Emmabridgewater.co.uk - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
25% 
Page structure
79% 
Link structure
56% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.84 s
File size
1,434.40 kB
Words
339
Media files
9
Number of links
47 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Emma Bridgewater UK | Pottery, Mugs, Homewares & Gifts
The length of the page title is perfect. (531 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Beautiful pottery handmade and hand decorated in Britain. Iconic homewares, tableware & personalised gifts for all the family.
The length of the meta description is perfect. (773 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.emmabridgewater.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
theme-color#7796A8
descriptionBeautiful pottery handmade and hand decorated in Britain. Iconic homewares, tableware & personalised gifts for all the family.
google-site-verificationKQ7WVmy5rgSTPBnQpoFuAoR5BHE7WBYVIxuG1UPdfRk
facebook-domain-verificationhkmd3iip3jg885voz0y97dmd4r1ln0
shopify-digital-wallet/19876031/digital_wallets/dialog
shopify-checkout-api-tokenfaa0c735bb16fe1114a7b33225c26353
langen
twitter:site@EmmaBridgewater
twitter:cardsummary_large_image
twitter:titleEmma Bridgewater UK | Pottery, Mugs, Homewares & Gifts
twitter:descriptionBeautiful pottery handmade and hand decorated in Britain. Iconic homewares, tableware & personalised gifts for all the family.
twitter:image:altEmma Bridgewater UK | Pottery, Mugs, Homewares & Gifts
og:site_nameEmma Bridgewater UK
og:urlhttps://www.emmabridgewater.co.uk/
og:titleEmma Bridgewater UK | Pottery, Mugs, Homewares & Gifts
og:typewebsite
og:descriptionBeautiful pottery handmade and hand decorated in Britain. Iconic homewares, tableware & personalised gifts for all the family.
og:imagehttps://cdn.shopify.com/s/files/1/1987/6031/files/EB_logo.png?height=628&pad_color=ffffff&v=1613731813&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/1987/6031/files/EB_logo.png?height=628&pad_color=ffffff&v=1613731813&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 339 words on this page. Good pages should have about 800 words of useful content.
31.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1434.4 kB).
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Behind The Design: London Icons
H2 One Lovely Rose: The Story Behind Emma's Rose
H2 Behind The Design: Strawberries
H3 New London Icons
H3 Read the Latest From Our Blog
H3 It all began in 1984, when Emma was working in London soon after leaving university. One day, she was hunting for a birthday present for her Mum.
H4 Mugs
H4 Plates
H4 Bowls
H4 Enamel
H5 June 14, 2024
H5 May 20, 2024
H5 May 09, 2024
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 18 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to content
/Subdomain No Text
/cartView Basket
/collections/summer-saleNo Text
/collections/summer-sale-potte...Mugs SHOP NOW
/collections/summer-sale-potte...Plates Shop Now
/collections/summer-sale-potte...Bowls Shop Now
/collections/summer-sale-lifes...Enamel Shop Now
/collections/royal-britainNew London Icons Inspired by some of the iconic sights of London; buses, telephone boxes, the king's guard and post boxes too. Shop Now
/blogs/news/behind-the-design-...No Text
/blogs/news/behind-the-design-...Behind The Design: London Icons
/blogs/news/one-lovely-roseNo Text
/blogs/news/one-lovely-roseOne Lovely Rose: The Story Behind Emma's Rose
/blogs/news/behind-the-design-...No Text
/blogs/news/behind-the-design-...Behind The Design: Strawberries
/blogs/newsView all
/pages/our-storyTrivial anchor text
Read More
https://help.emmabridgewater.c...External Subdomain Help Centre
/pages/delivery-informationSubdomain Delivery Information
https://help.emmabridgewater.c...External Subdomain Returns
/pages/refer-a-friend?situatio...Subdomain 20% Off For You & Them
/pages/terms-conditionsTerms & Conditions
https://help.emmabridgewater.c...External Subdomain Privacy Policy
https://cdn.shopify.com/s/file...External Subdomain 2023 Gender Pay Gap Report
/pages/about-usAbout Us
/blogs/newsBlog - Ideas, News & More
/pages/about-the-factoryVisit Our Factory
/pages/careersCareers
/pages/join-our-affiliate-programSubdomain Join Our Affiliate Program
/pages/customer-reviewsCustomer Reviews
/blogs/news/hooray-were-a-b-corpProud to be a B-Corp!
/products/lifetime-collectors-...Collector's Club Join our Club for exclusive items, early sale access, unique content and more.
/pages/store-locatorFind a Store
/pages/request-a-catalogueRequest a Catalogue
http://www.facebook.com/EmmaBr...External Subdomain Facebook
A-TITLE Emma Bridgewater UK on Facebook
https://twitter.com/EmmaBridge...External Twitter
A-TITLE Emma Bridgewater UK on Twitter
https://www.pinterest.co.uk/em...External Subdomain Pinterest
A-TITLE Emma Bridgewater UK on Pinterest
https://www.instagram.com/emma...External Subdomain Instagram
A-TITLE Emma Bridgewater UK on Instagram
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://help.emmabridgewater.c...External Subdomain Text duplicate Help Centre
/pages/delivery-informationSubdomain Text duplicate Delivery Information
https://help.emmabridgewater.c...External Subdomain Text duplicate Returns
/pages/refer-a-friend?situatio...Subdomain Text duplicate 20% Off For You & Them
/pages/terms-conditionsText duplicate Terms & Conditions
https://help.emmabridgewater.c...External Subdomain Text duplicate Privacy Policy
https://cdn.shopify.com/s/file...External Subdomain Text duplicate 2023 Gender Pay Gap Report
/pages/about-usText duplicate About Us
/blogs/newsText duplicate Blog - Ideas, News & More
/pages/about-the-factoryText duplicate Visit Our Factory
/pages/careersText duplicate Careers
/pages/join-our-affiliate-programSubdomain Text duplicate Join Our Affiliate Program
/pages/customer-reviewsText duplicate Customer Reviews
/blogs/news/hooray-were-a-b-corpText duplicate Proud to be a B-Corp!
/products/lifetime-collectors-...Collector's Club
/pages/store-locatorText duplicate Find a Store
/pages/request-a-catalogueText duplicate Request a Catalogue
http://www.facebook.com/EmmaBr...External Subdomain Text duplicate Facebook
A-TITLE Emma Bridgewater UK on Facebook
https://twitter.com/EmmaBridge...External Text duplicate Twitter
A-TITLE Emma Bridgewater UK on Twitter
https://www.pinterest.co.uk/em...External Subdomain Text duplicate Pinterest
A-TITLE Emma Bridgewater UK on Pinterest
https://www.instagram.com/emma...External Subdomain Text duplicate Instagram
A-TITLE Emma Bridgewater UK on Instagram
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
/Subdomain Home
/collections/allProducts
/account/loginAccount
/cartBasket

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.emmabridgewater.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.84 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is very large (1,434 kB).

HTTP Response Header

NameValue
dateSun, 16 Jun 2024 13:47:42 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid71
x-sorting-hat-shopid19876031
x-storefront-renderer-rendered1
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etagW/"cacheable:59fdbe8c4fba7945206ae0d8b785bd70"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid19876031
x-shardid71
varyAccept
content-languageen
powered-byShopify
server-timingprocessing;dur=584;desc="gc:194", db;dur=36, fetch;dur=1, parse;dur=6, render;dur=195, wasm, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="123935424584", pageType;desc="index", servedBy;desc="62kw", requestID;desc="d54822bd-3dfa-4fdc-93bd-9b8f473414d2-1718545661"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-idd54822bd-3dfa-4fdc-93bd-9b8f473414d2-1718545661
cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray894b40d338165d9f-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,323 referring domains.
This page has 206,293 backlinks.
This page has backlinks from 1,247 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 19372 shares and comments on Facebook.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /19876031/checkouts
Disallow: /19876031/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.emmabridgewater.co.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /19876031/checkouts
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Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
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Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /collections/*sort_by*
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Disallow: /collections/*+*
Disallow: /collections/*%2B*
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Disallow: /.well-known/shopify/monorail
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Disallow: /*/recommendations/products
Sitemap: https://www.emmabridgewater.co.uk/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /carts
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.emmabridgewater.co.uk/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

www.emmabridgewater.co.uk
Emma Bridgewater UK | Pottery, Mugs, Homewares & Gifts
Beautiful pottery handmade and hand decorated in Britain. Iconic homewares, tableware & personalised gifts for all the family.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Emma70%Check
Emma Bridgewater67%Check
Bridgewater61%Check
Emma Bridgewater UK53%Check
Mugs52%Check
iconic46%Check
London43%Check
Icons43%Check
One43%Check
Design43%Check

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Cookie Policy

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