Howdengroup.com - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
57% 
Page structure
100% 
Link structure
67% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.12 s
File size
76.10 kB
Words
346
Media files
53
Number of links
78 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Howden Insurance - Business & Corporate
The length of the page title is perfect. (383 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Howden is a global insurance group with employee ownership at its heart. We're experts helping clients adapt and thrive in a changing world.
The length of the meta description is perfect. (866 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.howdengroup.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The href language en-nz is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionHowden is a global insurance group with employee ownership at its heart. We're experts helping clients adapt and thrive in a changing world.
abstractHowden Broking is part of Howden Group Holdings; a global insurance group with employee ownership at its heart. Beginning life as a small London broker.
google-site-verificationQQZSVtHm8uavZ4jeNZPUxnuKFMtVbvhyzdYVHw3aMPE
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
theme-color#ffffff
robotsmax-image-preview:large, noodp, noydir
langen
Content-Typetext/html; charset=UTF-8
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 346 words on this page. Good pages should have about 800 words of useful content.
19.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../dist/assets/icons/flags/global_icon.pngNo alt attribute provided
.../dist/assets/icons/flags/global_icon.pngNo alt attribute provided
...6/files/Howden-Pride-Logo_PNG-2024_2.pngHowden Broking Group logo
...y566/files/menu_icons/austria-flag_1.pngNo alt attribute provided
...enu_icons/1182px-Flag_of_Belgium.svg.pngBE
...fley566/files/images/estonia-flag_v2.jpgEE
...les/mwfley566/files/inline-images/fi.svgFI
...files/menu_icons/france-flag-300x200.pngNo alt attribute provided
...les/mwfley566/files/inline-images/de.svgDE
...es/mwfley566/files/menu_icons/greece.pngNo alt attribute provided
...ley566/files/menu_icons/iceland icon.pngNo alt attribute provided
...y566/files/menu_icons/ireland-flag_0.pngNo alt attribute provided
...ley566/files/menu_icons/italiano-svg.svgNo alt attribute provided
...les/mwfley566/files/inline-images/nl.svgNL
.../files/mwfley566/files/menu_icons/no.svgNO
...les/mwfley566/files/inline-images/pl.svgPL
...les/mwfley566/files/inline-images/pt.svgPT
...les/mwfley566/files/inline-images/es.svgES
...les/mwfley566/files/inline-images/se.svgSE
...ley566/files/images/switzerland_flag.pngNo alt attribute provided
.../files/mwfley566/files/menu_icons/tr.svgTR
...les/mwfley566/files/inline-images/gb.svgGB
...y566/files/menu_icons/australia icon.pngNo alt attribute provided
...les/mwfley566/files/inline-images/hk.svgHK
...les/mwfley566/files/menu_icons/nz-v2.jpgNo alt attribute provided
...les/mwfley566/files/inline-images/in.svgIN
...les/mwfley566/files/inline-images/id.svgID
...es/mwfley566/files/images/japan-flag.pngNo alt attribute provided
...les/mwfley566/files/inline-images/my.svgMY
...les/mwfley566/files/inline-images/ph.svgPH
...les/mwfley566/files/inline-images/sg.svgSG
...les/mwfley566/files/inline-images/th.svgTH
...les/mwfley566/files/inline-images/br.svgNo alt attribute provided
...les/mwfley566/files/inline-images/cl.svgCL
...les/mwfley566/files/inline-images/co.svgCO
.../files/mwfley566/files/menu_icons/mx.svgNo alt attribute provided
...les/mwfley566/files/inline-images/pe.svgPE
...66/files/menu_icons/bahrain-flag_0_0.jpgNo alt attribute provided
...les/mwfley566/files/inline-images/il.svgIL
...ley566/files/menu_icons/morocco-flag.pngNo alt attribute provided
...les/mwfley566/files/inline-images/ae.svgAE
...66/files/menu_icons/Flag_of_Oman (1).svgNo alt attribute provided
...ey566/files/menu_icons/tanzania flag.pngNo alt attribute provided
...site_hero_tests_full_shortlist_011_1.jpgNo alt attribute provided
...site_hero_tests_full_shortlist_011_1.jpgNo alt attribute provided
...ley566/files/2023-09/08_getty_europe.jpgBusiness people meeting
...8/icon_-_group_leaders.png?itok=lm7_1coBicon_-_group_leaders
...c/2022-08/icon_-_money.png?itok=0ar5DmiDicon_-_money
...ic/2022-08/icon_-_team.png?itok=seUlJh1micon_-_team
...fley566/files/2021-12/business-deal.jpegBusiness Deal
...6/files/2023-01/david-howden-620x348.jpgdavid-howden
...y566/files/2019-12/Homepage banner_0.pngNo alt attribute provided
.../mwfley566/files/menu_icons/linkedin.svgLinkedin

Page structure

H1 heading
(Critically important)
Specialist insurance broker
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Specialist insurance broker
H2 Don't see a country you're looking for?
H2 Our people make it possible
H2 Howden One Network
H2 Reinsurance
H2 Group Website
H2 Howden At a Glance
H2 Ready when you are
H3 Regions
H3 50
H3 $35bn+ USD
H3 15,000
H3 Let's connect
H4 Follow us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.howdengroup.com/Anchor Skip to main content
https://www.howdengroup.com/IMG-ALT Howden Broking Group logo
A-TITLE Howden Broking Group
https://www.howdengroup.com/Anchor Europe
https://www.howdengroup.com/Anchor Asia Pacific
https://www.howdengroup.com/Anchor The Americas
https://www.howdengroup.com/Anchor Middle East & Africa
https://www.howdengroup.com/at-enSubdomain English
https://www.howdengroup.com/at-deSubdomain German
https://www.howdengroup.com/be-enSubdomain Text duplicate English
https://www.howdengroup.com/ee-enSubdomain Text duplicate English
https://www.howdenfinland.fi/External Subdomain Suomi
https://www.howdenfinland.fi/enExternal Subdomain Text duplicate English
https://www.howdengroup.com/fr-frSubdomain French
https://www.howdengroup.com/fr-enSubdomain Text duplicate English
https://www.howdengroup.com/de-enSubdomain Text duplicate English
https://www.howdengroup.com/de-deSubdomain Deutsch
https://www.howdengroup.com/gr-enSubdomain Text duplicate English
https://www.howdengroup.com/gr-elSubdomain Ελληνική
https://www.howdengroup.com/is-enSubdomain Text duplicate English
https://www.howdengroup.com/ie-enSubdomain Text duplicate English
https://www.howdengroup.com/it-itSubdomain Italiano
https://www.howdengroup.com/nl-enSubdomain Text duplicate English
https://www.howdengroup.com/nl-nlSubdomain Netherland
https://www.howdengroup.com/no-enSubdomain Text duplicate English
https://www.howdengroup.com/pl-plSubdomain Polski
https://www.howdengroup.com/pt-enSubdomain Text duplicate English
https://www.howdengroup.com/pt-ptSubdomain Português
https://howdeniberia.com/External Español
https://www.howdengroup.com/se-enSubdomain Text duplicate English
https://www.howdengroup.com/ch-enSubdomain Text duplicate English
https://www.howdengroup.com/ch-frSubdomain Text duplicate French
https://www.howdengroup.com/ch-deSubdomain Text duplicate German
https://www.howdengroup.com/ch-itSubdomain Italian
https://www.howdengroup.com/tr-enSubdomain Text duplicate English
https://www.howdengroup.com/tr-trSubdomain Türkçe
https://www.howdengroup.com/uk-enSubdomain Text duplicate English
https://www.howdengroup.com/au-enSubdomain Text duplicate English
https://www.howdengroup.com/hk-enSubdomain Text duplicate English
https://www.howdengroup.com/nz-enSubdomain Text duplicate English
https://www.howdengroup.com/in-enSubdomain Text duplicate English
https://www.howdengroup.com/id-enSubdomain Text duplicate English
https://www.howdengroup.com/jp-enSubdomain Text duplicate English
https://www.howdengroup.com/jp-jaSubdomain 日本語
https://www.howdengroup.com/my-enSubdomain Text duplicate English
https://www.howdengroup.com/ph-enSubdomain Text duplicate English
https://www.howdengroup.com/sg-enSubdomain Text duplicate English
https://www.howdengroup.com/th-enSubdomain Text duplicate English
https://www.howdengroup.com/th-thSubdomain Thai
https://www.howdengroup.com/br-enSubdomain Text duplicate English
https://www.howdengroup.com/br-ptSubdomain Text duplicate Português
https://www.howdengroup.com/cl-enSubdomain Text duplicate English
https://www.howdengroup.com/cl-esSubdomain Text duplicate Español
https://www.howdengroup.com/co-enSubdomain Text duplicate English
https://www.howdengroup.com/co-esSubdomain Text duplicate Español
https://www.howdengroup.com/mx-enSubdomain Text duplicate English
https://www.howdengroup.com/mx-esSubdomain Text duplicate Español
https://www.howdengroup.com/pe-enSubdomain Text duplicate English
https://www.howdengroup.com/pe-esSubdomain Text duplicate Español
https://www.howdengroup.com/bh-enSubdomain Text duplicate English
https://www.howdengroup.com/il-enSubdomain Text duplicate English
http://howden.co.il/External עברית
https://www.howdengroup.com/ma-enSubdomain Text duplicate English
https://www.howdengroup.com/ma-frSubdomain Text duplicate French
https://www.howdengroup.com/ae-enSubdomain Text duplicate English
https://www.howdengroup.com/om-enSubdomain Text duplicate English
https://www.howdengroup.com/tz-enSubdomain Text duplicate English
/network-contactsSubdomain See our full network
/contactSubdomain Contact us
/network-contactsFind a local broker
https://howdentiger.com/New window External Visit howdentiger.com
https://www.howdengroupholding...New window External Subdomain Go to Group
/sites/g/files/mwfley566/files...Download our brochure
/howden-terms-and-conditionsTerms of business
/howden-privacy-data-protectio...Privacy policy
/contactContact us now
https://www.howdengroup.com/aboutAbout us
A-TITLE About us
https://www.howdengroupholding...New window External Subdomain Careers
A-TITLE Careers
/contactContact
A-TITLE Contact
https://www.howdengroupholding...New window External Subdomain News
A-TITLE News
/find-usFind us
A-TITLE Find us
/howden-terms-and-conditionsTerms & conditions
A-TITLE Terms & conditions
/howden-privacy-data-protectio...Privacy
A-TITLE Privacy
/howden-cookie-policyCookie Policy
A-TITLE Cookie Policy
/complaints-procedureComplaints procedure
A-TITLE Complaints procedure
/sub-processorsSub-processors
A-TITLE Sub-processors
https://www.howdengroupholding...New window External Subdomain Modern Slavery Statement
A-TITLE Modern Slavery Statement
/whistleblowing-policyWhistleblowing Policy
A-TITLE Whistleblowing Policy
https://www.linkedin.com/compa...External Subdomain IMG-ALT Linkedin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.howdengroup.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (76 kB).

HTTP Response Header

NameValue
dateThu, 27 Jun 2024 02:39:41 GMT
content-typetext/html; charset=UTF-8
set-cookie81 Characters
cache-controlmust-revalidate, no-cache, private
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
content-security-policydefault-src 'self' 'unsafe-inline' 'unsafe-eval' https://corporatev3.hyperion.acsitefactory.com eu-central-1-decisionapi.lift.acquia.com bam.nr-data.net www.google-analytics.com https://stats.g.doubleclick.net hubspot-forms-static-embed.s3.amazonaws.com forms.hsforms.com; connect-src 'self' eu-central-1-decisionapi.lift.acquia.com https://bam.nr-data.net www.google-analytics.com https://stats.g.doubleclick.net http://hits-i.iubenda.com https://rs.fullstory.com *.google-analytics.com *.analytics.google.com *.googletagmanager.com *.g.doubleclick.net *.google.com *.google.co.uk svc.webspellchecker.net consent.iubenda.com https://edge.fullstory.com https://px.ads.linkedin.com https://logx.optimizely.com/v1/events https://www.google-analytics.com https://www.googletagmanager.com; font-src 'self' https://corporatev3.hyperion.acsitefactory.com fast.fonts.net https://fonts.gstatic.com svc.webspellchecker.net; frame-src 'self' www.youtube.com player.vimeo.com www.google.com https://corporatev3.hyperion.acsitefactory.com forms.hsforms.com https://cdn.iubenda.com http://cdn.iubenda.com https://a28350710018.cdn.optimizely.com/; img-src * data:; script-src 'self' 'unsafe-inline' 'unsafe-eval' lift3assets.lift.acquia.com production-cdn.lift.acquia.com www.google-analytics.com www.googletagmanager.com tagmanager.google.com https://corporatev3.hyperion.acsitefactory.com stats.g.doubleclick.net js-agent.newrelic.com bam.nr-data.net https://secure.perk0mean.com https://ajax.cloudflare.com https://static.cloudflareinsights.com js.hsforms.net forms.hsforms.com http://cdn.iubenda.com http://www.iubenda.com https://www.googleoptimize.com https://snap.licdn.com player.vimeo.com https://edge.fullstory.com/s/fs.js https://unpkg.com/web-vitals/dist/web-vitals.iife.js https://unpkg.com/[email protected]/dist/web-vitals.iife.js cdn.jsdelivr.net https://assets.pinterest.com https://cdn.iubenda.com https://cdnjs.cloudflare.com https://code.highcharts.com https://polyfill-fastly.io https://polyfill.io https://secure.ewaypayments.com https://unpkg.com https://www.google.com platform.instagram.com platform.twitter.com; script-src-elem 'self' 'unsafe-inline' lift3assets.lift.acquia.com production-cdn.lift.acquia.com www.google-analytics.com www.googletagmanager.com tagmanager.google.com https://corporatev3.hyperion.acsitefactory.com stats.g.doubleclick.net js-agent.newrelic.com bam.nr-data.net https://secure.perk0mean.com https://ajax.cloudflare.com https://static.cloudflareinsights.com player.vimeo.com js.hsforms.net forms.hsforms.com http://cdn.iubenda.com http://www.iubenda.com https://snap.licdn.com https://unpkg.com/web-vitals/dist/web-vitals.iife.js https://unpkg.com/[email protected]/dist/web-vitals.iife.js https://rs.fullstory.com https://survey.survicate.com http://cdnjs.cloudflare.com svc.webspellchecker.net https://edge.fullstory.com https://cs.iubenda.com https://cdn.optimizely.com/js/28574170332.js cdn.jsdelivr.net https://assets.pinterest.com https://cdn.iubenda.com https://cdnjs.cloudflare.com https://code.highcharts.com https://polyfill-fastly.io https://polyfill.io https://secure.ewaypayments.com https://unpkg.com https://www.google.com platform.instagram.com platform.twitter.com; style-src 'self' 'unsafe-inline' 'unsafe-eval' fast.fonts.net tagmanager.google.com fonts.googleapis.com https://corporatev3.hyperion.acsitefactory.com https://www.googletagmanager.com/debug/badge.css https://cdnjs.cloudflare.com; style-src-elem 'self' 'unsafe-inline' fast.fonts.net tagmanager.google.com fonts.googleapis.com https://corporatev3.hyperion.acsitefactory.com https://www.googletagmanager.com/debug/badge.css svc.webspellchecker.net https://cdnjs.cloudflare.com; base-uri 'self' https://corporatev3.hyperion.acsitefactory.com
varyAccept-Encoding
x-request-idv-80fcc460-342e-11ef-87d0-cbafe5af1200
x-ah-environment01live
age0
viavarnish
x-cacheMISS
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=31536000
servercloudflare
cf-ray89a21167f8823656-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,853 referring domains.
This page has 292,002 backlinks.
This page has backlinks from 1,891 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

# For multi-language sites
# Paths (clean URLs)
Disallow: /*/user/register
Disallow: /*/user/password
Disallow: /*/user/login
# Paths (no clean URLs)
Disallow: /*/?q=user/password
Disallow: /*/?q=user/register
Disallow: /*/?q=user/login

# Geolocation query
Disallow: /*?geoLocationActioned=yes
Disallow: /*?option=com_user&task=register

# private document
Disallow: /*Howden-climate-in-peril-report-20211015-final.pdf

# Thank you page
Disallow: /thank-you
Disallow: /*/thank-you

# TASK-503: Excluding below query parameters.
Disallow: /*?__hstc
Disallow: /*?__hsfp
Disallow: /*?dm_i
Disallow: /*?SelectedRegionId
Disallow: /*?vacancyId
Disallow: /*?LinkSource

# Antibot page
Disallow: /antibot
Disallow: /*/antibot

Search preview

www.howdengroup.com
Howden Insurance - Business & Corporate
Howden is a global insurance group with employee ownership at its heart. We're experts helping clients adapt and thrive in a changing world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Howden81%Check
Howden Insurance79%Check
insurance77%Check
Insurance Group73%Check
Group65%Check
Insurance Broker65%Check
Specialist Insurance65%Check
Howden One Network55%Check
Group Website53%Check
business50%Check

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