Fairtrade.net - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
81% 
Page structure
26% 
Link structure
37% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.08 s
File size
194.10 kB
Words
1199
Media files
7
Number of links
170 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
English
The page title is too short. (65 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairtrade.net/en.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
templatepage-root
viewportwidth=device-width, initial-scale=1
langen
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1199 words. That's ok.
31.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../global/logo/fairtrade-international.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Main Navigation
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 47 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Main Navigation
H1 A fairer future is possible
H2 Main Navigation Duplicate text
H2 Go to a local website
H2 Benefits of Fairtrade
H2 Latest News
H2 Fairtrade Products
H2 Areas of focus
H2 Our impact
H2 "Fairtrade has changed my life. Indeed, in a crisis situation, I have an inflow of money for my needs instead of going into debt. And Fairtrade has made me a woman leader.”
H2 Find what you are looking for
H2 About Fairtrade International
H2 How we operate globally
H2 Other information & key policies
H2 Social Links
H2 Newsletter
H3 Why Fairtrade
H3 Products
H3 For Business
H3 Get Involved
H3 Japan
H3 Germany
H3 Africa
H3 France
H3 Iberica
H3 Austria
H3 Ireland
H3 Italy
H3 Norway
H3 Sweden
H3 Canada
H3 Poland
H3 CLAC
H3 NAPP
H3 United Kingdom
H3 United States
H3 Switzerland
H3 Netherlands
H3 Belgium
H3 Sorry, no match found!
H3 Featured News Fairtrade International Names Lisa Prassack as new Chief Executive Officer
H3 Featured News Women’s Day 2025: Growing more than flowers, Makena’s journey into leadership
H3 Featured News Omnibus package risks livelihoods of millions of smallholders worldwide
H3 Do you want to know the basics?
H3 Do you want to dive deep into how Fairtrade works?
H3 Do you want to become Fairtrade certified?
H3 Do you want to read the latest news?
H4 Empty heading
H4 Empty heading
H4 Empty heading
H4 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.fairtrade.net/en.htmlSubdomain Back to Homepage
/en/why-fairtrade/what-we-do.htmlSubdomain What we do
/en/why-fairtrade/what-we-do/w...Subdomain What is Fairtrade?
/en/why-fairtrade/what-we-do/h...Subdomain How Fairtrade works
/en/why-fairtrade/what-we-do/k...Subdomain Key benefits of Fairtrade
/en/why-fairtrade/what-we-do/t...Subdomain Theory of Change
/en/why-fairtrade/why-we-do-it...Subdomain Why we do it
/en/why-fairtrade/why-we-do-it...Subdomain Child protection
/en/why-fairtrade/why-we-do-it...Subdomain Climate and the environment
/en/why-fairtrade/why-we-do-it...Subdomain Deforestation
/en/why-fairtrade/why-we-do-it...Subdomain Decent livelihoods
/en/why-fairtrade/why-we-do-it...Subdomain Gender equality
/en/why-fairtrade/why-we-do-it...Subdomain HREDD
/en/why-fairtrade/why-we-do-it...Subdomain Smallholder farmers
/en/why-fairtrade/why-we-do-it...Subdomain Mitigating risks
/en/why-fairtrade/why-we-do-it...Subdomain Forced labour
/en/why-fairtrade/why-we-do-it...Subdomain Worker's rights
/en/why-fairtrade/how-we-do-it...Subdomain How we do it
/en/why-fairtrade/how-we-do-it...Subdomain How does the label work
/en/why-fairtrade/how-we-do-it...Subdomain Fairtrade Standards
/en/why-fairtrade/how-we-do-it...Subdomain Advocacy
/en/why-fairtrade/how-we-do-it...Subdomain Our projects and programmes
/en/why-fairtrade/impact.htmlSubdomain Impact
/en/why-fairtrade/impact/impac...Subdomain Impact stories
/en/why-fairtrade/impact/key-f...Subdomain Key figures at a glance
/en/why-fairtrade/impact/how-w...Subdomain How we measure impact
/en/why-fairtrade/impact/top-7...Subdomain Top 7 products dashboard
/en/why-fairtrade/impact/impac...Subdomain Impact Map
/en/products/Fairtrade_product...Subdomain Fairtrade products
/en/products/Fairtrade_product...Subdomain Gold
/en/products/Fairtrade_product...Subdomain Bananas
/en/products/Fairtrade_product...Subdomain Cocoa
/en/products/Fairtrade_product...Subdomain Coffee
/en/products/Fairtrade_product...Subdomain Cotton
/en/products/Fairtrade_product...Subdomain Flowers and plants
/en/products/Fairtrade_product...Subdomain Fruits and juices
/en/products/Fairtrade_product...Subdomain Herbs and spices
/en/products/Fairtrade_product...Subdomain Honey
/en/products/Fairtrade_product...Subdomain Nuts and oils
/en/products/Fairtrade_product...Subdomain Wine
/en/products/Fairtrade_product...Subdomain Sugar
/en/products/Fairtrade_product...Subdomain Textiles
/en/products/Fairtrade_product...Subdomain Sports Balls
/en/products/Fairtrade_product...Subdomain Rice
/en/products/Fairtrade_product...Subdomain Quinoa
/en/for-business/benefits-of-b...Subdomain Benefits of being certified
/en/for-business/benefits-of-b...Subdomain Benefits for business
/en/for-business/benefits-of-b...Subdomain Benefits for producers
/en/for-business/benefits-of-b...Subdomain Consumer trends
/en/for-business/benefits-of-b...Subdomain Business success stories
/en/for-business/how-to-get-in...Subdomain How to get involved
/en/for-business/how-to-get-in...Subdomain Get certified
/en/for-business/how-to-get-in...Subdomain Get licensed
/en/for-business/how-to-get-in...Subdomain Apply now
/en/for-business/how-to-get-in...Subdomain Licensee resources
/en/for-business/how-to-get-in...Subdomain Get certified as a producer
/en/get-involved/news.htmlSubdomain News
/en/get-involved/library.htmlSubdomain Library
/en/get-involved/Press-centre....Subdomain Press centre
/en/get-involved/news.htmlSubdomain Text duplicate News
/en/about/opportunities.htmlSubdomain Opportunities
/en/get-involved/library.htmlSubdomain Text duplicate Library
/en/why-fairtrade/how-we-do-it...Subdomain Fairtrade Minimum Prices and Premiums
/en/about/overview-of-fairtrad...Subdomain Overview of Fairtrade producers and traders
/en/get-involved/news.htmlSubdomain Text duplicate News
/en/about/opportunities.htmlSubdomain Text duplicate Opportunities
/en/get-involved/library.htmlSubdomain Text duplicate Library
/en/why-fairtrade/how-we-do-it...Subdomain Text duplicate Fairtrade Minimum Prices and Premiums
/en/about/overview-of-fairtrad...Subdomain Text duplicate Overview of Fairtrade producers and traders
/en/why-fairtrade/what-we-do.htmlSubdomain Text duplicate What we do
/en/why-fairtrade/what-we-do/w...Subdomain Text duplicate What is Fairtrade?
/en/why-fairtrade/what-we-do/h...Subdomain Text duplicate How Fairtrade works
/en/why-fairtrade/what-we-do/k...Subdomain Text duplicate Key benefits of Fairtrade
/en/why-fairtrade/what-we-do/t...Subdomain Text duplicate Theory of Change
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate Why we do it
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate Child protection
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate Climate and the environment
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate Deforestation
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate Decent livelihoods
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate Gender equality
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate HREDD
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate Smallholder farmers
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate Mitigating risks
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate Forced labour
/en/why-fairtrade/why-we-do-it...Subdomain Text duplicate Worker's rights
/en/why-fairtrade/how-we-do-it...Subdomain Text duplicate How we do it
/en/why-fairtrade/how-we-do-it...Subdomain Text duplicate How does the label work
/en/why-fairtrade/how-we-do-it...Subdomain Text duplicate Fairtrade Standards
/en/why-fairtrade/how-we-do-it...Subdomain Text duplicate Advocacy
/en/why-fairtrade/how-we-do-it...Subdomain Text duplicate Our projects and programmes
/en/why-fairtrade/impact.htmlSubdomain Text duplicate Impact
/en/why-fairtrade/impact/impac...Subdomain Text duplicate Impact stories
/en/why-fairtrade/impact/key-f...Subdomain Text duplicate Key figures at a glance
/en/why-fairtrade/impact/how-w...Subdomain Text duplicate How we measure impact
/en/why-fairtrade/impact/top-7...Subdomain Text duplicate Top 7 products dashboard
/en/why-fairtrade/impact/impac...Subdomain Text duplicate Impact Map
/en/products/Fairtrade_product...Subdomain Text duplicate Fairtrade products
/en/products/Fairtrade_product...Subdomain Text duplicate Gold
/en/products/Fairtrade_product...Subdomain Text duplicate Bananas
/en/products/Fairtrade_product...Subdomain Text duplicate Cocoa
/en/products/Fairtrade_product...Subdomain Text duplicate Coffee
/en/products/Fairtrade_product...Subdomain Text duplicate Cotton
/en/products/Fairtrade_product...Subdomain Text duplicate Flowers and plants
/en/products/Fairtrade_product...Subdomain Text duplicate Fruits and juices
/en/products/Fairtrade_product...Subdomain Text duplicate Herbs and spices
/en/products/Fairtrade_product...Subdomain Text duplicate Honey
/en/products/Fairtrade_product...Subdomain Text duplicate Nuts and oils
/en/products/Fairtrade_product...Subdomain Text duplicate Wine
/en/products/Fairtrade_product...Subdomain Text duplicate Sugar
/en/products/Fairtrade_product...Subdomain Text duplicate Textiles
/en/products/Fairtrade_product...Subdomain Text duplicate Sports Balls
/en/products/Fairtrade_product...Subdomain Text duplicate Rice
/en/products/Fairtrade_product...Subdomain Text duplicate Quinoa
/en/for-business/benefits-of-b...Subdomain Text duplicate Benefits of being certified
/en/for-business/benefits-of-b...Subdomain Text duplicate Benefits for business
/en/for-business/benefits-of-b...Subdomain Text duplicate Benefits for producers
/en/for-business/benefits-of-b...Subdomain Text duplicate Consumer trends
/en/for-business/benefits-of-b...Subdomain Text duplicate Business success stories
/en/for-business/how-to-get-in...Subdomain Text duplicate How to get involved
/en/for-business/how-to-get-in...Subdomain Text duplicate Get certified
/en/for-business/how-to-get-in...Subdomain Text duplicate Get licensed
/en/for-business/how-to-get-in...Subdomain Text duplicate Apply now
/en/for-business/how-to-get-in...Subdomain Text duplicate Licensee resources
/en/for-business/how-to-get-in...Subdomain Text duplicate Get certified as a producer
/en/get-involved/news.htmlSubdomain Text duplicate News
/en/get-involved/library.htmlSubdomain Text duplicate Library
/en/get-involved/Press-centre....Subdomain Text duplicate Press centre
/jp-jp.htmlフェアトレード・ジャパン｜Fairtrade Japan｜公式サイト
/de-de.htmlFairtrade Deutschland
https://fairtradeafrica.net/External English
/maxhavelaarfrance-fr.htmlMax Havelaar France
/iberica-pt.htmlPortuguese
/iberica-es.htmlSpanish
/at-de.htmlFAIRTRADE Österreich
https://www.fairtrade.ie/External Subdomain Text duplicate English
/it-it.htmlFairtrade Italia
/no-no.htmlFairtrade Norge
https://fairtrade.se/External Swedish
https://fairtrade.ca/External Text duplicate English
https://fairtrade.ca/fr/External French
https://www.fairtrade.org.pl/External Subdomain Polish
https://clac-comerciojusto.org/External Text duplicate Spanish
/napp-en.htmlText duplicate English
https://www.fairtrade.org.uk/External Subdomain Text duplicate English
/us-en.htmlText duplicate English
/ch-de.htmlFairtrade Max Havelaar Schweiz
/ch-fr.htmlFairtrade Max Havelaar Suisse
https://www.fairtradenederland...External Subdomain Dutch
/be-fr.htmlText duplicate French
/be-nl.htmlText duplicate Dutch
https://www.fairtrade.net/en.htmlRest of the world
/en/why-fairtrade/what-we-do.htmlSubdomain Learn more about Fairtrade
/en/why-fairtrade/what-we-do/k...Subdomain Key benefits
/en/fairtrade-international-na...Subdomain 26.03.25 Featured News Fairtrade International Names Lisa Prassack as new Chief Executive Officer Fairtrade International, the global non-profit, multistakeh...
/en/women-s-day-2025-growing-m...Subdomain 08.03.25 Featured News Women’s Day 2025: Growing more than flowers, Makena’s journey into leadership A flyer posted on Longonot Horticulture’s noticeboard ch...
/en/omnibus-package-risks-live...Subdomain 26.02.25 Featured News Omnibus package risks livelihoods of millions of smallholders worldwide Today the European Commission presented its first Omnibus simp...
/en/get-involved/news.htmlSubdomain To all news
/en/products.htmlSubdomain Learn more
/en/why-fairtrade/why-we-do-it...Subdomain Key issues
/en/why-fairtrade/impact.htmlSubdomain Text duplicate Learn more
/en/why-fairtrade/impact/impac...Subdomain Producer stories
/en/why-fairtrade/what-we-do.htmlSubdomain What is Fairtrade
/en/why-fairtrade/how-we-do-it...Subdomain Trivial anchor text
Read more
/en/for-business.htmlSubdomain Text duplicate Trivial anchor text
Read more
/en/get-involved/news.htmlSubdomain Text duplicate Trivial anchor text
Read more
/en/about/about-fairtrade-inte...Subdomain About us
/en/about/our-strategy.htmlSubdomain Our strategy
/en/get-involved/library/2023-...Subdomain Annual Report
/en/about/governance-and-board...Subdomain Governance & Board
/en/about/opportunities.htmlSubdomain Text duplicate Opportunities
/en/about/fairtrade-global-net...Subdomain Fairtrade global network
/en/about/fairtrade-global-net...Subdomain Fairtrade organisations around the world
/en/about/fairtrade-global-net...Subdomain Producer networks
/en/about/fairtrade-global-net...Subdomain Contact us
/en/why-fairtrade/how-we-do-it...Subdomain Marks misuse
/en/why-fairtrade/how-we-do-it...Subdomain Fairtrade sourcing
/en/about/faq.htmlSubdomain FAQs
/en/about/governance-and-board...Subdomain Privacy policy
/en/about/governance-and-board...Subdomain Impressum
https://www.facebook.com/fairt...New window External Subdomain Social Links
https://www.instagram.com/fair...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://x.com/fairtradeNew window External X
https://confirmsubscription.co...External Trivial anchor text
Click here

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fairtrade.net/en.html"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.08 seconds.
The file size of the HTML document is fine (194 kB).

HTTP Response Header

NameValue
x-frame-optionsSAMEORIGIN
cache-controlmax-age=300,stale-while-revalidate=3600,public
last-modifiedTue, 01 Apr 2025 07:07:15 GMT
etag"30845-631b22fc7d635-gzip"
expiresTue, 01 Apr 2025 07:12:50 GMT
content-encodinggzip
x-vhostpublish
access-control-allow-originfairtrade.net,publish-p137260-e1403459.adobeaemcloud.com,publish-p137260-e1403412.adobeaemcloud.com,publish-p137260-e1429180.adobeaemcloud.com
content-typetext/html;charset=utf-8
x-content-type-optionsnosniff
accept-rangesbytes
dateTue, 01 Apr 2025 07:07:55 GMT
age4
strict-transport-securitymax-age=31557600
x-served-bycache-fra-etou8220141-FRA
x-cacheHIT
x-timerS1743491275.214338,VS0,VS0,VE2
varyAccept-Encoding
content-length16516
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 54 referring domains.
This page has 148 backlinks.
This page has backlinks from 51 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

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Search preview

www.fairtrade.net › en.html
English

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Main54%Check
Navigation54%Check
Fairtrade50%Check
Fairtrade International47%Check
English46%Check
Fairtrade products46%Check
Fairtrade works46%Check
Fairtrade Standards44%Check
Fairtrade organisations44%Check
News43%Check
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