Emdevco.co.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
79% 
Link structure
81% 
Server
100% 
External factors
48% 
SEO Score
Response time
0.27 s
File size
98.20 kB
Words
568
Media files
12
Number of links
71 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - East Midlands Development Company
The length of the page title is perfect. (413 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.emdevco.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
theme-color#ffffff
msapplication-TileColor#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorPowered by Slider Revolution 6.6.12 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
article:modified_time2023-11-28T15:18:58+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome - East Midlands Development Company
og:descriptionA Vision For Growth The East Midlands has a once-in-a-generation opportunity to supercharge its economy and create tens of thousands of new jobs via four landmark developments of national significance. These new plans could create 84,000 jobs and add billions in value to the regional economy. The developments cover the size of three Olympic Parks…
og:urlhttps://www.emdevco.co.uk/
og:site_nameEast Midlands Development Company
og:imagehttps://www.emdevco.co.uk/wp-content/uploads/2021/06/all-sites-aerial-scaled.jpg
og:image:width2560
og:image:height1707
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • teh => the
The average number of words per sentence of 29.5 words is high.
This page contains 568 words. That's ok.
28.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 181 characters this one is longer than 70 characters:
"the east midlands has a once-in-a-generation opportunity to supercharge its economy and create tens of..."
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...content/uploads/2021/06/emdevco-logo.svgEast Midlands Development Company
...revslider/public/assets/assets/dummy.pngNo alt attribute providedEMDC-home-hero
...s/2023/05/home-download-cta-1024x337.jpgNo alt attribute provided
data:[...] Base64No alt attribute providedFINAL LMM DevCo May22
data:[...] Base64No alt attribute providedNEDs
data:[...] Base64No alt attribute providedEM Devco Areli 2
data:[...] Base64No alt attribute providedTandC LL 004a
data:[...] Base64No alt attribute providedScreenshot 2022-01-24 at 16.18.29
data:[...] Base64Richard CarrRichard-Carr
data:[...] Base64News-Launch-ImageNews-Launch-Image
data:[...] Base64No alt attribute providedNews 3 launch image
...-logo-compact-white-semi-transparent.svgEast Midlands Development Company

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 A Vision For Growth
H2 Four scalable Opportunities
H2 Latest News
H2 Signup
H3 Thanks!
H4 Attenborough Great Park
H4 Toton & Chetwynd
H4 East Midlands Airport Area
H4 East Midlands Parkway & the A453
H5 EM DevCo Respond to the Passage of the Levelling Up & Regeneration Act
H5 Nottinghamshire residents asked to help inform the design of future communities
H5 Government asks Devco to develop new strategy to make the most of multi-billion rail investment in East Midlands
H5 Experienced property and investment professionals join East Midland’s DevCo’s independent board
H5 Major UK developer will switch on commercial strategy for transformational East Midlands scheme
H5 DevCo selected to pilot design codes for beautiful places
H5 Commercial veteran to lead board at company charged with delivering biggest development in the East Midlands
H5 Major step forward for new organisation which aims to shift the dial of regional growth in the East Midlands
H5 New vision for future of East Midlands economy post Covid is revealed
H5 £235m vision for future of East Midland economy unveiled as region comes together to fight back post-Covid
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.emdevco.co.uk/Anchor Skip to content
https://www.emdevco.co.uk/Subdomain IMG-ALT East Midlands Development Company
https://www.emdevco.co.uk/Subdomain Home
/about-us/Subdomain About Us
/our-team/Subdomain Meet The Team
/green-growth-zero/Subdomain Green Growth & ZERO
/design-code/Subdomain Design Code Pathfinder
/east-midlands-airport-area/Subdomain East Midlands Airport Area
/ratcliffe-on-soar-power-station/Subdomain Ratcliffe-on-Soar Power Station Site
/toton-and-chetwynd-the-east-m...Subdomain Toton & Chetwynd East Midlands
https://www.emdevco.co.uk/news/Subdomain News & Updates
/contact-us/Subdomain Contact Us
https://twitter.com/emdevcorpNew window External Twitter page opens in new window
A-TITLE Twitter page opens in new window
https://www.emdevco.co.uk/Subdomain Text duplicate Home
/about-us/Subdomain Text duplicate About Us
/our-team/Subdomain Text duplicate Meet The Team
/green-growth-zero/Subdomain Text duplicate Green Growth & ZERO
/design-code/Subdomain Text duplicate Design Code Pathfinder
/east-midlands-airport-area/Subdomain Text duplicate East Midlands Airport Area
/ratcliffe-on-soar-power-station/Subdomain Text duplicate Ratcliffe-on-Soar Power Station Site
/toton-and-chetwynd-the-east-m...Subdomain Text duplicate Toton & Chetwynd East Midlands
https://www.emdevco.co.uk/news/Subdomain Text duplicate News & Updates
/contact-us/Subdomain Text duplicate Contact Us
/wp-content/uploads/2023/11/20...New window Subdomain No Text
/about-us/Subdomain More About Us
https://www.emdevco.co.uk/Subdomain Trivial anchor text
READ MORE
/toton-and-chetwynd-the-east-m...Subdomain Text duplicate Trivial anchor text
READ MORE
/east-midlands-airport-area/Subdomain Text duplicate Trivial anchor text
READ MORE
/ratcliffe-on-soar-power-station/Subdomain Text duplicate Trivial anchor text
READ MORE
/lura-response/Subdomain EM DevCo Respond to the Passage of the Levelling Up & Regeneration Act
A-TITLE EM DevCo Respond to the Passage of the Levelling Up & Regeneration Act
/2023/11/01/Subdomain November 1, 2023
A-TITLE 3:53 PM
/lura-response/Nofollow Subdomain Trivial anchor text
Read more
/nottinghamshire-residents-ask...Subdomain Nottinghamshire residents asked to help inform the design of future communities
A-TITLE Nottinghamshire residents asked to help inform the design of future communities
/2023/03/14/Subdomain March 14, 2023
A-TITLE 12:48 PM
/nottinghamshire-residents-ask...Nofollow Subdomain Text duplicate Trivial anchor text
Read more
/devco-asked-to-make-the-most-...Nofollow Subdomain No Text
/devco-asked-to-make-the-most-...Subdomain Government asks Devco to develop new strategy to make the most of multi-billion rail investment in East Midlands
A-TITLE Government asks Devco to develop new strategy to make the most of multi-billion rail investment in East Midlands
/2022/06/28/Subdomain June 28, 2022
A-TITLE 8:06 AM
/devco-asked-to-make-the-most-...Nofollow Subdomain Text duplicate Trivial anchor text
Read more
/east-midlands-devcos-independ...Nofollow Subdomain No Text
/east-midlands-devcos-independ...Subdomain Experienced property and investment professionals join East Midland’s DevCo’s independent board
A-TITLE Experienced property and investment professionals join East Midland’s DevCo’s independent board
/2022/05/30/Subdomain May 30, 2022
A-TITLE 3:30 PM
/east-midlands-devcos-independ...Nofollow Subdomain Text duplicate Trivial anchor text
Read more
/commercial-partner-to-attract...Nofollow Subdomain No Text
/commercial-partner-to-attract...Subdomain Major UK developer will switch on commercial strategy for transformational East Midlands scheme
A-TITLE Major UK developer will switch on commercial strategy for transformational East Midlands scheme
/2022/04/30/Subdomain April 30, 2022
A-TITLE 6:08 PM
/commercial-partner-to-attract...Nofollow Subdomain Text duplicate Trivial anchor text
Read more
/devco-selected-to-pilot-desig...Nofollow Subdomain No Text
/devco-selected-to-pilot-desig...Subdomain DevCo selected to pilot design codes for beautiful places
A-TITLE DevCo selected to pilot design codes for beautiful places
/2022/03/30/Subdomain March 30, 2022
A-TITLE 10:09 AM
/devco-selected-to-pilot-desig...Nofollow Subdomain Text duplicate Trivial anchor text
Read more
/commercial-veteran-to-lead-bo...Nofollow Subdomain No Text
/commercial-veteran-to-lead-bo...Subdomain Commercial veteran to lead board at company charged with delivering biggest development in the East Midlands
A-TITLE Commercial veteran to lead board at company charged with delivering biggest development in the East Midlands
/2022/01/24/Subdomain January 24, 2022
A-TITLE 4:37 PM
/commercial-veteran-to-lead-bo...Nofollow Subdomain Text duplicate Trivial anchor text
Read more
/major-step-forward-for-new-or...Nofollow Subdomain IMG-ALT Richard Carr
/major-step-forward-for-new-or...Subdomain Major step forward for new organisation which aims to shift the dial of regional growth in the East Midlands
A-TITLE Major step forward for new organisation which aims to shift the dial of regional growth in the East Midlands
/2021/05/02/Subdomain May 2, 2021
A-TITLE 11:59 AM
/major-step-forward-for-new-or...Nofollow Subdomain Text duplicate Trivial anchor text
Read more
/new-vision-for-future-of-east...Nofollow Subdomain IMG-ALT News-Launch-Image
/new-vision-for-future-of-east...Subdomain New vision for future of East Midlands economy post Covid is revealed
A-TITLE New vision for future of East Midlands economy post Covid is revealed
/2021/03/24/Subdomain March 24, 2021
A-TITLE 11:49 AM
/new-vision-for-future-of-east...Nofollow Subdomain Text duplicate Trivial anchor text
Read more
/235m-vision-for-future-of-eas...Nofollow Subdomain No Text
/235m-vision-for-future-of-eas...Subdomain £235m vision for future of East Midland economy unveiled as region comes together to fight back post-Covid
A-TITLE £235m vision for future of East Midland economy unveiled as region comes together to fight back post-Covid
/2020/10/10/Subdomain October 10, 2020
A-TITLE 11:18 AM
/235m-vision-for-future-of-eas...Nofollow Subdomain Text duplicate Trivial anchor text
Read more
https://www.emdevco.co.uk/news/Subdomain More news and updates
https://www.facebook.com/share...New window External Subdomain Share on FacebookShare on Facebook
A-TITLE Facebook
https://twitter.com/share?url=...New window External TweetShare on Twitter
A-TITLE Twitter
https://www.linkedin.com/share...New window External Subdomain Share on LinkedInShare on LinkedIn
A-TITLE LinkedIn
https://api.whatsapp.com/send?...New window External Subdomain Share on WhatsAppShare on WhatsApp
A-TITLE WhatsApp
https://www.emdevco.co.uk/Subdomain Text duplicate IMG-ALT East Midlands Development Company
https://www.emdevco.co.uk/Subdomain Text duplicate Home
/contact-us/Subdomain Text duplicate Contact Us
/privacy-policy/Subdomain Privacy Policy
https://twitter.com/emdevcorpNew window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.emdevco.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (98 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 17 Mar 2025 23:08:28 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-cache-enabledTrue
link<https://www.emdevco.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.emdevco.co.uk/wp-json/wp/v2/pages/1067>; rel="alternate"; title="JSON"; type="application/json", <https://www.emdevco.co.uk/>; rel=shortlink
x-httpd1
host-header8441280b0c35cbc1147f8ba998a563a7
x-proxy-cacheHIT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 16 referring domains.
This page only has 32 backlinks.
This page only has few backlinks from 15 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.emdevco.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DevCo58%Check
EM DevCo58%Check
Midlands56%Check
Development56%Check
East55%Check
Development Company54%Check
new53%Check
East Midlands52%Check
East Midlands Development52%Check
Midlands Development Company52%Check

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