Guildford.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
89% 
Page quality
86% 
Page structure
66% 
Link structure
88% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
39.60 kB
Words
562
Media files
14
Number of links
53 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Guildford Home Page - Guildford Borough Council
The length of the page title is perfect. (447 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Online services for Guildford's residents, businesses and visitors.
The length of the meta description is perfect. (400 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://guildford.gov.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
There should not be dynamic parameters in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionOnline services for Guildford's residents, businesses and visitors.
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary
twitter:titleGuildford Home Page - Guildford Borough Council
twitter:descriptionOnline services for Guildford's residents, businesses and visitors.
twitter:imagehttps://guildford.gov.uk/image/34570/Guildford-Borough-Council-Logo/twittercard.png?m=1685610211277
twitter:image:altGuildford Borough Council Logo
og:typewebsite
og:titleGuildford Home Page - Guildford Borough Council
og:descriptionOnline services for Guildford's residents, businesses and visitors.
og:urlhttps://guildford.gov.uk/
og:site_nameGuildford Borough Council
og:imagehttps://guildford.gov.uk/image/34570/Guildford-Borough-Council-Logo/opengraph.png?m=1685610211277
og:image:width1200
og:image:height630

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Page quality

Content
(Critically important)
This page contains 562 words. That's ok.
34.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...gh-Council-Logo/logo.png?m=1685610211277No alt attribute provided
...mageBannerBackground.jpg?m=1673280248253No alt attribute provided
...yment-teal/thumbnail.png?m=1665588648227No alt attribute provided
...981/report/thumbnail.jpg?m=1666007281267No alt attribute provided
...apply-teal/thumbnail.png?m=1665588636830No alt attribute provided
...-area-teal/thumbnail.png?m=1665588623790No alt attribute provided
...ad-Offices/thumbnail.JPG?m=1689181832193No alt attribute provided
...and-Belief/thumbnail.JPG?m=1737393843040No alt attribute provided
...night-shot/thumbnail.jpg?m=1737475789817No alt attribute provided
...ebook-web/footerIcon.png?m=1673519883893facebook web
...itter-web/footerIcon.png?m=1725533897780twitter web
...Insta-web/footerIcon.png?m=1673519909530Insta web
...ed-in-web/footerIcon.png?m=1673519468990Linked in web
...-web-icon/footerIcon.png?m=1673519691437YouTube web icon

Page structure

H1 heading
(Critically important)
Guildford Home Page
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Guildford Home Page
H2 This website uses cookies
H2 Yellow weather warning for heavy rain
H2 Welcome to Guildford Borough Council
H2 Top Tasks Panel
H2 Most popular services
H2 Most popular services list to pages
H2 Redirect panel to more council services
H2 Most popular payments
H2 Most popular payments list to pages
H2 Redirect panel to more payments
H2 Businesses
H2 Businesses list to the pages
H2 Redirect panel to businesses
H2 Corporate Strategy update
H2 Help with the cost of living
H2 Latest news
H2 Guildford Borough Council News Room
H2 Is this page useful?
H2 Follow us
H3 Necessary cookies
H3 Analytics cookies
H3 Pay
H3 Report
H3 Apply
H3 About My Area
H3 Comment on a planning application
H3 Report a missed bin
H3 Find your bin day
H3 Apply for a parking permit
H3 Pay your council tax
H3 Pay an invoice
H3 Pay for a garden waste collection
H3 Pay rent on a council house
H3 Pay your business rates
H3 Apply for a pavement licence
H3 Apply for a commercial waste collection
H3 Apply for business rate relief
H3 Guildford Borough Council publishes independent Heminsley report findings
H3 Civic, religious and community leaders of Guildford send a powerful message of unity
H3 Guildford Borough Council supports Clean Air Night
Baselink: https://guildford.gov.uk/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
/?ccp=trueAnchor Skip to main content
https://guildford.gov.uk/Anchor Cookie preferences
https://guildford.gov.uk/Link to "Guildford Borough Council" homepage
https://guildford.gov.uk/loginMyGuildford Account
/residentsResidents
/selfserviceSelf Service
https://guildford.gov.uk/businessBusinesses
https://guildford.gov.uk/leisureLeisure
https://guildford.gov.uk/councilCouncil and Democracy
/newsandeventsNews and Events
https://guildford.gov.uk/Anchor Toggle menu
https://www.metoffice.gov.uk/External Subdomain Met Office
/prepareforwinterNew window Subdomain Read our advice during severe weather.
A-TITLE https://www.guildford.gov.uk/prepareforwinter
/EmergenciesNew window Subdomain Find out how to contact us in an emergency.
A-TITLE https://www.guildford.gov.uk/emergencies
/article/24551/PayPay
/article/24552/ReportReport
/article/24553/ApplyApply
/article/24554/About-My-AreaAbout My Area
/article/24550/Top-Tasks-PanelSee More Top Tasks Panel
/article/25104/Most-popular-se...See More Most popular services
/article/25120/Comment-on-a-pl...Comment on a planning application
/article/25122/Report-a-missed...Report a missed bin
/article/25123/Find-your-bin-dayFind your bin day
/article/25124/Apply-for-a-par...Apply for a parking permit
/article/25105/Most-popular-se...See More Most popular services list to pages
/article/25106/Redirect-panel-...View all our services Redirect panel to more council services
/article/25107/Most-popular-pa...See More Most popular payments
/article/25125/Pay-your-counci...Pay your council tax
/article/25126/Pay-an-invoicePay an invoice
/article/25127/Pay-for-a-garde...Pay for a garden waste collection
/article/25128/Pay-rent-on-a-c...Pay rent on a council house
/article/25108/Most-popular-pa...See More Most popular payments list to pages
/article/25109/Redirect-panel-...View all payments Redirect panel to more payments
/article/25110/BusinessesSee More Businesses
/article/25129/Pay-your-busine...Pay your business rates
/article/25130/Apply-for-a-pav...Apply for a pavement licence
/article/25131/Apply-for-a-com...Apply for a commercial waste collection
/article/25132/Apply-for-busin...Apply for business rate relief
/article/25111/Businesses-list...See More Businesses list to the pages
/article/25112/Redirect-panel-...View all business information Redirect panel to businesses
/article/27062/Corporate-Strat...Find out more about our Corporate Strategy Corporate Strategy update
/article/26466/Help-with-the-c...Find out what help and support you could be eligible for Help with the cost of living
/article/27346/Guildford-Borou...Guildford Borough Council publishes independent Heminsley report findings
/article/27343/Civic-religious...Civic, religious and community leaders of Guildford send a powerful message of unity
/article/27345/Guildford-Borou...Guildford Borough Council supports Clean Air Night
/article/25598/Latest-newsSee More Latest news
https://guildford.gov.uk/newsroomRead our latest news Guildford Borough Council News Room
/article/26633/Help-us-improve...No
/article/26630/Report-a-proble...Report a problem with this page
https://guildford.gov.uk/contactContact us
/article/26288/Work-for-usWork for us
/accessibilityAccessibility
https://guildford.gov.uk/privacyPrivacy statements
/cookiepolicyFind out more about cookies
http://www.facebook.com/pages/...New window External Subdomain IMG-ALT facebook web
A-TITLE Facebook
https://twitter.com/GuildfordBCNew window External IMG-ALT twitter web
A-TITLE Guildford's Twitter page
https://www.instagram.com/Guil...New window External Subdomain IMG-ALT Insta web
A-TITLE Link to GBC instagram
https://uk.linkedin.com/compan...New window External Subdomain IMG-ALT Linked in web
A-TITLE LinkedIn
https://www.youtube.com/user/G...New window External Subdomain IMG-ALT YouTube web icon
A-TITLE YouTube
https://www.gossinteractive.com/New window External Subdomain Powered by GOSS
A-TITLE Digital platform technology, online self-service and web content management provided by GOSS

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://guildford.gov.uk/?ccp=true#cookie-consent-prompt"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (40 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000
x-ua-compatibleIE=Edge
x-frame-optionsSAMEORIGIN
report-to{"group":"csp-endpoint","max_age":10886400,"endpoints":[{"url":"csp-reports"}]}
content-security-policyframe-ancestors 'self'; report-uri csp-reports; report-to csp-endpoint;
link<https://guildford.gov.uk/>; rel="canonical"
server
x-powered-by
dateSun, 26 Jan 2025 13:17:33 GMT
content-length40535
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,875 referring domains.
This page has 539,882 backlinks.
This page has backlinks from 1,187 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow:

Similar sites

Search preview

guildford.gov.uk
Guildford Home Page - Guildford Borough Council
Online services for Guildford's residents, businesses and visitors.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Guildford85%Check
Guildford Borough70%Check
Page66%Check
Guildford Borough Council65%Check
Guildford Borough Council News58%Check
Borough56%Check
Borough Council56%Check
Council55%Check
services54%Check
Businesses54%Check
Show more keywords and terms

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