Horsetrust.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
78% 
Page structure
42% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
169.70 kB
Words
652
Media files
35
Number of links
160 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Horse Trust | Home of rest for retired horses | Horse charity
The length of the page title is perfect. (573 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Horse Trust is a horse charity & sanctuary, providing retirement & respite for working horses & ponies. Read about our horses & our work.
The length of the meta description is perfect. (876 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://horsetrust.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorTotal WordPress Theme v5.17
viewportwidth=device-width, initial-scale=1
descriptionThe Horse Trust is a horse charity & sanctuary, providing retirement & respite for working horses & ponies. Read about our horses & our work.
geo.placenamePrinces Risborough
geo.regionUnited Kingdom (UK)
article:publisherhttp://www.facebook.com/HorseTrust
article:modified_time2023-11-03T16:56:34+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@horsetrust
og:localeen_GB
og:typewebsite
og:titleHome
og:urlhttps://horsetrust.org.uk/
og:site_nameThe Horse Trust
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 28.67 words is high.
This page contains 652 words. That's ok.
25% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
27 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
The HTML has georegion information: Princes Risborough
The HTML has geoname information: United Kingdom (UK)
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...loads/2023/04/Logo-no-background-png.pngThe Horse Trust
...12/HT-logo-main-logo-black-and-green.jpgThe Horse Trust
.../uploads/2021/04/intro-menu-afd-90pc.jpgNo alt attribute provided
.../uploads/2023/10/Star-teddy-megamenu.jpgNo alt attribute provided
...egamenu-204-x-177px_spring-2024@1x_1.jpgNo alt attribute provided
...nt/uploads/2023/10/Rehoming-megamenu.jpgNo alt attribute provided
/wp-content/uploads/2023/10/Grace-1.jpgSponsor a Horse like Grace
...tent/uploads/2024/04/Chesnut-Flopsie.pngNo alt attribute provided
...s/2024/06/BARTA-Megamenu-204-x-177px.jpgNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedht-home-banner-bg-55pc
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedht-home-banner-bg-55pc
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedht-home-banner-bg-55pc
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute provided
/wp-content/uploads/2021/03/donate.pngNo alt attribute provideddonate
...t/uploads/2021/03/sponsor-a-resident.pngNo alt attribute providedsponsor-a-resident
/wp-content/uploads/2021/03/shop.pngNo alt attribute providedshop
...ntent/uploads/2021/03/our-story-icon.pngNo alt attribute providedour-story-icon
/wp-content/uploads/2021/03/donate.pngNo alt attribute provided
/wp-content/uploads/2021/03/donate.pngNo alt attribute provided
/wp-content/uploads/2021/03/donate.pngNo alt attribute provided
/wp-content/uploads/2024/06/Sky-x.jpgNo alt attribute provided
...tent/uploads/2024/06/Hay-There-Grace.jpgNo alt attribute provided
/wp-content/uploads/2024/06/RIP-Reg.jpgNo alt attribute provided
...content/uploads/2021/03/Footer-top-3.pngNo alt attribute providedFooter-top-3
...ploads/2021/03/social-facebook-50x50.pngNo alt attribute provided
...loads/2021/03/social-instagram-50x50.pngNo alt attribute provided
...uploads/2021/03/social-twitter-50x50.pngNo alt attribute provided
...uploads/2021/03/social-youtube-50x50.pngNo alt attribute provided
...07/FR-Fundraising-Badge-WO-HR-138x42.pngFundraising RegulatorFR Fundraising Badge WO HR
...07/FR-Fundraising-Badge-WO-HR-300x92.pngFundraising RegulatorFR Fundraising Badge WO HR
/wp-content/uploads/2021/03/donate.pngDONATE
...t/uploads/2021/03/sponsor-a-resident.pngSPONSOR
/wp-content/uploads/2021/03/shop.pngSHOP

Page structure

H1 heading
(Critically important)
JOIN US
Too many H1 headings
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 JOIN US
H1 HORSES, HOUNDS & HEROES 2024
H1 Sunday 30th June 12-5pm
H1 HYDERABAD
H1 Spring Appeal
H1 Help us give them the life they deserve
H1 The Horse Trust
H1 Latest News
H2 Make a regular donation
H2 Make a one off donation
H2 Make a regular or one-off donation
H2 Rest in peace, gentle Sky
H2 Hay There, Grace!
H2 Rest in Peace, Reg
H2 Follow us online!
H2 Join the Herd!
H4 Facebook
H4 Instagram
H4 Twitter
H4 YouTube
Some anchor texts are used more than once.
7 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://horsetrust.org.uk/Anchor Skip to content
https://horsetrust.org.uk/basket/No Text
https://horsetrust.org.uk/IMG-ALT The Horse Trust
https://horsetrust.org.uk/Home
/who-we-are/Who We Are
https://www.youtube.com/watch?...New window External Subdomain Introduction
https://www.youtube.com/watch?...New window External Subdomain No Text
/our-story/Our Story
/our-people/Our People
/residents/Our Residents
/our-residents/rescue-horses/Rescue Horses
/our-residents/police-horses/Police Horses
/our-residents/military-horses/Military Horses
/our-residents/royal-mews-horses/Royal Mews Horses
/our-residents/working-horses/Working Horses
/sponsor-a-resident/Our Sponsor Residents
/sponsor-resident/No Text
https://www.youtube.com/watch?...New window External Subdomain Text duplicate Introduction
/what-we-do/What We Do
/our-campaigns/Our Campaigns
/springappeal/Spring Appeal
/springappealNo Text
/research/Research and Grants
/research/research-funding/Research Funding
/research/the-weigh-to-win/Healthiest Body Condition Awards – #weightowin
/talk-equine-2/Talk Equine
/talk-equine-2/talk-equine-web...Talk Equine Webinar Library
/training-courses/Training Courses
/training-courses/equine-profe...Short Online Courses
/training-courses/new-short-on...New Short Online Courses
/training-courses/farriers/Farriers
/training-courses/saddlery-fit...Saddlery Fitters Course
/training-courses/hiring-out-h...Hiring out Horses Inspector Training
/training-courses/emergency-re...Emergency Responders
/training-courses/continued-pr...Continued Professional Development
/rehoming/Rehoming
/home-of-rest/rehoming/No Text
/support-us/Support Us
/make-a-donation/Donate
/sponsor-a-resident/Sponsor a Resident
/sponsor-resident/IMG-ALT Sponsor a Horse like Grace
/support-us/legacy/Gift in Wills
/support-us/donate-in-memory/Donate in Memory
/philanthropy/Philanthropy
/corporate-partnerships/Corporate Partnerships
/payroll-giving/Payroll Giving
/donate-tack/Donate Tack
/volunteer/Volunteer
/fundraising-events/Fundraising & Events
/join-us-on-sunday-30-june-for...Horses, Hounds and Heroes returns for 2024!
/lottery/Lottery
/venue-hire/Venue Hire
/seftons-barn/Seftons Barn
/our-campaigns/New window Text duplicate Our Campaigns
https://horsetrust.org.uk/shopShop
https://horsetrust.org.uk/shop/No Text
/our-campaigns/Text duplicate Our Campaigns
https://horsetrust.org.uk/about/About
https://horsetrust.org.uk/blog/News
/barta-cow-incident/BARTA’s Response to Recent Cow Incident
/barta-cow-incident/No Text
/newsletters/Bi-annual Newsletters
/e-newsletter-sign-up/E-Newsletter Sign-Up
/social-media-feeds/Social Media
/job-opportunities/Job Opportunities
https://members.horsetrust.org...External Subdomain My Account
/contact-us/Contact Us
/visit-us/Visit Us
https://horsetrust.org.uk/basket/No Text
/make-a-donation/DONATE
/sponsor-a-resident/SPONSOR
https://horsetrust.org.uk/shop/SHOP
/join-us-on-sunday-30-june-for...Information
/introducing-sponsor-horse-hyd...Sponsor Today
/springappealDonate Now
/visit-us/Trivial anchor text
here
/sponsor-a-resident-one-off-sp...Text duplicate Donate
/sponsor-resident/Text duplicate Sponsor a Resident
https://horsetrust.org.uk/shopText duplicate Shop
/our-story/Text duplicate Our Story
https://horsetrust.org.uk/donate/Make a regular donation
https://horsetrust.org.uk/donate/Make a one off donation
https://horsetrust.org.uk/donate/Donate Selected Amount
https://horsetrust.org.uk/donate/Donate Monthly Amount
https://horsetrust.org.uk/donate/Text duplicate Donate Monthly Amount
https://horsetrust.org.uk/donate/Text duplicate Donate Monthly Amount
https://horsetrust.org.uk/donate/Make a regular or one-off donation
https://horsetrust.org.uk/donate/Donate Here
/rest-in-peace-sky/A-TITLE Rest in peace, gentle Sky
/rest-in-peace-sky/Text duplicate Rest in peace, gentle Sky
/rest-in-peace-sky/Trivial anchor text
Read more
/hay-there-grace/A-TITLE Hay There, Grace!
/hay-there-grace/Text duplicate Hay There, Grace!
/hay-there-grace/Text duplicate Trivial anchor text
Read more
/rest-in-peace-reg/A-TITLE Rest in Peace, Reg
/rest-in-peace-reg/Text duplicate Rest in Peace, Reg
/rest-in-peace-reg/Text duplicate Trivial anchor text
Read more
http://www.facebook.com/HorseT...New window External Subdomain No Text
https://instagram.com/thehorse...New window External No Text
https://twitter.com/horsetrustNew window External No Text
https://www.youtube.com/user/T...New window External Subdomain No Text
/newsletter-sign-up/Sign Up
/wp-content/uploads/2020/07/FR...New window IMG-ALT Fundraising Regulator
https://register-of-charities....New window Nofollow External Subdomain Registered Charity Number: 231748
https://find-and-update.compan...New window Nofollow External Subdomain Registered In England and Wales No: 00347417
/cookie-policy/New window Nofollow Cookies
/privacy-policy/New window Nofollow Privacy
/terms-and-conditions/New window Nofollow Ts&Cs
/data-protection-obligations-g...New window Nofollow GDPR
https://www.legrandsolutions.c...New window Nofollow External Subdomain Managed by Le Grand Solutions.
/wp-content/uploads/2020/07/FR...New window Text duplicate IMG-ALT Fundraising Regulator
https://horsetrust.org.uk/Anchor Back To Top
/make-a-donation/Text duplicate DONATE
IMG-ALT DONATE
A-TITLE DONATE
/sponsor-residentText duplicate SPONSOR
IMG-ALT SPONSOR
A-TITLE SPONSOR
https://horsetrust.org.uk/shopText duplicate SHOP
IMG-ALT SHOP
A-TITLE SHOP
https://horsetrust.org.uk/Anchor MENU
A-TITLE MENU
https://horsetrust.org.uk/Text duplicate Home
/who-we-are/Text duplicate Who We Are
https://www.youtube.com/watch?...New window External Subdomain Text duplicate Introduction
/our-story/Text duplicate Our Story
/our-people/Text duplicate Our People
/residents/Text duplicate Our Residents
/our-residents/rescue-horses/Text duplicate Rescue Horses
/our-residents/police-horses/Text duplicate Police Horses
/our-residents/military-horses/Text duplicate Military Horses
/our-residents/royal-mews-horses/Text duplicate Royal Mews Horses
/our-residents/working-horses/Text duplicate Working Horses
/sponsor-a-resident/Text duplicate Our Sponsor Residents
/what-we-do/Text duplicate What We Do
/our-campaigns/Text duplicate Our Campaigns
/springappeal/Text duplicate Spring Appeal
/research/Text duplicate Research and Grants
/research/research-funding/Text duplicate Research Funding
/research/the-weigh-to-win/Text duplicate Healthiest Body Condition Awards – #weightowin
/talk-equine-2/Text duplicate Talk Equine
/talk-equine-2/talk-equine-web...Text duplicate Talk Equine Webinar Library
/training-courses/Text duplicate Training Courses
/training-courses/equine-profe...Text duplicate Short Online Courses
/training-courses/new-short-on...Text duplicate New Short Online Courses
/training-courses/farriers/Text duplicate Farriers
/training-courses/saddlery-fit...Text duplicate Saddlery Fitters Course
/training-courses/hiring-out-h...Text duplicate Hiring out Horses Inspector Training
/training-courses/emergency-re...Text duplicate Emergency Responders
/training-courses/continued-pr...Text duplicate Continued Professional Development
/rehoming/Text duplicate Rehoming
/support-us/Text duplicate Support Us
/make-a-donation/Text duplicate Donate
/sponsor-a-resident/Text duplicate Sponsor a Resident
/support-us/legacy/Text duplicate Gift in Wills
/support-us/donate-in-memory/Text duplicate Donate in Memory
/philanthropy/Text duplicate Philanthropy
/corporate-partnerships/Text duplicate Corporate Partnerships
/payroll-giving/Text duplicate Payroll Giving
/donate-tack/Text duplicate Donate Tack
/volunteer/Text duplicate Volunteer
/fundraising-events/Text duplicate Fundraising & Events
/join-us-on-sunday-30-june-for...Text duplicate Horses, Hounds and Heroes returns for 2024!
/lottery/Text duplicate Lottery
/venue-hire/Text duplicate Venue Hire
/seftons-barn/Text duplicate Seftons Barn
https://horsetrust.org.uk/shopText duplicate Shop
/our-campaigns/Text duplicate Our Campaigns
https://horsetrust.org.uk/about/Text duplicate About
https://horsetrust.org.uk/blog/Text duplicate News
/barta-cow-incident/Text duplicate BARTA’s Response to Recent Cow Incident
/newsletters/Text duplicate Bi-annual Newsletters
/e-newsletter-sign-up/Text duplicate E-Newsletter Sign-Up
/social-media-feeds/Text duplicate Social Media
/job-opportunities/Text duplicate Job Opportunities
https://members.horsetrust.org...External Subdomain Text duplicate My Account
/contact-us/Text duplicate Contact Us
/visit-us/Text duplicate Visit Us
https://horsetrust.org.uk/basket/Basket

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://horsetrust.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (170 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 05 Jul 2024 01:40:09 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://horsetrust.org.uk/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 10
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 336 referring domains.
This page has 1,631 backlinks.
This page has backlinks from 270 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 3364 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://horsetrust.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

horsetrust.org.uk
The Horse Trust | Home of rest for retired horses | Horse charity
The Horse Trust is a horse charity & sanctuary, providing retirement & respite for working horses & ponies. Read about our horses & our work.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Horse86%Check
Horse Trust85%Check
Trust82%Check
horse charity70%Check
helps us67%Check
Visit Us67%Check
us provide67%Check
Horses61%Check
helps us provide56%Check
Rest54%Check
Show more keywords and terms

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