House.com.au - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
29% 
Page structure
58% 
Link structure
33% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
584.80 kB
Words
448
Media files
125
Number of links
115 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
House - Australia's Largest Range of Kitchen & Homewares
The length of the page title is perfect. (535 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop House to find everything you need to outfit your home. Browse kitchenware, cookware, dinnerware, knives, cutlery and so much more. Free Shipping over $99
The meta description is too long: 1011 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.house.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
facebook-domain-verificationvpne5bojwjl2nhzb0fre70gkvb3kga
robotsindex,follow
descriptionShop House to find everything you need to outfit your home. Browse kitchenware, cookware, dinnerware, knives, cutlery and so much more. Free Shipping over $99
next-head-count26
langen-us
og:titleHouse - Australia's Largest Range of Kitchen & Homewares
og:descriptionShop House to find everything you need to outfit your home. Browse kitchenware, cookware, dinnerware, knives, cutlery and so much more. Free Shipping over $99
og:urlhttps://www.house.com.au
og:typewebsite
og:imagehttps://images.prismic.io/grbhouse/37b6bd5b-42fb-4e1d-bd03-415d79037b84_placeholder-banner.jpg?auto=compress,format
og:image:altCushions in front of window
og:image:width1240
og:image:height580
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 448 words on this page. Good pages should have about 800 words of useful content.
22.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (584.8 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
84 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64Wishlist
data:[...] Base64House
data:[...] Base64No alt attribute provided
data:[...] Base64Stores
data:[...] Base64No alt attribute provided
data:[...] Base64Cart
data:[...] Base64House
data:[...] Base64No alt attribute provided
data:[...] Base64Wishlist
data:[...] Base64No alt attribute provided
data:[...] Base64Account
data:[...] Base64No alt attribute provided
data:[...] Base64Stores
data:[...] Base64No alt attribute provided
data:[...] Base64Cart
...rmat&rect=0,0,2000,744&w=2000&h=744&q=75No alt attribute provided
...ile.jpg?auto=compress,format&w=2000&q=75No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
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data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
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data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Baccarat Damashiro EMPEROR Hisa 9 Piece Knife Block
data:[...] Base64Baccarat STONE 6 Piece Cookware Set with Stir Fry Pan
data:[...] Base64cookware
data:[...] Base64Baccarat Le Connoisseur Haute 7 Piece Knife Block
data:[...] Base64New Season Bedding
data:[...] Base64roasting pan
data:[...] Base64plates with linen
data:[...] Base64Baccarat Appliances
data:[...] Base64No alt attribute provided
data:[...] Base64Delivery van
data:[...] Base64No alt attribute provided
data:[...] Base64Heart
data:[...] Base64No alt attribute provided
data:[...] Base64Location
data:[...] Base64No alt attribute provided
data:[...] Base64Delivery van
data:[...] Base64No alt attribute provided
data:[...] Base64Heart
data:[...] Base64No alt attribute provided
data:[...] Base64Location
data:[...] Base64No alt attribute provided
data:[...] Base64House
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64visa
data:[...] Base64mastercard
data:[...] Base64paypal
data:[...] Base64amex
data:[...] Base64afterpay
data:[...] Base64zippay
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64House
data:[...] Base64visa
data:[...] Base64mastercard
data:[...] Base64paypal
data:[...] Base64amex
data:[...] Base64afterpay
data:[...] Base64zippay
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
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data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
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data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64AfterPay (Desktop)
data:[...] Base64No alt attribute provided
data:[...] Base64PayPal (Desktop)
data:[...] Base64No alt attribute provided
data:[...] Base64AfterPay (Mobile)
data:[...] Base64No alt attribute provided
data:[...] Base64PayPal (Mobile)

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Hottest Deals Selling Fast
H2 Shop by Category
H2 Free Gifts & Big Savings
H2 House® has You Covered from the Kitchen to the Bathroom
H3 Baccarat STONE 10 Piece Cookware Set with Wok
H3 Baccarat Damashiro EMPEROR Hisa 9 Piece Knife Block
H3 Baccarat STONE 6 Piece Cookware Set with Stir Fry Pan
H3 Select your store
H3 Check gift card balance
H4 Help & Information
H4 About House
H4 Our Partners
H4 We accept
H4 We deliver using
H4 Help & Information Duplicate text
H4 About House Duplicate text
H4 Our Partners Duplicate text
H4 We accept Duplicate text
H4 We deliver using Duplicate text
H4 Subtotal
H4 Select your store Duplicate text
H4 Afterpay
H4 Paypal
H4 Zip
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.house.com.au/wishlistIMG-ALT Wishlist
https://www.house.com.au/IMG-ALT House
/store-locatorIMG-ALT Stores
https://www.house.com.au/Text duplicate IMG-ALT House
https://www.house.com.au/wishlistText duplicate Wishlist
IMG-ALT Wishlist
https://www.house.com.au/loginSign In
IMG-ALT Account
/store-locatorText duplicate Stores
IMG-ALT Stores
/collections/cookingCooking
/collections/kitchen-appliancesAppliances
/collections/knivesKnives
/collections/bed-bathBed & Bath
/collections/kitchenwareKitchenware
/collections/bakewareBakeware
/collections/diningDining
/collections/livingLiving
/collections/petsPets
https://www.house.com.au/brandsBrands
/collections/giftingGifting
/collections/saleSale
/collections/saleSubdomain No Text
/collections/cookingSubdomain Cookware
/collections/knivesSubdomain Text duplicate Knives
/collections/kitchenwareSubdomain Text duplicate Kitchenware
/collections/bed-bath-bedroomSubdomain Bedroom
/collections/dining-cutlerySubdomain Cutlery
/collections/diningSubdomain Text duplicate Dining
/collections/bed-bath-bathroomSubdomain Bathroom
/collections/bakewareSubdomain Text duplicate Bakeware
/collections/dining-servingwareSubdomain Servingware
/collections/dining-drinkware-...Subdomain Glasssware
/collections/dining-barwareSubdomain Barware
/collections/livingSubdomain Text duplicate Living
/collections/sale-manchester-l...Subdomain No Text
/collections/sale-manchester-l...Subdomain No Text
/collections/sale-manchester-l...Subdomain Quilt Covers
/collections/sale-manchester-l...Subdomain Coverlets
/collections/sale-manchester-l...Subdomain Sheet Sets
/collections/sale-manchester-l...Subdomain Decor
/products/baccarat-stone-10-pi...Subdomain No Text
/products/baccarat-stone-10-pi...Subdomain Baccarat STONE 10 Piece Cookware Set with Wok
/products/baccarat-stone-10-pi...Subdomain Shop Now
/products/baccarat-damashiro-e...Subdomain IMG-ALT Baccarat Damashiro EMPEROR Hisa 9 Piece Knife Block
/products/baccarat-damashiro-e...Subdomain Text duplicate Baccarat Damashiro EMPEROR Hisa 9 Piece Knife Block
/products/baccarat-damashiro-e...Subdomain Text duplicate Shop Now
/products/baccarat-stone-6-pie...Subdomain IMG-ALT Baccarat STONE 6 Piece Cookware Set with Stir Fry Pan
/products/baccarat-stone-6-pie...Subdomain Text duplicate Baccarat STONE 6 Piece Cookware Set with Stir Fry Pan
/products/baccarat-stone-6-pie...Subdomain Text duplicate Shop Now
/collections/cookingSubdomain Up to 75% off Cookware
IMG-ALT cookware
/collections/knivesUp to 75% off Knives
IMG-ALT Baccarat Le Connoisseur Haute 7 Piece Knife Block
/collections/bed-bathSubdomain Up to 50% off Bedroom & Bathroom
IMG-ALT New Season Bedding
/collections/kitchenwareUp to 50% off Kitchenware
IMG-ALT roasting pan
/collections/diningUp to 50% off Dining
IMG-ALT plates with linen
/collections/kitchen-appliancesUP TO 50% OFF Appliances
IMG-ALT Baccarat Appliances
/shipping-and-deliveryFree shipping on orders over $99
IMG-ALT Delivery van
https://www.house.com.au/about-usTrusted by over 2 Million Customers
IMG-ALT Heart
https://grb-house.vercel.app/s...External Subdomain Over 100 Stores
IMG-ALT Location
/shipping-and-deliveryText duplicate Free shipping on orders over $99
IMG-ALT Delivery van
https://www.house.com.au/about-usText duplicate Trusted by over 2 Million Customers
IMG-ALT Heart
https://grb-house.vercel.app/s...External Subdomain Text duplicate Over 100 Stores
IMG-ALT Location
/privacy-collection-statementPrivacy Collection Statement
/privacy-collection-statementText duplicate Privacy Collection Statement
https://www.house.com.au/Text duplicate IMG-ALT House
https://www.facebook.com/House...External Subdomain No Text
http://instagram.com/house.onlineExternal No Text
http://pinterest.com/housereta...External No Text
https://twitter.com/HouseRetai...External No Text
https://www.youtube.com/channe...External Subdomain No Text
/easy-returnsEasy Returns
/same-day-deliverySubdomain Fast Same Day Delivery
/shipping-and-deliveryDelivery & Shipping
/how-can-i-place-an-orderFAQs
https://www.house.com.au/contactContact Us
/terms-and-conditionsTerms & Conditions
/privacy-policyPrivacy Policy
/privacy-collection-statementText duplicate Privacy Collection Statement
/payments-policyPayments Policy
/returns-and-warranty-policyReturns & Warranty Policy
/gift-card-terms-and-conditionsGift Card Terms & Conditions
/promotion-terms-and-conditionsPromotional Terms
https://www.house.com.au/about-usAbout Us
https://www.house.com.au/blogBlog
/store-locatorSubdomain Store Locator
https://www.house.com.au/careersCareers
/gift-cardsGift Cards
https://www.house.com.au/sitemapSubdomain Sitemap
https://www.house.com.au/baccaratBaccarat
https://www.house.com.au/bed-bathHouse Bed & Bath
https://myhouse.com.au/External MyHouse
/deborah-hutton-collectionDeborah Hutton
/neale-whitaker-collectionNeale Whitaker
/home-beautiful-collectionHome Beautiful
/the-custom-chefTHE CUSTOM CHEF™
https://www.house.com.au/Text duplicate IMG-ALT House
https://www.facebook.com/House...External Subdomain No Text
http://instagram.com/house.onlineExternal No Text
http://pinterest.com/housereta...External No Text
https://twitter.com/HouseRetai...External No Text
https://www.youtube.com/channe...External Subdomain No Text
/easy-returnsText duplicate Easy Returns
/same-day-deliverySubdomain Text duplicate Fast Same Day Delivery
/shipping-and-deliveryText duplicate Delivery & Shipping
/how-can-i-place-an-orderText duplicate FAQs
https://www.house.com.au/contactText duplicate Contact Us
/terms-and-conditionsText duplicate Terms & Conditions
/privacy-policyText duplicate Privacy Policy
/privacy-collection-statementText duplicate Privacy Collection Statement
/payments-policyText duplicate Payments Policy
/returns-and-warranty-policyText duplicate Returns & Warranty Policy
/gift-card-terms-and-conditionsText duplicate Gift Card Terms & Conditions
/promotion-terms-and-conditionsText duplicate Promotional Terms
https://www.house.com.au/about-usText duplicate About Us
https://www.house.com.au/blogText duplicate Blog
/store-locatorSubdomain Text duplicate Store Locator
https://www.house.com.au/careersText duplicate Careers
/gift-cardsText duplicate Gift Cards
https://www.house.com.au/sitemapSubdomain Text duplicate Sitemap
https://www.house.com.au/baccaratText duplicate Baccarat
https://www.house.com.au/bed-bathText duplicate House Bed & Bath
https://myhouse.com.au/External Text duplicate MyHouse
/deborah-hutton-collectionText duplicate Deborah Hutton
/neale-whitaker-collectionText duplicate Neale Whitaker
/home-beautiful-collectionText duplicate Home Beautiful
/the-custom-chefText duplicate THE CUSTOM CHEF™
https://www.house.com.au/loginText duplicate Sign In
https://www.house.com.au/contactContact
https://www.house.com.au/wishlistSubdomain Text duplicate Wishlist
https://www.house.com.au/about-usAbout
https://www.house.com.au/blogText duplicate Blog
https://www.house.com.au/cartView cart

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.house.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (585 kB).
The page response time is excellent with 0.12 seconds.

HTTP Response Header

NameValue
age7696
cache-controlpublic, max-age=0, must-revalidate
content-encodinggzip
content-typetext/html; charset=utf-8
dateFri, 21 Jun 2024 20:12:52 GMT
etagW/"1hh77dk9z2ctqc"
expect-ctmax-age=604800; enforce
referrer-policystrict-origin
serverVercel
strict-transport-securitymax-age=63072000; includeSubDomains
x-content-type-optionsnosniff
x-frame-optionsDENY
x-matched-path/en-US
x-vercel-cacheHIT
x-vercel-idfra1::iad1::7cfvv-1719008468771-039fb7d62278
x-xss-protection0
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 645 referring domains.
This page has 8,576 backlinks.
This page has backlinks from 471 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Googlebot
User-agent: Googlebot

# AdsBot-Google
User-agent: AdsBot-Google

# Googlebot-Image
User-agent: Googlebot-Image

# *
User-agent: *
Disallow: /slice-simulator 
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /21958261/checkouts
Disallow: /21958261/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: /blog/*+*
Disallow: /blog/*%2B*
Disallow: /blog/*%2b*
Disallow: /*/blog/*+*
Disallow: /*/blog/*%2B*
Disallow: /*/blog/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /wpm@*
Disallow: /*?*mfield_custom_material=
Disallow: /*?*variant_size=
Disallow: /*?*vendor=
Disallow: /*?*variant_mfield_custom_basic_color=
Disallow: /*?*ss_price=

# Nutch
User-agent: Nutch
Disallow: /

# AhrefsBot
User-agent: AhrefsBot

# AhrefsSiteAudit
User-agent: AhrefsSiteAudit

Sitemap: https://www.house.com.au/sitemap.xml

Similar sites

Search preview

www.house.com.au
House - Australia's Largest Range of Kitchen & Homewares
Shop House to find everything you need to outfit your home. Browse kitchenware, cookware, dinnerware, knives, cutlery and so much more. Free Shipping over $99

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
House81%Check
Kitchen61%Check
Cookware56%Check
Free50%Check
Shop50%Check
FREE Baccarat49%Check
Free Shipping48%Check
Kitchen Appliances48%Check
Piece Cookware Set48%Check
Knives46%Check
Show more keywords and terms

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