Indexexchange.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
59% 
Page structure
68% 
Link structure
65% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.76 s
File size
120.50 kB
Words
584
Media files
19
Number of links
104 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Index Exchange - Accelerating the Evolution of Ad Technology
The length of the page title is perfect. (555 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Grow advertising revenue and reach consumers on any screen with Index Exchange's global advertising marketplace and ad technology solutions.
The length of the meta description is perfect. (901 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.indexexchange.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionGrow advertising revenue and reach consumers on any screen with Index Exchange's global advertising marketplace and ad technology solutions.
msapplication-TileImagehttps://s45280.pcdn.co/wp-content/uploads/2021/11/cropped-Index_LogoSuite-10-270x270.png
article:publisherhttps://www.facebook.com/indexexchange
article:modified_time2024-04-29T18:24:38+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@IndexExchange
og:localeen_US
og:typewebsite
og:titleIndex Exchange - Accelerating the Evolution of Ad Technology
og:descriptionGrow advertising revenue and reach consumers on any screen with Index Exchange's global advertising marketplace and ad technology solutions.
og:urlhttps://www.indexexchange.com/
og:site_nameIndex Exchange
og:imagehttps://s45280.pcdn.co/wp-content/uploads/2021/11/Index-Exchange-Stacked-Logo-Homepage.png
og:image:width960
og:image:height540
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 34.5 words is high.
This page contains 584 words. That's ok.
28.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ex-exchange/dist/images/chevron-down.svgChevron Down
...ex-exchange/dist/images/chevron-down.svgChevron Down
...ex-exchange/dist/images/chevron-down.svgChevron Down
...ex-exchange/dist/images/chevron-down.svgChevron Down
...ex-exchange/dist/images/chevron-down.svgChevron Down
...ndex-exchange/dist/images/television.pngNo alt attribute provided
...dex-exchange/dist/images/macbook-pro.pngNo alt attribute provided
.../index-exchange/dist/images/ipad-pro.pngNo alt attribute provided
...index-exchange/dist/images/iphone-14.pngNo alt attribute provided
...024/01/marketplaces-icon-introducing.pngIntroducing Marketplaces
...yees-in-meeting-1536x1134-1-1600x900.pngEmployees in a meeting
...s/2023/12/omni-3200x1800-1-1600x900.webpNo alt attribute provided
...e-MFA-announcement-blog-post-768x432.jpgExchange quality and eliminating MFA sites on a laptop screen
...porting-New-IAB-PLCMT-Header-768x432.jpgPeople looking at the new PLCMT definitions on a computer
.../04/Boardroom-Header-Image-1-768x432.jpgEmployees working on their computers around a boardroom table.
Video URLWidthHeight
...023/07/index-exchange-homepage-river.mp4
...nt/uploads/2023/07/EN-ix-home-laptop.mp4
...nt/uploads/2023/07/EN-ix-home-tablet.mp4
...ent/uploads/2023/07/EN-ix-home-phone.mp4

Page structure

H1 heading
(Critically important)
One Exchange. Every Channel.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 One Exchange. Every Channel.
H2 Introducing Marketplaces
H2 We’re a global advertising marketplace delivering more value to media owners and marketers
H2 Bringing more efficiency and transparency to every channel
H2 See what sets us apart
H2 Latest from Index Explains
H2 Latest from the blog
H2 We’re here to help
H2 Solutions
H2 Products
H2 Resources
H2 Get in Touch
H2 About
H2 Customer Access
H2 Get the latest advertising news, trends, and expert opinions delivered straight to your inbox.
H3 Our vision is to deliver total market efficiency
H3 Our team is changing ad tech for the better
H3 How Content Signals Are Shared in Streaming TV
H3 How Content Signals Are Shared in Streaming TV Duplicate text
H3 Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Featuring FreeWheel
H3 Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Featuring FreeWheel Duplicate text
H3 Privacy Sandbox: What Is the Topics API?
H3 Privacy Sandbox: What Is the Topics API? Duplicate text
H3 Privacy Sandbox: What Is the Protected Audience API?
H3 Privacy Sandbox: What Is the Protected Audience API? Duplicate text
H3 Addressability Solutions for a Post-Cookie World
H3 Addressability Solutions for a Post-Cookie World Duplicate text
H3 Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism
H3 Supporting the New IAB PLCMT Guidelines for Video Inventory
H3 Behind the Tech: Solving Challenges in Streaming TV
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.indexexchange.com/Subdomain Index Exchange Home page
/solutions/Subdomain Solutions
IMG-ALT Chevron Down
/solution/publishers/Subdomain For Publishers
/solution/ctv-publishers-platf...Subdomain For CTV Publishers and Platforms
/solution/app-developers/Subdomain For App Developers
/solution/marketers-agencies/Subdomain For Marketers and Agencies
/solution/dsps/Subdomain For DSPs
/solution/partners-integrations/Subdomain Our Partners and Integrations
/products/Subdomain Products
IMG-ALT Chevron Down
/product/index-marketplaces/Subdomain Index Marketplaces
/product/channels-formats/Subdomain Channels and Formats
/product/channels-formats/stre...Subdomain Streaming TV
/product/channels-formats/outs...Subdomain Outstream Video
/product/exchange-quality/Subdomain Exchange Quality
/product/exchange-efficiency/Subdomain Exchange Efficiency
/product/exchange-access-trans...Subdomain Exchange Access and Transactions
/product/addressability-portfo...Subdomain Addressability Portfolio
/product/data-analytics/Subdomain Data and Analytics
/resources/Subdomain Resources
IMG-ALT Chevron Down
/blog/Subdomain Blog
/videos/Subdomain Videos
/omnichannel-inventory-packages/Subdomain Inventory Packages
/events/Subdomain Events
/press/Subdomain Press
/political-ad-campaigns/Subdomain Political Ad Campaigns
/about/Subdomain About
IMG-ALT Chevron Down
/about/team/Subdomain Team
/about/diversity-equity-inclus...Subdomain Diversity, Equity, and Inclusion
/about/sustainability/Subdomain Sustainability
/about/ix-labs/Subdomain IX Labs
/careers/Subdomain Careers
IMG-ALT Chevron Down
/careers/opportunities/Subdomain Opportunities
/contact/Subdomain Contact
https://www.indexexchange.com/Subdomain USA
https://www.indexexchange.com/Subdomain CAN
https://www.indexexchange.com/ukSubdomain GBR
https://www.indexexchange.com/frSubdomain FRA
https://www.indexexchange.com/itSubdomain ITA
https://www.indexexchange.com/esSubdomain ESP
https://www.indexexchange.com/deSubdomain DEU
https://www.indexexchange.com/auSubdomain AUS
https://www.indexexchange.com/jpSubdomain JPN
https://app.indexexchange.com/New window External Subdomain Login
https://app.indexexchange.com/New window External Subdomain Text duplicate Login
https://www.indexexchange.com/Subdomain Text duplicate USA
https://www.indexexchange.com/Subdomain Text duplicate CAN
https://www.indexexchange.com/ukSubdomain Text duplicate GBR
https://www.indexexchange.com/frSubdomain Text duplicate FRA
https://www.indexexchange.com/itSubdomain Text duplicate ITA
https://www.indexexchange.com/esSubdomain Text duplicate ESP
https://www.indexexchange.com/deSubdomain Text duplicate DEU
https://www.indexexchange.com/auSubdomain Text duplicate AUS
https://www.indexexchange.com/jpSubdomain Text duplicate JPN
/product/channels-formats/stre...Subdomain Learn more
/product/index-marketplaces/Subdomain Introducing Marketplaces
/product/index-marketplaces/Subdomain Text duplicate Learn more
/solutions/Subdomain Explore our solutions
/products/Subdomain Explore our products
/about/Subdomain Read our story
/careers/Subdomain Join us
/video-series/content-signals-...Subdomain How Content Signals Are Shared in Streaming TV 0106:00 How Content Signals Are Shared in Streaming TV 0106:00 Watch
/video-series/advancing-stream...Subdomain Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Featuring FreeWheel 0213:03 Advancing Streaming TV Advertising with OpenRTB 2.6 and Beyond Fea...
/video-series/privacy-sandbox-...Subdomain Privacy Sandbox: What Is the Topics API? 035:14 Privacy Sandbox: What Is the Topics API? 035:14 Watch
/video-series/privacy-sandbox-...Subdomain Privacy Sandbox: What Is the Protected Audience API? 047:55 Privacy Sandbox: What Is the Protected Audience API? 047:55 Watch
/video-series/addressability-s...Subdomain Addressability Solutions for a Post-Cookie World 055:28 Addressability Solutions for a Post-Cookie World 055:28 Watch
/blogSubdomain See all
/2024/05/07/eliminating-mfa-si...Subdomain IMG-ALT Exchange quality and eliminating MFA sites on a laptop screen
/2024/05/07/eliminating-mfa-si...Subdomain Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism
/2024/05/07/eliminating-mfa-si...Subdomain Trivial anchor text
Read more
/2024/04/24/supporting-new-iab...Subdomain IMG-ALT People looking at the new PLCMT definitions on a computer
/2024/04/24/supporting-new-iab...Subdomain Supporting the New IAB PLCMT Guidelines for Video Inventory
/2024/04/24/supporting-new-iab...Subdomain Text duplicate Trivial anchor text
Read more
/2024/04/16/behind-tech-solvin...Subdomain IMG-ALT Employees working on their computers around a boardroom table.
/2024/04/16/behind-tech-solvin...Subdomain Behind the Tech: Solving Challenges in Streaming TV
/2024/04/16/behind-tech-solvin...Subdomain Text duplicate Trivial anchor text
Read more
/contact/Subdomain Contact us
/solution/publishers/Subdomain Text duplicate For Publishers
/solution/ctv-publishers-platf...Subdomain Text duplicate For CTV Publishers and Platforms
/solution/app-developers/Subdomain Text duplicate For App Developers
/solution/marketers-agencies/Subdomain Text duplicate For Marketers and Agencies
/solution/dsps/Subdomain Text duplicate For DSPs
/solution/partners-integrations/Subdomain Partners and Integrations
/product/index-marketplaces/Subdomain Text duplicate Index Marketplaces
/product/channels-formats/Subdomain Text duplicate Channels and Formats
/product/channels-formats/stre...Subdomain Text duplicate Streaming TV
/product/channels-formats/outs...Subdomain Text duplicate Outstream Video
/product/exchange-quality/Subdomain Text duplicate Exchange Quality
/product/exchange-efficiency/Subdomain Text duplicate Exchange Efficiency
/product/exchange-access-trans...Subdomain Text duplicate Exchange Access and Transactions
/product/addressability-portfo...Subdomain Text duplicate Addressability Portfolio
/product/data-analytics/Subdomain Text duplicate Data and Analytics
/blog/Subdomain Text duplicate Blog
/videos/Subdomain Text duplicate Videos
/omnichannel-inventory-packages/Subdomain Text duplicate Inventory Packages
/events/Subdomain Text duplicate Events
/press/Subdomain Text duplicate Press
/contact/Subdomain Contact Us
/careers/Subdomain Text duplicate Careers
/about/team/Subdomain Text duplicate Team
/about/diversity-equity-inclus...Subdomain Text duplicate Diversity, Equity, and Inclusion
/about/sustainability/Subdomain Text duplicate Sustainability
/about/ix-labs/Subdomain Text duplicate IX Labs
https://app.indexexchange.com/New window External Subdomain UI Login
https://kb.indexexchange.com/H...New window External Subdomain Knowledge Base
https://api.indexexchange.com/...New window External Subdomain API
https://go.indexexchange.com/n...New window External Subdomain SIGN UP
https://www.linkedin.com/compa...New window External Subdomain Index Linkedin profile
https://twitter.com/IndexExchangeNew window External Index Exchange Twitter profile
https://www.youtube.com/channe...New window External Subdomain Index Exchange Youtube profile
https://www.instagram.com/inde...New window External Subdomain Index Exchange Instagram account
https://www.indexexchange.com/Subdomain No Text
/privacy/Subdomain Privacy Center
/privacy/sar/Subdomain User Privacy Rights Form
/terms-of-use/Subdomain Terms of Use
https://optout.networkadvertis...New window External Subdomain Opt Out
https://optout.privacyrights.i...New window External Subdomain Do Not Sell or Share My Personal Information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.indexexchange.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (121 kB).

HTTP Response Header

NameValue
dateFri, 10 May 2024 22:08:38 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
serverPagely-ARES/1.20.1
x-gateway-request-id3a3bfbf2e5e8252b7cc5189d37d9a7b7
link<https://www.indexexchange.com/>; rel=shortlink
x-gateway-cache-key1715375138.839|standard|https|www.indexexchange.com|||/
x-gateway-cache-statusHIT
x-gateway-skip-cache0
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 6,732 referring domains.
This page has 22,464,582 backlinks.
This page has backlinks from 3,712 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.indexexchange.com
Index Exchange - Accelerating the Evolution of Ad Technology
Grow advertising revenue and reach consumers on any screen with Index Exchange's global advertising marketplace and ad technology solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Exchange89%Check
Index Exchange82%Check
Index75%Check
tech65%Check
marketplace58%Check
global advertising marketplace55%Check
advertising54%Check
Solutions54%Check
Channel54%Check
Tech Blog53%Check
Show more keywords and terms

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