Inniaccounts.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
78% 
Page structure
58% 
Link structure
77% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.05 s
File size
107.80 kB
Words
2644
Media files
28
Number of links
75 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Brilliant Contractor Accountants: inniAccounts
The length of the page title is perfect. (450 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Professional, Passionate and Proactive. One of the UK's best-loved contractor accountancy firms, and leading thinkers on IR35 and contracting.
The length of the meta description is perfect. (884 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.inniaccounts.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#1A2F44
msapplication-TileImagehttps://inni.wpenginepowered.com/wp-content/uploads/2021/04/cropped-512x512c-270x270.png
google-site-verificationlMmQr01_Qics6AdiuV0DL-uZZ4RQOTHVcdTo_RNOeJc
theme-color#00394b
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionProfessional, Passionate and Proactive. One of the UK's best-loved contractor accountancy firms, and leading thinkers on IR35 and contracting.
article:publisherhttp://facebook.com/inniaccounts
article:modified_time2023-12-05T14:40:31+00:00
langen-us
og:localeen_US
og:typewebsite
og:titleThe Brilliant Contractor Accountants: inniAccounts
og:descriptionProfessional, Passionate and Proactive. One of the UK's best-loved contractor accountancy firms, and leading thinkers on IR35 and contracting.
og:urlhttps://www.inniaccounts.co.uk/
og:site_nameinniAccounts
og:imagehttps://fast.wistia.com/embed/medias/qwsz9ovzlk/swatch
charsetutf-8

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Page quality

Content
(Critically important)
There are 3 text duplicates on this page:
  • Duplicate: Welcome to inniAccounts, the award-winning accountancy service for con...
This page contains 2644 words. That's ok.
38.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
55 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: join inniaccounts today.
Some tags are too long. With 192 characters this one is longer than 70 characters:
"that’s why, citing the work we’ve done in the community, ipse named us as the winner of their best sel..."
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/inniv6/img/2019/primary-logo.svg?2019Contractor Accountants
...es/inniv6/img/2019/primary-logo.svg?2019Contractor Accountants
...istia.com/embed/medias/qwsz9ovzlk/swatchNo alt attribute provided
...ntent/uploads/2021/11/1634296202275.jpegBest Contractor Accountant Award
...istia.com/embed/medias/53x9yfq8of/swatchNo alt attribute provided
/img/2019/quote-mark.pngNo alt attribute provided
/img/2019/quote-mark.pngNo alt attribute provided
...nt/uploads/2020/09/livecash-1024x953.pngNo alt attribute provided
...ent/uploads/2020/09/invoice-959x1024.pngNo alt attribute provided
...K8968-scaled-e1683039012236-1024x882.jpginniAccounts
/img/2019/quote-mark.pngNo alt attribute provided
...t/uploads/2022/08/RyanS-iA-1024x1024.pngNo alt attribute provided
...istia.com/embed/medias/s4olz080j8/swatchNo alt attribute provided
...loads/2021/11/inniaccounts-1024x512.jpegNo alt attribute provided
...wp-content/uploads/2020/09/telegraph.pngNo alt attribute provided
...om/wp-content/uploads/2020/09/cityam.pngNo alt attribute provided
...m/wp-content/uploads/2020/09/times-1.pngNo alt attribute provided
.../wp-content/uploads/2020/09/citywire.pngNo alt attribute provided
...ed.com/wp-content/uploads/2020/09/ft.pngNo alt attribute provided
...-content/uploads/2020/09/theregister.pngNo alt attribute provided
...ds/2021/11/inniaccounts_2-1024x1024.jpegNo alt attribute provided
.../2021/02/Drum-PR-Badge-Winner-square.pngNo alt attribute provided
...d.com/wp-content/uploads/2020/09/hol.pngNo alt attribute provided
...niv6/img/2019/[email protected]AAT ACCA accountants
...-content/themes/inniv6/img/social/fb.pngFacebook
...ent/themes/inniv6/img/social/twitter.pngTwitter
...nt/themes/inniv6/img/social/linkedin.pngLinkedIn
...ent/themes/inniv6/img/social/youtube.pngYoutube

Page structure

H1 heading
(Critically important)
We’re the proactive, professional and passionate accountants
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 51 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 We’re the proactive, professional and passionate accountants
H2 Tour Our Service
H2 Help & Advice
H2 About
H2 The complete accountancy service for contractors and consultants
H2 Our proactive advice helps you get more from your limited company
H2 Exclusive resources and tools to help you get outside, and stay outside IR35
H2 Award-winning tech makes running your business effortless
H2 Our exclusive, much-loved app saves you tax and time
H2 Everything you need to run your business, in one place
H2 Join inniAccounts today. Fixed-fee pricing and an all-inclusive service from our brilliant team.
H2 A friendly team, delivering personal service and industry-leading satisfaction
H2 Our service in numbers
H2 Join inniAccounts today. Experience our award-winning service delivered by our friendly team.
H2 Founded by contractors who built their dream accountancy service
H2 The champions of contractors, and a leading authority and influencer
H2 Passionate about the fair treatment of contractors, consultants and freelancers
H2 Bringing transparency to the market, and a voice to the community
H2 Join inniAccounts today. It’s the complete service from the team who are on your side.
H3 Tour Our Service Duplicate text
H3 Help & Advice Duplicate text
H3 About Duplicate text
H3 Are you looking to switch to inniAccounts?
H3 IPSE Supplier of the Year 2021
H3 Step-by-step guides to build your knowledge and help you secure outside IR35 contracts
H3 Helping you prepare for audits, because once your contract starts, IR35 doesn’t stop
H3 New to IR35? Start here
H3 We’re bucking the trend of call-centre mega-accountants
H3 Instead, you’ll experience truly personal service
H3 inniAccounts
H4 Proactive advice
H4 Cloud accounting app
H4 Accounts & returns
H4 A leading authority
H4 NEW: Forensic auditing of umbrella payslips
H4 You won’t find a more comprehensive app
H4 2,500+
H4 70
H4 49%
H4 Company
H4 Contact
H4 Connect
H4 Contact inniAccounts
H4 Telephone
H4 Email
H4 Head Office
H5 Freephone
H5 Calling from overseas
H5 Joining / sales
H5 Support
H5 General enquiries
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.
LinkAttributesAnchor text
https://www.inniaccounts.co.uk/Subdomain IMG-ALT Contractor Accountants
A-TITLE inniAccounts - Contractor Accountants
https://www.inniaccounts.co.uk/Subdomain Home
/tour/Subdomain Tour Our Service
/about-us/Subdomain About
/pricing/Subdomain Pricing
https://secure.inniaccounts.co...Nofollow External Subdomain Login
/easy-signup/Join Us
/migrate/Subdomain Express switching service
/tour/Subdomain Limited company start up
/tour/tax/Subdomain Accounts and tax advice
/tour/help-and-support/Subdomain Day to day support
/tour/working-with-clients/Subdomain Bookkeeping & invoicing app
/tour/ir35/Subdomain IR35 assessment tools
/tour/getting-paid/Subdomain Tax efficiency tools
/tour/digital-banking/Subdomain Making tax digital ready
/guides/Subdomain Free Contracting Guides
/knowledge-hub/Subdomain Knowledge Hub
/offpayroll-ir35/Subdomain IR35 & Off-Payroll Advice
/blog/Subdomain Blog
/about-us/Subdomain About us
/whyus/Subdomain Why us?
/testimonials/Subdomain Testimonials
/about-us/refer-a-friend/Subdomain Refer a friend
/about-us/team/Subdomain Meet the team
/about-us/careers/Subdomain Careers
/about-us/contact/Subdomain Get in touch
https://www.inniaccounts.co.uk/Subdomain Text duplicate IMG-ALT Contractor Accountants
A-TITLE inniAccounts - Contractor Accountants
https://www.inniaccounts.co.uk/Subdomain Text duplicate Home
/tour/Subdomain Text duplicate Tour Our Service
/about-us/Subdomain Text duplicate About
/pricing/Subdomain Text duplicate Pricing
https://secure.inniaccounts.co...Nofollow External Subdomain Text duplicate Login
/easy-signup/Text duplicate Join Us
/migrate/Subdomain Text duplicate Express switching service
/tour/Subdomain Text duplicate Limited company start up
/tour/tax/Subdomain Text duplicate Accounts and tax advice
/tour/help-and-support/Subdomain Text duplicate Day to day support
/tour/working-with-clients/Subdomain Text duplicate Bookkeeping & invoicing app
/tour/ir35/Subdomain Text duplicate IR35 assessment tools
/tour/getting-paid/Subdomain Text duplicate Tax efficiency tools
/tour/digital-banking/Subdomain Text duplicate Making tax digital ready
https://secure.inniaccounts.co...Nofollow External Subdomain Text duplicate Login
/easy-signup/Text duplicate Join Us
/guides/Subdomain Text duplicate Free Contracting Guides
/knowledge-hub/Subdomain Text duplicate Knowledge Hub
/offpayroll-ir35/Subdomain Text duplicate IR35 & Off-Payroll Advice
/blog/Subdomain Text duplicate Blog
https://secure.inniaccounts.co...Nofollow External Subdomain Text duplicate Login
/easy-signup/Text duplicate Join Us
/about-us/Subdomain Text duplicate About us
/whyus/Subdomain Text duplicate Why us?
/testimonials/Subdomain Text duplicate Testimonials
/about-us/refer-a-friend/Subdomain Text duplicate Refer a friend
/about-us/team/Subdomain Text duplicate Meet the team
/about-us/careers/Subdomain Text duplicate Careers
/about-us/contact/Subdomain Text duplicate Get in touch
https://secure.inniaccounts.co...Nofollow External Subdomain Text duplicate Login
/easy-signup/Text duplicate Join Us
/migrate/Subdomain Switch and get 3 months free →
https://www.inniaccounts.co.uk/Anchor Jump to advice
https://www.inniaccounts.co.uk/Anchor Jump to app
https://www.inniaccounts.co.uk/Anchor Jump to service
https://www.inniaccounts.co.uk/Anchor Jump to campaigning
/2021/11/umbrella-payslip-audit/Subdomain Find out more
https://uk.trustpilot.com/revi...New window External Subdomain Via TrustPilot
/tour/ir35/Subdomain Take a tour of our IR35 features
/offpayroll-ir35/explained/Subdomain What is IR35 and off-payroll working?
/offpayroll-ir35/explained/doe...Subdomain Does IR35 apply to me?
/guides/ir35/determine-status/Subdomain How is IR35 status determined?
/guides/ir35/get-outside-ir35/Subdomain 4 tips for getting outside IR35
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Via TrustPilot
/pricing/Subdomain Explore our pricing & services
/about-us/team/Subdomain Meet the inniAccounts team
/pricing/Subdomain Text duplicate Explore our pricing & services
/tour/working-with-clients/Subdomain Read our insightful blog posts today
https://www.offpayroll.org.uk/External Subdomain offpayroll.org.uk
https://www.offpayroll.org.uk/...New window External Subdomain outside IR35 contracts
https://www.linkedin.com/compa...External Subdomain LinkedIn
/offpayroll-ir35/podcast/Subdomain We’ve even launched a popular podcast
https://www.thedrum.com/news/2...External Subdomain The Drum’s Grand Prix award for PR
/2021/05/policy-to-regulate-um...Subdomain contributed to a policy paper
/2021/10/offpayroll-launches-f...Subdomain FairScore
https://www.thedrum.com/news/2...External Subdomain The Drum PR Grand Prix
/pricing/Subdomain Text duplicate Explore our pricing & services
http://www.facebook.com/inniac...New window External Subdomain IMG-ALT Facebook
http://www.twitter.com/inniacc...New window External Subdomain IMG-ALT Twitter
http://www.linkedin.com/compan...New window External Subdomain Text duplicate IMG-ALT LinkedIn
http://www.youtube.com/user/in...New window External Subdomain IMG-ALT Youtube
https://www.inniaccounts.co.uk/Subdomain inniAccounts: Contractor Accountants
/terms/Subdomain Terms of use
/privacy-policy/Subdomain Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.inniaccounts.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.05 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (108 kB).

HTTP Response Header

NameValue
dateWed, 18 Sep 2024 21:02:41 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.inniaccounts.co.uk/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 6
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8c54473f2c34d2c2-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 202 referring domains.
This page has 4,688 backlinks.
This page has backlinks from 162 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.inniaccounts.co.uk
The Brilliant Contractor Accountants: inniAccounts
Professional, Passionate and Proactive. One of the UK's best-loved contractor accountancy firms, and leading thinkers on IR35 and contracting.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
account80%Check
inniAccounts73%Check
accountants68%Check
Contractor Accountants68%Check
account manager67%Check
passionate66%Check
proactive66%Check
Professional Accountants66%Check
re proactive63%Check
Brilliant Contractor Accountants63%Check

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