Ice.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
68% 
Link structure
87% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
101.40 kB
Words
1040
Media files
30
Number of links
111 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Institution Of Civil Engineers Homepage | Institution of Civil Engineers (ICE)
The page title should be shorter than 580 pixels. It is 720 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
We award professional qualifications that are the industry standard, lead the debates around infrastructure and the built environment and provide an unmatched ...
The length of the meta description is perfect. (997 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ice.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe award professional qualifications that are the industry standard, lead the debates around infrastructure and the built environment and provide an unmatched ...
robotsindex, follow
viewportwidth=device-width, initial-scale=1.0
keywordsICE
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-stylegreen
apple-mobile-web-app-titleICE
msapplication-TileColor#057C92
msapplication-TileImage/Assets/img/favicon/ms-icon-144x144.png
msapplication-config/Assets/img/favicon/browserconfig.xml
theme-color#FFFFFF
langen
twitter:site@ICE_engineers
twitter:creator@ICE_engineers
twitter:titleThe Institution Of Civil Engineers Homepage
twitter:imagehttps://www.ice.org.uk/media/c1pjbjwu/what-is-civil-engineering.jpg
twitter:descriptionWe award professional qualifications that are the civil engineering standard, lead the debates around infrastructure and the built environment and provide training, knowledge and insight.
twitter:cardsummary
fb:app_id108846002522
og:typearticle
og:titleThe Institution Of Civil Engineers Homepage
og:descriptionWe award professional qualifications that are the civil engineering standard, lead the debates around infrastructure and the built environment and provide training, knowledge and insight.
og:site_nameInstitution of Civil Engineers (ICE)
og:imagehttps://www.ice.org.uk/media/c1pjbjwu/what-is-civil-engineering.jpg
og:urlhttps://www.ice.org.uk/
og:publisherhttps://www.facebook.com/institutionofcivilengineers
og:published_time04/50/2024 10:50:48
Content-Typetext/html; charset=UTF-8
content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1040 words. That's ok.
30.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2.0/logo/digital/svg/ice-master-logo.svgInstitution of Civil Engineers (ICE)
...0/logo/digital/svg/ice-training-logo.svgICE Training
....0/logo/digital/svg/ice-recruit-logo.svgICE Recruit
...logo/digital/svg/ice-publishing-logo.svgICE Publishing
.../digital/svg/ice-ben-fund-logo-white.svgICE Benevolent Fund
...ng/ice/2.0/logo/digital/svg/nec-logo.svgNEC Contracts
...e/2.0/logo/digital/svg/ice-shop-logo.svgICE Shop
...g/ice/2.0/logo/digital/svg/oggs-logo.svgOne Great George Street
...2.0/logo/digital/svg/ice-master-logo.svgInstitution of Civil Engineers (ICE)
...e.webp?width=1000&format=webp&quality=80Institution of Civil Engineers. The home of infrastructure
...d.jpeg?width=1000&format=webp&quality=80How can we make construction accessible to all?
...-1.jpg?width=1000&format=webp&quality=80Nature-positive solutions
...nt.jpg?width=1000&format=webp&quality=80What's the new UK government doing about infrastructure?
...ck.jpg?width=1000&format=webp&quality=80EBI experts help develop New Zealand’s long-term infrastructure strategy
...-1.jpg?width=1000&format=webp&quality=80How to attend the presidential address at One Great George Street
...ck.jpg?width=1000&format=webp&quality=80ICE to improve the sustainability of its One Great George Street HQ
...st.jpg?width=1000&format=webp&quality=80‘It never occurred to me that I could become an ICE Fellow’
...nt.jpg?width=1000&format=webp&quality=80What’s the new UK government doing about infrastructure?
...-1.jpg?width=1000&format=webp&quality=80‘People owe it to themselves and their profession to apply for Fellowships’
...ck.jpg?width=1000&format=webp&quality=80Does England’s national networks planning guidance already need an update?
...-1.jpg?width=1000&format=webp&quality=80Sustainability Of Marine Dredged Aggregates 1
...-1.jpg?width=1000&format=webp&quality=80Systems Thinking For Climate Change Mitigation And Resilience 1
...12.jpg?width=1000&format=webp&quality=80File (12)
...er.jpg?width=1000&format=webp&quality=80How to become a member
...es.jpg?width=1000&format=webp&quality=80Membership grades
...ce.jpg?width=1000&format=webp&quality=80Membership guidance
...ad.jpg?width=1000&format=webp&quality=80ICE universities bitesize: CPD for students - essential digital skills for civil engineers
...ck.jpg?width=1000&format=webp&quality=80EBI experts help develop New Zealand’s long-term infrastructure strategy
...st.jpg?width=1000&format=webp&quality=80‘It never occurred to me that I could become an ICE Fellow’
api.ice.org.uk/pixeltracking/api/imgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Institution of Civil Engineers The home of infrastructure
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Institution of Civil Engineers The home of infrastructure
H2 Latest news
H2 Latest blogs
H2 Upcoming events
H2 ICE membership
H3 Login or register for a MyICE account
H3 What is civil engineering?
H3 How to become a member
H3 Membership grades
H3 Membership guidance
H3 Knowledge resources
H3 Professional development training
H3 About ICE
H3 Membership of ICE
H3 Our services
H3 Contact us
H4 How can we make construction accessible to all?
H4 Nature-positive solutions
H4 What's the new UK government doing about infrastructure?
H4 EBI experts help develop New Zealand’s long-term infrastructure strategy
H4 How to attend the presidential address at One Great George Street
H4 ICE to improve the sustainability of its One Great George Street HQ
H4 ‘It never occurred to me that I could become an ICE Fellow’
H4 What’s the new UK government doing about infrastructure?
H4 ‘People owe it to themselves and their profession to apply for Fellowships’
H4 Does England’s national networks planning guidance already need an update?
H4 Sustainability of marine dredged aggregates – a supplier visit
H4 Systems thinking for climate change: mitigation and resilience
H4 Innovation of offshore geoscience codes and standards to meet the energy transition
H4 ICE universities bitesize: CPD for students - essential digital skills for civil engineers
H4 EBI experts help develop New Zealand’s long-term infrastructure strategy Duplicate text
H4 ‘It never occurred to me that I could become an ICE Fellow’ Duplicate text
H4 Consolidated Planning
H4 Cost and Financial Management
H4 An Introduction to Sustainable Drainage Systems (SuDs)
H5 Get involved
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ice.org.uk/Anchor Skip to content
https://ice.org.uk/IMG-ALT Institution of Civil Engineers (ICE)
A-TITLE Institution of Civil Engineers (ICE)
/about-us/what-we-do/ice-near-...ICE near you
/about-us/contact-us/Contact us
https://myice.ice.org.uk/myiceNew window External Subdomain MyICE
https://www.icetraining.org.uk/New window External Subdomain icetraining.org.uk
IMG-ALT ICE Training
https://www.icerecruit.com/New window External Subdomain icerecruit.com
IMG-ALT ICE Recruit
https://www.icevirtuallibrary....New window External Subdomain icevirtuallibrary.com
IMG-ALT ICE Publishing
https://www.icebenfund.com/New window External Subdomain icebenfund.com
IMG-ALT ICE Benevolent Fund
https://www.neccontract.com/New window External Subdomain neccontract.com
IMG-ALT NEC Contracts
https://ice.merchandisestore.c...New window External Subdomain ice.merchandisestore.co.uk
IMG-ALT ICE Shop
https://www.onegreatgeorgestre...New window External Subdomain onegreatgeorgestreet.com
IMG-ALT One Great George Street
https://ice.org.uk/Text duplicate IMG-ALT Institution of Civil Engineers (ICE)
/what-is-civil-engineering/What is civil engineering Next
/what-is-civil-engineering/What is civil engineering
/what-is-civil-engineering/civ...Civil engineering explained
/what-is-civil-engineering/wha...Infrastructure projects
/what-is-civil-engineering/who...Meet the engineers
/careers-learning/develop-your...Your career Next
/careers-learning/develop-your...Your career
/careers-learning/professional...How to become a professionally qualified engineer
/careers-learning/Professional qualification support
/membership/my-membership/cont...Continuing professional development
/careers-learning/develop-your...Career FAQs
/what-is-civil-engineering/edu...Education resources
/engineering-resources/Areas of interest Next
/engineering-resources/Areas of interest
/engineering-resources/knowled...Buildings and structures
/engineering-resources/knowled...Coastal and offshore engineering
/engineering-resources/knowled...Decarbonisation
/engineering-resources/knowled...Development, planning and urban engineering
/engineering-resources/knowled...Energy
/engineering-resources/knowled...Geology, geotechnical and ground engineering
/engineering-resources/knowled...Infrastructure delivery
/engineering-resources/knowled...Transportation
/engineering-resources/knowled...Water
https://ice.org.uk/events/Events Next
https://ice.org.uk/events/Events
/events/latest-events/Upcoming events
/events/past-events-and-record...Previous events
/careers-learning/professional...Professional qualification training
/events/past-events-and-record...Recorded lectures
/events/learning-and-exhibitio...Exhibitions
https://ice.org.uk/news-insight/News, views & insights Next
https://ice.org.uk/news-insight/News, views & insights
/news-insight/policy-and-advoc...Policy and advocacy
/news-insight/news-and-blogs/Latest news
/news-insight/news-and-blogs/i...Inside infrastucture
/news-insight/media-centre/Media centre
https://ice.org.uk/about-us/About us Next
https://ice.org.uk/about-us/About us
/about-us/what-we-do/ice-near-...Text duplicate ICE near you
/membership/benefits-of-ice-me...Membership benefits
/about-us/our-organisation/Our organisation
/engineering-resources/our-ser...Our services
/about-us/our-members/Our members
/about-us/what-we-do/Get involved Next
/about-us/what-we-do/Get involved
/about-us/what-we-do/volunteer...Volunteering
/about-us/what-we-do/specialis...Specialist knowledge societies
/about-us/what-we-do/volunteer...Share your expertise
/membership/working-with-emplo...For employers
/about-us/what-we-do/awards-an...Awards and grants
https://ice.org.uk/membership/Join ICE
/about-us/what-we-do/ice-near-...Text duplicate ICE near you
/about-us/contact-us/Text duplicate Contact us
/news-insight/news-and-blogs/i...Subdomain How can we make construction accessible to all?
/news-insight/news-and-blogs/i...Subdomain Trivial anchor text
Read more
https://youtu.be/nFUr1fIl68wExternal Nature-positive solutions
https://youtu.be/nFUr1fIl68wExternal Watch the 2024 presidential video
/news-insight/news-and-blogs/i...Subdomain What's the new UK government doing about infrastructure?
/news-insight/news-and-blogs/i...Subdomain Text duplicate Trivial anchor text
Read more
/news-insight/news-and-blogs/l...Type ICE news EBI experts help develop New Zealand’s long-term infrastructure strategy 04 September 2024
IMG-ALT EBI experts help develop New Zealand’s long-term infrastructure strategy
/news-insight/news-and-blogs/l...Type Membership news How to attend the presidential address at One Great George Street 02 September 2024
IMG-ALT How to attend the presidential address at One Great George Street
/news-insight/news-and-blogs/l...Type ICE news ICE to improve the sustainability of its One Great George Street HQ 28 August 2024
IMG-ALT ICE to improve the sustainability of its One Great George Street HQ
/news-insight/news-and-blogs/l...View more news
/news-insight/news-and-blogs/i...Type Community blog ‘It never occurred to me that I could become an ICE Fellow’ 03 September 2024
IMG-ALT ‘It never occurred to me that I could become an ICE Fellow’
/news-insight/news-and-blogs/i...Type Infrastructure blog What’s the new UK government doing about infrastructure? 02 September 2024
IMG-ALT What’s the new UK government doing about infrastructure?
/news-insight/news-and-blogs/i...Type Community blog ‘People owe it to themselves and their profession to apply for Fellowships’ 30 August 2024
IMG-ALT ‘People owe it to themselves and their profession to apply for Fellowships’
/news-insight/news-and-blogs/i...Type Infrastructure blog Does England’s national networks planning guidance already need an update? 30 August 2024
IMG-ALT Does England’s national networks planning guidance already need an update?
/news-insight/news-and-blogs/i...View more blogs
/about-us/what-we-do/volunteer...Volunteering with ICE
/events/latest-events/sustaina...Sustainability of marine dredged aggregates – a supplier visit
/events/latest-events/systems-...Systems thinking for climate change: mitigation and resilience
/events/latest-events/innovati...Innovation of offshore geoscience codes and standards to meet the energy transition
/events/latest-events/View all events
/what-is-civil-engineering/What is civil engineering? If you want to know more about civil engineering, then you're in the right place. Our What is civil engineering section contains a...
/membership/how-to-become-a-me...How to become a member Use our handy tool to find the membership grade that best matches your experience Read more
IMG-ALT How to become a member
/membership/membership-grades/Membership grades There's a membership grade to suit everyone from a Student Member to Fellow Read more
IMG-ALT Membership grades
/careers-learning/develop-your...Membership guidance Our extensive range of online resources will help you discover how to become a member of ICE and support you on your way to professional ...
IMG-ALT Membership guidance
/events/latest-events/ice-univ...ICE universities bitesize: CPD for students - essential digital skills for civil engineers
/news-insight/news-and-blogs/l...EBI experts help develop New Zealand’s long-term infrastructure strategy
/news-insight/news-and-blogs/i...‘It never occurred to me that I could become an ICE Fellow’
/engineering-resources/knowled...Knowledge resources
https://www.icetraining.org.uk...External Subdomain Consolidated Planning
https://www.icetraining.org.uk...External Subdomain Cost and Financial Management
https://www.icetraining.org.uk...External Subdomain An Introduction to Sustainable Drainage Systems (SuDs)
/careers-learning/training/pro...More professional development training
/about-us/our-organisation/Who we are
/about-us/what-we-do/What we do
/about-us/our-members/Text duplicate Our members
/about-us/our-organisation/his...Our history
/about-us/our-organisation/wor...Working with us
https://www.newcivilengineer.com/External Subdomain New Civil Engineer
https://ice.org.uk/membership/Text duplicate Join ICE
/careers-learning/professional...How to become professionally qualified
/careers-learning/develop-your...Membership guidance
/news-insight/news-and-blogs/l...Member news
/careers-learning/professional...Text duplicate Professional qualification support
/download-centre/code-of-conduct/Code of Conduct
https://myice.ice.org.uk/External Subdomain MyICE - Manage your membership
/engineering-resources/our-ser...ICE Benevolent Fund
/engineering-resources/our-ser...ICE Library
/engineering-resources/our-ser...ICE Publishing
/engineering-resources/our-ser...ICE Recruit
/careers-learning/training/ice...ICE Training
/engineering-resources/our-ser...NEC Contracts
/engineering-resources/our-ser...One Great George Street
/about-us/contact-us/Contact form
https://www.facebook.com/insti...New window External Subdomain Facebook
A-TITLE Facebook
https://uk.linkedin.com/compan...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://twitter.com/ice_engineersNew window External Twitter
A-TITLE Twitter
https://www.youtube.com/user/c...New window External Subdomain YouTube
A-TITLE YouTube
https://www.instagram.com/ice_...New window External Subdomain Instagram
A-TITLE Instagram
/cookie-statement/Cookie statement
/privacy-policy/Privacy policy
/terms-and-conditions/Terms and conditions
/anti-modern-slavery-statement/Anti Modern Slavery statement
/about-us/advertise-with-us/Advertise with us
/news-insight/media-centre/Media hub
/about-us/contact-us/Feedback

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ice.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (101 kB).

HTTP Response Header

NameValue
dateWed, 04 Sep 2024 09:50:48 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsALLOWALL
cf-cache-statusDYNAMIC
set-cookie255 Characters
servercloudflare
cf-ray8bdd13d12a211a6b-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,373 referring domains.
This page has 499,272 backlinks.
This page has backlinks from 3,203 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: Googlebot
Disallow: /bin/
Disallow: /umbraco/
Disallow: /Usync/
Disallow: /test/
Disallow: /staff/
Disallow: /sponsors/
Disallow: /events/private-events/
Disallow: /events/private-events/presidential-address-2024
Disallow: /staff/hidden-page-test
Disallow: /events/private-events/yh-celebratory-event-50-plus-years-of-ice-membership
Disallow: /events/private-events/ice-south-west-civil-engineering-awards-2024-entry-fee
Disallow: /events/private-events/ne-celebratory-event-50-plus-years-of-ice-membership
Disallow: /events/private-events/ice-north-west-civil-engineering-awards-2024-entry-fee
Disallow: /events/certificate-presentation-ceremony
Disallow: /careers-learning/professional-qualification-support/professional-qualification-training/your-professional-review-application-get-started-australasia-10-sept-24
Disallow: /careers-learning/professional-qualification-support/professional-qualification-training/sce-delegated-engineers-and-mentor-forum-australasia-05-sept-24
Disallow: /careers-learning/professional-qualification-support/professional-qualification-training/routes-to-membership-upon-completion-of-grad-apprenticeship-21-aug-24
Disallow: /careers-learning/professional-qualification-support/professional-qualification-training/prep-your-exp-learning-assessment-sw-w-12-nov-24
Disallow: /events/latest-events/iwf-closing-lunch-oct-2024
Disallow: /events/latest-events/ice-yh-awards-payment-2025
Disallow: /events/latest-events/ice-ne-awards-payment-2025
Disallow: /events/latest-events/ice-north-west-awards-entry-fee

User-agent: *
Allow: /

sitemap: https://www.ice.org.uk/sitemap.xml

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ice.org.uk
The Institution Of Civil Engineers Homepage | Institution of Civil ...
We award professional qualifications that are the industry standard, lead the debates around infrastructure and the built environment and provide an unmatched ...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Infrastructure70%Check
ICE68%Check
civil68%Check
engineers68%Check
Civil Engineers68%Check
Institution63%Check
Civil Engineering54%Check
infrastructure projects53%Check
Civil Engineers Homepage51%Check
Professional50%Check
Show more keywords and terms

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