Hawthorne.co - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
34% 
Page structure
58% 
Link structure
73% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
200.40 kB
Words
62
Media files
18
Number of links
27 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hawthorne – A New Era of Selfcare
The length of the page title is perfect. (317 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Premium fragrance, skincare, shampoo, deodorant, and self-care products aimed to further elevate and complement your personal style. Thoughtful formulas, high-end design, and quality ingredients.
The meta description is too long: 1224 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
descriptionPremium fragrance, skincare, shampoo, deodorant, and self-care products aimed to further elevate and complement your personal style. Thoughtful formulas, high-end design, and quality ingredients.
next-head-count6
robotsall
langen
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 62 words on this page. Use at least 250 words to provide useful information.
No paragraphs were detected.
12.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...8/300x28/5fb0110611/hawthorne-logo-3.svgNo alt attribute provided
...yblok.com/f/148678/x/3619e9493f/cart.svgNo alt attribute provided
...ok.com/f/148678/x/953989caf2/account.svgNo alt attribute provided
...4/6398e8f532/take-quiz-hero05-mobile.jpgNo alt attribute provided
...x1172/fc6149533b/clay-carousel-white.jpgNo alt attribute provided
...2/7d8f844358/carousel-dark-suede-new.jpgNo alt attribute provided
...2/b0a68abd88/carousel-thickening-new.jpgNo alt attribute provided
...2361b773d/carousel-desert-runway-new.jpgNo alt attribute provided
...c2b4e5/cta-card-mobile-hairstyling-7.jpgNo alt attribute provided
...1172/10db4cb526/category-bundles-new.jpgNo alt attribute provided
...1172/32eb83264a/category-cologne-new.jpgNo alt attribute provided
...x1172/fc6149533b/clay-carousel-white.jpgNo alt attribute provided
...39x1172/c3b21f13ec/category-body-new.jpgNo alt attribute provided
...1304/3a81da666a/scent-id-card-mobile.jpgNo alt attribute provided
.../1080x1280/820fa66243/available-at-3.gifNo alt attribute provided
.../hawthorne-2023-emblem-01.png&w=256&q=75No alt attribute provided
Video URLWidthHeight
...692a37c6956af0a5a9efdfe9f4eb7f21c6033495
...c76841e64993bd2e34bd8ebb5b922bb54d2e9a50

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://hawthorne.co/No Text
https://hawthorne.co/quizTake Quiz
https://hawthorne.co/quizText duplicate Take Quiz
https://hawthorne.co/quizUnlock 25% Off Your Personalized Routine Take Quiz
/collection/hair/product/thick...Thickening Clay Shop
/collection/cologne/product/da...Dark Suede Shop
/collection/hair/product/thick...Hair Thickening Shop
/collection/cologne/product/de...Desert Runway Shop
/collection/hair?sort=section:...Hair Styling Shop
/collection/bundles?Bundles
/collection/cologneColognes
/collection/hair?Hair
/collection/body?Body
/collection/cologne/product/da...Text duplicate Dark Suede Shop
https://hawthorne.co/quizFind Your Scent I-D Quiz
/store-locatorNo Text
/collection/hair/product/curl-...Frizz Fighter Shop Curls
https://hawthorne.co/quizQuiz
/collection/bundles?SHOP
/gift?filter=featuredGIFT
https://hawthorne.co/aboutABOUT
/store-locatorSTOCKIST
https://hawthorne.co/careersCAREERS
/privacy-policyPRIVACY
https://hawthorne.co/terms-of-useTERMS
/faqs-shipping-returnsFAQ
https://hawthorne.co/contactCONTACT
https://www.instagram.com/hawt...External Subdomain Instagram
https://www.tiktok.com/@hawtho...External Subdomain TikTok

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://hawthorne.co/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (200 kB).

HTTP Response Header

NameValue
age1879
cache-controlpublic, max-age=0, must-revalidate
content-encodinggzip
content-typetext/html; charset=utf-8
dateWed, 08 May 2024 07:39:06 GMT
etagW/"sak2b2b98w4ebb"
serverVercel
strict-transport-securitymax-age=63072000
x-matched-path/en
x-powered-byNext.js
x-vercel-cacheSTALE
x-vercel-idfra1::iad1::cv2kg-1715155826526-6c4541f11be7
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 554 referring domains.
This page has 3,999 backlinks.
This page has backlinks from 353 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# *
User-agent: *
Allow: /

# Host
Host: https://hawthorne.co

# Sitemaps
Sitemap: https://hawthorne.co/web-sitemap.xml

Similar sites

Search preview

hawthorne.co
Hawthorne – A New Era of Selfcare
Premium fragrance, skincare, shampoo, deodorant, and self-care products aimed to further elevate and complement your personal style. Thoughtful formulas, high-end design, and quality ingredients.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hawthorne59%Check
New48%Check
SELFCARE46%Check
Inc46%Check
New York41%Check
Hair36%Check
Quiz36%Check
Thickening36%Check
Hair Styling36%Check
Account36%Check
Show more keywords and terms

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