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Hamleys.com - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

73%

Page structure

58%

Link structure

25%

Server

10%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.39 s

File size

754.70 kB

Words

1859

Media files

270

Number of links

525 internal / 4 external

Task list of SEO Improvements 8 Tasks

Add a H1 heading to this page.Very important!
Reduce the number of internal links.Very important!
Enable the compressed HTML content transfer on your server using gzip.Very important!
Try to reduce the number of used JavaScript files.Very important!
Use good alternative descriptions (alt attributes) for your images.Important!
Remove duplicate heading texts.Important!
Review and improve the heading structure.Tip!
Promote your page in social networks.Tip!

View all

Meta specifications 100% achieved

Title

(Critically important)

The World’s Finest Toys & Games | Hamleys

The length of the page title is perfect. (400 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Experience the magic of Hamleys toys at our London store or online. Shop a massive selection of toys and games and get free shipping on orders over £35!

The length of the meta description is perfect. (959 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.hamleys.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
title	The World’s Finest Toys & Games \| Hamleys
description	Experience the magic of Hamleys toys at our London store or online. Shop a massive selection of toys and games and get free shipping on orders over £35!
keywords	finest toy store, toys for kids, children games, UK toy store, kids toys online, children toys, toy game, toys online, return gifts for kids, gifts for kids, Hamleys of London, Hamleys, Childrens Toys, Games, finest toy shop
robots	INDEX,FOLLOW
viewport	width=device-width, user-scalable=no, initial-scale=1, maximum-scale=1
format-detection	telephone=no
google-site-verification	oKOVjqvAGAYjgVQC_On2XNlAd95n4fCtmRtvNSUmSms
lang	en
charset	utf-8

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Page quality 73% achieved

Content

(Critically important)

There are 2 text duplicates on this page:

Duplicate: The toys may have changed, but if he were here today, we're sure Willi...

This page contains 1859 words. That's ok.

20.5% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

10 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

The average number of words per sentence of 23.17 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

This page loads 13 JavaScript files. This may affect the load time negatively.

The file size of the HTML document is very large (754.7 kB).

A viewport "width=device-width, user-scalable=no, initial-scale=1, maximum-scale=1" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 37 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

92 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
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/media/wysiwyg/0-12months_200x200.png	0-12 Months	Shop for Creative Gifts for Kids Aged 0-11 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/0-12months_300x84.png	0-12 Months	Shop for Creative Gifts for Kids Aged 0-11 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/1-2years_200x200.png	1-2 Years	Shop for Creative Gifts for Kids Aged 12-24 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/1-2years_300x84.png	1-2 Years	Shop for Creative Gifts for Kids Aged 12-24 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/3-4years_200x200.png	3 - 4 Years	Shop for Creative Gifts for Kids Aged 3 - 4 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/3-4years_300x84.png	3 - 4 Years	Shop for Creative Gifts for Kids Aged 3 - 4 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/5-6years_200x200.png	5 -6 Years	Shop for Creative Gifts for Kids Aged 5 -6 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/5-6years_300x84.png	5 -6 Years	Shop for Creative Gifts for Kids Aged 5 -6 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/7-9years_200x200.png	7 - 9 Years	Shop for Creative Gifts for Kids Aged 7 - 9 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/7-9years_300x84.png	7 - 9 Years	Shop for Creative Gifts for Kids Aged 7 - 9 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/10_years_200x200.png	10+ Years	Shop for Creative Gifts for Kids Aged 10+ Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/10plusyears_300x84.png	10+ Years	Shop for Creative Gifts for Kids Aged 10+ Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/Hamleys_Own_Brand_5_2.png	Hamleys \| Childrens Toys & Games Brands \| Hamleys	Hamleys \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/m-Hamleys-Own-Brand_2.jpg	Hamleys \| Childrens Toys & Games Brands \| Hamleys	Hamleys \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Lego_1__3_2.png	LEGO \| Childrens Toys & Games Brands \| Hamleys	LEGO \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/m-Lego_2.jpg	LEGO \| Childrens Toys & Games Brands \| Hamleys	LEGO \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Jellycat_4_2.png	No alt attribute provided
/media/wysiwyg/m-Jellycat_2.jpg	No alt attribute provided
/media/wysiwyg/BAB_160_10.jpg	Build A Bear	Build A Bear
...a/wysiwyg/build-a-bear-logo-308x84_1.jpg	Build A Bear	Build A Bear
/media/wysiwyg/Disney_4_2.png	Pokemon \| Childrens Toys & Games Brands \| Hamleys	Pokemon \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/M-Disney_2.jpg	Pokemon \| Childrens Toys & Games Brands \| Hamleys	Pokemon \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Harry_Potter_3_2.png	L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys	L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/m-Harry-Potter_2.jpg	L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys	L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Barbie_3_2.png
/media/wysiwyg/m-Barbie_2.jpg
...a/wysiwyg/MicrosoftTeams-image_45__4.png	No alt attribute provided
.../wysiwyg/MicrosoftTeams-image_119__1.png	No alt attribute provided
/media/wysiwyg/LOL_Surprise_3_2.png	No alt attribute provided
/media/wysiwyg/m-LOL-Surprise_2.jpg	No alt attribute provided
/media/wysiwyg/Paddington_logo_desktop.png	Marvel \| Childrens Toys & Games Brands \| Hamleys	Marvel \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Paddington_logo.png	Marvel \| Childrens Toys & Games Brands \| Hamleys	Marvel \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Pokemon_2_2.png	No alt attribute provided
/media/wysiwyg/m-Pokemon_2.jpg	No alt attribute provided
.../wysiwyg/tonies_logo_brand_desktop_5.png	No alt attribute provided
...a/wysiwyg/tonies_logo_brand_mobile_1.png	No alt attribute provided
/media/wysiwyg/Ravensburger_2_2.png	No alt attribute provided
/media/wysiwyg/m-Ravensburger_2.jpg	No alt attribute provided
/media/wysiwyg/view-all-brands_1.jpg	Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys	Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/m-view-all-brand_2.png	Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys	Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Webp.net-resizeimage_1_.png	No alt attribute provided
/media/wysiwyg/Webp.net-resizeimage_1_.png	No alt attribute provided
/media/wysiwyg/Webp.net-resizeimage_1_.png	No alt attribute provided
/media/wysiwyg/Webp.net-resizeimage_1_.png	No alt attribute provided
/media/wysiwyg/icon.png	No alt attribute provided
/media/wysiwyg/icon.png	No alt attribute provided
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/media/wysiwyg/0-12months_200x200.png	0-12 Months	Shop for Creative Gifts for Kids Aged 0-11 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/0-12months_300x84.png	0-12 Months	Shop for Creative Gifts for Kids Aged 0-11 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/1-2years_200x200.png	1-2 Years	Shop for Creative Gifts for Kids Aged 12-24 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/1-2years_300x84.png	1-2 Years	Shop for Creative Gifts for Kids Aged 12-24 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/3-4years_200x200.png	3 - 4 Years	Shop for Creative Gifts for Kids Aged 3 - 4 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/3-4years_300x84.png	3 - 4 Years	Shop for Creative Gifts for Kids Aged 3 - 4 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/5-6years_200x200.png	5 -6 Years	Shop for Creative Gifts for Kids Aged 5 -6 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/5-6years_300x84.png	5 -6 Years	Shop for Creative Gifts for Kids Aged 5 -6 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/7-9years_200x200.png	7 - 9 Years	Shop for Creative Gifts for Kids Aged 7 - 9 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/7-9years_300x84.png	7 - 9 Years	Shop for Creative Gifts for Kids Aged 7 - 9 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/10_years_200x200.png	10+ Years	Shop for Creative Gifts for Kids Aged 10+ Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/10plusyears_300x84.png	10+ Years	Shop for Creative Gifts for Kids Aged 10+ Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/media/wysiwyg/Hamleys_Own_Brand_5_2.png	Hamleys \| Childrens Toys & Games Brands \| Hamleys	Hamleys \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/m-Hamleys-Own-Brand_2.jpg	Hamleys \| Childrens Toys & Games Brands \| Hamleys	Hamleys \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Lego_1__3_2.png	LEGO \| Childrens Toys & Games Brands \| Hamleys	LEGO \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/m-Lego_2.jpg	LEGO \| Childrens Toys & Games Brands \| Hamleys	LEGO \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Jellycat_4_2.png	No alt attribute provided
/media/wysiwyg/m-Jellycat_2.jpg	No alt attribute provided
/media/wysiwyg/BAB_160_10.jpg	Build A Bear	Build A Bear
...a/wysiwyg/build-a-bear-logo-308x84_1.jpg	Build A Bear	Build A Bear
/media/wysiwyg/Disney_4_2.png	Pokemon \| Childrens Toys & Games Brands \| Hamleys	Pokemon \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/M-Disney_2.jpg	Pokemon \| Childrens Toys & Games Brands \| Hamleys	Pokemon \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Harry_Potter_3_2.png	L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys	L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/m-Harry-Potter_2.jpg	L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys	L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Barbie_3_2.png
/media/wysiwyg/m-Barbie_2.jpg
...a/wysiwyg/MicrosoftTeams-image_45__4.png	No alt attribute provided
.../wysiwyg/MicrosoftTeams-image_119__1.png	No alt attribute provided
/media/wysiwyg/LOL_Surprise_3_2.png	No alt attribute provided
/media/wysiwyg/m-LOL-Surprise_2.jpg	No alt attribute provided
/media/wysiwyg/Paddington_logo_desktop.png	Marvel \| Childrens Toys & Games Brands \| Hamleys	Marvel \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Paddington_logo.png	Marvel \| Childrens Toys & Games Brands \| Hamleys	Marvel \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/Pokemon_2_2.png	No alt attribute provided
/media/wysiwyg/m-Pokemon_2.jpg	No alt attribute provided
.../wysiwyg/tonies_logo_brand_desktop_5.png	No alt attribute provided
...a/wysiwyg/tonies_logo_brand_mobile_1.png	No alt attribute provided
/media/wysiwyg/Ravensburger_2_2.png	No alt attribute provided
/media/wysiwyg/m-Ravensburger_2.jpg	No alt attribute provided
/media/wysiwyg/view-all-brands_1.jpg	Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys	Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys
/media/wysiwyg/m-view-all-brand_2.png	Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys	Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys
data:[...] Base64	Build A Bear
data:[...] Base64	LEGO® New Arrivals
data:[...] Base64	Le Toy Van
data:[...] Base64	X-Shot
data:[...] Base64	Pokemon New Arrivals
data:[...] Base64	LEGO® Disney Encanto Antonio's Animal Sanctuary Set 43251_A
data:[...] Base64	Hamleys Bear_A
data:[...] Base64	LEGO® Star Wars™ C-3PO™ Buildable Droid Figure 75398
data:[...] Base64	Pawlette beige bunny_A
data:[...] Base64	LEGO® Star Wars™ The Dark Falcon Buildable Toy Vehicle 75389
data:[...] Base64	Hamleys Magician_A
data:[...] Base64	LEGO® Marvel Dancing Groot Buildable Animated Toy 76297
data:[...] Base64	Hamleys Dress_A
data:[...] Base64	LEGO® Speed Champions Ferrari F40 Supercar Vehicle Toy 76934_A
data:[...] Base64	Hamley's Red T-Shirt_A
data:[...] Base64	LEGO® Technic Koenigsegg Jesko Absolut Grey Hypercar 42173
data:[...] Base64	X-Shot Insanity S1 Bezerko 8 Shot
data:[...] Base64	LEGO® Speed Champions Mercedes-Amg G 63 & Mercedes-Amg Sl 63 76924
data:[...] Base64	LEGO® Star Wars™ Captain Rex™ Y-Wing™ Microfighter Set 75391_A
data:[...] Base64	Enchanted Unicorn Fairy Friend Plush_A
data:[...] Base64	Super Duper Tutu, Cape And Mask Pink / Gold (4-6 years)
data:[...] Base64	Rainbow Ombre Dress_A
data:[...] Base64	Happy Hugs Teddy Bear_A
data:[...] Base64	LEGO® Harry Potter™ Mandrake Plant Toy, Magical Gift 76433_A
data:[...] Base64	Sequins Fairy Tunic Lilac (3-4 years)
data:[...] Base64	Save 20% On Selected Melissa & Doug
data:[...] Base64	No alt attribute provided
data:[...] Base64	Save 20% On Selected Peppa Pig
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	LEGO® 60337 City Express Passenger Train Toy RC Lights Set_A
data:[...] Base64	LEGO® City Police Station Truck Toy & Helicopter Set 60316_A
data:[...] Base64	LEGO® 60375 City 4+ Fire Station And Fire Engine Toy Playset_A
data:[...] Base64	LEGO 60367 City Passenger Aeroplane Toy & 4 Airport Vehicles_A
data:[...] Base64	Top & Bake Pizza Counter
data:[...] Base64	Rainbow Stacker
data:[...] Base64	Numberblocks One And Two Playful Pals
data:[...] Base64	Numberblock One Fun Friend Plush
data:[...] Base64	Numberblocks One And Two Bike Adventure
data:[...] Base64	Peppa Pig Peppa's Waterpark Playset_A
data:[...] Base64	Peppa's Playtime To Bedtime House Toy. With Speech, Light And Sounds._A
data:[...] Base64	Mathlink® Cubes Numberblocks 1-10 Activity Set
data:[...] Base64	Cocomelon Musical Yellow Bus
data:[...] Base64	Cocomelon - Roto Plush (Musical Bedtime Jj Doll)
data:[...] Base64	Cocomelon Best Friends & Pets 4-Figure Set
data:[...] Base64	Wooden Pizza_A
data:[...] Base64	Melissa & Doug Vehicles Chunky Puzzle_A
data:[...] Base64	Erupting Volcano Lab
data:[...] Base64	Air Peppa_A
data:[...] Base64	Peppa Pig Peppa'S Adventures Little Boat Toy._A
data:[...] Base64	0-12-months
data:[...] Base64	1-2-years
data:[...] Base64	3-4-years
data:[...] Base64	5-6-years
data:[...] Base64	7-9-years
data:[...] Base64	10-years
...Homepage-Blocks/Construction-cat-img.jpg	Hamleys construction	Hamleys construction
...Homepage-Blocks/Construction-cat-img.jpg	Hamleys construction	Hamleys construction
...yg/Homepage-Blocks/Soft-toys-cat-img.jpg	Hamleys Soft Toys	Hamleys Soft Toys
...yg/Homepage-Blocks/Soft-toys-cat-img.jpg	Hamleys Soft Toys	Hamleys Soft Toys
...mepage-Blocks/Preschool-toys-cat-img.jpg	Hamleys Preschool	Hamleys Preschool
...mepage-Blocks/Preschool-toys-cat-img.jpg	Hamleys Preschool	Hamleys Preschool
...mepage-Blocks/Sports-leisure-cat-img.jpg	Hamleys Outdoor Toys	Hamleys Outdoor Toys
...mepage-Blocks/Sports-leisure-cat-img.jpg	Hamleys Outdoor Toys	Hamleys Outdoor Toys
...-Blocks/Action-toys-vehicles-cat-img.jpg	Hamleys Action Toys and Vehicles	Hamleys Action Toys and Vehicles
...-Blocks/Action-toys-vehicles-cat-img.jpg	Hamleys Action Toys and Vehicles	Hamleys Action Toys and Vehicles
...omepage-Blocks/Games-puzzles-cat-img.jpg	Hamleys Games and Puzzles	Hamleys Games and Puzzles
...omepage-Blocks/Games-puzzles-cat-img.jpg	Hamleys Games and Puzzles	Hamleys Games and Puzzles
...ysiwyg/Homepage-Blocks/Dolls-cat-img.jpg	Hamleys Dolls	Hamleys Dolls
...ysiwyg/Homepage-Blocks/Dolls-cat-img.jpg	Hamleys Dolls	Hamleys Dolls
.../Homepage-Blocks/Arts-crafts-cat-img.jpg	Hamleys Arts and Craft	Hamleys Arts and Craft
.../Homepage-Blocks/Arts-crafts-cat-img.jpg	Hamleys Arts and Craft	Hamleys Arts and Craft
.../Homepage-Blocks/Wooden-toys-cat-img.jpg	Hamleys Wooden Toys	Hamleys Wooden Toys
...mepage-Blocks/Wooden-toys-img-mobile.jpg	Hamleys Wooden Toys	Hamleys Wooden Toys
data:[...] Base64	Pools, Swimming Floats & Accessories
data:[...] Base64	Drones Toys
data:[...] Base64	Water Blasters
data:[...] Base64	Water Bubbles Toys
data:[...] Base64	No alt attribute provided
data:[...] Base64	Outdoor Sports
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Ralleyz Warrior 3 in 1 RC_A
data:[...] Base64	X-Shot Insanity S1 Motorized Rage Fire
data:[...] Base64	Mini Foldable Led Purple_A
data:[...] Base64	Plum Great Wooden Teepee Hideaway [EU]
data:[...] Base64	X-Shot Insanity S1 Bezerko 8 Shot
data:[...] Base64	My First Gift Set Blue Star_A
data:[...] Base64	X-Shot Insanity S1 Maniac
data:[...] Base64	Maxi Deluxe Foldable Navy_A
data:[...] Base64	Plum 6ft Junior Trampoline & Enclosure - Blue
data:[...] Base64	My First Gift Set Pink Star_A
data:[...] Base64	Plum Discovery Forest Water Run
data:[...] Base64	X-Shot Water-Fast Fill Skins Hyperload Assortment
data:[...] Base64	Micro Neochrome_A
data:[...] Base64	Nitro water blaster- 2.5L_A
data:[...] Base64	Nerf Elite 2.0 Flip 32_A
data:[...] Base64	Plum 12ft Magnitude Springsafe Trampoline & Enclosure
data:[...] Base64	Hamleys® Air Hockey 80 cms_A
data:[...] Base64	Hamleys® Oblique Drifter_A
data:[...] Base64	Nerf N-Strike Elite Alphahawk_A
data:[...] Base64	X-Shot Turbo Fire & Fury 4 & Micro Combo Pack By Zuru_A
data:[...] Base64	No alt attribute provided
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data:[...] Base64	Paddington
data:[...] Base64	Barbie
data:[...] Base64	Paw Patrol
data:[...] Base64	Disney Princess
data:[...] Base64	Teenage Mutant Ninja Turtles
data:[...] Base64	Harry Potter
data:[...] Base64	Star Wars
data:[...] Base64	Supper Mario
data:[...] Base64	Cocomelon
data:[...] Base64	Frozen
data:[...] Base64	Bluey
data:[...] Base64	l-o-l-dolls
data:[...] Base64	Peppa Pig
data:[...] Base64	disney-the-little-mermaid
...Homepage-Blocks/Lego-gift-finder-img.jpg	lego-gift-finder	lego-gift-finder
...Homepage-Blocks/Lego-gift-finder-img.jpg	lego-gift-finder	lego-gift-finder
...epage-Blocks/Hamleys-gift-finder-img.jpg	Hamleys gift-finder	Hamleys gift-finder
...epage-Blocks/Hamleys-gift-finder-img.jpg	Hamleys gift-finder	Hamleys gift-finder
...g/Homepage-Blocks/Hamleys-stores-img.jpg	what-s-on-at-hamleys	what-s-on-at-hamleys
...g/Homepage-Blocks/Hamleys-stores-img.jpg	what-s-on-at-hamleys	what-s-on-at-hamleys
/media/wysiwyg/footer-logo_1.png	No alt attribute provided

Page structure 58% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

The structure of headings is missing one or more levels. Do not skip heading levels.

There are 134 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H2	The Finest Toy Shop in the World.
H2	Login and Registration Form
H2	Sign in or register
H3	New In
H3	LEGO® Disney Encanto Antonio's Animal Sanctuary Set 43251
H3	Hamleys Bear
H3	LEGO® Star Wars™ C-3PO™ Buildable Droid Figure 75398
H3	Pawlette beige bunny
H3	LEGO® Star Wars™ The Dark Falcon Buildable Toy Vehicle 75389
H3	Hamleys Magician
H3	LEGO® Marvel Dancing Groot Buildable Animated Toy 76297
H3	Hamleys Dress
H3	LEGO® Speed Champions Ferrari F40 Supercar Vehicle Toy 76934
H3	Hamley's Red T-Shirt
H3	LEGO® Technic Koenigsegg Jesko Absolut Grey Hypercar 42173
H3	X-Shot Insanity S1 Bezerko 8 Shot
H3	LEGO® Speed Champions Mercedes-Amg G 63 & Mercedes-Amg Sl 63 76924
H3	LEGO® Star Wars™ Captain Rex™ Y-Wing™ Microfighter Set 75391
H3	Enchanted Unicorn Fairy Friend Plush
H3	Super Duper Tutu, Cape And Mask Pink / Gold (4-6 years)
H3	Rainbow Ombre Dress
H3	Happy Hugs Teddy Bear
H3	LEGO® Harry Potter™ Mandrake Plant Toy, Magical Gift 76433
H3	Sequins Fairy Tunic Lilac (3-4 years)
H3	Back to School Promotions
H3	LEGO® 60337 City Express Passenger Train Toy RC Lights Set
H3	LEGO® City Police Station Truck Toy & Helicopter Set 60316
H3	LEGO® 60375 City 4+ Fire Station And Fire Engine Toy Playset
H3	LEGO® 60367 City Passenger Aeroplane Toy & 4 Airport Vehicles
H3	Top & Bake Pizza Counter
H3	Rainbow Stacker
H3	Numberblocks One And Two Playful Pals
H3	Numberblock One Fun Friend Plush
H3	Numberblocks One And Two Bike Adventure
H3	Peppa Pig Peppa's Waterpark Playset
H3	Peppa's Playtime To Bedtime House Toy. With Speech, Light And Sounds.
H3	Mathlink® Cubes Numberblocks 1-10 Activity Set
H3	Cocomelon Musical Yellow Bus
H3	Cocomelon - Roto Plush (Musical Bedtime Jj Doll)
H3	Cocomelon Best Friends & Pets 4-Figure Set
H3	Wooden Pizza
H3	Melissa & Doug Vehicles Chunky Puzzle
H3	Erupting Volcano Lab
H3	Air Peppa
H3	Peppa Pig Peppa'S Adventures Little Boat Toy.
H3	Shop By Age
H3	Favourite Categories
H3	Ralleyz Warrior 3 in 1 RC
H3	X-Shot Insanity S1 Motorized Rage Fire
H3	Micro Scooters - Mini Foldable Led Purple
H3	Plum Great Wooden Teepee Hideaway [EU]
H3	X-Shot Insanity S1 Bezerko 8 Shot Duplicate text
H3	My First Gift Set Blue Star
H3	X-Shot Insanity S1 Maniac
H3	Maxi Deluxe Foldable Navy
H3	Plum 6ft Junior Trampoline & Enclosure - Blue
H3	My First Gift Set Pink Star
H3	Plum Discovery Forest Water Run
H3	X-Shot Water-Fast Fill Skins Hyperload Assortment
H3	Micro Large Wheel Neochrome scooter
H3	Nitro water blaster- 2.5L
H3	Nerf Elite 2.0 Flip 32
H3	Plum 12ft Magnitude Springsafe Trampoline & Enclosure
H3	Hamleys® Air Hockey 80 cms
H3	Hamleys® Oblique Drifter
H3	Nerf N-Strike Elite Alphahawk
H3	X-Shot Turbo Fire & Fury 4 & Micro Combo Pack By Zuru
H3	Award Winning Toys by Plum Play
H3	Favourite Brands
H3	LEGO Store at Hamleys
H3	Favourite Characters
H4	LEGO®
H4	Build-A-Bear
H4	LEGO® Duplicate text
H4	Build-A-Bear Duplicate text
H4	LEGO® Duplicate text
H4	Build-A-Bear Duplicate text
H4	LEGO® Duplicate text
H4	Build-A-Bear Duplicate text
H4	LEGO® Duplicate text
H4	Build-A-Bear Duplicate text
H4	LEGO® Duplicate text
H4	Empty heading
H4	LEGO® Duplicate text
H4	LEGO® Duplicate text
H4	Build-A-Bear Duplicate text
H4	Great Pretenders
H4	Build-A-Bear Duplicate text
H4	Build-A-Bear Duplicate text
H4	LEGO® Duplicate text
H4	Great Pretenders Duplicate text
H4	LEGO® Duplicate text
H4	LEGO® Duplicate text
H4	LEGO® Duplicate text
H4	LEGO® Duplicate text
H4	Melissa & Doug
H4	Melissa & Doug Duplicate text
H4	Empty heading
H4	Empty heading
H4	Empty heading
H4	Peppa Pig
H4	Peppa Pig Duplicate text
H4	Empty heading
H4	Cocomelon
H4	Cocomelon Duplicate text
H4	Cocomelon Duplicate text
H4	Melissa & Doug Duplicate text
H4	Melissa & Doug Duplicate text
H4	Brainstorm Toys
H4	Peppa Pig Duplicate text
H4	Peppa Pig Duplicate text
H4	Construction
H4	Soft Toys
H4	Preschool
H4	Sports & Leisure
H4	Action Toys & Vehicles
H4	Games & Puzzles
H4	Dolls
H4	Arts & Crafts
H4	Wooden Toys
H4	Hamleys®
H4	Empty heading
H4	Micro
H4	Plum Play
H4	Empty heading
H4	Micro Duplicate text
H4	Empty heading
H4	Micro Duplicate text
H4	Plum Play Duplicate text
H4	Micro Duplicate text
H4	Plum Play Duplicate text
H4	Empty heading
H4	Micro Duplicate text
H4	Hamleys® Duplicate text
H4	Nerf
H4	Plum Play Duplicate text
H4	Hamleys® Duplicate text
H4	Hamleys® Duplicate text
H4	Nerf Duplicate text
H4	Zuru
H4	LEGO® Gift Finder
H4	Hamleys Gift Finder
H4	Visit Our Stores

Link structure 25% achieved

Internal links

(Important)

There are too many internal links (525) on this page.

Some anchor texts are used more than once.

79 links don't have an anchor text.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 4 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/sales/guest/form/	Subdomain	Track Order Shipment
/customer/account/login/refere...	Subdomain	Sign In / Register
/checkout/cart/	Subdomain	My Bag
https://www.hamleys.com/		Great Britain
/our-stores/	Subdomain	Find a store
/what-s-on-at-hamleys/	Subdomain	What's on
https://www.hamleys.com/	Subdomain	No Text
https://www.hamleys.com/	Subdomain	No Text
https://www.hamleys.com/shop-toys	Subdomain	Shop Toys
/shop-toys/by-price-point	Subdomain	By Price Point
/shop-toys/by-price-point/20-a...	Subdomain	£20 and Under
/shop-toys/by-price-point/20-t...	Subdomain	£20 to £50
/shop-toys/by-price-point/50-t...	Subdomain	£50 to £100
/shop-toys/by-price-point/100-...	Subdomain	£100 and Above
/shop-toys/construction	Subdomain	LEGO & Construction Toys
/shop-toys/construction/lego	Subdomain	LEGO Construction Toys
/shop-toys/construction/playmobil	Subdomain	Playmobil Toys
/shop-toys/construction/other-...	Subdomain	Construction Toy Sets
/shop-toys/soft-toys	Subdomain	Soft Toys
/shop-toys/soft-toys/hamleys	Subdomain	Hamleys Soft Toys
/shop-toys/soft-toys/animals	Subdomain	Animals Toys & Figures
/shop-toys/soft-toys/teddy-bears	Subdomain	Teddy Bears
/shop-toys/soft-toys/plush-fig...	Subdomain	Plush Figures & Puppets Toys
/shop-toys/preschool	Subdomain	Preschool Learning Toys
/shop-toys/preschool/bath-toys	Subdomain	Bath Toys
/shop-toys/preschool/babies	Subdomain	Toys for Babies
/shop-toys/preschool/early-lea...	Subdomain	Early Learning Toys
/shop-toys/action-toys-vehicles	Subdomain	Action Toys & Vehicles
/shop-toys/action-toys-vehicle...	Subdomain	Action Figures
/shop-toys/action-toys-vehicle...	Subdomain	Toy Vehicle Sets & Toy Car Accessories
/shop-toys/action-toys-vehicle...	Subdomain	Remote Control Toys & Robots
/shop-toys/dolls-fashion	Subdomain	Dolls & Fashion
/shop-toys/dolls-fashion/hair-...	Subdomain	Hair, Beauty & Jewellery
/shop-toys/dolls-fashion/dolls...	Subdomain	Baby & Fashion Dolls & Accessories
/shop-toys/dolls-fashion/baby-...	Subdomain	Baby Dolls & Playsets
/shop-toys/dolls-fashion/fashi...	Subdomain	Fashion Dolls
/shop-toys/games-puzzles	Subdomain	Games & Puzzles
/shop-toys/games-puzzles/board...	Subdomain	Board Games
/shop-toys/games-puzzles/other...	Subdomain	Other Games
/shop-toys/games-puzzles/puzzles	Subdomain	Puzzles
/shop-toys/sports-and-leisure	Subdomain	Sports Toys and Leisure Playsets
/shop-toys/sports-and-leisure/...	Subdomain	Ride On Toys
/shop-toys/sports-and-leisure/...	Subdomain	Indoor Sports Toys
/shop-toys/sports-and-leisure/...	Subdomain	Outdoor Sports Toys
/shop-toys/lifestyle	Subdomain	Lifestyle Toys
/shop-toys/lifestyle/batteries	Subdomain	Batteries for Toys
/shop-toys/lifestyle/clothing-...	Subdomain	School Supplies - Backpacks & Stationery
/shop-toys/lifestyle/gifts-nov...	Subdomain	Gifts & Novelties
/shop-toys/lifestyle/collectables	Subdomain	Collectables Toys
/shop-toys/creative-arts-books	Subdomain	Creative Toys, Arts, Crafts & Books
/shop-toys/creative-arts-books...	Subdomain	Kids Books & Audible Childrens Books
/shop-toys/creative-arts-books...	Subdomain	Arts & Crafts for Kids
/shop-toys/creative-arts-books...	Subdomain	Children's Books
/shop-toys/science	Subdomain	Science, Learning & Discovery Toys
/shop-toys/science/science-equ...	Subdomain	Science Equipment
/shop-toys/science/science-kits	Subdomain	Science Kits for Kids
/shop-toys/science/gadgets-nov...	Subdomain	Gadgets & Novelties
/shop-toys/roleplay	Subdomain	Roleplay Toys - Pretend Play Toys
/shop-toys/roleplay/clothing-a...	Subdomain	Roleplay Costumes & Accessories
/shop-toys/roleplay/preschool-...	Subdomain	Preschool Sets
/outdoor-toys	Subdomain	Outdoor Toys
https://www.hamleys.com/by-age	Subdomain	Toys By Age
/by-age/0-12-months	Subdomain	IMG-ALT 0-12 Months A-TITLE Shop for Creative Gifts for Kids Aged 0-11 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/by-age/1-2-years	Subdomain	IMG-ALT 1-2 Years A-TITLE Shop for Creative Gifts for Kids Aged 12-24 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/by-age/3-4-years	Subdomain	IMG-ALT 3 - 4 Years A-TITLE Shop for Creative Gifts for Kids Aged 3 - 4 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/by-age/5-6-years	Subdomain	IMG-ALT 5 -6 Years A-TITLE Shop for Creative Gifts for Kids Aged 5 -6 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/by-age/7-9-years	Subdomain	IMG-ALT 7 - 9 Years A-TITLE Shop for Creative Gifts for Kids Aged 7 - 9 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/by-age/10-years	Subdomain	IMG-ALT 10+ Years A-TITLE Shop for Creative Gifts for Kids Aged 10+ Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
https://www.hamleys.com/brands	Subdomain	By Brand
/hamleys-shop	Subdomain	IMG-ALT Hamleys \| Childrens Toys & Games Brands \| Hamleys A-TITLE Hamleys \| Childrens Toys & Games Brands \| Hamleys
https://www.hamleys.com/lego-shop	Subdomain	IMG-ALT LEGO \| Childrens Toys & Games Brands \| Hamleys A-TITLE LEGO \| Childrens Toys & Games Brands \| Hamleys
/jellycat-shop	Subdomain	No Text
/by-brand/build-a-bear	Subdomain	IMG-ALT Build A Bear A-TITLE Build A Bear
/disney-shop	Subdomain	IMG-ALT Pokemon \| Childrens Toys & Games Brands \| Hamleys A-TITLE Pokemon \| Childrens Toys & Games Brands \| Hamleys
/by-brand/harry-potter	Subdomain	IMG-ALT L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys A-TITLE L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys
/barbie-shop	Subdomain	No Text
/playmobil-shop	Subdomain	No Text
/by-brand/l-o-l-dolls	Subdomain	No Text
/paddington-shop	Subdomain	IMG-ALT Marvel \| Childrens Toys & Games Brands \| Hamleys A-TITLE Marvel \| Childrens Toys & Games Brands \| Hamleys
/by-brand/pokemon	Subdomain	No Text
/tonies-shop	Subdomain	No Text
/by-brand/ravensburger	Subdomain	No Text
https://www.hamleys.com/brands	Subdomain	IMG-ALT Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys A-TITLE Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys
/offers-at-hamleys	Subdomain	Offers
/gaming-at-hamleys	Subdomain	Gaming
https://www.hamleys.com/shop-toys	Subdomain	Shop now
/parcel-shop-skus	Subdomain Text duplicate	Shop now
/gift-finder	Subdomain	Need help finding a toy?
/gift-finder	Subdomain	Try Our Gift Finder
/gift-finder	Subdomain	Gift Finder
https://www.hamleys.com/	Anchor	No Text
https://www.hamleys.com/shop-toys	Subdomain Text duplicate	Shop Toys
/shop-toys/by-price-point	Subdomain Text duplicate	By Price Point
/shop-toys/by-price-point/20-a...	Subdomain Text duplicate	£20 and Under
/shop-toys/by-price-point/20-t...	Subdomain Text duplicate	£20 to £50
/shop-toys/by-price-point/50-t...	Subdomain Text duplicate	£50 to £100
/shop-toys/by-price-point/100-...	Subdomain Text duplicate	£100 and Above
/shop-toys/construction	Subdomain Text duplicate	LEGO & Construction Toys
/shop-toys/construction/lego	Subdomain Text duplicate	LEGO Construction Toys
/shop-toys/construction/playmobil	Subdomain Text duplicate	Playmobil Toys
/shop-toys/construction/other-...	Subdomain Text duplicate	Construction Toy Sets
/shop-toys/soft-toys	Subdomain Text duplicate	Soft Toys
/shop-toys/soft-toys/hamleys	Subdomain Text duplicate	Hamleys Soft Toys
/shop-toys/soft-toys/animals	Subdomain Text duplicate	Animals Toys & Figures
/shop-toys/soft-toys/teddy-bears	Subdomain Text duplicate	Teddy Bears
/shop-toys/soft-toys/plush-fig...	Subdomain Text duplicate	Plush Figures & Puppets Toys
/shop-toys/preschool	Subdomain Text duplicate	Preschool Learning Toys
/shop-toys/preschool/bath-toys	Subdomain Text duplicate	Bath Toys
/shop-toys/preschool/babies	Subdomain Text duplicate	Toys for Babies
/shop-toys/preschool/early-lea...	Subdomain Text duplicate	Early Learning Toys
/shop-toys/action-toys-vehicles	Subdomain Text duplicate	Action Toys & Vehicles
/shop-toys/action-toys-vehicle...	Subdomain Text duplicate	Action Figures
/shop-toys/action-toys-vehicle...	Subdomain Text duplicate	Toy Vehicle Sets & Toy Car Accessories
/shop-toys/action-toys-vehicle...	Subdomain Text duplicate	Remote Control Toys & Robots
/shop-toys/dolls-fashion	Subdomain Text duplicate	Dolls & Fashion
/shop-toys/dolls-fashion/hair-...	Subdomain Text duplicate	Hair, Beauty & Jewellery
/shop-toys/dolls-fashion/dolls...	Subdomain Text duplicate	Baby & Fashion Dolls & Accessories
/shop-toys/dolls-fashion/baby-...	Subdomain Text duplicate	Baby Dolls & Playsets
/shop-toys/dolls-fashion/fashi...	Subdomain Text duplicate	Fashion Dolls
/shop-toys/games-puzzles	Subdomain Text duplicate	Games & Puzzles
/shop-toys/games-puzzles/board...	Subdomain Text duplicate	Board Games
/shop-toys/games-puzzles/other...	Subdomain Text duplicate	Other Games
/shop-toys/games-puzzles/puzzles	Subdomain Text duplicate	Puzzles
/shop-toys/sports-and-leisure	Subdomain Text duplicate	Sports Toys and Leisure Playsets
/shop-toys/sports-and-leisure/...	Subdomain Text duplicate	Ride On Toys
/shop-toys/sports-and-leisure/...	Subdomain Text duplicate	Indoor Sports Toys
/shop-toys/sports-and-leisure/...	Subdomain Text duplicate	Outdoor Sports Toys
/shop-toys/lifestyle	Subdomain Text duplicate	Lifestyle Toys
/shop-toys/lifestyle/batteries	Subdomain Text duplicate	Batteries for Toys
/shop-toys/lifestyle/clothing-...	Subdomain Text duplicate	School Supplies - Backpacks & Stationery
/shop-toys/lifestyle/gifts-nov...	Subdomain Text duplicate	Gifts & Novelties
/shop-toys/lifestyle/collectables	Subdomain Text duplicate	Collectables Toys
/shop-toys/creative-arts-books	Subdomain Text duplicate	Creative Toys, Arts, Crafts & Books
/shop-toys/creative-arts-books...	Subdomain Text duplicate	Kids Books & Audible Childrens Books
/shop-toys/creative-arts-books...	Subdomain Text duplicate	Arts & Crafts for Kids
/shop-toys/creative-arts-books...	Subdomain Text duplicate	Children's Books
/shop-toys/science	Subdomain Text duplicate	Science, Learning & Discovery Toys
/shop-toys/science/science-equ...	Subdomain Text duplicate	Science Equipment
/shop-toys/science/science-kits	Subdomain Text duplicate	Science Kits for Kids
/shop-toys/science/gadgets-nov...	Subdomain Text duplicate	Gadgets & Novelties
/shop-toys/roleplay	Subdomain Text duplicate	Roleplay Toys - Pretend Play Toys
/shop-toys/roleplay/clothing-a...	Subdomain Text duplicate	Roleplay Costumes & Accessories
/shop-toys/roleplay/preschool-...	Subdomain Text duplicate	Preschool Sets
/outdoor-toys	Subdomain Text duplicate	Outdoor Toys
https://www.hamleys.com/by-age	Subdomain Text duplicate	Toys By Age
/by-age/0-12-months	Subdomain Text duplicate	IMG-ALT 0-12 Months A-TITLE Shop for Creative Gifts for Kids Aged 0-11 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/by-age/1-2-years	Subdomain Text duplicate	IMG-ALT 1-2 Years A-TITLE Shop for Creative Gifts for Kids Aged 12-24 Months with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/by-age/3-4-years	Subdomain Text duplicate	IMG-ALT 3 - 4 Years A-TITLE Shop for Creative Gifts for Kids Aged 3 - 4 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/by-age/5-6-years	Subdomain Text duplicate	IMG-ALT 5 -6 Years A-TITLE Shop for Creative Gifts for Kids Aged 5 -6 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/by-age/7-9-years	Subdomain Text duplicate	IMG-ALT 7 - 9 Years A-TITLE Shop for Creative Gifts for Kids Aged 7 - 9 Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
/by-age/10-years	Subdomain Text duplicate	IMG-ALT 10+ Years A-TITLE Shop for Creative Gifts for Kids Aged 10+ Years with our Huge Range of STEM Toys, Arts & Crafts, Puzzles, Games, Books, Plush & more.
https://www.hamleys.com/brands	Subdomain Text duplicate	By Brand
/hamleys-shop	Subdomain Text duplicate	IMG-ALT Hamleys \| Childrens Toys & Games Brands \| Hamleys A-TITLE Hamleys \| Childrens Toys & Games Brands \| Hamleys
https://www.hamleys.com/lego-shop	Subdomain Text duplicate	IMG-ALT LEGO \| Childrens Toys & Games Brands \| Hamleys A-TITLE LEGO \| Childrens Toys & Games Brands \| Hamleys
/jellycat-shop	Subdomain	No Text
/by-brand/build-a-bear	Subdomain Text duplicate	IMG-ALT Build A Bear A-TITLE Build A Bear
/disney-shop	Subdomain Text duplicate	IMG-ALT Pokemon \| Childrens Toys & Games Brands \| Hamleys A-TITLE Pokemon \| Childrens Toys & Games Brands \| Hamleys
/by-brand/harry-potter	Subdomain Text duplicate	IMG-ALT L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys A-TITLE L.O.L Dolls \| Childrens Toys & Games Brands \| Hamleys
/barbie-shop	Subdomain	No Text
/playmobil-shop	Subdomain	No Text
/by-brand/l-o-l-dolls	Subdomain	No Text
/paddington-shop	Subdomain Text duplicate	IMG-ALT Marvel \| Childrens Toys & Games Brands \| Hamleys A-TITLE Marvel \| Childrens Toys & Games Brands \| Hamleys
/by-brand/pokemon	Subdomain	No Text
/tonies-shop	Subdomain	No Text
/by-brand/ravensburger	Subdomain	No Text
https://www.hamleys.com/brands	Subdomain Text duplicate	IMG-ALT Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys A-TITLE Thomas The Tank Engine \| Childrens Toys & Games Brands \| Hamleys
/offers-at-hamleys	Subdomain Text duplicate	Offers
/gaming-at-hamleys	Subdomain Text duplicate	Gaming
/customer/account/	Subdomain	My Account
/find-a-store		Store finder
/what-s-on-at-hamleys/	Text duplicate	What's on
https://www.hamleys.com/	Text duplicate	Great Britain
https://www.hamleys.com/	Anchor	Settings
/offers/save-20-on-selected-me...	Subdomain	A-TITLE Save 20% On Selected Melissa & Doug
/by-brand/build-a-bear	Subdomain Text duplicate	A-TITLE Build A Bear
/by-brand/le-toy-van	Subdomain	A-TITLE Le Toy Van
https://www.hamleys.com/sale	Subdomain	A-TITLE Hamleys Sale
/hamleys-shop	Subdomain	A-TITLE Hamleys Shop
https://www.hamleys.com/shop-toys	Subdomain	Shop All Toys
/offers-at-hamleys	Subdomain	Shop All Offers
/shop-toys/new-arrivals	Subdomain	Shop New Arrivals
/by-brand/build-a-bear	Subdomain Text duplicate	IMG-ALT Build A Bear A-TITLE Build A Bear
/by-brand/lego/lego-new-arrivals	Subdomain	IMG-ALT LEGO® New Arrivals A-TITLE LEGO® New Arrivals
/by-brand/le-toy-van	Subdomain Text duplicate	IMG-ALT Le Toy Van A-TITLE Le Toy Van
/by-brand/x-shot	Subdomain	IMG-ALT X-Shot A-TITLE X-Shot
/by-brand/pokemon/new-arrivals	Subdomain	IMG-ALT Pokemon New Arrivals A-TITLE Pokemon New Arrivals
/lego-disney-encanto-antonios-...	Subdomain	EXCLUSIVE ONLY AT SELECTED RETAILERS IMG-ALT LEGO® Disney Encanto Antonio's Animal Sanctuary Set 43251_A
/lego-disney-encanto-antonios-...	Subdomain	LEGO® A-TITLE LEGO®
/lego-disney-encanto-antonios-...	Subdomain	LEGO® Disney Encanto Antonio's Animal Sanctuary Set 43251 A-TITLE LEGO® Disney Encanto Antonio's Animal Sanctuary Set 43251
/hamleys-bear	Subdomain	EXCLUSIVE IMG-ALT Hamleys Bear_A
/hamleys-bear	Subdomain	Build-A-Bear A-TITLE Build-A-Bear
/hamleys-bear	Subdomain	Hamleys Bear A-TITLE Hamleys Bear
/lego-star-wars-c-3po-buildabl...	Subdomain	NEW IMG-ALT LEGO® Star Wars™ C-3PO™ Buildable Droid Figure 75398
/lego-star-wars-c-3po-buildabl...	Subdomain Text duplicate	LEGO® A-TITLE LEGO®
/lego-star-wars-c-3po-buildabl...	Subdomain	LEGO® Star Wars™ C-3PO™ Buildable Droid Figure 75398 A-TITLE LEGO® Star Wars™ C-3PO™ Buildable Droid Figure 75398
/pawlette-beige-bunny	Subdomain	IMG-ALT Pawlette beige bunny_A
/pawlette-beige-bunny	Subdomain Text duplicate	Build-A-Bear A-TITLE Build-A-Bear
/pawlette-beige-bunny	Subdomain	Pawlette beige bunny A-TITLE Pawlette beige bunny
/lego-star-wars-the-dark-falco...	Subdomain Text duplicate	NEW IMG-ALT LEGO® Star Wars™ The Dark Falcon Buildable Toy Vehicle 75389
/lego-star-wars-the-dark-falco...	Subdomain Text duplicate	LEGO® A-TITLE LEGO®
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External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 2,433 referring domains.

This page has 41,586 backlinks.

This page has backlinks from 1,926 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

Hamleys

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Robots.txt

User-agent: Googlebot
Allow: /media/feeds/

User-agent: Googlebot-image
Allow: /media/

User-agent: SiteAuditBot
Allow: /media/

User-agent: *
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Disallow: /catalog/
Disallow: /stores/
Disallow: /customer/
Disallow: /sendfriend/
Disallow: /review/
Disallow: /*SID=
Disallow: /giftcard_guest/customer
Allow: /media/feeds/
Sitemap: https://www.hamleys.com/media/sitemap.xml

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www.hamleys.com

The World’s Finest Toys & Games | Hamleys

Experience the magic of Hamleys toys at our London store or online. Shop a massive selection of toys and games and get free shipping on orders over £35!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Hamleys	82%	Check
Toy	76%	Check
Toys Toy	74%	Check
Toys	72%	Check
Toys Games	71%	Check
Games	68%	Check
Toy Shop	68%	Check
Toy Store	68%	Check
Shop Toys	66%	Check
Toys Store	66%	Check
Toy Vehicle	62%	Check
Shop	61%	Check
store	61%	Check
wooden toys	60%	Check
Toys Online	60%	Check
Soft Toys	60%	Check
Play Toys	58%	Check
Sports Toys	58%	Check
Outdoor Toys	56%	Check
Kids Toys	55%	Check
Toys for Kids	54%	Check
Learning Toys	54%	Check
Gift	53%	Check
Finder	53%	Check
Gift Finder	53%	Check

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Hamleys.com - SEO Checker

Task list of SEO Improvements 8 Tasks

Meta specifications 100% achieved

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(Somewhat important)

(Somewhat important)

(Somewhat important)

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(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

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Page quality 73% achieved

(Critically important)

(Critically important)

(Somewhat important)

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(Somewhat important)

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Media list

Page structure 58% achieved

(Critically important)

(Important)

Heading structure

Link structure 25% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 10% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

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