Highstreetoutlet.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
54% 
Page structure
27% 
Link structure
71% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
211.70 kB
Words
662
Media files
28
Number of links
194 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brand Outlet Online | Discount Branded Clothing – Highstreet Outlet UK
The page title should be shorter than 580 pixels. It is 643 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to High Street Outlet. Discount branded outlet clothing at up to 80% off RRP. Shop today!
The length of the meta description is perfect. (608 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://highstreetoutlet.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0
descriptionWelcome to High Street Outlet. Discount branded outlet clothing at up to 80% off RRP. Shop today!
facebook-domain-verification4xtlzq4fwojvv7pilfcvs75cp4hqfe
google-site-verification2IcdgRTCC5pwAipYxOfgvSoUWnRBJUiA327NLhv2rOk
shopify-digital-wallet/57980321967/digital_wallets/dialog
shopify-checkout-api-tokenc01aa09e881a492e3d7e8f208579ab5b
langen
twitter:site@highstreetout
twitter:cardsummary_large_image
twitter:titleBrand Outlet Online | Discount Branded Clothing
twitter:descriptionWelcome to High Street Outlet. Discount branded outlet clothing at up to 80% off RRP. Shop today!
og:site_nameHighstreet Outlet UK
og:urlhttps://highstreetoutlet.com/
og:titleBrand Outlet Online | Discount Branded Clothing
og:typewebsite
og:descriptionWelcome to High Street Outlet. Discount branded outlet clothing at up to 80% off RRP. Shop today!
og:imagehttps://cdn.shopify.com/s/files/1/0579/8032/1967/files/Group_69.png?height=628&pad_color=fff&v=1626448280&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0579/8032/1967/files/Group_69.png?height=628&pad_color=fff&v=1626448280&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 662 words. That's ok.
23.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-83a5-99659e524f60_285x.png?v=1721984355No alt attribute provided
...der_pic_285x400trs_285x.jpg?v=1694527128No alt attribute provided
...enu_Category_pic_1_285x.jpg?v=1725459047No alt attribute provided
...-acdc-dd2b3b7449cc_285x.png?v=1728484636No alt attribute provided
...-96aa-ca6740142fb0_285x.jpg?v=1699461146No alt attribute provided
...-9a4c-090341a29563_285x.png?v=1728485908No alt attribute provided
...-8ac3-29051d5e17cd_285x.jpg?v=1699461030No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...isa.svg?v=100376242213241014791670407924visa
...ypal.svg?v=19748506084263380101670407924paypal
...ter.svg?v=128552519422026074061670407924master
..._pay.svg?v=18589637952183723231670407924apple pay
...ess.svg?v=179892014067834965221670407924american express
...arna.svg?v=31357508511799573341716281425klarna
...rpay.svg?v=52960956262179218241716281424clearpay

Page structure

H1 heading
(Critically important)
SAVE ON PARTYWEAR
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 51 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 SAVE ON PARTYWEAR
H1 You found us!
H1 2 for £20 Knits
H2 shop jeans from £8.99
H2 new tops
H2 Shop Dresses
H2 From £3.99
H2 Join our email club
H3 New In
H3 Legwear
H3 Dresses
H3 Tops
H3 Accessories
H3 Sale
H3 Outerwear
H3 Follow us on Instagram
H3 Featured Collections
H3 Our Blog
H4 Your bag
H4 All New In
H4 New In 2nd collumn
H4 Trousers
H4 Skirts
H4 Dresses Duplicate text
H4 All Tops
H4 Tops - Knitwear
H4 Accessories A
H4 Accessories B
H4 Accessories - C
H4 Brands B-F
H4 Brands H-M
H4 Brands M-R
H4 Brands R-V
H4 All Sale
H4 Sale By Price
H4 All Outerwear
H4 Pay Later with Klarna or Clearpay
H4 Pay Later with Klarna or Clearpay Duplicate text
H4 Up to 90% off Top UK Brands
H4 Up to 90% off Top UK Brands Duplicate text
H4 Clearpay or Klarna + Free Delivery over £50
H4 Clearpay or Klarna + Free Delivery over £50 Duplicate text
H4 Cut Label Fashion
H4 Finding your Colour Palette
H4 Transitional Outfit Ideas
H4 Information
H4 Our Offers
H4 Your Account
H4 Brand Outlet
H4 Brand Outlet Duplicate text
H5 Empty heading
H5 Join the 1000's of others who enjoy Up to 90% off Top UK Brands
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
https://highstreetoutlet.com/Anchor Skip to content
https://highstreetoutlet.com/No Text
https://highstreetoutlet.com/No Text
/account/loginA-TITLE Log In
/a/wishlistNo Text
/checkoutCheckout
https://highstreetoutlet.com/cartView Bag
/collections/new-inNew
https://highstreet-outlet-uk.m...External Subdomain New In
https://highstreet-outlet-uk.m...External Subdomain Shop Now
/collections/new-inShop All New
/collections/shop-the-liveShop The Live
/collections/new-in-new-in-kni...New Knits
/collections/new-in-new-in-tro...New Trousers
/collections/new-in-new-in-topsNew Tops
/collections/new-in-new-in-dre...New Dresses
/collections/new-in-new-in-acc...New Accessories
/collections/new-in-new-in-skirtsNew Skirts
/collections/new-in-new-in-out...New Outerwear
/collections/new-in-new-in-men...New Mens
/collections/2-for-20-knitwear2 for £20 Knits
/collections/partywearPartywear
/collections/christmas-gift-ideasGift Ideas
/collections/festive-knitsFestive Knits
/collections/leopard-printLeopard Print
/collections/clothing-tops-goi...Partywear Tops
/collections/dresses-going-out...Partywear Dresses
/collections/outfit-of-the-dayOutfit of the Day
/collections/clothing-trousersLegwear
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Legwear
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
/collections/clothing-trousersShop All Trousers
/collections/clothing-trousers...Jeans
/collections/clothing-trousers...Casual
/collections/black-trousersBlack Trousers
/collections/clothing-trousers...Leggings & Joggers
/collections/palazzo-and-culot...Palazzo & Culottes
/collections/sale-sale-trousersSale Trousers
/collections/clothing-trousers...Shorts
/collections/clothing-skirtsShop All Skirts
/collections/new-in-new-in-skirtsText duplicate New Skirts
/collections/clothing-skirts-d...Day Skirts
/collections/clothing-skirts-s...Smart Skirts
/collections/sale-sale-skirtsSale Skirts
/collections/clothing-dressesDresses
/collections/clothing-dressesText duplicate Dresses
/collections/clothing-dressesShop now
/collections/clothing-dressesShop All Dresses
/collections/new-in-new-in-dre...Text duplicate New Dresses
/collections/dresses-going-out...Text duplicate Partywear Dresses
/collections/dresses-midi-dressesMidi Dresses
/collections/dresses-day-dressesDay Dresses
/collections/knee-length-dressesKnee length dresses
/collections/dresses-under-15Dresses Under £15
/collections/dresses-summer-es...Summer Holiday Dresses
/collections/dresses-sale-dressesSale Dresses
/collections/clothing-topsTops & Knits
https://highstreet-outlet-uk.m...External Subdomain Tops
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
/collections/clothing-topsShop All Tops
/collections/new-in-new-in-topsNew In Tops
/collections/clothing-tops-goi...Text duplicate Partywear Tops
/collections/clothing-tops-blo...Shirts & Blouses
/collections/sale-sale-topsSale Tops
/collections/clothing-outerwea...Blazers & Jackets
/collections/clothing-outerwearOuterwear
/collections/clothing-tops-men...Men's Tops & Knits
/collections/3-for-2-tops3 for 2 Tops
/collections/clothing-knitwearAll Knitwear
/collections/new-in-new-in-kni...New Knitwear
/collections/2-for-20-knitwear2 for £20 Knitwear
/collections/festive-knitsFestive Knitwear
/collections/clothing-knitwear...Jumpers
/collections/clothing-knitwear...Cardigans
/collections/clothing-knitwear...Fleeces & Sweatshirts
/collections/premium-knitwearPremium Knitwear
/collections/clothing-scarves-...Accessories
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Accessories
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
/collections/clothing-scarves-...Jewellery
/collections/clothing-scarves-...Bags
/collections/clothing-scarves-...Scarves
/collections/sale-sale-accesso...Sale Accessories
/collections/christmas-pyjamasChristmas PJ's
/collections/clothing-scarves-...Shop All Accessories
/collections/clothing-underwea...Sleepwear
/collections/clothing-scarves-...Mens Socks & Underwear
/collections/clothing-footwear...Footwear
/collections/slippersSlippers
/collections/clothing-scarves-...Underwear
/collections/clothing-underwea...Bras
/collections/clothing-underwea...Briefs
/collections/clothing-scarves-...Socks
/collections/all-the-ladiesAll The Ladies
/collections/brandsBrands
/collections/brands-ex-bodenEx Boden
/collections/ex-bonmarcheEx Bonmarche
/collections/brands-brakeburnBrakeburn
/collections/ex-carharttEx Carhartt
/collections/craghoppers-onlin...Craghoppers
/collections/brands-ex-crew-cl...Ex Crew Clothing
/collections/brands-ex-debenhamsEx Debenhams
/collections/brands-ex-dorothy...Ex Dorothy Perkins
/collections/brands-ex-fatfaceEx Fatface
/collections/ex-fineryEx Finery
/collections/the-uks-favourite...UK's Favourite Store
/collections/brands-ex-h-mEx H&M
/collections/brands-high-end-b...High End Brands
/collections/hurleyHurley
/collections/italian-collectionItalian Collection
/collections/joules-outletJoules
/collections/love-sunshineLove Sunshine
/collections/brands-ex-m-coEx M&Co
/collections/brands-ex-mangoEx Mango
/collections/brands-ex-mistralEx Mistral
/collections/brands-ex-new-lookEx New Look
/collections/brands-ex-oasisEx Oasis
/collections/ex-oliver-bonusEx Oliver Bonus
/collections/ex-principlesEx Principles
/collections/qed-londonQED London
/collections/ex-regattaEx Regatta
/collections/brands-ex-river-i...Ex River Island
/collections/ex-romanEx Roman
/collections/ex-seasaltEx Seasalt
/collections/ex-sosanderEx Sosander
/collections/ex-threadbareEx Threadbare
/collections/ex-wallisEx Wallis
/collections/brands-ex-weird-fishEx Weird Fish
/collections/brands-ex-white-s...Ex White Stuff
/collections/brands-ex-zaraEx Zara
/collections/saleSale
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Sale
https://highstreet-outlet-uk.m...External Subdomain SHOP NOW
/collections/saleShop All Sale
/collections/2-for-10-sale2 for £10
/collections/dresses-sale-dressesText duplicate Sale Dresses
/collections/sale-sale-topsText duplicate Sale Tops
/collections/sale-sale-knitwearSale Knitwear
/collections/sale-sale-coats-j...Sale Outerwear
/collections/everything-12-99£12.99 SALE
/collections/sale-sale-accesso...Text duplicate Sale Accessories
/collections/sale-sale-trousersSale Trousers & Shorts
/collections/sale-sale-skirtsText duplicate Sale Skirts
/collections/sale-ps5-or-lessUnder £5 Sale
/collections/10-or-lessUnder £10 Sale
/collections/under-15-saleUnder £15 Sale
/collections/under-20-saleUnder £20 Sale
/collections/under-30-saleUnder £30 Sale
/collections/clothing-outerwearCoats
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Outerwear
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
/collections/clothing-outerwearWomens Coats & Jackets
/collections/clothing-outerwea...Mens Coats & Jackets
/collections/denim-jacketsDenim Jackets
/collections/clothing-outerwea...Blazers
/collections/clothing-knitwear...Fleeces
/collections/sale-sale-coats-j...Sale Coats
https://highstreet-outlet-uk.m...External Subdomain My Account
/pages/delivery-returnsDelivery Information
/pages/cookie-policyCookie Policy
/pages/privacy-policyPrivacy Policy
/pages/terms-conditionsTerms & Conditions
https://www.facebook.com/highs...New window External Subdomain Facebook
A-TITLE Highstreet Outlet UK on Facebook
https://twitter.com/highstreetoutNew window External Twitter
A-TITLE Highstreet Outlet UK on Twitter
https://www.instagram.com/high...New window External Subdomain Instagram
A-TITLE Highstreet Outlet UK on Instagram
https://www.pinterest.co.uk/hi...New window External Subdomain Pinterest
A-TITLE Highstreet Outlet UK on Pinterest
/collections/partywearNo Text
/collections/partywearText duplicate SHOP NOW
/collections/new-inNo Text
/collections/new-inshop now
/collections/2-for-20-knitwearNo Text
/collections/2-for-20-knitwearText duplicate shop now
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
https://highstreet-outlet-uk.m...External Subdomain No Text
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
https://highstreet-outlet-uk.m...External Subdomain No Text
/collections/dresses-midi-dressesMidi
A-TITLE https://highstreetoutlet.com/collections/dresses-midi-dresses
/collections/clothing-dressesdresses
A-TITLE https://highstreetoutlet.com/collections/clothing-dresses
/collections/clothing-dressesShop Collection
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Accessories
https://highstreet-outlet-uk.m...External Subdomain No Text
/blogs/news/cut-label-fashionCut Label Fashion
/blogs/news/cut-label-fashionIMG-ALT Home Article Image
/blogs/news/cut-label-fashionTrivial anchor text
Read More
/blogs/news/your-colour-palett...Finding your Colour Palette
/blogs/news/your-colour-palett...Text duplicate IMG-ALT Home Article Image
/blogs/news/your-colour-palett...Text duplicate Trivial anchor text
Read More
/blogs/news/five-transitional-...Transitional Outfit Ideas
/blogs/news/five-transitional-...Text duplicate IMG-ALT Home Article Image
/blogs/news/five-transitional-...Text duplicate Trivial anchor text
Read More
/blogs/newsView All
https://www.facebook.com/highs...New window External Subdomain Text duplicate Facebook
A-TITLE Highstreet Outlet UK on Facebook
https://twitter.com/highstreetoutNew window External Text duplicate Twitter
A-TITLE Highstreet Outlet UK on Twitter
https://www.instagram.com/high...New window External Subdomain Text duplicate Instagram
A-TITLE Highstreet Outlet UK on Instagram
https://www.pinterest.co.uk/hi...New window External Subdomain Text duplicate Pinterest
A-TITLE Highstreet Outlet UK on Pinterest
/pages/contact-usContact Us
/pages/returnsReturns
/pages/delivery-returnsDelivery
/pages/about-usAbout Us
/pages/terms-conditionsText duplicate Terms & Conditions
/pages/privacy-policyText duplicate Privacy Policy
/pages/copy-of-klarna-terms-co...Klarna T&C's
/pages/clearpay-terms-conditionsClearpay T&C's
/pages/social-media-competitio...Social Media Competition T&C's
/collections/new-inNew Products
/collections/saleSale Items
/accountMy Orders
/account/addressesMy Addresses
/a/wishlistMy Wishlist
/account/logoutLog Out
/collections/brands-ex-topshopTopshop Outlet
/collections/brands-ex-bodenBoden Outlet
/collections/brands-ex-monsoonMonsoon Outlet
/collections/joules-outletJoules Outlet
/collections/brands-ex-zaraZara Outlet
/collections/brands-ex-dorothy...Dorothy Perkins Outlet
/collections/brands-ex-white-s...White Stuff Outlet
/collections/ex-wallisWallis Outlet
/collections/brands-ex-evansEvans Outlet
/pages/terms-conditionsterms of use
/pages/privacy-policyprivacy notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://highstreetoutlet.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (212 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
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servercloudflare
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 123 referring domains.
This page has 490 backlinks.
This page has backlinks from 115 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
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Disallow: /orders
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Disallow: /57980321967/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
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Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://highstreetoutlet.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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User-agent: Nutch
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highstreetoutlet.com
Brand Outlet Online | Discount Branded Clothing – Highstreet Outlet...
Welcome to High Street Outlet. Discount branded outlet clothing at up to 80% off RRP. Shop today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Outlet79%Check
Brand Outlet72%Check
High70%Check
Street70%Check
High Street69%Check
Shop56%Check
Clothing56%Check
Partywear50%Check
SAVE50%Check
Clothing Highstreet Outlet UK50%Check
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