England.shelter.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
56% 
Page structure
100% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
119.50 kB
Words
437
Media files
7
Number of links
51 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Shelter England
The length of the page title is perfect. (214 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shelter believes everyone should have a home. More than one million people a year come to us for advice and support via our website, helplines and national network of services. We also tackle the root causes of bad housing by campaigning for new laws, policies, and solutions.
The meta description is too long: 1715 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://england.shelter.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 5.14.0
theme-color#FFFFFF
titleHome - Shelter England
descriptionShelter believes everyone should have a home. More than one million people a year come to us for advice and support via our website, helplines and national network of services. We also tackle the root causes of bad housing by campaigning for new laws, policies, and solutions.
entryId2DhRlPrWnZdVZHh5QCu4di
langen
twitter:site@shelter
twitter:creator@shelter
og:titleHome - Shelter England
og:descriptionShelter believes everyone should have a home. More than one million people a year come to us for advice and support via our website, helplines and national network of services. We also tackle the root causes of bad housing by campaigning for new laws, policies, and solutions.
og:urlhttps://england.shelter.org.uk/
og:site_nameShelter England
og:typearticle
og:imagehttps://images.ctfassets.net/6sxvmndnpn0s/7G0PUuLY0xcDlDeE2VYqyr/9c1f7a5ba3005ebe9a2c54d4a0dc4aa7/Shelter-default-meta-image.png
og:image:altShelter icon
og:image:typeimage/png
og:image:width1200
og:image:height630
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 437 words on this page. Good pages should have about 800 words of useful content.
33.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...0f9f5e4d4d0754806ec7/logo--d-england.pngShelter Logo
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...a.jpg?f=center&fit=fill&h=370&q=95&w=662No alt attribute provided
...s.jpg?f=center&fit=fill&h=370&q=95&w=662No alt attribute provided
...s.jpg?f=center&fit=fill&h=370&q=95&w=662No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Millions of people are denied a safe, stable home
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Millions of people are denied a safe, stable home
H2 HOME IS EVERYTHING
H2 Take action
H2 Join us now
H2 Contact us
H2 Get involved
H2 About Shelter
H2 Preferences
H2 Home is everything
H3 Got a housing problem?
H3 Shop eCards that help create real change
H3 Help fund the fight for housing justice
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://england.shelter.org.uk/Anchor Skip to main content
https://england.shelter.org.uk/IMG-ALT Shelter Logo
/housing_adviceHousing advice
/housing_advice/homelessnessHomelessness
/housing_advice/private_rentingPrivate renting
/housing_advice/tenancy_depositsTenancy deposits
/housing_advice/benefitsBenefits, debts and money
/housing_advice/council_housin...Council housing
/housing_advice/evictionEviction
/housing_advice/repairsRepairs
/housing_advice/repossessionMortgage repossession
/get_helpGet help
/support_usSupport us
/support_us/shopsShop
/what_we_doWhat we do
/professional_resourcesProfessionals
/donateDonate
/donateDonate now
/housing_advice/homelessnessHomelessness advice
/housing_advice/private_rentingText duplicate Private renting
/housing_advice/evictionText duplicate Eviction
/housing_advice/benefitsBenefits, debts and money problems
/housing_advice/repairsRepairs and housing conditions
/housing_advice/repossessionMortgage arrears and repossession
/housing_advice/tenancy_depositsText duplicate Tenancy deposits
/housing_advice/council_housin...Text duplicate Council housing
https://shop.shelter.org.uk/pa...External Subdomain Send an eCard
/support_us/campaigns/social_h...Learn more
/support_us/volunteerGet involved
/support_us/campaigns/renters_...Subdomain Text duplicate Learn more
/contact_us/privacyRead our privacy policy
/get_helpText duplicate Get help
/mediaMedia Centre
/contact_usSupporter and corporate contacts
/support_us/shops/find_a_shelt...Shop finder
/support_usText duplicate Support us
/donateText duplicate Donate
/support_us/campaignsCampaign
/support_us/volunteerVolunteer
/what_we_do/shelter_jobsJobs
/professional_resources/shelte...Training
/what_we_doText duplicate What we do
/what_we_do/our_impactHow we make a difference
/what_we_do/our_strategyOur strategy
/modern_slavery_actModern Slavery Statement
/what_we_do/how_we_spend_your_...How we spend your money
/what_we_do/our_peopleOur people
/support_us/supporter_faqsSupporter FAQs
/contact_us/legal_disclaimer_a...Disclaimer and copyright
/contact_us/privacyPrivacy
/contact_us/cookiesCookies
/contact_us/web_accessibilityAccessibility
https://www.instagram.com/shel...External Subdomain No Text
https://x.com/ShelterExternal No Text
https://www.facebook.com/Shelt...External Subdomain No Text
https://www.tiktok.com/@shelte...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://england.shelter.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.06 seconds.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
accept-rangesbytes
access-control-allow-methodsGET, POST, OPTIONS
access-control-allow-origin*
age41539
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodingbr
content-typetext/html; charset=UTF-8
dateThu, 01 May 2025 04:24:15 GMT
debug-x-nf-waf-resultoutcome=passive&policy_id=66cd9a086497e4fd108d9729&rule=920600&rule_set=crs-basic
etag"1c550568281f98b17797e64eba124418-ssl-df"
netlify-varycountry=CN|IR|KP
referrer-policysame-origin
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsDENY
x-nf-request-id01JT51D2RN3VG4YGJ2NNMCW0C1
x-xss-protection1; mode=block
content-length29571
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,932 referring domains.
This page has 6,904 backlinks.
This page has backlinks from 1,462 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Sitemap: https://england.shelter.org.uk/sitemap/sitemap-index.xml
Host: https://england.shelter.org.uk

Similar sites

Search preview

england.shelter.org.uk
Home - Shelter England
Shelter believes everyone should have a home. More than one million people a year come to us for advice and support via our website, helplines and national network of services. We also tackle the root causes of bad housing by campaigning for new laws, policies, and solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shelter75%Check
Shelter England67%Check
people62%Check
England59%Check
Housing54%Check
help54%Check
safe50%Check
denied50%Check
stable50%Check
Join us49%Check
Show more keywords and terms

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