Franchise.mcdonalds.de - SEO Checker

Overview of the SEO Check
Meta information
54% 
Page quality
54% 
Page structure
58% 
Link structure
82% 
Server
100% 
External factors
36% 
SEO Score
Response time
0.14 s
File size
202.20 kB
Words
673
Media files
33
Number of links
17 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Startseite
The title contains the word Startseite! More content should be covered in the title.
The page title is too short. (87 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Startseite
The meta description is too short. (87 pixels out of 1000 max pixel length) Optimize description
The meta description contains only one word.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
google-site-verification3sRL2pcoHiK0JbYhWWFLKiCYii2zNNmFf0F9KcVK140
descriptionStartseite
theme-color#fff
generatorGatsby 4.14.0
langde
twitter:cardsummary
og:descriptionStartseite
og:titleStartseite
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 8 text duplicates on this page:
  • Duplicate 1: Aktuell kommen neue Franchise-Nehmer:innen durch die Übernahme bereits...
  • Duplicate 2: Sie haben keine Scheu vor neuen beruflichen Herausforderungen und brin...
  • Duplicate 3: „Seit dem 1. Januar 2023 betreibe ich als Franchise-Partnerin bei McDo...
  • Duplicate 4: Durch McDonald’s habe ich die Möglichkeit erhalten, mich als Unternehm...
This page contains 673 words. That's ok.
48.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.52 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 329 characters this one is longer than 70 characters:
"aktuell kommen neue franchise-nehmer:innen durch die übernahme bereits bestehender restaurants in das ..."
The following tag is repeated too often: aktuell kommen neue franchise-nehmer:innen durch die übernahme bereits bestehender restaurants in das ...
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ee1e3a47312/4032a/restaurantImagv002.pngNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.
LinkAttributesAnchor text
https://franchise.mcdonalds.de/No Text
/unser-system/Unser System
/partner-werden/Partner:in werden
/franchise-wissen/Franchise-Wissen
/kontakt/Kontakt
/zur-online-bewerbung/Zur Online-Bewerbung
/unser-system/?filters=RESTAUR...Unsere Philosophie
/unser-system/Was wir Ihnen bieten
/franchise-wissen/?Perspektiven
/unser-system/No Text
https://www.linkedin.com/posts...New window External Subdomain Zum LinkedIn Beitrag
https://www.linkedin.com/posts...New window External Subdomain Text duplicate Zum LinkedIn Beitrag
https://www.linkedin.com/posts...New window External Subdomain Text duplicate Zum LinkedIn Beitrag
https://www.linkedin.com/posts...New window External Subdomain Text duplicate Zum LinkedIn Beitrag
https://www.linkedin.com/posts...New window External Subdomain Text duplicate Zum LinkedIn Beitrag
https://www.linkedin.com/posts...New window External Subdomain Text duplicate Zum LinkedIn Beitrag
/unser-system/No Text
/zur-online-bewerbung/Text duplicate Zur Online-Bewerbung
/unser-system/No Text
/unser-system/No Text
/kontakt/Häufige Fragen
https://www.youtube.com/c/mcdo...New window External Subdomain No Text
https://www.xing.com/pages/mcd...New window External Subdomain No Text
https://www.facebook.com/mcdNew window External Subdomain No Text
https://www.instagram.com/mcdo...New window External Subdomain No Text
https://www.kununu.com/de/mcdo...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/impressum/Impressum
/datenschutz/Datenschutz

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://franchise.mcdonalds.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (202 kB).

HTTP Response Header

NameValue
dateFri, 23 Aug 2024 17:33:09 GMT
content-typetext/html
content-md5ZIOdLnbvlANbb2TDBUl7dQ==
last-modifiedFri, 19 Jul 2024 15:18:08 GMT
x-ms-request-idff5eaea7-301e-005a-6982-f522f1000000
x-ms-version2009-09-19
x-ms-lease-statusunlocked
x-ms-blob-typeBlockBlob
cache-controlpublic, max-age=0, must-revalidate
x-cache-statusEXPIRED
content-encodinggzip
strict-transport-securitymax-age=31536000; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 12 referring domains.
This page only has 1,813 backlinks.
This page only has few backlinks from 12 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

franchise.mcdonalds.de
Startseite
Startseite

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McDonald51%Check
Restaurant41%Check
online41%Check
im Restaurant41%Check
Restaurants39%Check
Führen39%Check
Franchise-Nehmer39%Check
Ausbildung39%Check
System39%Check
eigenes39%Check

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