Heckinunicorn.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
67% 
Page structure
91% 
Link structure
77% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
299.30 kB
Words
978
Media files
21
Number of links
76 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Heckin' Unicorn | Unique LGBTQ+ Merchandise
The length of the page title is perfect. (428 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Subtle & unique LGBTQ+ accessories and merchandise to express your identity. Browse LGBT-themed enamel pins, socks, and notebooks, all designed with pride in Singapore. Because you deserve to be you.
The meta description is too long: 1292 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://heckinunicorn.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verification5tzyoh8dibrirh2n1y01omneyqqgyy
p:domain_verifye590eee117e6d744905191440334fb38
viewportwidth=device-width,initial-scale=1
theme-color#ff278c
google-site-verifications0BNjX2fomlzmAAcDLWpAV7gbEtfhM3y5WSFAbqkFlE
descriptionSubtle & unique LGBTQ+ accessories and merchandise to express your identity. Browse LGBT-themed enamel pins, socks, and notebooks, all designed with pride in Singapore. Because you deserve to be you.
shopify-digital-wallet/27560181853/digital_wallets/dialog
shopify-checkout-api-token5dfbf154eb744d9d6e5b80f984aee09d
langen
twitter:cardsummary_large_image
twitter:titleHeckin' Unicorn | Unique LGBTQ+ Merchandise
twitter:descriptionSubtle & unique LGBTQ+ accessories and merchandise to express your identity. Browse LGBT-themed enamel pins, socks, and notebooks, all designed with pride in Singapore. Because you deserve to be you.
og:site_nameHeckin' Unicorn
og:urlhttps://heckinunicorn.com/
og:titleHeckin' Unicorn | Unique LGBTQ+ Merchandise
og:typewebsite
og:descriptionSubtle & unique LGBTQ+ accessories and merchandise to express your identity. Browse LGBT-themed enamel pins, socks, and notebooks, all designed with pride in Singapore. Because you deserve to be you.
og:imagehttp://heckinunicorn.com/cdn/shop/files/heckin-unicorn-default-heckin-unicorn-sq-2048_1200x1200.jpg?v=1613540677
og:image:secure_urlhttps://heckinunicorn.com/cdn/shop/files/heckin-unicorn-default-heckin-unicorn-sq-2048_1200x1200.jpg?v=1613540677
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 978 words. That's ok.
22% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Heckin' Unicorn
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Heckin' Unicorn
H2 A queer brand run by queer folks, that *actually* gives back.
H2 Product Lines
H2 Our Faves ❤️
H2 Our happy, proud customers 🏳️‍🌈
H2 Hey you! You're awesome 🌈
H2 LGBTQ+ Enamel Pins
H2 LGBTQ+ Notebooks
H2 LGBTQ+ Enamel Pins Duplicate text
H2 LGBTQ+ Notebooks Duplicate text
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.
LinkAttributesAnchor text
https://heckinunicorn.com/Anchor Skip to content
https://heckinunicorn.com/IMG-ALT Heckin' Unicorn
https://heckinunicorn.com/Home
/collections/beanies✨ Beanies
/collections/backpacks-sling-bags🎒 Backpacks & Sling bags
/collections/enamel-pins🦄 Enamel Pins
/collections/earrings👂 Earrings
/collections/pride-socks🧦 Socks
/collections/notebooks📔 Notebooks
/collections/bundle-sets🛍 Bundle Sets (Save!)
/collections/all-products-1🌈 All
/pages/about-usAbout
/pages/corporate-ordersCorporate Orders
/blogs/heckin-unicorn-blogBlog
https://heckinunicorn.com/Anchor Unicorn Rewards
/account/loginLog in
https://heckinunicorn.com/cartCart 0 items
https://heckinunicorn.com/Text duplicate Home
/collections/beaniesText duplicate ✨ Beanies
/collections/backpacks-sling-bagsText duplicate 🎒 Backpacks & Sling bags
/collections/enamel-pinsText duplicate 🦄 Enamel Pins
/collections/earringsText duplicate 👂 Earrings
/collections/pride-socksText duplicate 🧦 Socks
/collections/notebooksText duplicate 📔 Notebooks
/collections/bundle-setsText duplicate 🛍 Bundle Sets (Save!)
/collections/all-products-1Text duplicate 🌈 All
/pages/about-usText duplicate About
/pages/corporate-ordersText duplicate Corporate Orders
/blogs/heckin-unicorn-blogText duplicate Blog
https://heckinunicorn.com/Anchor Text duplicate Unicorn Rewards
/collections/all-products-1See all products
/collections/backpacks-sling-bagsOur family of bags 🌈 Beautiful. Comfy. Feature-packed. See more
/collections/backpacks-sling-bags🔥 Sling bag Lightweight. Versatile. Cute. See more
/collections/beaniesNEW: Beanies 8 colourful beanies, 3 new designs! See more
/products/queer-club-enamel-pinNEW: Queer Club pin Lifetime membership. (There's no escape) Buy now
/products/youre-safe-with-me-e...NEW: You're safe with me Great for allies and LGBTQ+ folks alike! Buy now
/products/lgbtq-alphabet-soup-...NEW: Alphabet Soup keychain Shake those tiny L-G-B-T-Q-I-A charms! Buy now
/collections/beaniesBeanies
/collections/enamel-pinsEnamel Pins
/collections/backpacks-sling-bagsBackpacks & Sling Bags
/collections/earringsEarrings
/collections/pride-socksPride Socks
/collections/notebooksNotebooks
/products/heckin-unicorn-backpackLarge Backpack
/products/small-backpackSmall Backpack
/products/sling-bagSling Bag
/products/3-pins-set-save-123 Pins Set (Save 10%)
/products/gaydar-spinning-pin-...Gaydar spinning pin — enamel pin
/products/lgbtq-alphabet-soup-...LGBTQ+ Alphabet Soup — keychain
/products/youre-safe-with-me-e...You're safe with me — enamel pin
/products/queer-club-enamel-pinQueer Club — enamel pin
/products/tell-me-your-pronoun...Tell me your pronouns — enamel pin
/products/enbee-unicorn-beanie...Enbee + Unicorn — Beanie
/products/fruity-unicorn-beani...Fruity + Unicorn — Beanie
/products/binosaur-unicorn-bea...Binosaur + Unicorn — Beanie
/collections/all-products-1View all
/pages/product-recommendation-...No Text
/pages/product-recommendation-...No Text
/collections/enamel-pinsShop now
/collections/notebooksText duplicate Shop now
/collections/enamel-pinsText duplicate Shop now
/collections/notebooksText duplicate Shop now
/apps/track📦 Track your order
/collections/beaniesText duplicate Beanies
/collections/earringsText duplicate Earrings
/collections/backpacks-sling-bagsText duplicate Backpacks & Sling Bags
/collections/enamel-pinsText duplicate Enamel Pins
/collections/notebooksText duplicate Notebooks
/collections/pride-socksSocks
/pages/contact-usContact us
/blogs/heckin-unicorn-blogText duplicate Blog
/pages/wholesale-programWholesale
/pages/corporate-ordersText duplicate Corporate Orders
/pages/shipping-payments-and-o...Shipping, payment, and other FAQs
/pages/giving-backGiving Back ❤️
https://facebook.com/heckin.un...External Facebook
https://instagram.com/heckin.u...External Instagram
https://heckinunicorn.com/Heckin' Unicorn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://heckinunicorn.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (299 kB).

HTTP Response Header

NameValue
dateMon, 19 Aug 2024 07:54:34 GMT
content-typetext/html; charset=utf-8
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x-storefront-renderer-rendered1
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set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etagW/"cacheable:ebe19abde77af8b7ef02ac4a740deed2"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid27560181853
x-shardid224
varyAccept
content-languageen
powered-byShopify
server-timingprocessing;dur=300;desc="gc:45", db;dur=66, db_async;dur=1.567, parse;dur=15, render;dur=120, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="125779706016", pageType;desc="index", servedBy;desc="fnkp", requestID;desc="e449c7a7-777d-4b71-a586-8ced0a39ab6f-1724054074"
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8b58938bab9492ab-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 359 referring domains.
This page has 764 backlinks.
This page has backlinks from 175 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /27560181853/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://heckinunicorn.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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Sitemap: https://heckinunicorn.com/sitemap.xml

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User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

heckinunicorn.com
Heckin' Unicorn | Unique LGBTQ+ Merchandise
Subtle & unique LGBTQ+ accessories and merchandise to express your identity. Browse LGBT-themed enamel pins, socks, and notebooks, all designed with pride in Singapore. Because you deserve to be you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Unicorn77%Check
Heckin77%Check
LGBTQ65%Check
pin58%Check
enamel pin57%Check
Pins56%Check
Enamel56%Check
Enamel Pins56%Check
Notebooks54%Check
Socks46%Check

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