Ice.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
61% 
Page quality
49% 
Page structure
79% 
Link structure
83% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.08 s
File size
109.70 kB
Words
378
Media files
16
Number of links
42 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ICE
The page title is too short. (35 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ice.com/index
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
langen
X-UA-CompatibleIE=edge
charsetutf-8

Test up to 1.000 webpages of ice.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 378 words on this page. Good pages should have about 800 words of useful content.
There are 4 text duplicates on this page:
  • Duplicate 1: We were the first to digitize exchanges, and continue to be a leader o...
  • Duplicate 2: Extensive, high quality and market-leading data. Our end-to-end soluti...
29.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...cs/images/Hero-Data_Tech-1920x550-08.jpgWebbing like bridge structure
...cs/images/Hero-Data_Tech-1920x550-08.jpgWebbing like bridge structure
.../Make_the_Connection_Tagline_blk_rgb.pngMake the Connection
/publicdocs/images/Exchanges_logo_rgb.pngExchanges
...cdocs/images/Tile-General-512x250-03.jpgStairs going up
...licdocs/images/fixed_income_logo_rgb.pngFixed Income & Data Services
...ocs/images/Tile-Data_Tech-512x250-05.jpgData feed
/publicdocs/images/MortTech_logo_rgb.pngMortgage Technology
...docs/images/Tile-Mortgage-512x250-05.jpgBirds eye of houses
/publicdocs/images/Exchanges_logo_rgb.pngExchanges
...cdocs/images/Tile-General-512x250-03.jpgStairs going up
...licdocs/images/fixed_income_logo_rgb.pngFixed Income & Data Services
...ocs/images/Tile-Data_Tech-512x250-05.jpgData feed
/publicdocs/images/MortTech_logo_rgb.pngMortgage Technology
...docs/images/Tile-Mortgage-512x250-05.jpgBirds eye of houses
/publicdocs/images/Hero-ESG-1920x550-17.jpgBirds eye view of city park

Page structure

H1 heading
(Critically important)
Your browser is unsupported
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Your browser is unsupported
H2 ICE reports 1Q24 results
H2 Sustainability at ICE
H2 Insights from ICE
H2 Connect with ICE
H3 Data, technology and expertise that inspire innovation and create opportunity.
H5 Solutions
H5 Tools and Sources
H5 Support
H5 About
H5 Insights
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/unsupported-browserthis URL
https://www.ice.com/No Text
https://www.ice.com/Subdomain ICE
https://www.nyse.com/External Subdomain NYSE
https://sso.ice.com/memberLoginExternal Subdomain Login
/LaunchApp.shtml?exchange&type...WebICE
https://www.ice.com/No Text
/about/exchanges-clearingLearn More
/about/fixed-income-dataText duplicate Learn More
https://www.icemortgagetechnol...New window External Subdomain Text duplicate Learn More
/about/exchanges-clearingText duplicate Learn More
/about/fixed-income-dataText duplicate Learn More
https://www.icemortgagetechnol...New window External Subdomain Text duplicate Learn More
https://ir.theice.com/financia...New window External Subdomain View now
/solutions/sustainable-financeSustainable Finance Products We provide customers with data and analytics to measure performance, help manage risk, and connect people to new opportunities.
/about/corporate-responsibilityICE Sustainability Reporting In addition to our annual sustainability report and associated reporting standards, we provide data and narrative context on our...
https://www.ice.com/subscriptionsSubdomain Subscribe
https://www.ice.com/No Text
https://www.twitter.com/ICE_Ma...New window External Subdomain A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
/about/exchanges-clearingMarkets and Exchanges
/fixed-income-data-servicesFixed Income and Data Services
https://www.icemortgagetechnol...New window External Subdomain Mortgage Technology
https://www.ice.com/ibaBenchmark Administration
/solutions/marketsMarkets
/solutions/clearingClearing
https://www.ice.com/productsProduct Guide
/marketdata/reportsMarket Reports
/expiry-calendarExpiry Calendars
/clearing/margin-modelsMargins
https://www.ice.com/feesFees
https://www.ice.com/contactTrade and Clearing Helpdesk
https://www.ice.com/contactICE Data Services Support
/support/educationICE Education
https://developer.ice.com/New window External Subdomain ICE Developer Portal
https://www.ice.com/mediaNew window Media Center
https://ir.theice.com/home/def...New window External Subdomain Investor Relations
https://www.ice.com/contactContact
https://www.ice.com/careersCareers
https://www.ice.com/eventsICE Events
/insights/topic/sustainable-fi...Sustainable Finance
/insights/topic/energy-marketsEnergy Markets
/insights/topic/fixed-income-dataFixed Income and Data
/insights/topic/mortgageMortgage
https://www.twitter.com/ICE_Ma...New window External Subdomain Text duplicate A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE LinkedIn
https://www.ice.com/terms-of-useTerms of Use
/privacy-policyPrivacy Policy
/privacy-policy/eventsEvent Privacy Policy
https://www.ice.com/securitySecurity
https://www.ice.com/cookiesCookies
/supported-browsersSupported Browsers
/data-protectionData Protection
/registered-investment-adviser...Registered Investment Advisor Notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ice.com/index"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The page response time is excellent with 0.08 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (110 kB).

HTTP Response Header

NameValue
dateFri, 17 May 2024 00:17:31 GMT
content-typetext/html;charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
link<https://www.ice.com/index>; rel="canonical"
varyOrigin, Accept-Encoding
cf-cache-statusHIT
age390947
last-modifiedSun, 12 May 2024 11:41:44 GMT
servercloudflare
cf-ray884f6cc9aff165d3-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,184 referring domains.
This page has 1,087,709 backlinks.
This page has backlinks from 1,946 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /product-guide-partials/
Disallow: /flyout/
Disallow: /side-nav/
Disallow: /header/
Disallow: /health-check
Disallow: /report-center/category/
Disallow: /report-partial/
Disallow: /report-center-folio
Disallow: /FuturesEuropeRegulations.shtml
Sitemap: http://www.ice.com/publicdocs/cmsdata/ice/ice.xml

Similar sites

Search preview

www.ice.com › index
ICE

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ICE61%Check
Support54%Check
supported50%Check
browser50%Check
unsupported50%Check
ICE Sustainability49%Check
Insights43%Check
data42%Check
connect42%Check
technology40%Check
Show more keywords and terms

Test up to 1.000 webpages of ice.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions