Irwintools.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
55% 
Page structure
79% 
Link structure
55% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.81 s
File size
176.40 kB
Words
666
Media files
23
Number of links
107 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hand Tools & Power Tool Accessories | IRWIN
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
IRWIN hand tools and power tool accessories are built for performance and reliability. Every tool is designed with the professional tradesman in mind.
The length of the meta description is perfect. (919 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.irwintools.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionIRWIN hand tools and power tool accessories are built for performance and reliability. Every tool is designed with the professional tradesman in mind.
google-site-verificationbW0xllNxoldPyZq-atVEN_oKCbHVVAcHRPVOCFUpj8w
ps-key1694-6232177c4b3b320185b7e9b4
ps-countryUS
ps-languageen
theme-color#febd17
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 666 words. That's ok.
20.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 131 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/Drupal_Extra_Small-IR_TS_LOCKUP_C1.pngHome
...rge-IR-VISE-GRIP-100-Years-Page-Hero.jpgNo alt attribute provided
...IRHT83500/IRHT83500_1.jpg?resize=530x530IRWIN® Medium-Duty Hybrid Clamp Beauty Straight OnIRWIN® Medium-Duty Hybrid Clamp Beauty Straight On
...IRHT83501/IRHT83501_1.jpg?resize=530x530PRODUCT ON A WHITE BACKGROUND, FRONT VIEWPRODUCT ON A WHITE BACKGROUND, FRONT VIEW
...IRHT83100/IRHT83100_2.jpg?resize=530x530IRWIN IRHT83100 IRWIN(R) QUICK-LIFT(TM) Construction Jack beauty view 2.IRWIN IRHT83100 IRWIN(R) QUICK-LIFT(TM) Construction Jack beauty view 2.
...HT39393S/IWHT39393S_1.jpg?resize=530x530IRWIN (R) Strait-line (R) 25 ft. Tape Measure Straight on BeautyIRWIN (R) Strait-line (R) 25 ft. Tape Measure Straight on Beauty
...IWHT48443/IWHT48443_1.jpg?resize=530x530IRWIN (R) STRAIT-LINE (R) SPEEDLINE PRO (MT) Chalk Reel Straight on BeautyIRWIN (R) STRAIT-LINE (R) SPEEDLINE PRO (MT) Chalk Reel Straight on Beauty
...IWHT51019/IWHT51019_1.jpg?resize=530x530IRWIN® 19 oz. High Velocity Hammer Straight on BeautyIRWIN® 19 oz. High Velocity Hammer Straight on Beauty
...IWHT55210/IWHT55210_1.jpg?resize=530x530IRWIN® 21 in. Flat Bar Straight on BeautyIRWIN® 21 in. Flat Bar Straight on Beauty
...IWHT51220/IWHT51220_1.jpg?resize=530x530IRWIN (R) 20 oz. Steel Hammer Straight on BeautyIRWIN (R) 20 oz. Steel Hammer Straight on Beauty
..._Small-IR_TradeStrongHeroJamesUbl_E1.jpgIRWIN (R) TRADE STRONG (TM) Roofer Portrait in Environment - Arms CrossedIRWIN (R) TRADE STRONG (TM) Roofer Portrait in Environment - Arms Crossed
...8ce6deba121/Drupal_Small-IRHT82573_2.jpgPliersPliers
...bf80864466796/Drupal_Small-1964718_3.jpgSpring/Hand ClampsSpring/Hand Clamps
...a03ac645e4/Drupal_Small-IWHT39393S_2.jpgIRWIN® STRAIT-LINE® Tape Measure Straight on Beauty with 3 in. of Tape Blade OutIRWIN® STRAIT-LINE® Tape Measure Straight on Beauty with 3 in. of Tape Blade Out
...a4159845a68/Drupal_Small-IWHT48443_1.jpgIRWIN (R) STRAIT-LINE (R) SPEEDLINE PRO (MT) Chalk Reel Straight on BeautyIRWIN (R) STRAIT-LINE (R) SPEEDLINE PRO (MT) Chalk Reel Straight on Beauty
...2f0a97d1b4df/Drupal_Small-IWAX3006_2.jpgDrilling AccessoriesDrilling Accessories
...d334d7dd7b6/Drupal_Medium-1964714_A1.jpgIRWIN® TRADE STRONG™ Strait-Line® QUICK-Grip® Clamp Being Used in ApplicationIRWIN® TRADE STRONG™ Strait-Line® QUICK-Grip® Clamp Being Used in Application
...0bbbb45d3fc728/webimage-T53006EL7_A4.jpgT53006EL7_A4T53006EL7_A4
...be018ed634/Drupal_Large-IRHT82582_A7.jpgNo alt attribute provided
...8bb8a0bd352811/Drupal_Large-14030_A5.jpgNo alt attribute provided
...a483ea804b8f/Drupal_Large-1948694_A1.jpgNo alt attribute provided
...R_October-MEU-Campaign_Website-Image.jpgImage of two IRWIN clamps holding two pieces of wood togetherImage of two IRWIN clamps holding two pieces of wood together
...nuzat2076/files/2021-11/trade-strong.pngTrade Strong

Page structure

H1 heading
(Critically important)
A CENTURY OF EXCELLENCE
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 A CENTURY OF EXCELLENCE
H2 FEATURED PRODUCTS
H2 SPECIALTY TOOLS FOR SPECIALTY TRADES
H2 FEATURED CATEGORIES
H2 WHY IRWIN®
H2 IRWIN® TOOL GIVEAWAY
H6 Strength in character. Strength in skill. Strength in community. These are the qualities trade specialists built their reputations on for generations. At IRWIN®, we've built our reputation on deliv...
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.irwintools.com/Anchor Skip to main content
https://www.irwintools.com/IMG-ALT Home
https://www.stanleyblackanddec...New window External Subdomain Accessibility Statement
A-TITLE Accessibility Statement
https://www.essentialaccessibi...New window External Subdomain No Text
/products/accessoriesAccessories
/products/accessories/drilling...Drilling Accessories
/products/accessories/drilling...Concrete & Masonry Drilling Accessories
/products/accessories/drilling...Metal & Wood Drilling Accessories
/products/accessories/drilling...Other Drilling Accessories
/products/accessories/fastenin...Fastening Accessories
/products/accessories/fastenin...Screwdriver Bits
/products/accessories/hole-saw...Hole Saws & Mandrels
/products/accessories/hole-saw...Hole Saws
/products/accessories/sanding-...Sanding Accessories
/products/accessories/sawing-a...Sawing Accessories
/products/accessories/sawing-a...Circular Saw Blades
/products/accessories/sawing-a...Jigsaw Blades
/products/accessories/sawing-a...Reciprocating Saw Blades
/products/accessoriesView All Accessories
/products/hand-toolsHand Tools
/products/hand-tools/chisels-p...Chisels, Punches, & Files
/products/hand-tools/chisels-p...Chisels
/products/hand-tools/chisels-p...Wrecking Bars
/products/hand-tools/clamps-visesClamps & Vises
/products/hand-tools/clamps-vi...C-Clamps
/products/hand-tools/clamps-vi...Parallel Bar Clamps
/products/hand-tools/clamps-vi...Speciality Clamps
/products/hand-tools/clamps-vi...Spring/Hand Clamps
/products/hand-tools/clamps-vi...Trigger Clamps
/products/hand-tools/clamps-vi...Vises
/products/hand-tools/hammersHammers
/products/hand-tools/hand-sawsHand Saws
/products/hand-tools/hand-saws...Hacksaws
/products/hand-tools/hand-saws...Speciality Hand Saws
/products/hand-tools/hand-saws...Wood Hand Saws
/products/hand-tools/knives-bl...Knives & Blades
/products/hand-tools/knives-bl...Snap-Off Knives
/products/hand-tools/knives-bl...Utility Knives
/products/hand-tools/material-...Material Handling
/products/hand-tools/measuring...Measuring & Layout Tools
/products/hand-tools/measuring...Chalk Reels & Chalk
/products/hand-tools/measuring...Levels
/products/hand-tools/measuring...Long Tapes
/products/hand-tools/measuring...Pens, Pencils & Markers
/products/hand-tools/measuring...Squares
/products/hand-tools/measuring...Tape Measures
/products/hand-tools/mixed-too...Mixed Tool Sets
/products/hand-tools/pliers-snipsPliers & Snips
/products/hand-tools/pliers-sn...Other
/products/hand-tools/pliers-sn...Pliers
/products/hand-tools/pliers-sn...Snips
/products/hand-tools/pliers-sn...Wire Strippers
/products/hand-tools/plumbing-...Plumbing Tools
/products/hand-tools/plumbing-...Plumbing Wrenches
/products/hand-tools/wrenchesWrenches
/products/hand-tools/wrenches/...Adjustable Wrenches
/products/hand-tools/wrenches/...Other Wrenches
/products/hand-tools/wrenches/...Ratcheting Combination Wrenches
/products/hand-toolsView All Hand Tools
/products/storageStorage
/products/storage/mobile-tool-...Mobile Tool Storage
/products/storage/tool-bags-po...Tool Bags, Pouches, & Belts
/products/storageView All Storage
/products/workspaceWorkspace
/products/workspace/protective...Protective Workwear
/products/workspace/protective...Apron
/products/workspace/protective...Gloves
/products/workspace/protective...Holder
/products/workspace/protective...Knee Pads
/products/workspaceView All Workspace
/trade-strongTrade Strong™
/sl-tapes-chalksStrait-Line® Measuring & Layout Tools
/campaigns/speedbor-supremeSpeedbor Supreme™
/products/accessories/drilling...Speedbor Supreme™ Woodboring Accessories
/you-dont-know-jackYou Don't Know Jack
/campaignsView All
A-TITLE Campaigns
/submit-requestContact Us
A-TITLE Customer Support
/find-retailerFind a Retailer
https://www.essentialaccessibi...New window External Subdomain No Text
https://www.stanleyblackanddec...New window External Subdomain Text duplicate Accessibility Statement
A-TITLE Accessibility Statement
/100-years-of-vise-gripLearn More
/product/irht83500/irwin-quick...Subdomain IRWIN® QUICK-GRIP® 12" Medium Duty Hybrid Clamp
/product/irht83501/irwin-quick...Subdomain IRWIN® QUICK-GRIP® 24" Medium Duty Hybrid Clamp
/product/irht83100/irwin-quick...Subdomain IRWIN® QUICK-LIFT™ Construction Jack
/product/iwht39393s/25-ft-stra...Subdomain 25 ft. STRAIT-LINE® Tape Measure
/product/iwht48443/strait-line...Subdomain STRAIT-LINE® SPEEDLINE PRO™ Chalk Reel
/product/iwht51019/max-strike-...Subdomain MAX STRIKE™ 19 OZ HI-VELOCITY​ HAMMER
/product/iwht55210/21-contoure...Subdomain 21” Contoured Pry Bar
/product/iwht51220/20-oz-rip-c...Subdomain 20 OZ RIP CLAW HAMMER
/trade-strongText duplicate Learn More
/products/hand-tools/pliers-sn...Subdomain Text duplicate Pliers
/products/hand-tools/clamps-vi...Subdomain Text duplicate Spring/Hand Clamps
/products/hand-tools/measuring...Subdomain Text duplicate Tape Measures
/products/hand-tools/measuring...Subdomain Text duplicate Chalk Reels & Chalk
/products/accessories/drilling...Subdomain Text duplicate Drilling Accessories
/why-irwinSubdomain Text duplicate Learn More
https://www.instagram.com/IRWI...New window External Subdomain Follow Us
https://hosted.pushplanet.com/...New window External Subdomain Sign Up to Enter
/products/hand-toolsText duplicate Hand Tools
A-TITLE Hand Tools
/products/accessoriesText duplicate Accessories
A-TITLE Accessories
/products/storageText duplicate Storage
A-TITLE Storage
/products/workspaceText duplicate Workspace
A-TITLE Workspace
/submit-requestSubdomain Text duplicate Contact Us
A-TITLE Contact Us
/why-irwinSubdomain Why IRWIN
A-TITLE Why IRWIN
/warranty-informationSubdomain Warranty
A-TITLE Warranty
https://irwin.mediaroom.com/External Subdomain Press Center
A-TITLE Press Center
https://support.irwn.com/External Subdomain contact_support In Language Support
A-TITLE In Language Support
https://www.stanleyblackanddec...New window External Subdomain Privacy Policy
https://www.stanleyblackanddec...New window External Subdomain Text duplicate Privacy Policy
/products/hand-toolsText duplicate Hand Tools
A-TITLE Hand Tools
/products/accessoriesText duplicate Accessories
A-TITLE Accessories
/products/storageText duplicate Storage
A-TITLE Storage
/products/workspaceText duplicate Workspace
A-TITLE Workspace
/submit-requestSubdomain Text duplicate Contact Us
A-TITLE Contact Us
/why-irwinSubdomain Text duplicate Why IRWIN
A-TITLE Why IRWIN
/warranty-informationSubdomain Text duplicate Warranty
A-TITLE Warranty
https://irwin.mediaroom.com/External Subdomain Text duplicate Press Center
A-TITLE Press Center
https://support.irwn.com/External Subdomain Text duplicate contact_support In Language Support
A-TITLE In Language Support
https://www.facebook.com/IRWIN...New window External Subdomain Facebook
A-TITLE Facebook Icon
https://www.instagram.com/irwi...New window External Subdomain INSTAGRAM
A-TITLE Instagram Icon
https://www.youtube.com/user/I...New window External Subdomain YOUTUBE
A-TITLE YouTube Icon
https://www.stanleyblackanddec...New window External Subdomain Text duplicate Accessibility Statement
A-TITLE Accessibility Statement
https://www.stanleyblackanddec...New window External Subdomain Careers
https://www.stanleyblackanddec...New window External Subdomain Corporate Site
https://www.stanleyblackanddec...New window External Subdomain Anchor California Privacy
https://www.stanleyblackanddec...New window External Subdomain Cookies
https://www.stanleyblackanddec...New window External Subdomain Text duplicate Privacy Policy
/terms-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.irwintools.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.81 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 58 CSS files. This may affect the page load time negatively.
This page loads 131 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (176 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
x-frame-optionsSAMEORIGIN
last-modifiedSat, 16 Nov 2024 12:04:04 GMT
etag"1731758644"
varyCookie,Accept-Encoding
x-request-idv-dfe4c3ac-a412-11ef-a30b-cbf2282c33f8
x-cache-hits87
x-age1787
accept-rangesbytes
x-akamai-transformed9 23737 0 pmb=mRUM,2
content-encodinggzip
expiresSat, 16 Nov 2024 12:33:58 GMT
pragmano-cache
dateSat, 16 Nov 2024 12:33:58 GMT
content-length25529
connectionkeep-alive
server-timingcdn-cache; desc=MISS
content-security-policydefault-src https: 'unsafe-eval' 'unsafe-inline' data: blob: wss://*.pricespider.com http://*.pricespider.com https://*.zdassets.com; script-src https: 'unsafe-eval' 'unsafe-inline' data: blob: wss://*.pricespider.com http://*.pricespider.com; connect-src https: 'unsafe-eval' 'unsafe-inline' data: blob: wss://*.pricespider.com http://*.pricespider.com wss://*.zopim.com https://*.zdassets.com; upgrade-insecure-requests; report-uri /csp.cgi;
strict-transport-securitymax-age=31536000 ; includeSubDomains ; preload
x-content-type-optionsnosniff
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 1,241 referring domains.
This page has 74,997 backlinks.
This page has backlinks from 873 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

# Sitemap
sitemap: https://www.irwintools.com/sitemap.xml

User-agent: *

# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg

# Directories
Disallow: /core/
Disallow: /profiles/

# Files
Disallow: /README.txt
Disallow: /web.config

# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/

# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Similar sites

Search preview

www.irwintools.com
Hand Tools & Power Tool Accessories | IRWIN
IRWIN hand tools and power tool accessories are built for performance and reliability. Every tool is designed with the professional tradesman in mind.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IRWIN80%Check
IRWIN Tools78%Check
Tools77%Check
Hand Tools71%Check
hand tools power tool63%Check
tools power tool accessories63%Check
Accessories61%Check
Hand61%Check
Trade60%Check
Quality Tools60%Check
Show more keywords and terms

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