Overview of the SEO Check
Meta information
58% 
Page quality
45% 
Page structure
29% 
Link structure
72% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.39 s
File size
38.80 kB
Words
460
Media files
23
Number of links
77 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HRF
The page title is too short. (40 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Software Solutions
The meta description is too short. (116 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://hrf.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionSoftware Solutions
robotsindex, follow
googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
viewportwidth=device-width, initial-scale=1
facebook-domain-verificationu6v4jrwjw82caukizagq9v00q8p1mc
langde
twitter:cardsummary
twitter:siteEmpty
twitter:creatorEmpty
twitter:titleHRF
twitter:descriptionSoftware Solutions
twitter:imagehttps://hrf.de/wp-content/uploads/2023/09/2_iStock-1220306412-1024x576.jpg
fb:pagesEmpty
fb:adminsEmpty
fb:app_idEmpty
og:urlhttps://hrf.de/
og:site_nameHRF
og:localede_DE
og:typewebsite
og:titleHRF
og:descriptionSoftware Solutions
og:imagehttps://hrf.de/wp-content/uploads/2023/09/2_iStock-1220306412.jpg
og:image:secure_urlhttps://hrf.de/wp-content/uploads/2023/09/2_iStock-1220306412.jpg
og:image:width1920
og:image:height1080
og:image:alttwo mechanics in a service are inspecting a car after they got the diagnostics results. female specialist is comparing the data on a tablet computer. repairman is using a ratchet to repair the faults.
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 460 words on this page. Good pages should have about 800 words of useful content.
28.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (26). We recommend using a maximum of 9 tags for this page.
The following tag is repeated too often: zeiterfassung
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Wir wollen, dass Sie sich nur noch auf das Wesentliche Ihres Geschäftes konzentrieren müssen.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Wir wollen, dass Sie sich nur noch auf das Wesentliche Ihres Geschäftes konzentrieren müssen.
H1 Erstklassige Werkstatt-Software für Autohändler und Kfz-Werkstätten
H1 Aktuelles – News. Presse. Blog.
H3 Werkstattplanung
H3 Professionelle Planung, Steuerung, Überwachung und Auswertung Ihrer Aufträge. Perfekter Einsatz und optimale Auslastung Ihrer Mitarbeiter.
H3 Zeiterfassung
H3 Die optimale Lösung für Autohäuser und Werkstätten zur Ermittlung von Produktivität und Leistungsfaktoren.
H3 Checklisten & Workflows
H3 Die mobile Lösung für professionelle Prozesse in der Werkstatt.
H3 Neuerungen in der Online-Terminanfrage (OTA) bei HRF. In wenigen Klicks zum perfekten Service!
H3 Weiteres Wachstum: betzemeier schließt Übernahme von audaris erfolgreich ab
H3 WPS und die mobile Serviceannahme Check Advisor
H3 Auszeichnungen und Partnerschaften
H4 WPS-Classic
H4 WPS-Cloud
H4 ZWI-Classic
H4 ZWI-Cloud
H4 Terminplanung
H4 Plane Termine einfacher und präziser.
H4 Online-Termine
H4 Lasse deine Kunden Termine 24/7 online buchen.
H4 Schnittstellen
H4 Vernetze deine Planung mit anderen Systemen.
H4 Zeiterfassung Duplicate text
H4 Erfasse Anwesenheitszeiten deiner Mitarbeiter.
H4 Auftragszeiterfassung
H4 Ermittle die Produktivität deiner Aufträge.
H4 Abwesenheitsmanagement
H4 Manage die Abwesenheiten deiner Mitarbeiter.
H4 Serviceannahme
H4 Erfasse und kalkuliere digital offene Potenziale.
H4 Leasingrückläufer
H4 Bilde deine Rücknahmeprotokolle digital ab.
H4 Fahrzeugbewertung
H4 Bewerte schneller Fahrzeuge in Gutachtenform.
H6 Spezial-Software für Autohäuser & Werkstätten
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://hrf.de/Anchor Zum Inhalt springen
A-TITLE Zum Inhalt springen
https://hrf.de/karriere/aktuell 3 Stellenangebote
/produkt/wps-classic/Anchor Werkstattterminplanung
/produkt/mobile-serviceannahme/mobile Serviceannahme
/produkt/wps-classic/Anchor Werkstattplanung
/produkt/wps-classic/Anchor Zentrale Terminplanung
/produkt/checklisten-und-workf...Checklisten & Workflows
/produkt/rlv-reifeneinlagerung...RLV - Reifeneinlagerungsverwaltung
https://hrf.de/produkt/wps-cloud/Anchor Text duplicate Werkstattterminplanung
/produkt/mobile-serviceannahme/mobile Servieannahme
https://hrf.de/produkt/wps-cloud/Anchor Text duplicate Werkstattplanung
/produkt/checklisten-und-workf...Text duplicate Checklisten & Workflows
/produkt/zwi-classic-2/Zeiterfassung
/produkt/zwi-classic-2/Anchor Abwesenheitsmanagment
https://hrf.de/produkt/zwi-cloud/Text duplicate Zeiterfassung
https://hrf.de/No Text
https://hrf.de/Start
https://hrf.de/loesungen-2/Lösungen
/produkt/checklisten-und-workf...Check Advisor – mobile Serviceannahme
/produkt/online-terminanfrage/Online Terminanfrage
/produkt/wps-classic/Werkstattterminplanung – Classic
https://hrf.de/produkt/wps-cloud/Werkstattterminplanung – Cloud
/produkt/zwi-classic/Zeiterfassung – Classic
https://hrf.de/produkt/zwi-cloud/Zeiterfassung – Cloud
/produkt/zentrale-terminplanung/Text duplicate Zentrale Terminplanung
/erfolgsgeschichten/Erfolgsgeschichten
https://hrf.de/service-2/Service
https://hrf.de/support-hotline/Support-Hotline
https://hrf.de/live-support/Live-Support
https://hrf.de/newsletter/Newsletter
/aktuell-kundenbereich/Kundenbereich
/service-leistungen/Service-Leistungen
https://hrf.de/ueber-uns/Über HRF
https://hrf.de/unternehmen/Unternehmen
https://hrf.de/karriere/Karriere
/partner-auszeichnungen/Partner
https://hrf.de/aktuelles/Aktuelles
https://www.betzemeier.de/blog/External Subdomain Blog
https://hrf.de/kontakt/Kontakt
https://hrf.de/loesungen-2/Anchor HRF Software kennenlernen
https://hrf.de/produkt/wps-cloud/New window Mehr erfahren
https://hrf.de/produkt/wps-cloud/New window Anchor Leichter planen
/produkt/online-terminanfrage/New window Online-Termine
https://hrf.de/kontakt/New window Besser vernetzt
https://hrf.de/produkt/zwi-cloud/New window Text duplicate Mehr erfahren
https://hrf.de/produkt/zwi-cloud/New window Anchor alle Zeiten erfassen
https://hrf.de/produkt/zwi-cloud/New window Anchor leichter stempeln
https://hrf.de/produkt/zwi-cloud/New window Anchor Abwesenheiten managen
/produkt/checklisten-und-workf...New window Text duplicate Mehr erfahren
/produkt/mobile-serviceannahme/New window digital annehmen
/produkt/leasingruecklaeufer/New window leichtere Hereinnahme
/produkt/fahrzeugbewertung/New window effizient bewerten
/neuerungen-in-der-online-term...No Text
/neuerungen-in-der-online-term...Trivial anchor text
weiterlesen
/weiteres-wachstum-uebernahme-...No Text
/weiteres-wachstum-uebernahme-...Text duplicate Trivial anchor text
weiterlesen
/mobile_serviceannahme/No Text
/mobile_serviceannahme/Text duplicate Trivial anchor text
weiterlesen
https://hrf.de/Anchor No Text
https://hrf.de/loesungen-2/Text duplicate Lösungen
https://hrf.de/produkt/wps-cloud/Anchor Text duplicate Werkstattterminplanung
https://hrf.de/produkt/wps-cloud/Anchor Online-Terminplanung
https://hrf.de/produkt/wps-cloud/Anchor Text duplicate Werkstattplanung
/produkt/mobile-serviceannahme/Mobile Serviceannahme
https://hrf.de/produkt/zwi-cloud/Text duplicate Zeiterfassung
https://hrf.de/service/Text duplicate Service
https://hrf.de/support-hotline/Text duplicate Support-Hotline
https://hrf.de/live-support/Text duplicate Live-Support
https://hrf.de/newsletter/Text duplicate Newsletter
https://www.betzemeier.de/blog/External Subdomain Text duplicate Blog
https://hrf.de/ueber-uns/Text duplicate Unternehmen
https://hrf.de/ueber-uns/Über uns
https://hrf.de/aktuelles/Text duplicate Aktuelles
https://hrf.de/karriere/Text duplicate Karriere
https://hrf.de/kontakt/Text duplicate Kontakt
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/profi...New window External Subdomain No Text
https://www.xing.com/pages/hrf...New window External Subdomain No Text
https://hrf.de/agb/AGB
https://hrf.de/rechtliches/Rechtliches
https://hrf.de/impressum/Impressum
https://hrf.de/datenschutz/Datenschutz

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://hrf.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.39 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
x-ua-compatibleIE=edge
link<https://hrf.de/wp-json/>; rel="https://api.w.org/", <https://hrf.de/wp-json/wp/v2/pages/10>; rel="alternate"; type="application/json", <https://hrf.de/>; rel=shortlink
varyUser-Agent,Accept-Encoding
content-encodinggzip
content-length8340
content-typetext/html; charset=UTF-8
dateFri, 09 May 2025 23:45:56 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 80 referring domains.
This page has 130 backlinks.
This page has backlinks from 72 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

hrf.de
HRF
Software Solutions

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HRF65%Check
Wesentliche55%Check
konzentrieren55%Check
Software54%Check
Check51%Check
Cloud51%Check
WPS51%Check
Geschäftes50%Check
Check Advisor48%Check
Serviceannahme47%Check

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