Investor.vanguard.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
49% 
Page structure
100% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
212.60 kB
Words
1357
Media files
1
Number of links
28 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Vanguard: Helping you reach your investing goals | Vanguard
The length of the page title is perfect. (548 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Vanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.
The length of the meta description is perfect. (711 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://investor.vanguard.com/home
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
templatebasic-page
viewportwidth=device-width, initial-scale=1
descriptionVanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.
Type of contentWebinar
Content formatEmpty
TopicsEmpty
msapplication-square310x310logo/etc.clientlibs/marketing-site/clientlibs/clientlib-site/resources/icon-310x310.png
msapplication-wide310x150logo/etc.clientlibs/marketing-site/clientlibs/clientlib-site/resources/icon-310x150.png
msapplication-square150x150logo/etc.clientlibs/marketing-site/clientlibs/clientlib-site/resources/icon-150x150.png
msapplication-square70x70logo/etc.clientlibs/marketing-site/clientlibs/clientlib-site/resources/icon-70x70.png
langen
twitter:cardsummary
twitter:imagehttps://investor.vanguard.com/content/dam/retail/public-site/en/home-page-and-my-account-test/01_Aspot_Cropped.jpg
twitter:urlhttps://investor.vanguard.com/home
twitter:titleVanguard: Helping you reach your investing goals
twitter:descriptionVanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.
og:typeWebinar
og:imagehttps://investor.vanguard.com/content/dam/retail/public-site/en/home-page-and-my-account-test/01_Aspot_Cropped.jpg
og:urlhttps://investor.vanguard.com/home
og:titleVanguard: Helping you reach your investing goals
og:descriptionVanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Our funds are crafted with you in mind to help you reach your goals of...
This page contains 1357 words. That's ok.
40.2% of the text are stop words.
22 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: sign up for online account access
Some tags are too long. With 308 characters this one is longer than 70 characters:
"for more information about vanguard funds or etfs, visit vanguard.com to obtain a prospectus or, if av..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...aphy/headshots/home-greg-davis-alert.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
You deserve investing advice from a true partner
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 You deserve investing advice from a true partner
H2 Reach your savings potential
H2 Put your future first
H2 Guiding you on your journey
H2 You're in good company.
H2 Know exactly what you’re looking for?
H2 You’re not alone
H2 A track record of strong fund performance
H2 Explore our resources to learn how to grow your wealth and reach your goals.
H3 Explore professional advice
H3 Is advice right for you?
H3 Do it on your own
H3 Perspectives
H3 Tools
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/investor-resources-education/...Subdomain More from Greg Davis
/investor-resources-education/...Watch the video for full details.
/accounts-plans/vanguard-cash-...Subdomain Change how you save
/advice/compare-investment-adviceSubdomain Compare services
/how-to-invest-on-your-ownSubdomain Learn more
https://logon.vanguard.com/log...External Subdomain Log in
https://personal1.vanguard.com...External Subdomain Open an account
https://web-registration.web.v...External Subdomain Sign up for online account access
https://web-registration.web.v...External Subdomain Text duplicate Sign up for online account access
/advice/compare-investment-adviceCompare advice options
/advice/guide-to-choosing-fina...Answer 3 questions
/how-to-invest-on-your-ownInvest on your own
/about-us/why-vanguardSee why we're different
https://www.vanguard.com/getti...External Subdomain vanguard.com/gettingstarted
/homeAnchor View transcript
/investment-productsShop our products
/homeAnchor Text duplicate View transcript
/homeAnchor Text duplicate View transcript
/homeAnchor Text duplicate View transcript
/homeAnchor Text duplicate View transcript
/homeAnchor Text duplicate View transcript
/homeAnchor Text duplicate View transcript
/homeAnchor Text duplicate View transcript
/homeAnchor Text duplicate View transcript
/investor-resources-educationSee all perspectives
/investor-resources-education/...Getting started with investing
/investor-resources-education/...Turn your goal into an investment plan
/investor-resources-education/...Market volatility and you
/tools-calculators/overviewSee all tools
/tools-calculators/retirement-...Retirement income calculator
/tools-calculators/retirement-...Retirement expenses worksheet
https://vanguardcollege.ssnc.c...New window External Subdomain College savings planner
/investment-products/list/mutu...Subdomain View fund performance
https://personal.vanguard.com/...New window External Subdomain Form CRS and Vanguard Personal Advisor Services Brochure (PDF)
A-TITLE pdf link
/external-site-message?url=htt...New window Subdomain FINRA's BrokerCheck.
A-TITLE opens a new window
https://personal.vanguard.com/...New window External Subdomain Investment Adviser Form Client Relationship Summary (Form CRS) (PDF)
A-TITLE pdf link
https://personal.vanguard.com/...New window External Subdomain Broker-Dealer Form Client Relationship Summary (Form CRS) (PDF)
A-TITLE pdf link

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://investor.vanguard.com/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.40 seconds.
The file size of the HTML document is fine (213 kB).

HTTP Response Header

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content-typetext/html;charset=utf-8
serverApache
x-frame-optionsSAMEORIGIN
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content-length33271
varyAccept-Encoding
akamai-cache-statusMiss from child, Miss from parent
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set-cookie570 Characters
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 986 referring domains.
This page has 382,404 backlinks.
This page has backlinks from 801 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /images/
Disallow: /static/
Disallow: /404

Sitemap: https://investor.vanguard.com/sitemap-index.xml

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Search preview

investor.vanguard.com › home
Vanguard: Helping you reach your investing goals | Vanguard
Vanguard funds, IRAs, 401(k) rollovers, and advice so you can sort it out. All from Vanguard, where we put you first.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Vanguard68%Check
advice66%Check
Investing Advice66%Check
investing65%Check
Vanguard funds59%Check
investing goals58%Check
fund55%Check
Reach54%Check
funds51%Check
first50%Check
Show more keywords and terms

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