fdf.org.uk | Website SEO Review

Response time

0.72 s

File size

106.00 kB

Words

618

Media files

11

Number of links

95 internal / 6 external

Meta specifications 100% achieved

Title

(Critically important)

Home | The Food & Drink Federation

The length of the page title is perfect. (327 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The FDF is the membership body for food and drink manufacturers. Our members benefit from regulatory support, advocacy and chances to network

The length of the meta description is perfect. (914 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.fdf.org.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, shrink-to-fit=no
description	The FDF is the membership body for food and drink manufacturers. Our members benefit from regulatory support, advocacy and chances to network
og:image:alt	FDF logo
msapplication-config	/Static/images/favicon/browserconfig.xml
theme-color	#ffffff
article:published_time	2022-03-10T14:06:00.0000000+00:00
article:modified_time	2024-07-17T09:17:38.0000000+01:00
lang	en
twitter:card	summary_large_image
twitter:title	The Food and Drink Federation
twitter:site	@foodanddrinkfed
twitter:description	The FDF is the membership body for food and drink manufacturers. Our members benefit from regulatory support, advocacy and chances to network
twitter:image	https://www.fdf.org.uk/contentassets/30391380da964ff0908ded7c55efda3c/fdf-logo-colour.png
twitter:image:alt	FDF logo
og:site_name	The Food & Drink Federation
og:url	https://www.fdf.org.uk/
og:title	The Food and Drink Federation
og:description	The FDF is the membership body for food and drink manufacturers. Our members benefit from regulatory support, advocacy and chances to network
og:type	Homepage
og:image	https://www.fdf.org.uk/contentassets/30391380da964ff0908ded7c55efda3c/fdf-logo-colour.png
X-UA-Compatible	IE=edge
charset	utf-8

Page quality 86% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 618 words. That's ok.

21.2% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

5 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 21.25 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

2 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/Static/images/loader.svg	No alt attribute provided
...32142e8b73a7d6fc33f8c53/fdf-logo-new.svg	Homepage
/Static/images/loader.svg	No alt attribute provided
...432142e8b73a7d6fc33f8c53/footer-logo.svg	FDF homepage
/globalassets/linkedin-new1.svg	Follow us on LinkedIn
https://www.fdf.org.uk/globalassets/x-1.svg	Follow us on X
/globalassets/instagram-1.svg	Follow us on instagram
/globalassets/linkedin-new1.svg	Follow us on LinkedIn
https://www.fdf.org.uk/globalassets/x-1.svg	Follow us on X
/globalassets/instagram-1.svg	Follow us on instagram

Page structure 91% achieved

H1 heading

(Critically important)

Shaping the future of food and drink manufacturing

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

H1-H6 headings

Heading structure

Heading level	Content
H1	Shaping the future of food and drink manufacturing
H2	Latest updates
H2	FDF launches ‘Ingredients for Growth’ to tackle sharp decline in business confidence among food and drink manufacturers
H3	Powering Communities
H3	41% of food and drink manufacturers scaling back investment, as sector confidence remains low
H3	FDF Awards
H3	FDF Trade Snapshot 2024
H3	Spotlight on
H3	Upcoming events
H3	Join the FDF
H3	Follow us
H3	Legal links
H3	Useful links
H3	Contact details
H3	Follow us Duplicate text
H4	Trending
H4	Innovation for Healthier Diets
H4	The FDF Awards 2025
H4	Be part of something bigger
H4	Join the FDF Duplicate text
H5	State of Industry: Insights Webinar
H5	EPR Advocacy Group
H5	Root to Retail: Unlocking Business Potential Through Nature-Positive Supply Chains

Link structure 81% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 6 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.fdf.org.uk/	Anchor	Skip to content
/fdf/about-fdf/media-centre/	Subdomain	Media centre
https://www.fdf.org.uk/sign-in/	Subdomain	Sign in A-TITLE Login to your account
https://www.fdf.org.uk/register/	Subdomain	Register A-TITLE Register for an account
https://www.fdf.org.uk/	Subdomain	IMG-ALT Homepage
/fdf/about-fdf/fdf-membership/	Subdomain	Join us A-TITLE Explore your options for membership
/fdf/about-fdf/fdf-membership/	Subdomain Text duplicate	Join us A-TITLE Explore your options for membership
/fdf/dashboard/committee-listi...	Subdomain	Committees A-TITLE View our committees
https://www.fdf.org.uk/register/	Subdomain Text duplicate	Register A-TITLE Register for an account
https://www.fdf.org.uk/sign-in/	Subdomain Text duplicate	Sign in A-TITLE Login to your account
/fdf/about-us-overview/	Subdomain	Overview
/fdf/about-fdf/	Subdomain	About FDF
/fdf/about-fdf/fdf-membership/	Subdomain	FDF membership
/fdf/about-fdf/our-people/	Subdomain	Our people
/fdf/about-fdf/devolved-nations/	Subdomain	Devolved nations
/fdf/about-fdf/fdf-membership/	Subdomain Text duplicate	Join us
/fdf/about-fdf/fdf-membership/...	Subdomain	Sector Associations
/fdf/about-fdf/professional-af...	Subdomain	Professional Affiliates
/fdf/about-fdf/devolved-nation...	Subdomain	FDF Scotland
/fdf/about-fdf/devolved-nation...	Subdomain	FDF Cymru
/fdf/our-work/	Subdomain Text duplicate	Overview
/fdf/our-work/our-priorities/	Subdomain	Our priorities
/fdf/our-work/working-with-gov...	Subdomain	Working with governments
/fdf/our-work/our-campaigns/	Subdomain	Campaigns
/fdf/our-work/our-campaigns/a-...	Subdomain	A Future in Food
/fdf/our-work/our-campaigns/ac...	Subdomain	Action on Fibre
/fdf/our-work/our-campaigns/am...	Subdomain	Ambition 2030
/fdf/our-work/our-campaigns/in...	Subdomain	Innovation for Healthier Diets
/fdf/our-work/our-campaigns/ne...	Subdomain	Net Zero Support for Scotland
/fdf/our-work/our-campaigns/po...	Subdomain	Powering Communities Across the UK
/fdf/our-work/our-campaigns/re...	Subdomain	Reformulation for Health
/fdf/business-insights-and-eco...	Subdomain	Insights & analysis hub
/fdf/business-insights-and-eco...	Subdomain	Insights & analysis
/fdf/business-insights-and-eco...	Subdomain	Economic insights
/fdf/business-insights-and-eco...	Subdomain	Industry at a glance
/fdf/our-work/our-campaigns/po...	Subdomain	Regional Report
/fdf/resources/publications/st...	Subdomain	State of Industry Report
/fdf/business-insights-and-eco...	Subdomain	Trade Snapshot
/fdf/resources/publications/	Subdomain	All publications
/fdf/business-insights-and-eco...	Subdomain	Trade Snapshot 2024
/fdf/resources/publications/st...	Subdomain	State of Industry Q1 2025
/fdf/our-work/our-campaigns/po...	Subdomain	Regional Report 2025
/fdf/business-guidance-hubs/	Subdomain	Business guidance hub
/fdf/business-guidance-hubs/di...	Subdomain	Diet & health A-TITLE Diet & health
/fdf/business-guidance-hubs/en...	Subdomain	Environmental sustainability
/fdf/business-guidance-hubs/fo...	Subdomain	Food processing
/fdf/business-guidance-hubs/fo...	Subdomain	Food safety & labelling
/fdf/business-guidance-hubs/in...	Subdomain	International trade
/fdf/business-guidance-hubs/in...	Subdomain	Investment & growth
/fdf/business-guidance-hubs/pa...	Subdomain	Packaging
/fdf/business-guidance-hubs/sk...	Subdomain	Skills & employment
/fdf/business-guidance-hubs/pa...	Subdomain	Extended producer responsibility (EPR)
/fdf/business-guidance-hubs/pa...	Subdomain	Deposit return scheme (DRS)
/fdf/our-work/our-campaigns/ac...	Subdomain	All about fibre A-TITLE All about fibre
/fdf/news-events-overview/	Subdomain	News & events hub
/fdf/news-media/	Subdomain	FDF news
/fdf/events-and-meetings/	Subdomain	FDF events
/fdf/events-and-meetings/event...	Subdomain	Upcoming events
/fdf/webinar-listing-page/	Subdomain	Upcoming webinars
/fdf/events-and-meetings/meeti...	Subdomain	Committee meetings
/fdf/resources/podcasts-webinars/	Subdomain	Past webinars & podcasts
/fdf/events-and-meetings/fdf-a...	Subdomain	Enter the FDF Awards
/fdf/events-and-meetings/event...	Subdomain	View our upcoming events
/fdf/business-guidance-hubs/pa...	Subdomain Text duplicate	Extended producer responsibility (EPR) A-TITLE Extended producer responsibility (EPR)
/fdf/business-guidance-hubs/pa...	Subdomain Text duplicate	Deposit return scheme (DRS) A-TITLE Deposit return scheme (DRS)
/fdf/our-work/our-campaigns/ac...	Subdomain	Fibre A-TITLE Fibre
https://www.fdf.org.uk/sitemap/	Subdomain	Site Directory
/fdf/news-media/	Subdomain	All updates A-TITLE All updates
/fdf/news-media/press-releases...	Subdomain	Press Release FDF launches ‘Ingredients for Growth’ to tackle sharp decline in business confidence among food and drink manufacturers
/fdf/our-work/our-campaigns/po...	Subdomain	Powering Communities
/fdf/news-media/press-releases...	Subdomain	41% of food and drink manufacturers scaling back investment, as sector confidence remains low
/fdf/events-and-meetings/fdf-a...	Subdomain	FDF Awards
/fdf/business-insights-and-eco...	Subdomain	FDF Trade Snapshot 2024
/fdf/news-media/	Subdomain Text duplicate	All updates A-TITLE All updates
/fdf/our-work/our-campaigns/in...	Subdomain	Innovation for Healthier Diets FDF members play an important role in supporting healthier and more balanced diets, with companies continuing to take bold ste...
/fdf/events-and-meetings/fdf-a...	Subdomain	The FDF Awards 2025 Entries for the FDF Awards 2025 have now closed. Nominees for the food and drink industry's most prestigious awards will be announced soo...
/fdf/events-and-meetings/event...	Subdomain	View all meetings & events A-TITLE View all events
/fdf/webinar-listing-page/webi...	Subdomain	Member only Webinar State of Industry: Insights Webinar 16 May 2025 at 10:00 - 11:00 View event details
/fdf/events-and-meetings/meeti...	Subdomain	Member only Committee meeting EPR Advocacy Group 20 May 2025 at 10:00 - 11:00 View event details
/fdf/webinar-listing-page/webi...	Subdomain	Webinar Root to Retail: Unlocking Business Potential Through Nature-Positive Supply Chains 20 May 2025 at 11:00 - 12:00 View event details
/fdf/events-and-meetings/event...	Subdomain Text duplicate	View all meetings & events A-TITLE View all events
/fdf/about-fdf/fdf-membership/	Subdomain	Explore membership
/fdf/about-fdf/fdf-membership/	Subdomain Text duplicate	FDF membership A-TITLE FDF membership
/fdf/about-fdf/members-list/	Subdomain	Find out if your organisation is a member
https://www.fdf.org.uk/register/	Subdomain Text duplicate	Register A-TITLE Register for an account
https://www.fdf.org.uk/sign-in/	Subdomain Text duplicate	Sign in A-TITLE Login to your account
https://www.linkedin.com/compa...	New window External Subdomain	IMG-ALT Follow us on LinkedIn A-TITLE Follow us on LinkedIn
https://x.com/Foodanddrinkfed	New window External	IMG-ALT Follow us on X A-TITLE Follow us on X
https://www.instagram.com/food...	New window External Subdomain	IMG-ALT Follow us on instagram A-TITLE Follow us on instagram
/fdf/terms-and-privacy-notice/...	Subdomain	Privacy policy A-TITLE Privacy policy
/fdf/terms-and-privacy-notice/...	Subdomain	Terms & conditions A-TITLE Terms & conditions
/fdf/terms-and-privacy-notice/...	New window Subdomain	Cookie policy A-TITLE Cookie policy
/fdf/about-fdf/	Subdomain Text duplicate	About FDF A-TITLE About FDF
/fdf/about-fdf/fdf-membership/	Subdomain Text duplicate	FDF membership A-TITLE FDF membership
/fdf/about-fdf/media-centre/	Subdomain Text duplicate	Media centre
/fdf/about-fdf/work-for-us/	Subdomain	Careers
https://www.fdf.org.uk/register/	New window Subdomain Text duplicate	Register A-TITLE Register
/fdf/contact-us/	Subdomain	Contact us A-TITLE Contact us
https://www.linkedin.com/compa...	New window External Subdomain Text duplicate	IMG-ALT Follow us on LinkedIn A-TITLE Follow us on LinkedIn
https://x.com/Foodanddrinkfed	New window External Text duplicate	IMG-ALT Follow us on X A-TITLE Follow us on X
https://www.instagram.com/food...	New window External Subdomain Text duplicate	IMG-ALT Follow us on instagram A-TITLE Follow us on instagram

Server configuration 85% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.fdf.org.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.72 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (106 kB).

Page Speed

HTTP Response Header

Name	Value
date	Thu, 15 May 2025 20:45:34 GMT
content-type	text/html; charset=utf-8
content-length	20761
access-control-expose-headers	Request-Context
cache-control	private
content-encoding	gzip
set-cookie	103 Characters
vary	Accept-Encoding
strict-transport-security	max-age=300; includeSubDomains;
content-security-policy	default-src 'self' 'unsafe-inline' https://.googleapis.com https://.hotjar.com https://.hotjar.io wss://.hotjar.com; script-src 'self' 'unsafe-eval' 'unsafe-inline' https://ajax.googleapis.com https://.googletagmanager.com https://www.google-analytics.com https://www.googleadservices.com https://polyfill.io https://.msecnd.net ttps://.visualstudio.com https://googleads.g.doubleclick.net https://www.google.com https://www.gstatic.com https://.episerver.net https://tagmanager.google.com https://snap.licdn.com https://consent.cookiebot.com https://www.youtube.com/iframe_api https://s.ytimg.com https://.cookiebot.com https://addevent.com https://.fullstory.com https://optimize.google.com https://cdn.addevent.com https://www.googleoptimize.com https://.hotjar.com https://www.addevent.com/libs/atc/1.6.1/atc.min.js; connect-src 'self' https://dc.services.visualstudio.com https://www.google-analytics.com https://stats.g.doubleclick.net https://vimeo.com/api/oembed.json https://.fullstory.com https://consentcdn.cookiebot.com https://.google-analytics.com https://.analytics.google.com https://.googletagmanager.com https://.hotjar.io https://.hotjar.com wss://ws.hotjar.com/; media-src 'self' data:; img-src 'self' data: https: https://.gstatic.com https://maps.googleapis.co https://googleads.g.doubleclick.net https://www.google.com http://img.youtube.com https://.google-analytics.com https://.googletagmanager.com; style-src 'self' 'unsafe-inline' https://tagmanager.google.com https://fonts.googleapis.com https://www.googletagmanager.com https://inject.js https://optimize.google.com; frame-ancestors 'self'; child-src 'self' https://www.google.com; frame-src 'self' https://www.google.com https://bid.g.doubleclick.net https://consentcdn.cookiebot.com http://www.youtube.com https://player.vimeo.com https://optimize.google.com; font-src 'self' https://fonts.gstatic.com data:;
request-context	appId=cid-v1:2ecd5ab8-54c2-462a-8eb6-a21a9330cef7
x-frame-options	SAMEORIGIN
x-xss-protection	1; mode=block
x-content-type-options	nosniff
referrer-policy	no-referrer-when-downgrade
cf-cache-status	DYNAMIC
server	cloudflare
cf-ray	94057ad13a6f0488-CDG
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 437 referring domains.

This page has 56,150 backlinks.

This page has backlinks from 343 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:
Sitemap: https://www.fdf.org.uk/sitemap.xml
Sitemap: https://www.fdfscotland.org.uk/sitemap.xml
Sitemap: https://www.fdf.org.uk/wales/sitemap.xml

Similar sites

Search preview

www.fdf.org.uk

Home | The Food & Drink Federation

The FDF is the membership body for food and drink manufacturers. Our members benefit from regulatory support, advocacy and chances to network

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Food	77%	Check
drink	77%	Check
food drink	77%	Check
Food and Drink	73%	Check
FDF	70%	Check
drink manufacturers	66%	Check
Food Drink Federation	66%	Check
FDF membership	59%	Check
Food Safety	58%	Check
Food Processing	58%	Check
FDF Awards	56%	Check
manufacturers	54%	Check
FDF Awards 2025	51%	Check
Future	50%	Check
Advocacy	50%	Check
membership	46%	Check
Support	46%	Check
work	46%	Check
Net	46%	Check
Awards	43%	Check
Business	43%	Check
Join	43%	Check
Federation	43%	Check
confidence	43%	Check
regulatory	43%	Check

Show more keywords and terms

Fdf.org.uk - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check fdf.org.uk including all subpages at once!

Page quality 86% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 91% achieved

(Critically important)

(Important)

Heading structure

Link structure 81% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 85% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check fdf.org.uk including all subpages at once!

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