Hku.hk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
48% 
Page structure
100% 
Link structure
83% 
Server
29% 
External factors
100% 
SEO Score
Response time
1.97 s
File size
92.50 kB
Words
213
Media files
24
Number of links
34 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The University of Hong Kong (HKU)
The length of the page title is perfect. (321 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Established in 1911, the University of Hong Kong (HKU) is the territory’s oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.
The meta description is too long: 1137 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
msapplication-config/assets/img/browserconfig.xml
theme-color#ffffff
descriptionEstablished in 1911, the University of Hong Kong (HKU) is the territory’s oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.
langen
twitter:cardsummary
twitter:titleThe University of Hong Kong (HKU)
twitter:descriptionEstablished in 1911, the University of Hong Kong (HKU) is the territory’s oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.
twitter:imagehttps://www.hku.hk/assets/img/hku-shield-logo.jpg
fb:app_id244675792646893
og:urlhttps://www.hku.hk/
og:titleThe University of Hong Kong (HKU)
og:descriptionEstablished in 1911, the University of Hong Kong (HKU) is the territory’s oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.
og:imagehttps://www.hku.hk/assets/img/hku-shield-logo.jpg
og:image:width400
og:image:height210
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
Content-Style-Typetext/css
Content-Script-Typetext/javascript

Test up to 1.000 webpages of hku.hk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
There are only 213 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
18.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/img/hku-logo.svg?t=1678891777The University of Hong Kong
...5/1920c1080/hero-banner-hcr-20240315.jpgNo alt attribute provided
/f/flipboard/7738/527c345/tnl2024.jpgTeaching & Learning
/f/flipboard/7740/527c345/IMG_5829a.jpgNews Centre
...rd/21471/527c345/ProspectiveStudents.JPGProspective Students
...1504/527c345/flipboard-hkuinthemedia.jpgHKU in the Media
...rd/7739/527c345/Research_2x_1054x694.jpgResearch
...ipboard/21470/527c345/currentstudent.JPGCurrent Students
...rd/21472/527c345/flipboard-libraries.jpgLibraries
...board/21473/527c345/flipboard-events.jpgEvents
...7633/527c345/GivingtoHKU2022_updated.PNGGiving to HKU
/f/flipboard/21483/527c345/PubJan2024s.jpgPublications
...rd/7916/527c345/flipboard-multimedia.jpgMultimedia
/f/flipboard/21501/527c345/career.JPGCareers
/f/flipboard/10567/527c345/publicity.jpgPublicity on hku.hk
...6/221018_AdmissionOnHKUHomeBanner_4.jpegNo alt attribute provided
https://hku.hk/assets/img/svg/icon_fb.svgFacebook
https://hku.hk/assets/img/svg/icon_ios.svgHKU IOS App
/assets/img/svg/icon_android.svgHKU Android App
https://hku.hk/assets/img/svg/icon_more.svgSocial Media and Apps
...ARS-Triple-Gold-hku-color.png?t=20230901Triple Gold Award of the Web Accessibility Recognition Scheme 2022/23
/assets/img/besthk-logo-2016.png?t=20170511Best .hk Website Awards 2016
.../img/2014_Standard_Winner.png?t=20160921University Standard of Excellence in the WebAward 2014
/assets/img/cad-27th.png?t=20210628The 27th Annual Communicator Awards of Distinction

Page structure

H1 heading
(Critically important)
The University of Hong Kong Index
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The University of Hong Kong Index
H2 Global acclaim and recognition
H2 Admissions
H2 A world of knowledge and excellence in ten Faculties
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
https://hku.hk/Skip to content
https://hku.hk/IMG-ALT The University of Hong Kong
https://hku.hk/about/About
http://tl.hku.hk/New window External Subdomain Teaching & Learning
https://hku.hk/research/Research
http://www.ke.hku.hk/New window External Subdomain Knowledge Exchange
https://hku.hk/faculties/Faculties & Departments
http://lib.hku.hk/New window External Subdomain Libraries
http://hkuportal.hku.hk/New window External Subdomain Portal
/prospective-students/Prospective Students
https://hku.hk/current-students/Current Students
https://hku.hk/staff/Staff
http://daaoweb.hku.hk/en/alumn...New window External Subdomain Alumni
https://hku.hk/hkumedia/Media
https://hku.hk/visitors/Visitors
https://www.giving.hku.hk/New window External Subdomain Giving to HKU
https://hku.hk/event/Events
https://hku.hk/publications/Publications
https://www.hr.hku.hk/career_o...New window External Subdomain Careers
https://hku.hk/c_index.html中文
/press/news_detail_27139.htmlNew window Subdomain No Text
https://hku.hk/Explore
https://tl.hku.hk/New window External Subdomain Text duplicate Teaching & Learning
IMG-ALT Teaching & Learning
https://hku.hk/press/all/News Centre
IMG-ALT News Centre
/prospective-students/Text duplicate Prospective Students
IMG-ALT Prospective Students
https://hku.hk/hkumedia/media/HKU in the Media
IMG-ALT HKU in the Media
https://hku.hk/research/Text duplicate Research
IMG-ALT Research
https://hku.hk/current-students/Text duplicate Current Students
IMG-ALT Current Students
https://lib.hku.hk/New window External Subdomain Text duplicate Libraries
IMG-ALT Libraries
https://hku.hk/event/index.htmlText duplicate Events
IMG-ALT Events
https://www.giving.hku.hk/New window External Subdomain Text duplicate Giving to HKU
IMG-ALT Giving to HKU
https://hku.hk/publications/Text duplicate Publications
IMG-ALT Publications
https://hku.hk/multimedia/Multimedia
IMG-ALT Multimedia
https://www.hr.hku.hk/career_o...New window External Subdomain Text duplicate Careers
IMG-ALT Careers
/publicity/6promotiontools.htmlPublicity on hku.hk
IMG-ALT Publicity on hku.hk
https://admissions.hku.hk/New window External Subdomain Undergraduates
https://intlaffairs.hku.hk/New window External Subdomain Exchange Students
https://aas.hku.hk/scholarship...New window External Subdomain Scholarships
https://admissions.hku.hk/tpg/New window External Subdomain Taught Postgraduates
https://gradsch.hku.hk/New window External Subdomain Research Postgraduates
https://fac.arch.hku.hk/New window External Subdomain Architecture
http://arts.hku.hk/New window External Subdomain Arts
https://www.fbe.hku.hk/New window External Subdomain Business
https://facdent.hku.hk/New window External Subdomain Dentistry
https://web.edu.hku.hk/New window External Subdomain Education
https://engg.hku.hk/New window External Subdomain Engineering
https://www.law.hku.hk/New window External Subdomain Law
https://www.med.hku.hk/New window External Subdomain Medicine
https://www.scifac.hku.hk/New window External Subdomain Science
https://www.socsc.hku.hk/New window External Subdomain Social Sciences
https://www.facebook.com/hkuof...New window External Subdomain Facebook
IMG-ALT Facebook
https://itunes.apple.com/us/ap...New window External Subdomain HKU IOS App
IMG-ALT HKU IOS App
https://play.google.com/store/...New window External Subdomain HKU Android App
IMG-ALT HKU Android App
/multimedia/faculties-and-depa...Social Media and Apps
IMG-ALT Social Media and Apps
https://www.hr.hku.hk/career_o...New window External Subdomain Text duplicate Careers
https://hku.hk/High Contrast
A-TITLE Change to High Colour Contrast Version
https://hku.hk/Normal Contrast
A-TITLE Change to Normal Colour Contrast Version
http://www.maps.hku.hk/New window External Subdomain Maps & Facilities
/policies-guidelines/Web Policies & Guidelines
https://hku.hk/contact/Contact Us
https://hku.hk/sitemap.htmlSite Map
/about/policies_reports/privac...Privacy
https://hku.hk/web-accessibility/Web Accessibility Statement
https://www.web-accessibility....New window External Subdomain IMG-ALT Triple Gold Award of the Web Accessibility Recognition Scheme 2022/23
/press/news_detail_16223.htmlIMG-ALT Best .hk Website Awards 2016
/others/Awards-for-HKU-main-si...IMG-ALT University Standard of Excellence in the WebAward 2014
http://www.communicatorawards....New window External Subdomain IMG-ALT The 27th Annual Communicator Awards of Distinction

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://hku.hk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (1.97 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 8 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (93 kB).

HTTP Response Header

NameValue
dateSun, 12 May 2024 05:30:18 GMT
serverApache
x-xss-protection1; mode=block
x-frame-optionsALLOW-FROM *.hku.hk
referrer-policyno-referrer-when-downgrade
feature-policy
expect-ct
report-to
nel
content-security-policyupgrade-insecure-requests, upgrade-insecure-requests
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000
upgradeh2,h2c
connectionUpgrade
last-modifiedSat, 11 May 2024 16:00:56 GMT
etag"17218-6182fc1f2c003"
accept-rangesbytes
content-length94744
set-cookie34 Characters
content-typetext/html
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 25,456 referring domains.
This page has 10,000,960 backlinks.
This page has backlinks from 17,440 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

hku.hk
The University of Hong Kong (HKU)
Established in 1911, the University of Hong Kong (HKU) is the territory’s oldest institute of higher learning and also an internationally recognized, research led, comprehensive university.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
University75%Check
Hong75%Check
Kong75%Check
Hong Kong75%Check
HKU73%Check
World University57%Check
Research54%Check
search54%Check
High51%Check
Index50%Check
Show more keywords and terms

Test up to 1.000 webpages of hku.hk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions