Firekills.campaign.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
66% 
Page structure
94% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
34.00 kB
Words
528
Media files
2
Number of links
5 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fire Kills - Fire Kills
The page title is too short. (174 pixels of 580 max pixel length) Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Fire Kills – it only takes one accident to start a fire. Test your smoke alarms now.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://firekills.campaign.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verification4obhemkkgonbjyxt1galyqxmc8gxnz
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionFire Kills – Test your smoke alarms.
viewportwidth=device-width, initial-scale=1.0
article:modified_time2024-04-09T10:33:35+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_US
og:typeimage/png
og:titleFire Kills
og:descriptionFire Kills – Test your smoke alarms.
og:urlhttps://firekills.campaign.gov.uk/
og:site_nameFire Kills
og:imagehttps://firekills.campaign.gov.uk/wp-content/uploads/sites/12/2020/02/fire-safety-opengraph-smaller.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 33.2 words is high.
This page contains 528 words. That's ok.
42.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...hemes/campaign-root/static/img/hmgov.pngHM Government
...Saftey_FK_Campaign_Page_02-003-512kb.jpgIt only takes one accident to start a fire. Test your smoke alarms now.

Page structure

H1 heading
(Critically important)
Fire Kills
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Fire Kills
H2 Tell us whether you accept cookies
H2 Test your smoke alarms now
H2 Would your smoke alarm save you?
H2 Did you know?
H2 Cut the risk of fire in your home
H2 Get more information
H2 Follow Us
There are too few (5) internal links on this page.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/cookie-settings/Subdomain Set cookie preferences
/Fire Kills Test your smoke alarm now and every month
IMG-ALT HM Government
http://www.ohfsc.co.uk/External Subdomain Complete an online fire safety check
https://fireengland.uk/fire-sa...External Fire England
https://www.gov.uk/government/...External guides to staying fire safe
http://facebook.com/ukhomeoffi...New window External Facebook
https://twitter.com/ukhomeofficeNew window External Twitter @ukhomeoffice
https://www.instagram.com/ukho...New window External Subdomain Instagram
/cookie-settings/Subdomain Cookies
/cookies-and-privacy/Subdomain Privacy and cookie policy
https://www.blog.gov.uk/access...External Subdomain Accessibility statement
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://firekills.campaign.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (34 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateFri, 10 May 2024 22:49:44 GMT
servernginx
cache-controlpublic, must-revalidate, max-age=900
expiresFri, 10 May 2024 23:04:44 GMT
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 bf791e1829ff18782cd9837fbba03616.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P1
alt-svch3=":443"; ma=86400
x-amz-cf-idyhYvNSJXe3TywshRtCh3mNrqDzPHIlgloBwP1yl0k1pE-XSFyay9Rw==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 372 referring domains.
This page has 353,488 backlinks.
This page has backlinks from 303 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 2977 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://firekills.campaign.gov.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

firekills.campaign.gov.uk
Fire Kills - Fire Kills
Fire Kills – it only takes one accident to start a fire. Test your smoke alarms now.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fire93%Check
Fire Kills91%Check
Kills87%Check
Fire Risk67%Check
Fire Safety65%Check
Online Fire65%Check
smoke56%Check
alarm56%Check
Smoke Alarm56%Check
smoke alarms55%Check
Show more keywords and terms

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