Ifs.org.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
91% 
Page structure
25% 
Link structure
76% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
183.90 kB
Words
1551
Media files
41
Number of links
133 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IFS | Institute for Fiscal Studies
The length of the page title is perfect. (282 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
IFS is the UK’s leading independent economics research institute. We analyse and inform economic and policy decisions with academic rigour and absolute independence.
The meta description is too long: 1053 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ifs.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionIFS is the UK’s leading independent economics research institute. We analyse and inform economic and policy decisions with academic rigour and absolute independence.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#1e1e46
langen
twitter:cardsummary_large_image
twitter:site@TheIFS
twitter:descriptionIFS is the UK’s leading independent economics research institute. We analyse and inform economic and policy decisions with academic rigour and absolute independence.
twitter:titleIFS | Institute for Fiscal Studies
twitter:image:altIFS-logo.jpg
twitter:imagehttps://ifs.org.uk/sites/default/files/styles/og_image/public/2022-07/IFS-logo.jpg?itok=iGGhAKsV
og:site_nameInstitute for Fiscal Studies
og:urlhttps://ifs.org.uk/home
og:titleIFS | Institute for Fiscal Studies
og:descriptionIFS is the UK’s leading independent economics research institute. We analyse and inform economic and policy decisions with academic rigour and absolute independence.
og:imagehttps://ifs.org.uk/sites/default/files/styles/og_image/public/2022-07/IFS-logo.jpg?itok=iGGhAKsV
og:image:altIFS-logo.jpg
charsetutf-8

Test up to 1.000 webpages of ifs.org.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Why are universities struggling, what happens if they go bust and what...
This page contains 1551 words. That's ok.
32.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
27 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 20.34 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-01/HM-Treasury-sign-2.jpg?itok=GMCqeOZDHM Treasury
...4-08/University Hall F.jpg?itok=dA7ggpABUniversity Hall
...ktop/public/2024-08/F1.jpg?itok=5UU1uWVoHospital bed
...-of-london-businesses.jpeg?itok=vNCbIakcCity of London wide angle landscape
...s-Person-Money-Saving.jpeg?itok=PGqZq7MiPerson sitting at their work desk looking at their phone while using a calculator with a piggy bank and coins on their desk.
...lic/2024-03/conference.jpg?itok=nMNFq17vconference
...ic/2022-10/staff_table.jpg?itok=STOvXcAAStaff and students meeting in the office
...o (Social Media Image).jpg?itok=bHL9oOgqCPP Logo
...p/public/2024-01/Badge.png?itok=mCwE_HpvElection 2024 logo
...lic/2022-08/CPP logo_1.jpg?itok=lH1sABkxCPP logo
...on-Inequality-Review_2.jpg?itok=rF_T2-LvIFS Deaton Review of Inequality
...2-08/IFS-TaxLab-logo_0.jpg?itok=sxn8Pe6iTaxLab logo
...4/The-Pensions-Review-.jpg?itok=E5b_sEV3The Pensions Review
...ic/2022-08/TaxDev-logo.jpg?itok=UCIMrDK3TaxDev
...Law-Review-Committee_0.jpg?itok=2S8B-atTTax Law Review Committee
...8/Education spending_0.png?itok=jWrDDCw4Education spending
...would you fund the NHS.jpg?itok=OGipnJcyHow would you fund the NHS
...ublic/2022-08/cemmap_3.jpg?itok=CavPazeFcemmap
...blic/2023-01/ELSA-logo.jpg?itok=6efxKr0MELSA logo
...ic/2023-10/Classroom_3.jpg?itok=dAwq_yUHClassroom
.../CPP logo new branding.jpg?itok=qgJWSbgXCPP logo
...08/home office feature.jpg?itok=T0ksHcuTUK home office
...-01/HM-Treasury-sign-2.jpg?itok=GMCqeOZDHM Treasury
...p/public/2024-08/Money.jpg?itok=OvzGHpriStack of money
...4-08/University Hall F.jpg?itok=UnwUKm0YUniversity Hall
...nburgh skyline feature.jpg?itok=wYb6QsXsEdinburgh skyline
...ktop/public/2024-08/F1.jpg?itok=VgKKBOR6Hospital bed
...hnson-in-a-TV-Studio_1.jpg?itok=Sr95FWnxPaul Johnson being inteviewed
...IFS-event-in-a-theatre.jpg?itok=k45jyEGSIFS event at a theatre
...pass-through_Page_01_0.jpg?itok=bzfb-tzfWorking paper cover
...8/cheapflation cover_1.jpg?itok=OQOGp5A9Cheapflation working paper cover
...ply-in-england_Page_01.jpg?itok=_GKloBU6Working paper cover
...e Information_Page_1_0.jpg?itok=BH0AV2foJournal Article Cover
... - 2024 - - June cover.jpg?itok=xw4KfnH9Journal Article Cover
... - 2024 - - June cover.jpg?itok=xw4KfnH9Journal Article Cover
...022-07/Gabriella Conti.jpg?itok=-Vt-fIXEGabriella Conti
.../Richard Blundell Head.jpg?itok=ow7e9OkARichard Blundell
...7/deaton feature image.jpg?itok=P6ZbSrWSPeople on an escalator
...024-08/Alastair_Muriel.jpg?itok=K8ZfFIwRAlastair Muriel
...ic/2022-08/Imran-Rasul.jpg?itok=8V_L5clAImran Rasul
...Researchers-at-The-IFS.jpg?itok=voKPX4W_Researchers at IFS

Page structure

H1 heading
(Critically important)
Welcome to IFS
The H1 heading contains the words Welcome to! Use important keywords instead.
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to IFS
H2 Main menu
H2 Header right menu
H2 Sites menu
H2 Our sites
H2 Latest working papers
H2 Journal articles
H2 Featured researchers
H2 Announcements
H2 Footer menu top
H2 Sign up to IFS newsletters
H2 Join us
H3 Topics
H3 Collections
H3 Featured content
H3 Additional resources
H3 How could the Chancellor raise more tax?
H3 Why are universities in financial trouble?
H3 Can the new government fix the NHS?
H3 Additional resources Duplicate text
H3 CIOT/IFS debate: What should be in the business tax roadmap?
H3 Next steps for private pension saving for employees and the self-employed
H3 6th World Bank/IFS/ODI Public Finance Conference | Driving Progress: Public Finance and Structural Transformation
H3 Jobs
H3 Centre for the Microeconomic Analysis of Public Policy
H3 IFS is supported by ESRC
H3 Home Office budgeting and asylum overspends
H3 How could the Chancellor raise more tax? Duplicate text
H3 IFS responds to the latest public finance figures
H3 Why are universities in financial trouble? Duplicate text
H3 Lower oil and gas prices hit Scotland’s underlying public finances in 2023-24
H3 Can the new government fix the NHS? Duplicate text
H3 Rigorous, trusted economic analysis and commentary is needed now more than ever
H3 Donate
H3 Become a member
H3 Our impact stats
H3 Focal pricing and pass-through
H3 Cheapflation and the rise of inflation inequality
H3 The determinants of local housing supply in England
H3 Hours of work and the long-run effects of in-work transfers
H3 Canadian inequality over the last 40 years: common and contrary variations on universal themes
H3 Changing patterns of inequality in Norway: the roles of gender, education, immigration and unions
H3 Oxford University Press publishes the IFS Deaton Review of Inequalities
H3 Remembering Alastair Muriel
H3 Imran Rasul appointed Royal Economic Society President-Elect
H3 Centre for the Microeconomic Analysis of Public Policy Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ifs.org.uk/Anchor Skip to main content
https://ifs.org.uk/A-TITLE Return to the homepage
https://ifs.org.uk/topicsTopics
https://ifs.org.uk/topicsText duplicate Topics
/topics/business-and-investmentBusiness and investment
/topics/consumption-and-pricesConsumption and prices
/topics/education-and-skillsEducation and skills
/topics/employment-and-incomeEmployment and income
/topics/government-finances-an...Government finances and spending
/topics/health-and-social-careHealth and social care
/topics/international-developmentInternational development
/topics/poverty-inequality-and...Poverty, inequality and social mobility
/topics/research-methodsResearch methods
/topics/savings-pensions-and-w...Savings, pensions and wealth
/topics/taxes-and-benefitsTaxes and benefits
/collections/student-financeStudent finance
/collections/nhs-waiting-listsNHS waiting lists
/collections/levelling-upLevelling up
/help-me-find-somethingHelp me find something
/research-and-analysisResearch and analysis
/research-and-analysisText duplicate Research and analysis
/research-and-analysis/reportsReports
/research-and-analysis/reportsText duplicate Reports
/mirrlees-reviewThe Mirrlees Review
/research-and-analysis/commentComment
/research-and-analysis/working...Working papers
/research-and-analysis/journalsJournals
/research-and-analysis/press-r...Press releases
/research-and-analysis/present...Presentations
/research-and-analysis/fiscal-...Fiscal Studies
/research-and-analysis/dataData
/tools_and_resources/fiscal_factsFiscal facts
/help-me-find-somethingText duplicate Help me find something
/podcasts-explainers-and-calcu...Podcasts, explainers and calculators
/podcasts-explainers-and-calcu...Text duplicate Podcasts, explainers and calculators
/podcasts-explainers-and-calcu...Podcasts
https://ifs.org.uk/explainersExplainers
/podcasts-explainers-and-calcu...Calculators and tools
/podcasts-explainers-and-calcu...Text duplicate Calculators and tools
/tools_and_resources/fiscal_factsText duplicate Fiscal facts
https://ifs.org.uk/resources-2Guides, manuals, software and more
/articles/how-could-chancellor...How could the Chancellor raise more tax?
/articles/why-are-universities...Why are universities in financial trouble?
/articles/can-new-government-f...Can the new government fix the NHS?
https://ifs.org.uk/resources-2Text duplicate Guides, manuals, software and more
/tools_and_resources/fiscal_factsFiscal facts: public finances, tax and benefits
/help-me-find-somethingText duplicate Help me find something
https://ifs.org.uk/eventsEvents
https://ifs.org.uk/eventsText duplicate Events
https://ifs.org.uk/eventsText duplicate Events
https://ifs.org.uk/seminarsSeminars
/annual-lecturesAnnual lectures
/research-and-analysis/present...Past presentations
/events/ciotifs-debate-what-sh...CIOT/IFS debate: What should be in the business tax roadmap?
/events/next-steps-private-pen...Next steps for private pension saving for employees and the self-employed
/events/6th-world-bank-ifs-odi...6th World Bank/IFS/ODI Public Finance Conference | Driving Progress: Public Finance and Structural Transformation
/help-me-find-somethingText duplicate Help me find something
https://ifs.org.uk/aboutAbout
https://ifs.org.uk/aboutText duplicate About
https://ifs.org.uk/peoplePeople
https://ifs.org.uk/peopleText duplicate People
/people/research-fellowsResearch fellows
/people/research-associatesResearch Associates
/people/communications-finance...Communications, finance and administration
/people/visitorsVisitors
/about/announcementsAnnouncements
/about/governanceGovernance
https://ifs.org.uk/about/financeHow we are funded
https://ifs.org.uk/about/impactImpact
https://ifs.org.uk/jobsJobs
https://ifs.org.uk/press-officePress office
https://ifs.org.uk/about/contactContact
https://ifs.org.uk/jobsText duplicate Jobs
/microsite/centre-microeconomi...Centre for the Microeconomic Analysis of Public Policy
/help-me-find-somethingText duplicate Help me find something
/individual-membershipJoin us
https://ifs.org.uk/newsletterNewsletters
/microsite/election-2024Election 2024
/microsite/centre-microeconomi...Text duplicate Centre for the Microeconomic Analysis of Public Policy
https://ifs.org.uk/inequality/Inequality: The IFS Deaton Review
https://ifs.org.uk/taxlabTaxLab
/pensions-reviewThe Pensions Review
https://www.taxdev.org/External Subdomain TaxDev
/tax-law-review-committeeTax Law Review Committee
A-TITLE Tax Law Review Committee
/microsite/education-spendingEducation spending
https://explore.ifs.org.uk/too...External Subdomain How would you fund the NHS?
https://www.cemmap.ac.uk/External Subdomain cemmap
A-TITLE Centre for microdata methods and practice
https://www.elsa-project.ac.uk/External Subdomain English Longitudinal Study of Ageing
/microsite/level-post-16-resou...Resources for A-level / Post-16 teachers and students
/help-me-find-somethingText duplicate Help me find something
/help-me-find-somethingText duplicate Help me find something
/ifs-green-budgetGreen budgets
/budget-analysisBudget analysis
https://ifs.org.uk/electionsElections
https://ifs.org.uk/scotlandScotland
/research-and-analysis/fiscal-...Text duplicate Fiscal Studies
/pensions-reviewPensions Review
/mirrlees-reviewMirrlees Review
/living-standards-poverty-and-...Living standards, poverty and inequality
https://ifs.org.uk/inequality/The IFS Deaton Review
/microsite/centre-microeconomi...Find out more
/microsite/centre-microeconomi...IMG-ALT CPP logo
/articles/home-office-budgetin...Home Office budgeting and asylum overspends
/articles/how-could-chancellor...Text duplicate How could the Chancellor raise more tax?
/articles/ifs-responds-latest-...IFS responds to the latest public finance figures
/articles/why-are-universities...Text duplicate Why are universities in financial trouble?
/articles/lower-oil-and-gas-pr...Lower oil and gas prices hit Scotland’s underlying public finances in 2023-24
/articles/can-new-government-f...Text duplicate Can the new government fix the NHS?
/research-and-analysisBrowse all our research and analysis
https://afjdumfs.donorsupport....New window External Subdomain Donate
/individual-membershipBecome a member
/publications/focal-pricing-an...Focal pricing and pass-through
/publications/cheapflation-and...Cheapflation and the rise of inflation inequality
/publications/determinants-loc...The determinants of local housing supply in England
/research-and-analysis/working...Browse all our working papers
/journals/hours-work-and-long-...Hours of work and the long-run effects of in-work transfers
/journals/canadian-inequality-...Canadian inequality over the last 40 years: common and contrary variations on universal themes
/journals/changing-patterns-in...Changing patterns of inequality in Norway: the roles of gender, education, immigration and unions
/research-and-analysis/journalsSee all journal articles
https://ifs.org.uk/peopleSee all our researchers here
/people/gabriella-contiIMG-ALT Gabriella Conti
/people/gabriella-contiText duplicate Gabriella Conti
/people/richard-blundellIMG-ALT Richard Blundell
/people/richard-blundellText duplicate Richard Blundell
/news/oxford-university-press-...Oxford University Press publishes the IFS Deaton Review of Inequalities
/news/remembering-alastair-murielRemembering Alastair Muriel
/news/imran-rasul-appointed-ro...Imran Rasul appointed Royal Economic Society President-Elect
/about/announcementsSee all announcements
/centre-microeconomic-analysis...Text duplicate Find out more
https://www.facebook.com/Insti...External Subdomain A-TITLE Visit the Facebook page of IFS
https://twitter.com/TheIFSExternal A-TITLE Visit the Twitter profile of IFS
https://www.youtube.com/instit...External Subdomain A-TITLE Visit the YouTube profile of IFS
https://linktr.ee/ifszoomsinExternal Subscribe to our podcasts Listen
https://ifs.org.uk/about/contactText duplicate Contact
https://ifs.org.uk/press-officeText duplicate Press office
https://ifs.org.uk/jobsText duplicate Jobs
/research-and-analysis/dataText duplicate Data
/individual-membershipFind out more and join
/corporate-membershipText duplicate Find out more and join
/cdn-cgi/l/email-protection[email protected]
https://ifs.org.uk/copyrightCopyright
https://ifs.org.uk/privacyPrivacy
https://www.designbysoapbox.com/External Subdomain Soapbox

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ifs.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (184 kB).

HTTP Response Header

NameValue
dateSun, 01 Sep 2024 10:57:51 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=60, public
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
access-control-allow-origin*
last-modifiedSun, 01 Sep 2024 10:07:35 GMT
varyAccept-Encoding
cf-cache-statusEXPIRED
servercloudflare
cf-ray8bc4bdea9fe64dc4-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,519 referring domains.
This page has 114,100 backlinks.
This page has backlinks from 6,044 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

ifs.org.uk
IFS | Institute for Fiscal Studies
IFS is the UK’s leading independent economics research institute. We analyse and inform economic and policy decisions with academic rigour and absolute independence.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IFS93%Check
IFS research75%Check
IFS Deaton Review60%Check
Institute58%Check
economic56%Check
Research Institute56%Check
economic policy55%Check
Research54%Check
policy54%Check
policy decisions52%Check
Show more keywords and terms

Test up to 1.000 webpages of ifs.org.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions