Innovamarketinsights.com - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
58% 
Page structure
58% 
Link structure
25% 
Server
46% 
External factors
100% 
SEO Score
Response time
2.11 s
File size
305.50 kB
Words
1338
Media files
18
Number of links
133 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Innova Market Insights - Your Insights Partner for Growth
There are word repetitions in the page title.
The length of the page title is perfect. (510 pixels out of 580 max pixel length)
Meta description
(Critically important)
One Market Insights Platform for everything. Innova combines consumer, category, product, ingredient, flavor and packaging insights. Giving you
The length of the meta description is perfect. (890 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://innova.moreawesome.co/
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
descriptionOne Market Insights Platform for everything. Innova combines consumer, category, product, ingredient, flavor and packaging insights. Giving you
generatorElementor 3.21.1; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
cdp-version1.4.6
ahrefs-site-verification86ad8eae99b22751a675d39d08d6f75766c20342321d4f35e32a9ebddcd8ab15
msapplication-TileImagehttps://www.innovamarketinsights.com/wp-content/uploads/2023/02/cropped-logo-visual-270x270.png
google-site-verification1zYZxlPTgg5nw-pj9tfYVmyAKg8JqE6vcbncokHi-qE
langen-us
twitter:cardsummary
twitter:titleHome
twitter:imagehttps://www.innovamarketinsights.com/wp-content/uploads/2023/02/cropped-logo-visual.png
og:urlhttps://www.innovamarketinsights.com/
og:site_nameInnova Market Insights - Your Insights Partner for Growth
og:localeen_US
og:locale:alternatezh_CN
og:typewebsite
og:titleHome
og:imagehttps://www.innovamarketinsights.com/wp-content/uploads/2023/02/cropped-logo-visual.png
og:image:secure_urlhttps://www.innovamarketinsights.com/wp-content/uploads/2023/02/cropped-logo-visual.png
og:image:width512
og:image:height512
og:image:altInnova Market Insights Logo
charsetUTF-8

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Page quality

Content
(Critically important)
There are 10 text duplicates on this page:
  • Duplicate 1: Customized analysis to uncover insights relevant to you. Dive into the...
  • Duplicate 2: Time-saving AI tech zooms in on key insights, combining them in one pl...
  • Duplicate 3: Clear, detailed expert analysis by specialists in your sector. Hundred...
  • Duplicate 4: The world’s most extensive and dynamic new product database. Spot emer...
  • Duplicate 5: I would like to receive emails about Innova products, services and eve...
This page contains 1338 words. That's ok.
29.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 11.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 31 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 115 characters this one is longer than 70 characters:
"let us know what topics you’re interested in, and we’ll show you how innova can help you get the insig..."
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...epress-multilingual-cms/res/flags/en.svgEnglish
...epress-multilingual-cms/res/flags/de.svgGerman
...epress-multilingual-cms/res/flags/es.svgSpanish
/wp-content/uploads/2022/04/Logo-full.svgInnova Market Insights Logo
/wp-content/uploads/2022/09/Logo-visual.svgInnova Market Insights Logo
.../04/sustainability-trends-1-1024x684.pngsustainability trends
...0-Trends-2024-in-the-UK-1-1-1024x693.pngTop 10 Trends 2024 in the UK
.../04/sustainability-trends-1-1024x684.pngsustainability trends
...hemes-wtevVfGYwnM-unsplash-1024x683.webpingredients
...024/03/flavor-trends-1-jpg-1024x573.webpflavor-trends
...3/10/MicrosoftTeams-image-8-1024x477.pngWebinar Top 10 Trends 2024
...ds/2023/08/Consumer_trends-1024x683.webpglobal consumer trends
...loads/2024/05/Consumer-Food-1024x682.pngConsumer Food
...ntent/uploads/2022/11/Logo-full-diap.svgLogo full diap
...epress-multilingual-cms/res/flags/en.svgNo alt attribute provided
...epress-multilingual-cms/res/flags/de.svgNo alt attribute provided
...epress-multilingual-cms/res/flags/es.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 48 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Inspire Innovation
H2 Drive growth
H2 Innova. Your insights partner for growth
H2 Insights 360 for the holistic view
H2 One platform for everything
H2 Be inspired
H3 Platform
H3 Databases
H3 Dashboards
H3 Reports
H3 Enhanced by AI
H3 Ingredient Genius
H3 Databases Duplicate text
H3 Dashboards Duplicate text
H3 Reports Duplicate text
H3 Insights Hub
H3 Hot Topics
H3 F&B Categories
H3 Explore Our Insights
H3 Insights 360
H3 Consumers
H3 Category
H3 Products
H3 Ingredients
H3 Flavors
H3 Packaging
H3 Consumers Duplicate text
H3 Category Duplicate text
H3 Products Duplicate text
H3 Ingredients Duplicate text
H3 Flavors Duplicate text
H3 Packaging Duplicate text
H3 Webinar
H3 First to know
H3 Innovate successfully
H3 Improve performance
H3 Customized analysis to uncover the insights you need now
H3 Time-saving AI tech zooms in quickly on key insights
H3 Clear, detailed expert analysis by specialists in your sector
H3 Enhanced by AI Duplicate text
H3 Webinar Duplicate text
H3 Featured report
H3 Contact me for a demo
H3 Didn’t find what you were looking for today?
H3 Explore our Insights, Reports and Trends
H3 Before you go
H3 Explore our Insights, Reports and Trends Duplicate text
H3 Receive updates
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 13 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/about/Subdomain About
/working-at-innova/Subdomain Working at
/vacancies/Subdomain Vacancies
/global-reach/Subdomain Global Reach
/contact/Subdomain Contact
/about/Subdomain Text duplicate About
/working-at-innova/Subdomain Text duplicate Working at
/vacancies/Subdomain Text duplicate Vacancies
/global-reach/Subdomain Text duplicate Global Reach
/contact/Subdomain Text duplicate Contact
/Subdomain IMG-ALT English
/de/Subdomain IMG-ALT German
/es/Subdomain IMG-ALT Spanish
/Subdomain IMG-ALT Innova Market Insights Logo
/Subdomain Text duplicate IMG-ALT Innova Market Insights Logo
/services/Subdomain Services
/trends/Trends
/reports/Subdomain Reports
/events/Subdomain Events
/platform/databasesDatabases Customized analysis to uncover insights relevant to you. Dive into the detail, backed by advanced analytic tools and expert support.
/platform/dashboardsDashboards Time-saving AI tech zooms in on key insights, combining them in one place. Presented in a clearly visualized, ready-to-use format.
/platform-reportsReports Clear, detailed expert analysis by specialists in your sector. Hundreds of new reports every year, with access options tailored to your needs.
/enhanced-by-ai/Subdomain Learn more
/ingredient-genius/New window Nofollow Subdomain Trivial anchor text
Read more
/platform/databasesText duplicate Databases Customized analysis to uncover insights relevant to you. Dive into the detail, backed by advanced analytic tools and expert support.
/platform/dashboardsText duplicate Dashboards Time-saving AI tech zooms in on key insights, combining them in one place. Presented in a clearly visualized, ready-to-use format.
/reports-2Text duplicate Reports Clear, detailed expert analysis by specialists in your sector. Hundreds of new reports every year, with access options tailored to your needs.
/topics/consumer/Subdomain Consumer
/topics/gen-z/Subdomain Gen Z
/topics/health-nutrition/Subdomain Health & Nutrition
/topics/plant-based/Subdomain Plant-based
/topics/protein/Subdomain Protein
/topics/snacking-indulgence/Subdomain Snacking & indulgence
/topics/sustainability/Subdomain Sustainability
/topics/trends/Subdomain Text duplicate Trends
/topicsExplore Topics
/f-b-category/bakery/Subdomain Bakery
/f-b-category/beverages/Subdomain Beverages
/f-b-category/bread/Subdomain Bread
/f-b-category/confectionery/Subdomain Confectionery
/f-b-category/dairy/Subdomain Dairy
/f-b-category/plant-based/Subdomain Text duplicate Plant-based
/f-b-category/snacks/Subdomain Snacks
/f-b-category/specialized-nutr...Subdomain Specialized Nutrition
/f-b-categoriesExplore Categories
/insights-hubInsights Hub
/reports-hubReports Hub
/trends-hubTrends Hub
/insight/consumer-insights/Subdomain Consumers Identify consumer drivers influencing purchase decisions and shaping trends.
/insight/category-insights/Subdomain Category See where growth opportunities are emerging and stay informed about the latest innovations.
/insight/product-insights/Subdomain Products The world’s most extensive and dynamic new product database. Spot emerging trends and track competitor activity.
/insight/ingredient-insights/Subdomain Ingredients Detailed analysis and understanding of established and emerging ingredients.
/insight/flavor-insights/Subdomain Flavors Examine flavor innovations across categories to inform and inspire your own strategies.
/insight/packaging-insights/Subdomain Packaging Comprehensive tracking of the latest advances and trends shaping the future of packaging.
/insight/consumer-insights/Subdomain Text duplicate Consumers Identify consumer drivers influencing purchase decisions and shaping trends.
/insight/category-insights/Subdomain Text duplicate Category See where growth opportunities are emerging and stay informed about the latest innovations.
/insight/product-insights/Subdomain Text duplicate Products The world’s most extensive and dynamic new product database. Spot emerging trends and track competitor activity.
/insight/ingredient-insights/Subdomain Text duplicate Ingredients Detailed analysis and understanding of established and emerging ingredients.
/insight/flavor-insights/Subdomain Text duplicate Flavors Examine flavor innovations across categories to inform and inspire your own strategies.
/insight/packaging-insights/Subdomain Text duplicate Packaging Comprehensive tracking of the latest advances and trends shaping the future of packaging.
/New window Nofollow Anchor Demo
https://innovamarketinsights36...New window Nofollow External Login
/contactContact Us
/webinars/top-sustainability-t...Subdomain No Text
/insight/consumer-insights/Subdomain Text duplicate Trivial anchor text
Read more
/insight/category-insights/Subdomain Text duplicate Trivial anchor text
Read more
/insight/product-insights/Subdomain Text duplicate Trivial anchor text
Read more
/insight/ingredient-insights/Subdomain Text duplicate Trivial anchor text
Read more
/insight/flavor-insights/Subdomain Text duplicate Trivial anchor text
Read more
/insight/packaging-insights/Subdomain Text duplicate Trivial anchor text
Read more
/platform/databases/Text duplicate Learn more
/platform/dashboards/Text duplicate Learn more
/platform/reports/Text duplicate Learn more
https://innova.moreawesome.co/...External Subdomain Text duplicate Learn more
/webinars/top-sustainability-t...Subdomain Register
/trendsGet more inspiration
/webinars/top-10-trends-2024-f...Subdomain Text duplicate Trivial anchor text
Read more
/webinars/top-sustainability-t...Subdomain Text duplicate Trivial anchor text
Read more
/webinars/how-to-win-big-natur...Subdomain Text duplicate Trivial anchor text
Read more
/webinars/top-flavor-trends-fo...Subdomain Text duplicate Trivial anchor text
Read more
/webinars/top-10-trends-2024/Subdomain Text duplicate Trivial anchor text
Read more
/webinars/consumer-trends-2024/Subdomain Text duplicate Trivial anchor text
Read more
/reports/consumer-food-trends-...Subdomain Text duplicate Trivial anchor text
Read more
https://twitter.com/innovatren...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain Linkedin
/databases/Subdomain Databases
/dashboards/Subdomain Dashboards
/platform-reports/Subdomain Text duplicate Reports
/databases/Subdomain Text duplicate Databases
/dashboards/Subdomain Text duplicate Dashboards
/platform-reports/Subdomain Text duplicate Reports
/insight/consumer-insights/Subdomain Consumer Insights
/insight/category-insights/Subdomain Category Insights
/insight/product-insights/Subdomain Product Insights
/insight/ingredient-insights/Subdomain Ingredient Insights
/insight/flavor-insights/Subdomain Flavor Insights
/insight/packaging-insights/Subdomain Packaging Insights
/insight/consumer-insights/Subdomain Text duplicate Consumer Insights
/insight/category-insights/Subdomain Text duplicate Category Insights
/insight/product-insights/Subdomain Text duplicate Product Insights
/insight/ingredient-insights/Subdomain Text duplicate Ingredient Insights
/insight/flavor-insights/Subdomain Text duplicate Flavor Insights
/insight/packaging-insights/Subdomain Text duplicate Packaging Insights
/services/Subdomain Text duplicate Services
/reports/Subdomain Text duplicate Reports
/trends/Subdomain Text duplicate Trends
/events/Subdomain Text duplicate Events
/services/Subdomain Text duplicate Services
/reports/Subdomain Text duplicate Reports
/trends/Subdomain Text duplicate Trends
/events/Subdomain Text duplicate Events
/working-at-innova/Subdomain Working at Innova
/global-reach/Subdomain Text duplicate Global Reach
/contact/Subdomain Text duplicate Contact
/press-room/Subdomain Press Room
/sitemap/Subdomain Sitemap
/working-at-innova/Subdomain Text duplicate Working at Innova
/global-reach/Subdomain Text duplicate Global Reach
/contact/Subdomain Text duplicate Contact
/press-room/Subdomain Text duplicate Press Room
/sitemap/Subdomain Text duplicate Sitemap
/privacy-statement/Subdomain Privacy Statement
/privacy-statement/Subdomain Text duplicate Privacy Statement
/Subdomain Text duplicate English
/de/Subdomain Text duplicate German
/es/Subdomain Text duplicate Spanish
/privacy-statement/Read our Privacy Statement
/privacy-statement/Text duplicate Read our Privacy Statement
/trends-hubText duplicate Trends Hub
/reports-hubText duplicate Reports Hub
/insights-hubText duplicate Insights Hub
/privacy-statement/Read our Privacy Statement.
/insights-hubText duplicate Insights Hub
/reports-hubText duplicate Reports Hub
/trends-hubText duplicate Trends Hub
/privacy-statement/Text duplicate Read our Privacy Statement.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.innovamarketinsights.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 71 CSS files. This may affect the page load time negatively.
This page loads 31 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (306 kB).

HTTP Response Header

NameValue
dateFri, 17 May 2024 15:35:39 GMT
content-typetext/html; charset=UTF-8
content-length39552
serverApache/2.4.52 (Ubuntu)
cache-controlno-cache
link<https://www.innovamarketinsights.com/wp-json/>; rel="https://api.w.org/"
server-timingwp-before-template;dur=151.87
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 728 referring domains.
This page has 8,583 backlinks.
This page has backlinks from 575 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: /wp-admin/
Disallow: /staging
Disallow: /tag/
Disallow: /jet-menu/
Disallow: /search/
Disallow: /xmlrpc.php
Disallow: /elementor
Disallow: /on-demand-form/
Disallow: /privacy-statement/
Disallow: /terms-and-conditions/
Disallow: /comments/feed/
Disallow: /page/2/?s=supplements
Disallow: /search/comax+flavors/

Allow: /wp-includes/js/
Allow: /platform/
Allow: /insight/
Allow: /services/
Allow: /trends/
Allow: /reports/
Allow: /events/
Allow: /about/
Allow: /working-at-innova/
Allow: /global-reach/
Allow: /contact/
Allow: /press-room/
Allow: /press-releases/
Allow: /webinars/
Allow: /blog/

Disallow: /*?utm=*
Disallow: /*?tag=*
Disallow: /*?s=
Disallow: /*?comments
Disallow: /?wptheme
Disallow: /team_member/
Disallow: /author/

Sitemap: https://www.innovamarketinsights.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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www.innovamarketinsights.com
Innova Market Insights - Your Insights Partner for Growth
One Market Insights Platform for everything. Innova combines consumer, category, product, ingredient, flavor and packaging insights. Giving you

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
insights86%Check
Innova86%Check
Innova Market Insights84%Check
Market Insights81%Check
market73%Check
Consumer Insights72%Check
Flavor insights72%Check
Ingredient insights71%Check
packaging insights70%Check
Category insights70%Check
Show more keywords and terms

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