Firstthingsfirst.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
82% 
Page structure
68% 
Link structure
33% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.76 s
File size
90.10 kB
Words
967
Media files
26
Number of links
136 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - First Things First
There are word repetitions in the page title.
The length of the page title is perfect. (221 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firstthingsfirst.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
google-site-verificationV9Ly_CnpTGxzmZ8MXvVU4YMQENE7C1n5NCWTRMuU1Kg
generatorWordPress 6.5.5
cdp-version1.4.9
article:publisherhttps://www.facebook.com/AZFirstThingsFirst/
article:modified_time2025-03-28T16:47:03+00:00
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://www.firstthingsfirst.org/wp-content/uploads/2020/07/Ages-and-Stages-CTA.jpg
twitter:site@AZFTF
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionFirst Things First is Arizona’s early childhood agency, committed to the healthy development and learning of young children from birth to age 5. ARIZONA WORKS WHEN CHILD CARE WORKS FIND A QUALITY CHILD CARE PROGRAM OR PRESCHOOL NEAR YOU Learn more FIND RESOURCES TO BECOME AN ADVOCATE FOR EARLY CHILDHOOD IN ARIZONA Learn more CHECK … Read More
og:urlhttps://www.firstthingsfirst.org/
og:site_nameFirst Things First
og:imagehttps://www.firstthingsfirst.org/wp-content/uploads/2020/07/Ages-and-Stages-CTA.jpg
og:image:width1921
og:image:height1081
og:image:typeimage/jpeg
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 967 words. That's ok.
27.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 13 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/themes/FTF/dist/images/ftf_logo.svgFirst Things First
...nt/themes/FTF/dist/images/ftf_mobile.svgFirst Things First
...lPublicTakeActionPageImages4-650x345.jpgShare Your Story
...tionFeatureImage-Childcare-1-650x344.pngJoin the First Things First mission
...ent/uploads/2024/12/Advocate-650x345.jpgFather reading with son
...s/2024/01/calculator_feature-650x344.jpgNo alt attribute provided
...nt/uploads/2025/03/027A5054-1300x867.jpgYoung children learn and engage together in a child care setting.
...uploads/2024/10/Building_Blocks_Blue.pngFIND A QUALITY CHILD CARE PROGRAM OR PRESCHOOL NEAR YOU
...F_0145_IconsColor_CommunityAwareness.pngFIND RESOURCES TO BECOME AN ADVOCATE FOR EARLY CHILDHOOD IN ARIZONA
...ent/uploads/2024/10/Mother_LightBlue.pngCHECK OUT THE LATEST PARENTING BLOG AND RESOURCES
...find_services/find-services-pin-icon.pngNo alt attribute provided
/wp-content/themes/FTF/dist/images/QF.pngNo alt attribute provided
...t/themes/FTF/dist/images/ftf_favicon.pngNo alt attribute provided
.../themes/FTF/dist/images/news_icon.png?v2No alt attribute provided
...025/04/az-economy-investment-650x341.jpgIllustration with Arizona flag, dollar bills and an economy graph
...family-resource-center-N-Phx-650x341.jpgMom with two children reading a book at family resource center.
...ploads/2025/04/yavapai-forum-650x433.jpgBusiness panel in Yavapai County to discuss the child care crisis.
...hemes/FTF/dist/images/region_icon.png?v2No alt attribute provided
...2/Pima-South-Home-Visitation-650x341.pngNo alt attribute provided
...aham-Greenlee-Early-Literacy-650x341.pngNo alt attribute provided
...rlos-Apache-Vision-Screening-650x341.pngNo alt attribute provided
...oads/2017/12/first-things-first-home.jpgNo alt attribute provided
...8/04/ftf_partner_logos_quality-first.svgftf_partner_logos_quality first
...020/10/AZ-Early-Childhood-FULL-COLOR.pngNo alt attribute provided
...018/04/ftf_partner_logos_data-center.svgftf_partner_logos_data center
...2018/04/ftf_partner_logos_read-on-az.svgftf_partner_logos_read on az

Page structure

H1 heading
(Critically important)
ARIZONA WORKS WHEN CHILD CARE WORKS
Too many H1 headings
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 ARIZONA WORKS WHEN CHILD CARE WORKS
H1 First Things First is Arizona’s early childhood agency, committed to the healthy development and learning of young children from birth to age 5.
H2 Families Can Take Action
H2 Businesses Can Take Action
H2 Advocate for Early Childhood
H2 Business Impact of Child Care Calculator
H2 FIND FTF PROGRAMS
H2 FIND QUALITY CHILD CARE
H2 Family Resources Browse Content by Subject
H2 Latest News What's happening around Arizona More Latest News
H2 Analysis shows FTF investments contribute over $300 million annually to economy
H2 Family resource centers study shows increase in protective factors
H2 Yavapai business leaders discuss community solutions for child care crisis
H2 Success Stories Our impact on local communities More Stories
H2 Home visitation program helps Tucson family encourage daughter’s social and emotional growth
H2 Safford siblings discover love of reading through library story time
H2 Vision screening helps Seven Mile boy see clearly
H2 Why Early Childhood Matters
H2 FTF/Partner Sites
H3 FIND A QUALITY CHILD CARE PROGRAM OR PRESCHOOL NEAR YOU
H3 FIND RESOURCES TO BECOME AN ADVOCATE FOR EARLY CHILDHOOD IN ARIZONA
H3 CHECK OUT THE LATEST PARENTING BLOG AND RESOURCES
H3 Find Quality Child Care
H3 Stay Up To Date.
H3 Global
H3 Social
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.firstthingsfirst.org/Anchor Skip to content
http://eepurl.com/c_wDzXExternal Sign up for the newsletter »
/governance/ftf-regions/find-y...Subdomain Find Your Region
https://extranet.azftf.gov/ext...External Subdomain Extranet
https://www.firstthingsfirst.org/Subdomain IMG-ALT First Things First
/resources/Subdomain Parent Resources
/recursos-en-espanol/Subdomain Recursos En Español
/resources/quality-first/Subdomain Quality Child Care in AZ
/first-things-description/Subdomain Parenting Topics
/resources/find-programs/Subdomain Find Programs
/families-take-action/Subdomain Trivial anchor text
Read More
/what-we-do/Subdomain What We Do
/what-we-do/our-mission/Subdomain Our Mission
/what-we-do/how-we-work/Subdomain How We Work
/what-we-do/investments/Subdomain Investments
/what-we-do/publications/Subdomain Publications
/governance/Subdomain Governance
/governance/board/Subdomain Board
/governance/ftf-regions/Subdomain Regions
/governance/tribal-affairs/Subdomain Tribal Affairs
/early-childhood-matters/Subdomain Why Early Childhood Matters
/latest-news/Subdomain Latest News
/region-stories/Subdomain Region Stories
/careers-staff/Subdomain Careers & Staff
/media/Subdomain Media
/contact-us/Subdomain Contact Us
/take-action/Subdomain Text duplicate Trivial anchor text
Read More
/grant-opportunities/Subdomain Grant Opportunities
/application-process/Subdomain Potential Applicants
/strategy-toolkit/Subdomain Strategy Toolkit
/grantee-resources/Subdomain Grantee Resources
/advocate-early-childhood/Subdomain Text duplicate Trivial anchor text
Read More
/serve-az-community/Subdomain Serve Your AZ Community
/giving/Subdomain Giving
/business-take-action/Subdomain Businesses Can Take Action
/families-take-action/Subdomain Families Can Take Action
/advocate-early-childhood/Subdomain Advocate for Early Childhood
/cost-calculator/Subdomain Text duplicate Trivial anchor text
Read More
/resources/Subdomain Text duplicate Parent Resources
/resources/quality-first/Subdomain Text duplicate Quality Child Care in AZ
/resources/find-programs/Subdomain Text duplicate Find Programs
/first-things/Subdomain Text duplicate Parenting Topics
/resources/birth-five-helpline/Subdomain Birth to Five Helpline
/what-we-do/Subdomain Text duplicate What We Do
/what-we-do/our-mission/Subdomain Text duplicate Our Mission
/what-we-do/how-we-work/Subdomain Text duplicate How We Work
/what-we-do/investments/Subdomain Text duplicate Investments
/what-we-do/publications/Subdomain Text duplicate Publications
/governance/Subdomain Text duplicate Governance
/governance/board/Subdomain Text duplicate Board
/governance/ftf-regions/Subdomain Text duplicate Regions
/governance/tribal-affairs/Subdomain Text duplicate Tribal Affairs
/early-childhood-matters/Subdomain Text duplicate Why Early Childhood Matters
/early-childhood-matters/brain...Subdomain Brain Development
/early-childhood-matters/inves...Subdomain Investing in Early Childhood
/early-childhood-matters/early...Subdomain Early Literacy
/early-childhood-matters/data-...Subdomain Data Tools
/early-childhood-matters/resea...Subdomain Early Childhood Research
/latest-news/Subdomain Text duplicate Latest News
/careers-staff/Subdomain Text duplicate Careers & Staff
/contact-us/Subdomain Text duplicate Contact Us
/media/Subdomain Text duplicate Media
/region-stories/Subdomain Text duplicate Region Stories
/grant-opportunities/Subdomain Text duplicate Grant Opportunities
/application-process/Subdomain Text duplicate Potential Applicants
/strategy-toolkit/Subdomain Text duplicate Strategy Toolkit
/grantee-resources/Subdomain Text duplicate Grantee Resources
/serve-az-community/Subdomain Text duplicate Serve Your AZ Community
/giving/Subdomain Text duplicate Giving
/take-action/Subdomain Text duplicate Businesses Can Take Action
/families-take-action/Subdomain Text duplicate Families Can Take Action
/advocate-early-childhood/Subdomain Text duplicate Advocate for Early Childhood
/governance/ftf-regions/find-y...Subdomain Text duplicate Find Your Region
https://extranet.azftf.gov/ext...External Subdomain Text duplicate Extranet
/quality-first-search/Subdomain FIND A QUALITY CHILD CARE PROGRAM OR PRESCHOOL NEAR YOU Learn more
IMG-ALT FIND A QUALITY CHILD CARE PROGRAM OR PRESCHOOL NEAR YOU
/advocate-early-childhood/Subdomain FIND RESOURCES TO BECOME AN ADVOCATE FOR EARLY CHILDHOOD IN ARIZONA Learn more
IMG-ALT FIND RESOURCES TO BECOME AN ADVOCATE FOR EARLY CHILDHOOD IN ARIZONA
/first-things/Subdomain CHECK OUT THE LATEST PARENTING BLOG AND RESOURCES Learn more
IMG-ALT CHECK OUT THE LATEST PARENTING BLOG AND RESOURCES
/quality-first-searchAdvanced Search »
/program-types/birth-to-five-h...Birth to 5 Helpline
/resources/quality-first/Child Care and Preschool
/resources/healthy-teeth/Dental/Oral Health
/resources/ages-and-stages/Developmental Milestones
/program-types/family-friend-a...Family, Friend and Neighbor Care
/program-types/family-resource...Family Resource Centers
/program-types/home-visiting/Home Visitation
/resources/kindergarten-readin...Kindergarten Readiness
/resources/language-and-literacy/Language and Literacy
/resources/az-new-parent-guide/New Parents
/resources/nutrition-and-feeding/Nutrition and Feeding
/resources/positive-parenting/Positive Parenting
/resources/pregnancy/Pregnancy
/recursos-en-espanol/Recursos en español
/latest-news/Subdomain More Latest News
/2025/04/analysis-shows-ftf-in...Subdomain Analysis shows FTF investments contribute over $300 million annually to economy child care crisis Analysis says that First Things First’s investments in earl...
IMG-ALT Illustration with Arizona flag, dollar bills and an economy graph
/2025/04/family-resource-cente...Subdomain Family resource centers study shows increase in protective factors Phoenix North As Arizona’s early childhood agency, First Things First funds 48 family reso...
IMG-ALT Mom with two children reading a book at family resource center.
/2025/04/yavapai-business-lead...Subdomain Yavapai business leaders discuss community solutions for child care crisis Yavapai The FTF Yavapai Region recently hosted a child care business forum with lo...
IMG-ALT Business panel in Yavapai County to discuss the child care crisis.
/region-storiesSubdomain More Stories
/region-stories/home-visitatio...Subdomain Home visitation program helps Tucson family encourage daughter’s social and emotional growth home visitation The First Things First Pima South Regional Partn...
/region-stories/safford-siblin...Subdomain Safford siblings discover love of reading through library story time Graham/Greenlee The First Things First Graham/Greenlee Regional Partnership Council fund...
/region-stories/vision-screeni...Subdomain Vision screening helps Seven Mile boy see clearly San Carlos Apache The First Things First San Carlos Apache Regional Council funds developmental, hearing an...
/early-childhood-matters/Subdomain Learn More about FTF
https://qualityfirstaz.com/External IMG-ALT ftf_partner_logos_quality first
http://www.azearlychildhood.org/External Subdomain No Text
https://datacenter.azftf.gov/External Subdomain IMG-ALT ftf_partner_logos_data center
http://www.readonarizona.org/External Subdomain IMG-ALT ftf_partner_logos_read on az
/resources/Subdomain Text duplicate Parent Resources
/resources/quality-first/Subdomain Text duplicate Quality Child Care in AZ
/resources/find-programs/Subdomain Text duplicate Find Programs
/first-things/Subdomain Text duplicate Parenting Topics
/resources/birth-five-helpline/Subdomain Text duplicate Birth to Five Helpline
/what-we-do/Subdomain Text duplicate What We Do
/what-we-do/our-mission/Subdomain Text duplicate Our Mission
/what-we-do/how-we-work/Subdomain Text duplicate How We Work
/what-we-do/investments/Subdomain Text duplicate Investments
/what-we-do/publications/Subdomain Text duplicate Publications
/governance/Subdomain Text duplicate Governance
/governance/board/Subdomain Text duplicate Board
/governance/ftf-regions/Subdomain Text duplicate Regions
/governance/tribal-affairs/Subdomain Text duplicate Tribal Affairs
/early-childhood-matters/Subdomain Text duplicate Why Early Childhood Matters
/early-childhood-matters/brain...Subdomain Text duplicate Brain Development
/early-childhood-matters/inves...Subdomain Text duplicate Investing in Early Childhood
/early-childhood-matters/early...Subdomain Text duplicate Early Literacy
/early-childhood-matters/data-...Subdomain Text duplicate Data Tools
/early-childhood-matters/resea...Subdomain Text duplicate Early Childhood Research
/latest-news/Subdomain Text duplicate Latest News
/careers-staff/Subdomain Text duplicate Careers & Staff
/contact-us/Subdomain Text duplicate Contact Us
/media/Subdomain Text duplicate Media
/region-stories/Subdomain Text duplicate Region Stories
/grant-opportunities/Subdomain Text duplicate Grant Opportunities
/application-process/Subdomain Text duplicate Potential Applicants
/strategy-toolkit/Subdomain Text duplicate Strategy Toolkit
/grantee-resources/Subdomain Text duplicate Grantee Resources
/serve-az-community/Subdomain Text duplicate Serve Your AZ Community
/giving/Subdomain Text duplicate Giving
/take-action/Subdomain Text duplicate Businesses Can Take Action
/families-take-action/Subdomain Text duplicate Families Can Take Action
/advocate-early-childhood/Subdomain Text duplicate Advocate for Early Childhood
/governance/ftf-regions/find-y...Subdomain Text duplicate Find Your Region
https://extranet.azftf.gov/ext...External Subdomain Text duplicate Extranet
https://www.youtube.com/user/F...External Subdomain FTFArizona
https://twitter.com/AZFTFExternal @AZFTF
https://www.instagram.com/azfi...External Subdomain @azfirstthingsfirst
https://www.linkedin.com/compa...External Subdomain first-things-first
https://www.facebook.com/AZFir...External Subdomain AZFirstThingsFirst
/privacy-policy/Privacy Policy
/accessibility/Accessibility
/contact-us/Website Feedback
http://www.azoca.gov/New window External Subdomain Ombudsman-Citizens Aide
A-TITLE The Ombudsman-Citizens Aide helps to resolve ongoing issues with State Agencies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.firstthingsfirst.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.76 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 11 CSS files. This may affect the page load time negatively.
This page loads 13 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

NameValue
dateThu, 24 Apr 2025 18:36:54 GMT
serverApache/2.4.52 (Ubuntu)
content-security-policyupgrade-insecure-requests;
set-cookie44 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://www.firstthingsfirst.org/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
content-encodinggzip
content-length20965
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 1,201 referring domains.
This page has 13,197 backlinks.
This page has backlinks from 922 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.firstthingsfirst.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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www.firstthingsfirst.org
Home - First Things First

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
First70%Check
Things70%Check
First Things70%Check
Things First partners58%Check
Arizona56%Check
Things Parenting55%Check
child52%Check
FTF51%Check
WORKS50%Check
Quality Child48%Check
Show more keywords and terms

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