Expertise.com - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
81% 
Page structure
81% 
Link structure
87% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
129.90 kB
Words
518
Media files
22
Number of links
92 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hire the Best Local Professionals
The length of the page title is perfect. (300 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We find the top local businesses in each US city to help our readers hire the best.
The length of the meta description is perfect. (501 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.expertise.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionWe find the top local businesses in each US city to help our readers hire the best.
fb:app_id849734058416295
google-site-verificationLkFZ2KLp2DaRoehHipvEkU2hYpW9xWui8gbSrmL_Nw4
next-size-adjustEmpty
langen
twitter:cardsummary_large_image
twitter:titleHire the Best Local Professionals
twitter:descriptionWe find the top local businesses in each US city to help our readers hire the best.
twitter:imagehttps://www.expertise.com/_next/static/media/apple-touch-icon-152x152.0d592e7c.png
og:titleHire the Best Local Professionals
og:descriptionWe find the top local businesses in each US city to help our readers hire the best.
og:urlhttps://www.expertise.com
og:imagehttps://www.expertise.com/_next/static/media/apple-touch-icon-152x152.0d592e7c.png
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 518 words. That's ok.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: free
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Locating & Verifying the Best Local Professionals for the Job!
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Locating & Verifying the Best Local Professionals for the Job!
H2 Discover Top Professionals by Field
H2 Search Services By State
H2 Our Selection Process
H2 Helpful Resources & FAQs
H2 Helpful Resources & FAQs Duplicate text
H2 FREEConcierge
H2 FREEConcierge Duplicate text
H3 Legal
H3 Torts
H3 Home Improvement
H3 Finance
H3 Insurance
H3 Business
H3 Health & Wellness
H3 Lifestyle
H3 Step 1: Identify
H3 Step 2: Analyze
H3 Step 3: Verify
H3 Step 4: Screen
H3 Step 5: Mystery Shop
H3 Identify
H3 Analyze
H3 Verify
H3 Screen
H3 Mystery Shop
H3 Expertise.com
H3 Service Providers
H3 Consumers
H3 Company
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://www.expertise.com/IMG-ALT Expertise.com Homepage
https://www.expertise.com/legalLegal
https://www.expertise.com/tortsTorts
/home-improvementHome Improvement
https://www.expertise.com/financeFinance
/insuranceInsurance
/resourcesResources & FAQs
/review-meGet Listed
https://www.expertise.com/updateLog In
https://www.expertise.com/legalText duplicate Legal
https://www.expertise.com/tortsText duplicate Torts
/home-improvementText duplicate Home Improvement
https://www.expertise.com/financeText duplicate Finance
/insuranceText duplicate Insurance
/businessBusiness
/health-wellnessHealth & Wellness
/lifestyleLifestyle
/resourcesRESOURCES & FAQS
https://www.expertise.com/legalText duplicate Legal
IMG-ALT Legal icon
https://www.expertise.com/tortsText duplicate Torts
IMG-ALT Torts icon
/home-improvementText duplicate Home Improvement
IMG-ALT Home Improvement icon
https://www.expertise.com/financeText duplicate Finance
IMG-ALT Finance icon
/insuranceText duplicate Insurance
IMG-ALT Insurance icon
/businessText duplicate Business
IMG-ALT Business icon
/health-wellnessText duplicate Health & Wellness
IMG-ALT Health & Wellness icon
/lifestyleText duplicate Lifestyle
IMG-ALT Lifestyle icon
https://www.expertise.com/alabamaAlabama
https://www.expertise.com/alaskaAlaska
https://www.expertise.com/arizonaArizona
/arkansasArkansas
/californiaCalifornia
/coloradoColorado
/connecticutConnecticut
/delawareDelaware
https://www.expertise.com/floridaFlorida
https://www.expertise.com/georgiaGeorgia
https://www.expertise.com/hawaiiHawaii
https://www.expertise.com/idahoIdaho
/illinoisIllinois
https://www.expertise.com/indianaIndiana
https://www.expertise.com/iowaIowa
https://www.expertise.com/kansasKansas
/kentuckyKentucky
/louisianaLouisiana
https://www.expertise.com/maineMaine
/marylandMaryland
/massachusettsMassachusetts
/michiganMichigan
/minnesotaMinnesota
/mississippiMississippi
/missouriMissouri
https://www.expertise.com/montanaMontana
/nebraskaNebraska
https://www.expertise.com/nevadaNevada
/new-hampshireNew Hampshire
/new-jerseyNew Jersey
/new-mexicoNew Mexico
/new-yorkNew York
/north-carolinaNorth Carolina
/north-dakotaNorth Dakota
https://www.expertise.com/ohioOhio
/oklahomaOklahoma
https://www.expertise.com/oregonOregon
/pennsylvaniaPennsylvania
/rhode-islandRhode Island
/south-carolinaSouth Carolina
/south-dakotaSouth Dakota
/tennesseeTennessee
https://www.expertise.com/texasTexas
https://www.expertise.com/utahUtah
https://www.expertise.com/vermontVermont
/virginiaVirginia
/washingtonWashington
/district-of-columbiaWashington D.C.
/west-virginiaWest Virginia
/wisconsinWisconsin
https://www.expertise.com/wyomingWyoming
/about/our-selection-processLearn more about our Selection Process
/about/our-selection-processTrivial anchor text
Read more
/resourcesDiscover our Resources & FAQs
https://www.expertise.com/IMG-ALT Expertise.com
https://www.facebook.com/Exper...New window External Subdomain IMG-ALT facebook
https://twitter.com/ExpertiseL...New window External IMG-ALT twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT linkedin
/review-meText duplicate Get Listed
https://www.expertise.com/egmGrow Your Business
https://www.expertise.com/updateUpdate My Listing
https://www.expertise.com/updatePortal Login
https://www.expertise.com/updatePortal Registration
/about/our-selection-processOur Selection Process
/resourcesResources & Research
https://www.expertise.com/aboutAbout
https://expertise.applytojob.com/External Subdomain Careers
/about/terms-of-useTerms of Use
/about/privacyPrivacy Policy
/about/expertise-marketing-agr...Marketing Agreement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.expertise.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (130 kB).

HTTP Response Header

NameValue
access-control-allow-origin*
age51991
cache-controlpublic, max-age=0, must-revalidate
content-dispositioninline
content-encodinggzip
content-typetext/html; charset=utf-8
dateThu, 12 Sep 2024 09:43:23 GMT
etagW/"8b9b082d089efff6bb2f74a7d06c8f2a"
last-modifiedWed, 15 February 2023 5:54:00 GMT
serverVercel
set-cookie140 Characters
strict-transport-securitymax-age=63072000
varyRSC, Next-Router-State-Tree, Next-Router-Prefetch, Next-Url
x-matched-path/en
x-vercel-cacheHIT
x-vercel-idfra1::br5sm-1726134202967-c827a7010fb0
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 18,259 referring domains.
This page has 4,750,257 backlinks.
This page has backlinks from 9,923 different ip addresses.

Robots.txt

# bots to block
User-agent: rogerbot
User-agent: MJ12bot
User-agent: GPTBot
User-agent: ClaudeBot
User-agent: Claude-Web
User-agent: Go-http-client/1.1
Disallow: /

# bots to delay
User-agent: AhrefsBot
Crawl-Delay: 3

# Sitemap URL
Sitemap: https://www.expertise.com/sitemap_index.xml

Search preview

www.expertise.com
Hire the Best Local Professionals
We find the top local businesses in each US city to help our readers hire the best.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Best73%Check
Local73%Check
Best Local73%Check
Best Local Professionals72%Check
Professionals66%Check
Find the Best64%Check
Local Business63%Check
Local Businesses60%Check
Expertise54%Check
Business54%Check

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