Gardner-ma.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
74% 
Page structure
58% 
Link structure
25% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.12 s
File size
116.10 kB
Words
652
Media files
11
Number of links
93 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Gardner MA | Official Website
The length of the page title is perfect. (267 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-color#324e69
descriptionEmpty
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 652 words. That's ok.
19% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (19). We recommend using a maximum of 13 tags for this page.
Some tags are too long. With 78 characters this one is longer than 70 characters:
"2024 gardner summer concert series at monument park - featuring the big random"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=6160Home Page
/ImageRepository/Document?documentID=6163Search
/ImageRepository/Document?documentID=10725block
data:[...] Base642024
data:[...] Base64Thurs., Aug. 31st 630 pm Monument Park
data:[...] Base64Gardner Farmers Market
data:[...] Base64Yoga in the park class
data:[...] Base642024 CONCERT SERIES
data:[...] Base64green grass clean water
data:[...] Base64Banner
/ImageRepository/Document?documentID=6189Footer The Chair CityFooter The Chair City

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H3 August 2024
H3 August 2024 Duplicate text
H3 Gardner News
H3 Contact Us
H3 Helpful Numbers
H3 Quick Links
H4 Sat, Aug 24
H4 Mon, Aug 26
H4 Tue, Aug 27
H4 Tue, Aug 27 Duplicate text
H4 Tue, Aug 27 Duplicate text
H4 Tue, Aug 27 Duplicate text
H4 Sat, Aug 24 Duplicate text
H4 Sun, Aug 25
H4 Mon, Aug 26 Duplicate text
H4 Wed, Aug 28
H4 Thu, Aug 29
H4 Sat, Aug 31
H4 Gardner Receives $925,000 From Community Development Block Grant Awards
H4 Central Massachusetts Mosquito Control Project
H4 International Overdose Awareness Day & Night of Hope
H4 Thursday Gardner Farmer's Market
H4 Yoga In the Park Summer Series
H4 2024 Monument Park Gardner Summer Concert Series
H4 Green Grass & Clean Water
H4 Chair City Downtown Banner Program
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://gardner-ma.gov/Anchor Skip to Main Content
/MyAccount/ProfileCreateCreate a Website Account
https://gardner-ma.gov/MyAccountWebsite Sign In
https://gardner-ma.gov/IMG-ALT Home Page
/31/CommunityCommunity
/35/BusinessBusiness
/101/City-ServicesCity Services
/27/City-HallCity Hall
https://gardner-ma.gov/9/How-Do-IHow Do I...
/Search/ResultsIMG-ALT Search
/456/Property-Record-CardsPROPERTY RECORD CARDS
/146/Pay-ForPAYMENTS
/agendacenterAGENDAS & MINUTES
https://www.elocallink.tv/m/v/...New window External Subdomain VIDEO TOURS
/385/CodeREDCODE RED
https://gardner-ma.gov/jobs.aspxJOBS
/818/Animal-Control-FacilityAnimal Services
/162/AssessorAssessor
/163/Police-DepartmentPolice
/161/Geographic-Information-Sy...Maps (GIS)
/591/Licenses-Permits-Certific...Vital Records
https://gardner-ma.gov/Anchor Public Meetings
https://gardner-ma.gov/Anchor Community Events
https://gardner-ma.gov/Anchor Text duplicate Public Meetings
/calendar.aspx?view=list&year=...24
/calendar.aspx?view=list&year=...26
/calendar.aspx?view=list&year=...27
/calendar.aspx?view=list&year=...28
/Calendar.aspx?EID=5914Voter Registration Session
/Calendar.aspx?EID=5914Voter Registration SessionRead on...
/Calendar.aspx?EID=5923Conservation Commission Regular Meeting
/Calendar.aspx?EID=5923Conservation Commission Regular MeetingRead on...
/Calendar.aspx?EID=5920Board of Registrars of Voters Meeting
/Calendar.aspx?EID=5920Board of Registrars of Voters MeetingRead on...
/Calendar.aspx?EID=5919Contributory Retirement Meeting
/Calendar.aspx?EID=5919Contributory Retirement MeetingRead on...
/Calendar.aspx?EID=5921Board of Assessors Regular Meeting
/Calendar.aspx?EID=5921Board of Assessors Regular MeetingRead on...
/Calendar.aspx?EID=5925Gardner Historical Commission Regular Meeting
/Calendar.aspx?EID=5925Gardner Historical Commission Regular MeetingRead on...
/calendar.aspx?CID=14,22,26View All Events
https://gardner-ma.gov/Anchor Text duplicate Community Events
/calendar.aspx?view=list&year=...Text duplicate 24
/calendar.aspx?view=list&year=...25
/calendar.aspx?view=list&year=...Text duplicate 26
/calendar.aspx?view=list&year=...Text duplicate 28
/calendar.aspx?view=list&year=...29
/calendar.aspx?view=list&year=...31
/Calendar.aspx?EID=58562024 Gardner Summer Concert Series at Monument Park - Featuring The BIG Random
/Calendar.aspx?EID=58562024 Gardner Summer Concert Series at Monument Park - Featuring The BIG RandomRead on...
/Calendar.aspx?EID=5709Montachusett Veterans Outreach Center presents the 6th Annual Jesse H. Stallings Memorial Speaker Series
/Calendar.aspx?EID=5709Montachusett Veterans Outreach Center presents the 6th Annual Jesse H. Stallings Memorial Speaker SeriesRead on...
/Calendar.aspx?EID=5763Yoga in the Park
/Calendar.aspx?EID=5763Yoga in the ParkRead on...
/Calendar.aspx?EID=5861International Overdose Awareness Day & Night of Hope
/Calendar.aspx?EID=5861International Overdose Awareness Day & Night of HopeRead on...
/Calendar.aspx?EID=5811Gardner's Thursday Morning Farmer's Market
/Calendar.aspx?EID=5811Gardner's Thursday Morning Farmer's MarketRead on...
/Calendar.aspx?EID=5918Elks Riders Lodge 1426 Charity Ride
/Calendar.aspx?EID=5918Elks Riders Lodge 1426 Charity RideRead on...
/calendar.aspx?CID=23,14,26Text duplicate View All Events
/CivicAlerts.aspx?AID=1470New window IMG-ALT block
/CivicAlerts.aspx?AID=1470New window Gardner Receives $925,000 From Community Development Block Grant Awards
/CivicAlerts.aspx?AID=1470New window Read on...
/CivicAlerts.aspx?AID=1466New window IMG-ALT 2024
/CivicAlerts.aspx?AID=1466New window Central Massachusetts Mosquito Control Project
/CivicAlerts.aspx?AID=1466New window Text duplicate Read on...
/CivicAlerts.aspx?AID=1464IMG-ALT Thurs., Aug. 31st 630 pm Monument Park
/CivicAlerts.aspx?AID=1464Text duplicate International Overdose Awareness Day & Night of Hope
/CivicAlerts.aspx?AID=1464Text duplicate Read on...
/CivicAlerts.aspx?AID=1451IMG-ALT Gardner Farmers Market
/CivicAlerts.aspx?AID=1451Thursday Gardner Farmer's Market
/CivicAlerts.aspx?AID=1451Text duplicate Read on...
/CivicAlerts.aspx?AID=1438IMG-ALT Yoga in the park class
/CivicAlerts.aspx?AID=1438Yoga In the Park Summer Series
/CivicAlerts.aspx?AID=1438Text duplicate Read on...
/CivicAlerts.aspx?AID=1432New window IMG-ALT 2024 CONCERT SERIES
/CivicAlerts.aspx?AID=1432New window 2024 Monument Park Gardner Summer Concert Series
/CivicAlerts.aspx?AID=1432New window Text duplicate Read on...
/CivicAlerts.aspx?AID=1429New window IMG-ALT green grass clean water
/CivicAlerts.aspx?AID=1429New window Green Grass & Clean Water
/CivicAlerts.aspx?AID=1429New window Text duplicate Read on...
/CivicAlerts.aspx?AID=1427New window IMG-ALT Banner
/CivicAlerts.aspx?AID=1427New window Chair City Downtown Banner Program
/CivicAlerts.aspx?AID=1427New window Additional Info...
/CivicAlerts.aspx?CID=1View All
https://gardner-ma.gov/FacebookNo Text
https://www.youtube.com/channe...New window External Subdomain No Text
/QuickLinks.aspx?CID=13Quick Links
http://www.gardnerk12.org/New window External Subdomain Gardner Public Schools
/DocumentCenter/View/7870/Gard...New window Recycling Calendar
/FormCenter/General-7/Comments...Feedback Form
/385/CodeREDCodeRED
/accessibilityAccessibility
https://gardner-ma.gov/copyrightCopyright Notices
/503/Photo-CreditsPhoto Credits
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://gardner-ma.gov/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (116 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
etag" "
varyAccept-Encoding
serverMicrosoft-IIS/10.0
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateSat, 24 Aug 2024 15:32:58 GMT
content-length32571
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 688 referring domains.
This page has 141,210 backlinks.
This page has backlinks from 404 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gardner72%Check
Gardner Summer Concert Series54%Check
Park49%Check
Series49%Check
Thu49%Check
Summer Concert Series48%Check
Monument Park48%Check
Gardner Historical Commission Regular48%Check
Park Summer48%Check
City47%Check
Show more keywords and terms

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