Gds.blog.gov.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
79% 
Page quality
81% 
Page structure
95% 
Link structure
91% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.72 s
File size
61.80 kB
Words
958
Media files
13
Number of links
66 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Government Digital Service – GDS is leading the digital transformation of the UK government.
The page title should be shorter than 580 pixels. It is 839 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
GDS is leading the digital transformation of the UK government.
The length of the meta description is perfect. (392 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#0b0c0c
robotsmax-image-preview:large
descriptionGDS is leading the digital transformation of the UK government.
langen
twitter:cardsummary_large_image
twitter:creator@GDSTeam
twitter:site@GDSTeam
twitter:titleGovernment Digital Service
twitter:descriptionWelcome to Government Digital Service - see blog posts
twitter:imagehttps://gds.blog.gov.uk/wp-content/uploads/sites/60/2016/08/govuk152x152.png
charsetutf-8

Test up to 1.000 webpages of gds.blog.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 958 words. That's ok.
30% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.32 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: read more
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nshot-2024-12-02-at-16.41.05-620x413.pngNo alt attribute provided
...24/11/OECD-Korea-blog-photo-620x465.jpegThe OECD peer review team and their hosts from the Korean government.
...-Login-50-services-960x640px-620x413.pngText reads: GOV.UK One Login 50 services. There are black, white, blue and green icons in the background of the asset.
...s-team-group-photo-960x640px-620x413.pngPicture of the GOV.UK Forms team with 8 members standing behind 6 members of the team seated on a blue corner sofa.
...ites/60/2024/10/DSD-draft-v3-620x326.pngText reads: Design System Day. There is a GDS logo in the top left of the asset.
...s/60/2024/10/NTG-blog-2-copy-620x465.jpgThe image features three young women from Next Tech Girls, alongside a member of the GDS team, Dr Sarah Kirby-Ginns. They're standing in front of two pop-up banners, smiling.
...ntre-blog-image-960-x-640-px-620x413.pngText reads: Ringing in Success with the GOV.UK One Login Contact Centre. The text is written on a blue background, with a phone icon and laptop icon below the text.
...09/GOVUK-One-Login-UCD-image-620x413.jpgThe image features a person with their hand on the keyboard of a laptop. The laptop screen displays: ‘GOV.UK One Login the single sign-on and identity checking solution for government’.
...024/08/Notify-Tech-asset-2-1-620x342.pngThe image features two people sitting at a desk in an office, looking at a computer screen. There are two laptops on the desk in front of them.
...Forms-blog-post-960-x-640-px-620x413.pngThe graphic features a screengrab of a page on GOV.UK, on a laptop. The text on the screen reads: Apply to replace a lost, stolen or damaged Driver CPC card. The image has a blue background.
...vernments-at-the-White-House-620x413.jpgA large group of delegates from digital governments around the world pose on the ‘Navy Steps’ outside the Old Eisenhower Building, Washington DC.
...ploads/sites/60/2018/05/team-310x205.jpgThe unit of delivery is the team
...icker-Layered-Part-of-1-blog-version.pngThe text says: Part of Government Digital and Data. The copy is displayed across three colourful blocks, which are yellow, green and pink.

Page structure

H1 heading
(Critically important)
Blog Government Digital Service
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Blog Government Digital Service
H2 GOV.UK Forms through the ages
H2 GOV.UK Forms through the ages Duplicate text
H2 How GDS partners with the OECD on Digital Government
H2 GOV.UK One Login: celebrating 50 services
H2 GOV.UK Forms in motion
H2 How Design System Day makes our community stronger
H2 How GDS is supporting women in STEM
H2 Ringing in success with the GOV.UK One Login contact centre
H2 GOV.UK One Login: Designing for inclusion at scale
H2 How we migrated GOV.UK Notify to AWS Elastic Container Service
H2 How to 'Get Started' using GOV.UK Forms - experiences of the Content team at the DVSA
H2 From Whitechapel to the White House
H2 Related content and links
H2 Useful links
H3 Government Digital Service
H3 Sign up and manage updates
H3 Be part of the transformation
H3 Follow us
H3 Part of Government Digital and Data
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://gds.blog.gov.uk/Anchor Skip to main content
https://www.gov.uk/External A-TITLE Go to the GOV.UK homepage
https://www.blog.gov.uk/External Subdomain Blog
https://gds.blog.gov.uk/Subdomain Government Digital Service
https://www.gov.uk/government/...External Text duplicate Government Digital Service
https://www.gov.uk/government/...External Department for Science, Innovation and Technology
/2024/12/03/gov-uk-forms-throu...Subdomain GOV.UK Forms through the ages
/2024/12/03/gov-uk-forms-throu...Subdomain No Text
/2024/12/03/gov-uk-forms-throu...Subdomain Text duplicate GOV.UK Forms through the ages
/2024/12/03/gov-uk-forms-throu...Subdomain Read more of GOV.UK Forms through the ages
/2024/11/25/how-gds-partners-w...Subdomain How GDS partners with the OECD on Digital Government
/author/tim-paul/Subdomain Tim Paul - Head of Interaction Design, Government Digital Service
A-TITLE Posts by Tim Paul - Head of Interaction Design, Government Digital Service
/author/farah-hussain-governan...Subdomain Farah Hussain - Governance and Multilateral Organisations Manager, GDS
A-TITLE Posts by Farah Hussain - Governance and Multilateral Organisations Manager, GDS
/category/digital-data-and-tec...Subdomain Digital, Data and Technology
/2024/11/25/how-gds-partners-w...Subdomain Read more of How GDS partners with the OECD on Digital Government
/2024/11/12/gov-uk-one-login-c...Subdomain GOV.UK One Login: celebrating 50 services
/author/natalie-jones-director...Subdomain Natalie Jones OBE - Director of Digital Identity, Government Digital Service
A-TITLE Posts by Natalie Jones OBE - Director of Digital Identity, Government Digital Service
/category/govuk-onelogin/Subdomain GOV.UK One Login
/2024/11/12/gov-uk-one-login-c...Subdomain Read more of GOV.UK One Login: celebrating 50 services
/2024/11/12/gov-uk-one-login-c...Subdomain Anchor 1 comment
/2024/11/04/gov-uk-forms-in-mo...Subdomain GOV.UK Forms in motion
/author/gov-uk-forms/Subdomain The GOV.UK Forms Team
A-TITLE Posts by The GOV.UK Forms Team
/category/gov-uk-forms/Subdomain GOV.UK Forms
/2024/11/04/gov-uk-forms-in-mo...Subdomain Read more of GOV.UK Forms in motion
/2024/11/04/gov-uk-forms-in-mo...Subdomain Anchor 8 comments
/2024/10/31/how-design-system-...Subdomain How Design System Day makes our community stronger
/author/imran-hussain-communit...Subdomain Imran Hussain - Community Designer, GOV.UK Design System, Government Digital Service
A-TITLE Posts by Imran Hussain - Community Designer, GOV.UK Design System, Government Digital Service
/category/digital-service-plat...Subdomain Digital Service Platforms
/category/gov-uk/Subdomain GOV.UK
/category/service-design/Subdomain Service design
/2024/10/31/how-design-system-...Subdomain Read more of How Design System Day makes our community stronger
/2024/10/21/how-gds-is-support...Subdomain How GDS is supporting women in STEM
/author/laura-yarrow-head-of-d...Subdomain Laura Yarrow - Head of Design, GOV.UK, Government Digital Service
A-TITLE Posts by Laura Yarrow - Head of Design, GOV.UK, Government Digital Service
/category/gds-team/Subdomain GDS team
/category/people-and-skills/Subdomain People and skills
/2024/10/21/how-gds-is-support...Subdomain Read more of How GDS is supporting women in STEM
/2024/10/16/ringing-in-success...Subdomain Ringing in success with the GOV.UK One Login contact centre
/author/stephen-allington-cont...Subdomain Stephen Allington - Contact Centre Manager, Government Digital Service
A-TITLE Posts by Stephen Allington - Contact Centre Manager, Government Digital Service
/category/govuk-onelogin/Subdomain Text duplicate GOV.UK One Login
/2024/10/16/ringing-in-success...Subdomain Read more of Ringing in success with the GOV.UK One Login contact centre
/2024/09/19/gov-uk-one-login-d...Subdomain GOV.UK One Login: Designing for inclusion at scale
/author/pablo-romero-lead-user...Subdomain Pablo Romero - Lead User Researcher for Digital Identity, Government Digital Service
A-TITLE Posts by Pablo Romero - Lead User Researcher for Digital Identity, Government Digital Service
/author/helena-trippe-head-of-...Subdomain Helena Trippe, Head of User Centred Design for GOV.UK One Login, Government Digital Service
A-TITLE Posts by Helena Trippe, Head of User Centred Design for GOV.UK One Login, Government Digital Service
/category/govuk-onelogin/Subdomain Text duplicate GOV.UK One Login
/category/service-design/Subdomain Text duplicate Service design
/category/user-research/Subdomain User research
/2024/09/19/gov-uk-one-login-d...Subdomain Read more of GOV.UK One Login: Designing for inclusion at scale
/2024/09/19/gov-uk-one-login-d...Subdomain Anchor Text duplicate 1 comment
/2024/08/14/how-we-migrated-go...Subdomain How we migrated GOV.UK Notify to AWS Elastic Container Service
/author/gov-uk-notify-team-at-...Subdomain The GOV.UK Notify Team
A-TITLE Posts by The GOV.UK Notify Team
/category/gov-uk-notify/Subdomain GOV.UK Notify
/2024/08/14/how-we-migrated-go...Subdomain Read more of How we migrated GOV.UK Notify to AWS Elastic Container Service
/2024/08/14/how-we-migrated-go...Subdomain Anchor Text duplicate 1 comment
/2024/08/12/how-to-get-started...Subdomain How to 'Get Started' using GOV.UK Forms - experiences of the Content team at the DVSA
/author/john-ploughman-head-of...Subdomain John Ploughman, Head of Content Design, Driver and Vehicle Standards Agency (DVSA)
A-TITLE Posts by John Ploughman, Head of Content Design, Driver and Vehicle Standards Agency (DVSA)
/author/thomas-williams-conten...Subdomain Thomas Williams, Content Design Lead, Driver and Vehicle Standards Agency (DVSA)
A-TITLE Posts by Thomas Williams, Content Design Lead, Driver and Vehicle Standards Agency (DVSA)
/category/gov-uk-forms/Subdomain Text duplicate GOV.UK Forms
/2024/08/12/how-to-get-started...Subdomain Read more of How to 'Get Started' using GOV.UK Forms - experiences of the Content team at the DVSA
/2024/08/12/how-to-get-started...Subdomain Anchor 3 comments
/2024/08/06/from-whitechapel-t...Subdomain From Whitechapel to the White House
/author/chris-bellamy-director...Subdomain Chris Bellamy, CEO, Government Digital Service
A-TITLE Posts by Chris Bellamy, CEO, Government Digital Service
/author/louise-harris-chief-of...Subdomain Louise Harris, Chief of Staff, Government Digital Service
A-TITLE Posts by Louise Harris, Chief of Staff, Government Digital Service
/category/gds-team/Subdomain Text duplicate GDS team
/2024/08/06/from-whitechapel-t...Subdomain Read more of From Whitechapel to the White House
https://gds.blog.gov.uk/page/2/Subdomain Page 2
https://gds.blog.gov.uk/page/114/Subdomain Page 114
https://gds.blog.gov.uk/page/2/Subdomain Next page
https://gds.blog.gov.uk/about/Subdomain Find out more
/subscribe/Email
https://gds.blog.gov.uk/feed/Subdomain Atom
https://www.civil-service-care...External Subdomain GDS careers
https://twitter.com/gdsteamExternal Twitter
https://www.facebook.com/Gover...External Subdomain Facebook
https://www.youtube.com/user/G...External Subdomain YouTube
http://instagram.com/gdsteamExternal Instagram
http://www.linkedin.com/compan...External Subdomain LinkedIn
https://governmentdigitalservi...External Subdomain GDS Podcasts
https://www.blog.gov.uk/External Subdomain All GOV.UK blogs
https://www.blog.gov.uk/all-po...External Subdomain All GOV.UK blog posts
https://www.gov.uk/External Text duplicate GOV.UK
https://www.gov.uk/government/...External All departments
https://www.blog.gov.uk/access...External Subdomain Accessibility statement
https://www.blog.gov.uk/cookiesExternal Subdomain Cookies
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://gds.blog.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.72 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateMon, 09 Dec 2024 22:42:45 GMT
servernginx
content-security-policydefault-src https: 'self' data: blob:; font-src https: data:; img-src https: data:; script-src https: 'self' data: blob: 'unsafe-inline' 'unsafe-eval'; style-src https: 'unsafe-inline'; frame-src 'self' blob: https: data:; worker-src: default-src https: 'self' data: blob:; report-uri https://dxw.report-uri.com/r/d/csp/enforce;
cache-controlpublic, max-age=240, s-maxage=960
strict-transport-securitymax-age=31536000; includeSubDomains; preload
permissions-policyinterest-cohort=()
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 d262e104d5d9dd6a4a52f090bdf9395c.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P3
alt-svch3=":443"; ma=86400
x-amz-cf-idTRKzBhXHtjQwllhCR0AgOKm1tklvUMWeALN5-0s7Yj2GhUOzgBsS3A==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,160 referring domains.
This page has 568,473 backlinks.
This page has backlinks from 1,971 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: */xmlrpc.php
Disallow: */wp-*.php
Disallow: */trackback/
Disallow: *?wptheme=
Disallow: *?comments=
Disallow: *?replytocom
Disallow: */comment-page-
Disallow: *?s=
plugins/


# XML Sitemap & Google News version 5.4.9 - https://status301.net/wordpress-plugins/xml-sitemap-feed/
Sitemap: https://gds.blog.gov.uk/sitemap.xml
User-agent: Twitterbot
Disallow:

Similar sites

Search preview

gds.blog.gov.uk
Government Digital Service – GDS is leading the digital transformat...
GDS is leading the digital transformation of the UK government.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GOV86%Check
Digital81%Check
Government81%Check
GDS81%Check
Government Digital81%Check
Government Digital Service GDS78%Check
Government Digital Service77%Check
Digital Service75%Check
Service70%Check
Digital Transformation69%Check
Show more keywords and terms

Test up to 1.000 webpages of gds.blog.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions