Itw.com - SEO Checker

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Overview of the SEO Check
Meta information
85% 
Page quality
56% 
Page structure
78% 
Link structure
90% 
Server
83% 
External factors
100% 
SEO Score
Response time
1.10 s
File size
31.60 kB
Words
400
Media files
14
Number of links
44 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ITW Our Entrepreneurial Culture is Our Competitive Advantage | ITW
The page title should be shorter than 580 pixels. It is 617 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Find out why our decentralized business model, customer-back innovation and support of our colleagues and community give us the competitive advantage.
The length of the meta description is perfect. (960 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionFind out why our decentralized business model, customer-back innovation and support of our colleagues and community give us the competitive advantage.
msapplication-TileColor#ffffff
msapplication-TileImage/icons/ms-icon-144x144.png
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:titleITW Our Entrepreneurial Culture is Our Competitive Advantage
twitter:descriptionFind out why our decentralized business model, customer-back innovation and support of our colleagues and community give us the competitive advantage.
twitter:image:srcfallback-image-url
og:urlhttps://www.itw.com/
og:titleITW Our Entrepreneurial Culture is Our Competitive Advantage
og:descriptionFind out why our decentralized business model, customer-back innovation and support of our colleagues and community give us the competitive advantage.
og:site_nameITW
og:imagefallback-image-url
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 400 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 26.13 words is high.
27.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/ITW-logo---dk-gray.svgITW
/images/4-trail-lines.svgAngled Line Graphic
/images/4-trail-lines.svgAngled Line Graphic
/images/ITW-logo---white.svgITW
/images/LinkedIn-Icon---white.svgLinkedIn link
/images/Instagram-Icon---white.svgInstagram Link
/images/Glassdoor-Icon--White.svgGlassdoor Link
/images/Back-to-Top-Button.pngNo alt attribute provided
/images/Back-to-top-button-mobile.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Discover ITW
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Discover ITW
H2 Discover ITW Duplicate text
H3 ITW Reports First Quarter 2024 Results
H3 ITW Reports First Quarter 2024 Results Duplicate text
H3 YPN Italy Makes Headlines for Clean-Up Event
H3 YPN Italy Makes Headlines for Clean-Up Event Duplicate text
H3 Building Personal Connections Through ITW Women's Network
H3 Building Personal Connections Through ITW Women's Network Duplicate text
H3 Ignite Your Full Potential Today
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.itw.com/Anchor Skip to Content
https://www.itw.com/IMG-ALT ITW
https://www.itw.com/Home
https://www.itw.com/about-itw/About ITW
https://www.itw.com/about-itw/Text duplicate About ITW
/about-itw/discover-itw/Discover ITW
/about-itw/itw-business-model/ITW Business Model
/about-itw/enterprise-strategy/Enterprise Strategy
/about-itw/innovation/Innovation
/about-itw/business-segments/Business Segments
/about-itw/leadership/Leadership
/about-itw/history/History
https://www.itw.com/careers/Careers
https://www.itw.com/careers/Text duplicate Careers
/careers/working-at-itw/Working at ITW
/careers/career-growth-develop...Career Growth & Development
/careers/benefits-compensation/Benefits & Compensation
/careers/diversity-inclusion/Diversity & Inclusion
/careers/students/Students
/careers/job-search/Job Search
/sustainability/Sustainability
/sustainability/Text duplicate Sustainability
/sustainability/itw-sustainabi...ITW & Sustainability
/sustainability/our-governance...Our Governance & Ethics
/sustainability/our-environment/Our Environment
/sustainability/our-people/Our People
/sustainability/our-communities/Our Communities
/sustainability/reports-and-do...Reports and Downloads
https://investor.itw.com/External Subdomain Investor Relations
https://investor.itw.com/External Subdomain Text duplicate Investor Relations
https://investor.itw.com/External Subdomain Text duplicate Investor Relations
https://investor.itw.com/earningsExternal Subdomain Earnings
https://investor.itw.com/newsExternal Subdomain News
https://investor.itw.com/gover...External Subdomain Governance
https://investor.itw.com/stock...External Subdomain Stock Information
/about-itw/itw-business-model/The ITW Business Model is our company's defining competitive advantage. >
/about-itw/business-segments/ITW's seven industry-leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns. >
/about-itw/enterprise-strategy/Our long-term enterprise strategy is focused on leveraging the performance power of the ITW Business Model. >
/about-itw/discover-itw/Text duplicate Discover ITW
/posts/itw-reports-first-quart...ITW Reports First Quarter 2024 Results ITW Reports First Quarter 2024 Results ITW Reports First Quarter 2024 Results
IMG-ALT ITW Reports First Quarter 2024 Results
/posts/ypn-italy-makes-headlin...YPN Italy Makes Headlines for Clean-Up Event YPN Italy Makes Headlines for Clean-Up Event Inspired by the community engagement activities featured in ITW's S...
IMG-ALT YPN Italy Makes Headlines for Clean-Up Event
/posts/building-personal-conne...Building Personal Connections Through ITW Women's Network Building Personal Connections Through ITW Women's Network In honor of Women’s History Month, we’re ...
IMG-ALT Building Personal Connections Through ITW Women's Network
https://www.itw.com/blog/View All Stories
https://jobs.itw.com/External Subdomain Search Jobs
/careers/working-at-itw/Text duplicate Working at ITW
https://www.itw.com/Text duplicate IMG-ALT ITW
https://www.itw.com/suppliers/Suppliers
https://www.itw.com/contact-us/Contact Us
/privacy-statement/Privacy Statement
/terms-and-conditions-of-use/Terms of Use
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
IMG-ALT LinkedIn link
https://www.instagram.com/illi...New window External Subdomain Instagram
IMG-ALT Instagram Link
https://www.glassdoor.com/Over...New window External Subdomain Glassdoor
IMG-ALT Glassdoor Link
https://get.adobe.com/reader/External Subdomain Download Acrobat Reader
https://www.itw.com/Anchor Back to top button
https://www.itw.com/Anchor Text duplicate Back to top button

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.itw.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.10 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (32 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
x-frame-optionssameorigin
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-xss-protection1; mode=block
content-security-policydefault-src 'self' *.itw.com; style-src 'self' 'unsafe-inline' *.bootstrapcdn.com npmcdn.com *.googleapis.com *.youtu.be *.youtube.com *.youtube.com.br *.youtube.co.nz *.youtube.de *.youtube.es *.youtube.it *.youtube.nl *.youtube-nocookie.com *.youtube.ru *.ytimg.com *.video-stats.l.google.com *.youtube.googleapis.com *.youtubei.googleapis.com *.ytimg.l.google.com *.rewind.youtube *.blog.youtube *.fontawesome.com *.wpcc.io *.cloudflare.com *.thunderstone.cloud; font-src 'self' acsbapp.com *.fontawesome.com *.cloudflare.com; script-src 'self' 'unsafe-inline' npmcdn.com *.cloudflare.com *.bootstrapcdn.com *.googletagmanager.com *.youtu.be *.youtube.com *.youtube.com.br *.youtube.co.nz *.youtube.de *.youtube.es *.youtube.it *.youtube.nl *.youtube-nocookie.com *.youtube.ru *.ytimg.com *.video-stats.l.google.com *.youtube.googleapis.com *.youtubei.googleapis.com *.ytimg.l.google.com *.rewind.youtube *.blog.youtube *.google-analytics.com acsbap.com acsbapp.com *.wpcc.io *.thunderstone.cloud; connect-src 'self' *.google-analytics.com *.youtu.be *.youtube.com *.youtube.com.br *.youtube.co.nz *.youtube.de *.youtube.es *.youtube.it *.youtube.nl *.youtube-nocookie.com *.youtube.ru *.ytimg.com *.video-stats.l.google.com *.youtube.googleapis.com *.youtubei.googleapis.com *.ytimg.l.google.com *.rewind.youtube *.blog.youtube *.doubleclick.net *.acsbapp.com; img-src 'self' acsbapp.com *.ytimg.com *.youtube.com *.youtu.be *.youtube.com *.youtube.com.br *.youtube.co.nz *.youtube.de *.youtube.es *.youtube.it *.youtube.nl *.youtube-nocookie.com *.youtube.ru *.ytimg.com *.video-stats.l.google.com *.youtube.googleapis.com *.youtubei.googleapis.com *.ytimg.l.google.com *.rewind.youtube *.blog.youtube *.googletagmanager.com *.google-analytics.com *.google.com *.cloudflare.com; frame-src acsbapp.com *.youtube.com *.googlevideo.com *.youtu.be *.youtube.com *.youtube.com.br *.youtube.co.nz *.youtube.de *.youtube.es *.youtube.it *.youtube.nl *.youtube-nocookie.com *.youtube.ru *.ytimg.com *.video-stats.l.google.com *.youtube.googleapis.com *.youtubei.googleapis.com *.ytimg.l.google.com *.rewind.youtube *.blog.youtube platform.mi.spglobal.com;
dateWed, 15 May 2024 11:53:13 GMT
content-length8971
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,331 referring domains.
This page has 49,811 backlinks.
This page has backlinks from 1,015 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /aspnet_client/
Disallow: /config/
Disallow: /data/
Disallow: /macroScripts/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/
Disallow: /bin/
Disallow: /Media/downloads/
Disallow: /distribute/?p=*
Disallow: /distribute/authors/
Disallow: /blog/categories/
Disallow: /blog/tags/
Disallow: /media/soefu5k2/itw-eea-entities-list.pdf
Disallow: /App_Plugins/
Disallow: /DependencyHandler.axd*

Similar sites

Search preview

www.itw.com
ITW Our Entrepreneurial Culture is Our Competitive Advantage | ITW
Find out why our decentralized business model, customer-back innovation and support of our colleagues and community give us the competitive advantage.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ITW78%Check
ITW Women61%Check
ITW Business60%Check
Competitive Advantage58%Check
competitive56%Check
advantage56%Check
ITW Business Model55%Check
Discover54%Check
Business46%Check
Model46%Check
Show more keywords and terms

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