Hsi.org.au - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
79% 
Link structure
52% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.70 s
File size
212.00 kB
Words
722
Media files
22
Number of links
82 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - Humane World for Animals
The length of the page title is perfect. (353 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Protecting all animals through wildlife conservation, improving animal welfare, and ending the exploitation of animals in trade and industry.
The length of the meta description is perfect. (846 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://hsi.org.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: United States of America
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionProtecting all animals through wildlife conservation, improving animal welfare, and ending the exploitation of animals in trade and industry.
generatorGive v4.0.0
msapplication-TileImagehttps://hsi.org.au/wp-content/uploads/2025/02/cropped-HWA-Favicon-270x270.png
article:modified_time2025-02-21T03:07:20+00:00
langen-au
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage - Humane World for Animals
og:descriptionProtecting all animals through wildlife conservation, improving animal welfare, and ending the exploitation of animals in trade and industry.
og:urlhttps://hsi.org.au/
og:site_nameHumane World for Animals
og:imagehttps://hsi.org.au/wp-content/uploads/2025/02/cropped-HWA-Favicon.png
og:image:width512
og:image:height512
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Placeholders texts or images were found.
  • Placerholder image 1: //via.placeholder.com/thumb-480x480
  • Placerholder image 2: //via.placeholder.com/thumb-480x480
  • Placerholder image 3: //via.placeholder.com/thumb-480x480
  • Placerholder image 4: //via.placeholder.com/thumb-480x480
  • Placerholder image 5: //via.placeholder.com/thumb-480x480
This page contains 722 words. That's ok.
31.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
There are no duplicates on the site.
The average number of words per sentence of 20.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2025/02/HumaneWorld-H-RGB-Blue-Black.pngHumane World for Animals
...tent/uploads/2025/02/GIF-for-website.gifGIF for website
...uploads/2024/12/ret-1-e1739150306721.jpgret
...tship-clip-1-scaled-2-e1739152381610.jpgSamEdmonds - Black brow courtship clip (1)
.../10/Dog-held-with-HSI-shirt--480x480.jpgNo alt attribute provided
...0/Koala_-_Natures_Wonderland-480x480.jpgNo alt attribute provided
...rolhos_credit-Shannon-Conway-480x480.jpgNo alt attribute provided
...09/African-Elephant-Tanzania-480x480.jpgNo alt attribute provided
https://via.placeholder.com/thumb-480x480No alt attribute provided
https://via.placeholder.com/thumb-480x480No alt attribute provided
https://via.placeholder.com/thumb-480x480No alt attribute provided
https://via.placeholder.com/thumb-480x480No alt attribute provided
https://via.placeholder.com/thumb-480x480No alt attribute provided
...-860731432-Image-Howard-Chen-800x880.jpgNo alt attribute provided
...uired-giraffe-2064520_1920-800x880-1.jpgNo alt attribute provided
.../2021/10/turtleCH7-768x519-1-430x480.pngShark nets condemned by government scientists
...ge-HSI-AMCS-L-Chlebeck-1-1-5-430x480.jpgMisinformation is the greatest threat to shark safety 
.../2025/02/Ray-with-bite-marks-430x480.jpgCould removing shark nets make us safer? 
...2025/01/HumaneWorld-V-RGB-Blue-Black.pngHumane Society International
...content/uploads/2021/08/icon-charity.svgicon-charity
/wp-content/uploads/2025/02/close-icon.svgclose icon

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Introducing our new name – Humane World for Animals!
H2 Zambia’s vulnerable primates need your help.
H2 Read our latest newsletter.
H2 Our work
H2 Our Achievements
H2 Take action: End NSW and QLD’s shark cull
H2 Take action: End trophy hunting imports
H2 Latest News
H2 Join the movement for animals
H2 Become an Animal Defender
H3 Animal Welfare
H3 Australian Wildlife and Habitats
H3 Marine Animals
H3 International Wildlife
H3 70 70 + species
H3 7 7 million hectares
H3 1 1 M+ farm animals
H3 920 920 WLT members
H3 11 11 project partners
H3 Shark nets condemned by government scientists
H3 Misinformation is the greatest threat to shark safety
H3 Could removing shark nets make us safer?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://hsi.org.au/IMG-ALT Humane World for Animals
A-TITLE Humane World for Animals
https://hsi.org.au/donate-now/Donate
https://hsi.org.au/what-we-do/What We Do
/animal-welfare/Animal Welfare
/animal-welfare/stronger-anima...Animal Welfare Laws
/animal-welfare/live-lamb-cutt...Live Lamb Cutting (Mulesing)
/animal-welfare/battery-cages/Battery Cages
/animal-welfare/dog-meat-trade/Dog Meat Trade
/animal-welfare/live-export/Live Export
/animal-welfare/fur-trade/Fur Trade
/animal-welfare/animals-in-cos...Animals in Cosmetics Testing
/animal-welfare/greyhounds/Greyhounds
/animal-welfare/donkeys/Donkeys
/australian-wildlife-and-habit...Australian Wildlife and Habitats
/australian-wildlife-habitats/...Strong Laws for Nature
/australian-wildlife-habitats/...Coexistence not killing
/australian-wildlife-habitats/...Bushfires and Disasters
/australian-wildlife-and-habit...Wildlife Land Trust
/international-wildlife/International Wildlife
/international-wildlife/defore...Deforestation and Climate Change
/international-wildlife/ending...Ending Trophy Hunting Imports
/international-wildlife/end-do...End Domestic Ivory Trade
/international-wildlife/poachi...Poaching and Wildlife Trade
/marine-animals/Marine Animals
/marine-wildlife/albatross/Albatross
/marine-wildlife/sharks/Sharks
/marine-wildlife/seals-and-sea...Seals and Sea Lions
/marine-wildlife/turtles/Turtles
/marine-wildlife/whales-and-do...Whales and Dolphins
https://hsi.org.au/get-involved/Get Involved
https://hsi.org.au/take-action/Take Action Now
/australian-wildlife-and-habit...List your sanctuary
/leave-a-gift-in-your-will/Leave a Gift in Your Will
https://hsi.org.au/donate-now/Give Monthly
https://hsi.org.au/donate-now/Donate Today
/news-and-media/Newsroom
/news-and-media/Blog
/news-and-media/?type=mediaMedia Releases
/news-and-media/?type=newslettersNewsletters
/news-and-media/?type=publicat...Publications
https://hsi.org.au/about-us/About Us
/our-new-chapter/Our New Chapter
/board-and-governance/Board and Governance
https://hsi.org.au/our-staff/Our Staff
/annual-reports/Annual Reports
https://www.facebook.com/hsiau...New window External Subdomain Facebook
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://twitter.com/hsiaustraliaNew window External Twitter
https://www.instagram.com/hsia...New window External Subdomain Instagram
https://hsi.org.au/donate-now/Text duplicate Donate
/our-new-chapter/Find out more
/primatesappeal/Text duplicate Find out more
/blog/standing-for-animals-feb...Read now
/animal-welfare/No Text
/animal-welfare/Text duplicate Animal Welfare
/australian-wildlife-habitats/No Text
/australian-wildlife-habitats/Text duplicate Australian Wildlife and Habitats
/marine-animals/No Text
/marine-animals/Text duplicate Marine Animals
/international-wildlife/No Text
/international-wildlife/Text duplicate International Wildlife
/marine-wildlife/sharks/help-e...Take Action
A-TITLE Take Action
/international-wildlife/end-hu...Text duplicate Take Action
A-TITLE Take Action
/blog/shark-nets-condemned-by-...No Text
/blog/shark-nets-condemned-by-...Shark nets condemned by government scientists
/blog/shark-nets-condemned-by-...Trivial anchor text
Read More
/media-release/misinformation-...No Text
/media-release/misinformation-...Misinformation is the greatest threat to shark safety
/media-release/misinformation-...Text duplicate Trivial anchor text
Read More
/media-release/could-removing-...No Text
/media-release/could-removing-...Could removing shark nets make us safer?
/media-release/could-removing-...Text duplicate Trivial anchor text
Read More
https://hsi.org.au/newsroom/Text duplicate Trivial anchor text
Read More
https://hsi.org.au/newsroom/Text duplicate Trivial anchor text
Read More
A-TITLE Read More
https://hsi.org.au/donate-nowJoin Now
A-TITLE Join Now
https://hsi.org.au/IMG-ALT Humane Society International
https://hsi.org.au/Home
https://hsi.org.au/donate-now/Donate Now
https://hsi.org.au/what-we-do/Text duplicate What We Do
https://hsi.org.au/get-involved/Text duplicate Get Involved
https://hsi.org.au/about-us/Text duplicate About Us
/leave-a-gift-in-your-will/Text duplicate Leave a Gift in Your Will
/news-and-media/Text duplicate Newsroom
https://www.wildlifelandtrust....External Subdomain Text duplicate Wildlife Land Trust
/careers-at-humane-world-for-a...Careers
/contact-us-page/Contact Us
/privacy-policy/Privacy Policy
https://www.facebook.com/hsiau...New window External Subdomain Text duplicate Facebook
https://twitter.com/hsiaustraliaNew window External Text duplicate Twitter
https://www.instagram.com/hsia...New window External Subdomain Text duplicate Instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Linkedin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://hsi.org.au/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.70 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (212 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 12 Apr 2025 17:07:13 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://hsi.org.au/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 22
x-cache-groupbot
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 2,250 referring domains.
This page has 33,633 backlinks.
This page has backlinks from 606 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://hsi.org.au/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

hsi.org.au
Homepage - Humane World for Animals
Protecting all animals through wildlife conservation, improving animal welfare, and ending the exploitation of animals in trade and industry.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Animals68%Check
Animal Welfare60%Check
World54%Check
Wildlife54%Check
Humane54%Check
Humane World54%Check
Animals Australia54%Check
Wildlife Conservation52%Check
make us50%Check
Help us49%Check
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