Govlab.hks.harvard.edu - SEO Checker

Overview of the SEO Check
Meta information
94% 
Page quality
68% 
Page structure
58% 
Link structure
47% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.99 s
File size
266.10 kB
Words
450
Media files
30
Number of links
83 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Government Performance Lab
The length of the page title is perfect. (273 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Government Performance Lab
The length of the meta description is perfect. (273 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://govlab.hks.harvard.edu/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionGovernment Performance Lab
generatorOpenScholar for Drupal 7 (http://theopenscholar.org)
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:titleGovernment Performance Lab
twitter:descriptionHarvard Kennedy School
twitter:imagehttps://govlab.hks.harvard.edu/sites/hwpi.harvard.edu/files/govlabs/files/government_performance_lab.png?m=1712680348
og:typeuniversity
og:titleGovernment Performance Lab
og:imagehttps://govlab.hks.harvard.edu/sites/hwpi.harvard.edu/files/govlabs/files/government_performance_lab.png?m=1602103134
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 450 words on this page. Good pages should have about 800 words of useful content.
19.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/hwpi_basetheme/images/harvard-logo.pngUniversity Logo
...new_white.png?m=1558713342&itok=gLOaiB-xHome
.../state-capitol-colorado.jpg?m=1535665678No alt attribute provided
...les/govlabs/files/maine.jpg?m=1535665675No alt attribute provided
...sland_state_house_2009a.jpg?m=1535665673No alt attribute provided
...abs/files/bostoncapital.jpg?m=1536172766No alt attribute provided
...lows_crop.jpg?m=1704316943&itok=uX3-KI2wTwo GPL fellows stand in front of notes on wall
..._activity.png?m=1666197275&itok=6j5LJmCeEvent attendees building paper airplanes together
...ghts_card.jpg?m=1705593851&itok=VeMt0Mn4Map of Boston
...t_cropped.png?m=1692106525&itok=ugkFYSWKSilhouette of a mom lifting up her baby while the sun sets over the ocean behind them
...ty_report.jpg?m=1675874578&itok=-3uI64eOPeople at a protest holding signs
...ard_image.png?m=1665498566&itok=4ud0YfmjHands holding a key to new house
...les/911_2.png?m=1656518712&itok=AKXt8hglCall Center
...iles/cf_1.png?m=1665519468&itok=1Wc-mFKBNo alt attribute provided
...ard_image.png?m=1665498566&itok=4ud0YfmjHands holding a key to new house
..._activity.png?m=1666197275&itok=6j5LJmCeEvent attendees building paper airplanes together
...e_cropped.jpg?m=1684943061&itok=XVUicjR8Courthouse dome with statue of Lady Justice on top
..._healthw2.png?m=1541533393&itok=XaoGDv7qIcon
..._family_w.png?m=1539862889&itok=j6dDAYipIcon of mom with two kids
...con_crimw.png?m=1539865904&itok=-ch5KZnsIcon
...s/icon_pw.png?m=1539866319&itok=zNfhvVgMIcon
...ansparent.png?m=1705090748&itok=rkfSHy1vGPL Map
...sk_icon_1.png?m=1656516617&itok=vvkBPRMWIcon - Project
..._icon_1_1.png?m=1656516686&itok=He0cPazlIcon - Jurisdiction
...ss_icon_1.png?m=1712678087&itok=bb24KVAJstairs icon going up
..._tool_acm.png?m=1541694699&itok=Dv3IbFUjIcon - Active Contract Management
...n_tool_sm.png?m=1541688039&itok=zbzIoprqService Matching icon
...m_icon_01.png?m=1656521374&itok=21D8nYAxNo alt attribute provided
..._tool_rdc.png?m=1712678087&itok=yYnfsQyxResults Driven Contracting icon
..._logo_new.png?m=1712678075&itok=GjRbNdE4Home

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 51 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 GPL GA4
H2 GPL GA4 Duplicate text
H2 Highlights
H2 Working at the GPL
H2 Procurement Excellence Network
H2 Supporting Governments in Improving Resident Outcomes: Highlights from 2023
H2 The Journey to a Well-Being-Oriented System
H2 Mayor to Mayor: Taking the Lead on Police Accountability
H2 Homelessness Prevention & Rehousing Accelerator
H2 New at the Government Performance Lab
H2 Initiatives
H2 Alternative 911 Emergency Response
H2 Child and Family Wellbeing Accelerator
H2 Homelessness Prevention & Rehousing Accelerator Duplicate text
H2 Procurement Excellence Network Duplicate text
H2 Pretrial Initiative
H2 Policy Areas
H2 Homelessness & Housing
H2 Icon of mom with two kids
H2 Children & Families
H2 Icon
H2 Criminal Justice
H2 Icon Duplicate text
H2 Procurement Systems
H2 Our Impact
H2 Tools
H2 Data-Driven Performance Management
H2 Designing Service Systems for Client Success
H2 Diversity, Equity, and Inclusion
H2 Results-Driven Contracting
H2 Get Involved
H2 32b9f6429f29c88c4c6c80e2309716c5
H2 1a8cdaefca81e4a573d913669b69284d
H2 b1c12eb9f0bab53bb1a9f95ecc36cc4e
H2 Search Script and large person image
H2 56d18832e5b2d39b2083a107fd63d5ed
H2 HWP CSS Styles
H3 Supporting state and local government in solving serious social challenges
H3 240+ intensive projects completed
H3 100 jurisdictions served
H3 $6.2B+ in funds redirected towards outcomes
H3 ABOUT US
H3 NEWSLETTER SIGN UP
H3 RESOURCE LIBRARY
H3 PROJECTS
H3 POLICY AREA
H3 TOOLS
H4 Sign Up for Our Newsletter
H4 Explore Events
H4 Learn About Technical Assistance
H4 Work for the GPL
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.
LinkAttributesAnchor text
https://govlab.hks.harvard.edu/Anchor Skip to main content
http://www.harvard.edu/External Subdomain IMG-ALT University Logo
http://www.harvard.edu/External Subdomain HARVARD.EDU
/govlabs/homeIMG-ALT Home
/about-usSubdomain About Us
/about-usSubdomain About the GPL
/our-peopleSubdomain People
/receiving-technical-assistanceSubdomain Receiving Technical Assistance
/working-at-gplSubdomain Working at the GPL
/policy-areasSubdomain Policy Areas
/children-and-familiesSubdomain Children & Families
/criminal-justiceSubdomain Criminal Justice
/homelessness-and-housingSubdomain Homelessness & Housing
A-TITLE Homelessness & Housing
/procurement-systemsSubdomain Procurement Systems
https://govlab.hks.harvard.edu/Subdomain Initiatives
/alternative-911-emergency-res...Subdomain Alternative 911 Emergency Response
/child-family-wellbeing-accele...Subdomain Child & Family Wellbeing Accelerator
/homelessness-prevention-rehou...Subdomain Homelessness Prevention & Rehousing Accelerator
/pretrial-justiceSubdomain Pretrial Initiative
A-TITLE Pretrial Initiative
/procurement-excellence-networkSubdomain Procurement Excellence Network
/toolsSubdomain Tools
/data-driven-performance-manag...Subdomain Data-Driven Performance Management
A-TITLE Data-Driven Performance Management
/designing-service-systems-for...Subdomain Designing Service Systems for Client Success
A-TITLE Designing Service Systems for Client Success
/diversity-equity-and-inclusio...Subdomain Diversity, Equity, and Inclusion
/results-driven-contractingSubdomain Results-Driven Contracting
A-TITLE Results-Driven Contracting
/resource-librarySubdomain Resource Library
/resource-librarySubdomain Text duplicate Resource Library
A-TITLE Resource Library
/GPL-publicationsSubdomain GPL Publications
A-TITLE GPL Publications
/government-documentsSubdomain Government Documents
A-TITLE Government Documents
/blogSubdomain GPL Blog
/projectsSubdomain Projects
/news-eventsSubdomain News & Events
/news/news-types/newsSubdomain News
/calendar/upcomingSubdomain Events
/learning-seriesSubdomain Learning Series
https://govlab.hks.harvard.edu/Subdomain Search
A-TITLE Site Search
/govlabs/about-usSupporting state and local government in solving serious social challenges
/working-at-gplSubdomain Text duplicate Working at the GPL
/procurement-excellence-networ...Subdomain Text duplicate Procurement Excellence Network
/2023-highlightsSubdomain Supporting Governments in Improving Resident Outcomes: Highlights from 2023
/well-being-systemSubdomain The Journey to a Well-Being-Oriented System
/mayor-mayor-taking-lead-polic...Subdomain Mayor to Mayor: Taking the Lead on Police Accountability
/homelessness-prevention-rehou...Subdomain Text duplicate Homelessness Prevention & Rehousing Accelerator
https://www.vitalcitynyc.org/a...External Subdomain Trivial anchor text
here
https://harvard.zoom.us/meetin...External Subdomain Anchor Register here
/metrics-alternative-emergency...Subdomain Read it here.
/alternative-911-emergency-res...Subdomain Text duplicate Alternative 911 Emergency Response
/child-family-wellbeing-accele...Subdomain Child and Family Wellbeing Accelerator
/homelessness-prevention-rehou...Subdomain Text duplicate Homelessness Prevention & Rehousing Accelerator
/procurement-excellence-networ...Subdomain Text duplicate Procurement Excellence Network
/pretrial-justiceSubdomain Text duplicate Pretrial Initiative
https://hwpi.harvard.edu/govla...External Subdomain Text duplicate Policy Areas
/behavioral-health-and-homeles...Text duplicate Homelessness & Housing
https://hwpi.harvard.edu/govla...External Subdomain IMG-ALT Icon of mom with two kids
/children-and-familiesText duplicate Children & Families
https://hwpi.harvard.edu/govla...External Subdomain IMG-ALT Icon
/criminal-justiceText duplicate Criminal Justice
https://hwpi.harvard.edu/govla...External Subdomain Text duplicate IMG-ALT Icon
/procurement-systemsText duplicate Procurement Systems
/govlabs/active-contract-manag...IMG-ALT Icon - Active Contract Management
/data-driven-performance-manag...Text duplicate Data-Driven Performance Management
/govlabs/service-matchingIMG-ALT Service Matching icon
/designing-service-systems-for...Text duplicate Designing Service Systems for Client Success
/diversity-equity-and-inclusio...Text duplicate Diversity, Equity, and Inclusion
/govlabs/results-driven-contra...IMG-ALT Results Driven Contracting icon
/govlabs/results-driven-contra...Text duplicate Results-Driven Contracting
http://eepurl.com/g-ZKafExternal Sign Up for Our Newsletter
/news-eventsExplore Events
/govlabs/receiving-technical-a...Learn About Technical Assistance
/working-at-gplWork for the GPL
/govlabs/about-usABOUT US
/govlabs/our-peopleText duplicate People
/diversity-equity-and-inclusionSubdomain Text duplicate Diversity, Equity, and Inclusion
/receiving-technical-assistanceText duplicate Receiving Technical Assistance
/working-at-gplText duplicate Working at the GPL
http://eepurl.com/g-ZKafExternal NEWSLETTER SIGN UP
A-TITLE Newsletter Sign Up
/govlabs/resource-libraryRESOURCE LIBRARY
/browse/links?f[0]=sm_og_vocab...Publications
/browse/links?f[0]=sm_og_vocab...Text duplicate Government Documents
/govlabs/results-driven-contra...Results-Driven Contracting Library
/news-eventsText duplicate News & Events
/govlabs/projectsPROJECTS
/govlabs/policy-areasPOLICY AREA
/homelessness-and-housingSubdomain Text duplicate Homelessness & Housing
/govlabs/children-and-familiesText duplicate Children & Families
/govlabs/criminal-justiceText duplicate Criminal Justice
/govlabs/procurement-systemsText duplicate Procurement Systems
/toolsTOOLS
/data-driven-performance-manag...Subdomain Text duplicate Data-Driven Performance Management
/govlabs/results-driven-contra...Text duplicate Results-Driven Contracting
/designing-service-systems-for...Subdomain Text duplicate Designing Service Systems for Client Success
/diversity-equity-and-inclusionDiversity, Equity & Inclusion
https://twitter.com/hksgovlab?...New window External URL anchor text
https://twitter.com/hksgovlab?lang=en
https://www.linkedin.com/compa...New window External Subdomain URL anchor text
https://www.linkedin.com/company/hks-government-performance-lab
/user?destination=home?admin_p...Admin Login
https://accessibility.harvard....External Subdomain Accessibility
https://accessibility.huit.har...External Subdomain Digital Accessibility
https://www.harvard.edu/copyri...External Subdomain Report Copyright Infringement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://govlab.hks.harvard.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.99 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (266 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 432 referring domains.
This page has 1,695 backlinks.
This page has backlinks from 286 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Search preview

govlab.hks.harvard.edu
Government Performance Lab
Government Performance Lab

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lab75%Check
Performance Lab72%Check
Government Performance Lab70%Check
Government66%Check
Performance66%Check
Performance Management55%Check
Local Government54%Check
GPL51%Check
New51%Check
Sign Up50%Check

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