and-performanceSubdomain Text duplicate Quality and performance
/trust/quality-and-performance...Subdomain Care Quality Commission
/trust/quality-and-performance...Subdomain Safe Staffing
/trust/quality-and-performance...Subdomain Open and Honest Care
/trust/quality-and-performance...Subdomain Quality Account
/trust/quality-and-performance...Subdomain Quality and Safety Strategy
/trust/quality-and-performance...Subdomain Annual reports
/trust/quality-and-performance...Subdomain Clinical Research
/trust/quality-and-performance...Subdomain Cheshire East ICP
/trust/quality-and-performance...Subdomain Armed Forces Community
/trust/quality-and-performance...Subdomain Patient Safety
/trust/quality-and-performance...Subdomain Health Matters
/congleton-war-memorial-hospit...Subdomain Congleton War Memorial Hospital at 100
/congleton-war-memorial-hospit...Subdomain Text duplicate Congleton War Memorial Hospital at 100
/congleton-war-memorial-hospit...Subdomain Share your memories
/congleton-war-memorial-hospit...Subdomain A short history
/congleton-war-memorial-hospit...Subdomain News
/congleton-war-memorial-hospit...Subdomain Staff stories
/volunteeringSubdomain Text duplicate Volunteering
/DCSSubdomain Digital Clinical System
https://trust.eastcheshire.nhs...External Subdomain About the Trust
https://macclesfield.eastchesh...External Subdomain Text duplicate Patients and visitors
/careers-1New window Subdomain Working at East Cheshire
https://macclesfield.eastchesh...External Subdomain Text duplicate A-TITLE Macclesfield District General Hospital
https://macclesfield.eastchesh...External Subdomain Visit website
A-TITLE Macclesfield District General Hospital
https://congleton.eastcheshire...External Subdomain Text duplicate A-TITLE Congleton War Memorial Hospital
https://congleton.eastcheshire...External Subdomain Text duplicate Visit website
A-TITLE Congleton War Memorial Hospital
https://knutsford.eastcheshire...External Subdomain Text duplicate A-TITLE Knutsford and District Community Hospital
https://knutsford.eastcheshire...External Subdomain Text duplicate Visit website
A-TITLE Knutsford and District Community Hospital
https://carecommunities.eastch...External Subdomain Text duplicate Care Communities
https://trust.eastcheshire.nhs...External Subdomain Trust Strategy 2022-2025
https://eastcheshirenhscharity...New window External East Cheshire NHS Charity
https://trust.eastcheshire.nhs...External Subdomain Customer Care
https://services.eastcheshire....External Subdomain Find a service
/clinical-coursesSubdomain Clinical courses
/news-and-events/road-closure-...Subdomain IMG-ALT Trust logo - blue and black.png
A-TITLE Road closure next week – Bexton Road, Knutsford
/news-and-events/road-closure-...Subdomain Road closure next week – Bexton Road, Knutsford
/news-and-events/announcement-...Subdomain IMG-ALT IMG_5619.JPG
A-TITLE Announcement – Katherine Sheerin leaving role of Director of Transformation and Partnerships at East Cheshire NHS Trust
/news-and-events/announcement-...Subdomain Announcement – Katherine Sheerin leaving role of Director of Transformation and Partnerships at East Cheshire NHS Trust
/news-and-eventsSubdomain Trivial anchor text
Read more
https://www.facebook.com/EastC...New window External Subdomain A-TITLE Facebook
https://www.twitter.com/EastCh...New window External Subdomain A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.youtube.com/@EastC...New window External Subdomain A-TITLE Youtube
/cookies-policySubdomain Cookies policy
/privacy-policySubdomain Privacy Policy
/accessibilitySubdomain Accessibility
/website-disclaimerSubdomain Disclaimer

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.eastcheshire.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.77 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (69 kB).

HTTP Response Header

NameValue
cache-controlno-transform, no-cache, private
expiresThu, 01 Jan 1970 00:00:00 GMT
dateFri, 25 Oct 2024 11:31:01 GMT
x-frame-optionsALLOW-FROM https://www.eastcheshire.nhs.uk https://trust.eastcheshire.nhs.uk
varyAccept-Encoding,User-Agent
content-encodinggzip
x-xss-protection1; mode=block
pragmano-cache
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
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content-length10598
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serverApache
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External factors

This website has excellent links from other websites.
This page has backlinks from 169 referring domains.
This page has 1,958 backlinks.
This page has backlinks from 154 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Search preview

www.eastcheshire.nhs.uk
Home :: East Cheshire NHS Trust

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cheshire86%Check
East86%Check
East Cheshire86%Check
East Cheshire NHS84%Check
NHS81%Check
East Cheshire NHS Trust80%Check
Partnerships East Cheshire NHS74%Check
Trust70%Check
Find us52%Check
District43%Check
Show more keywords and terms

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