Iwto.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
81% 
Link structure
48% 
Server
61% 
External factors
100% 
SEO Score
Response time
12.58 s
File size
1,232.30 kB
Words
648
Media files
19
Number of links
137 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
International Wool Textile Organisation | Global Authority | IWTO
The length of the page title is perfect. (571 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
International Wool Textile Organisation (IWTO) is the global authority for standards in the wool textile industry. Sustainable future for wool.
The length of the meta description is perfect. (844 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://iwto.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionInternational Wool Textile Organisation (IWTO) is the global authority for standards in the wool textile industry. Sustainable future for wool.
msapplication-TileImagehttps://iwto.org/wp-content/uploads/2020/05/IWTO_Favicon-02_16x16.png
format-detectiontelephone=no
article:publisherhttps://www.facebook.com/internationalwool
article:modified_time2025-01-08T13:32:08+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@tweet4wool
og:localeen_US
og:typewebsite
og:titleInternational Wool Textile Organisation | Global Authority | IWTO
og:descriptionInternational Wool Textile Organisation (IWTO) is the global authority for standards in the wool textile industry. Sustainable future for wool.
og:urlhttps://iwto.org/
og:site_nameInternational Wool Textile Organisation
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
This page contains 648 words. That's ok.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1232.3 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64International Wool Textile Organisation Logo
data:[...] Base64International Wool Textile Organisation Logo
data:[...] Base64International Wool Textile Organisation Logo
data:[...] Base64IWTO discuss wool supply chain
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H2 DESTINATION LILLE
H2 WOOL MARKET STATISTICS
H2 The Importance of Testing in the Wool Supply Chain
H2 Wool & Zero Waste Day
H2 IWTO at Science Based Fashion Talks
H2 Empty heading
H2 BUSINESS VALUE & INFLUENCE
H3 Empty heading
H3 Join us for the 94th annual Congress 20-23 May 2025
H3 The Latest Edition of IWTO’s Market Information
H3 ANIMAL WELFARE
H3 WOOL & THE ENVIRONMENT
H3 HEALTH & WELLNESS
H3 LIFE CYCLE ASSESSMENT
H3 WOOL & RECYCLING
H3 WOOL & EDUCATION
H3 STATISTICS
H3 STANDARDS
H3 MEMBERSHIP
H3 LABORATORIES
H3 SHARE COSTS
H3 DRIVE INNOVATION
H3 MAXIMISE RESOURCES
H3 REDUCE RISK
H3 STAY INFORMED
H3 CONNECT
H3 DRIVE CHANGE
H3 ENSURE CREDIBILITY
H3 DEVELOP DEMAND
H3 INFLUENCE POLICY
H3 SUBSCRIBE TO OUR NEWSLETTER
H4 SUBSCRIBE TO OUR NEWSLETTER Duplicate text
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://iwto.org/Anchor Skip to content
https://www.member.iwto.org/de...New window External Subdomain MEMBER LOGIN
https://iwto.org/news/NEWS
https://iwto.org/about-iwto/ABOUT
https://iwto.org/contact/CONTACT
https://www.facebook.com/IWTO-...New window External Subdomain Facebook
A-TITLE Facebook
https://twitter.com/iwto_woolNew window External X
A-TITLE X
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.youtube.com/user/I...New window External Subdomain YouTube
A-TITLE YouTube
https://www.instagram.com/inte...New window External Subdomain Instagram
A-TITLE Instagram
https://iwto.org/IMG-ALT International Wool Textile Organisation Logo
https://iwto.org/HOME
https://iwto.org/sheep-wool/SHEEP
/sheep-wool/wool-farming/WOOL FARMING
/sheep-wool/about-sheep/ABOUT SHEEP
/sheep-wool/history-of-sheep/HISTORY OF SHEEP
/sheep-wool/wool-sheep-welfare/WOOL SHEEP WELFARE
/wool-supply-chain/SUPPLY CHAIN
/wool-supply-chain/about-wool/ABOUT WOOL
/wool-supply-chain/wool-testing/WOOL TESTING
/wool-supply-chain/first-stage...FIRST STAGE PROCESSING
/wool-supply-chain/woollen-wor...WOOLLEN & WORSTED PROCESSING
/wool-supply-chain/education/EDUCATION
/wool-supply-chain/history-of-...HISTORY OF WOOL
https://iwto.org/sustainability/SUSTAINABILITY
/sustainability/tbc-environmen...ENVIRONMENTAL IMPACTS OF WOOL TEXTILES
/sustainability/traceability/TRACEABILITY
/sustainability/life-cycle-ass...LIFE CYCLE ASSESSMENT
/sustainability/carbon-cycle/CARBON CYCLE
/sustainability/wool-biodegrad...BIODEGRADABILITY
/sustainability/recycled-wool/RECYCLED WOOL
/sustainability/organic-wool/ORGANIC WOOL
/sustainability/microplastic-p...MICROPLASTICS
/sustainability/circular-economy/CIRCULAR ECONOMY
/sustainability/wool-care/WOOL CARE
https://iwto.org/wellness/WELLNESS
/wellness/wool-skin/WOOL & SKIN
/wellness/flame-resistance/FLAME RESISTANCE
/wellness/wool-sleep/WOOL & SLEEP
/wellness/odour-resistance/ODOUR RESISTANCE
/wellness/breathability/BREATHABILITY
/wellness/uv-protection/UV PROTECTION
/wellness/wool-indoors/WOOL INDOORS
https://iwto.org/events/EVENTS
https://eventee.co/en/e/iwto-c...New window External CONGRESS 2025
https://eventee.co/en/e/wool-r...New window External WOOL ROUND TABLE 2024
https://iwto.org/resources/WOOL RESOURCES
https://iwto.org/Text duplicate HOME
https://iwto.org/sheep-wool/Text duplicate SHEEP
/sheep-wool/wool-farming/Text duplicate WOOL FARMING
/sheep-wool/about-sheep/Text duplicate ABOUT SHEEP
/sheep-wool/history-of-sheep/Text duplicate HISTORY OF SHEEP
/sheep-wool/wool-sheep-welfare/Text duplicate WOOL SHEEP WELFARE
/wool-supply-chain/Text duplicate SUPPLY CHAIN
/wool-supply-chain/about-wool/Text duplicate ABOUT WOOL
/wool-supply-chain/wool-testing/Text duplicate WOOL TESTING
/wool-supply-chain/first-stage...Text duplicate FIRST STAGE PROCESSING
/wool-supply-chain/woollen-wor...Text duplicate WOOLLEN & WORSTED PROCESSING
/wool-supply-chain/education/Text duplicate EDUCATION
/wool-supply-chain/history-of-...Text duplicate HISTORY OF WOOL
https://iwto.org/sustainability/Text duplicate SUSTAINABILITY
/sustainability/tbc-environmen...Text duplicate ENVIRONMENTAL IMPACTS OF WOOL TEXTILES
/sustainability/traceability/Text duplicate TRACEABILITY
/sustainability/life-cycle-ass...Text duplicate LIFE CYCLE ASSESSMENT
/sustainability/carbon-cycle/Text duplicate CARBON CYCLE
/sustainability/wool-biodegrad...Text duplicate BIODEGRADABILITY
/sustainability/recycled-wool/Text duplicate RECYCLED WOOL
/sustainability/organic-wool/Text duplicate ORGANIC WOOL
/sustainability/microplastic-p...Text duplicate MICROPLASTICS
/sustainability/circular-economy/Text duplicate CIRCULAR ECONOMY
/sustainability/wool-care/Text duplicate WOOL CARE
https://iwto.org/wellness/Text duplicate WELLNESS
/wellness/wool-skin/Text duplicate WOOL & SKIN
/wellness/flame-resistance/Text duplicate FLAME RESISTANCE
/wellness/wool-sleep/Text duplicate WOOL & SLEEP
/wellness/odour-resistance/Text duplicate ODOUR RESISTANCE
/wellness/breathability/Text duplicate BREATHABILITY
/wellness/uv-protection/Text duplicate UV PROTECTION
/wellness/wool-indoors/Text duplicate WOOL INDOORS
https://iwto.org/events/Text duplicate EVENTS
https://eventee.co/en/e/iwto-c...New window External Text duplicate CONGRESS 2025
https://eventee.co/en/e/wool-r...New window External Text duplicate WOOL ROUND TABLE 2024
https://iwto.org/resources/Text duplicate WOOL RESOURCES
/author/1wt0njsfg785413434ref/IWTO
A-TITLE Posts by IWTO
https://iwto.org/sheep-wool/Start Here
https://iwto.org/about-iwto/MEET OUR MEMBERS
https://iwto.org/congress-2025/Trivial anchor text
Read More
/resources/statistics/New window Text duplicate Trivial anchor text
Read More
/the-importance-of-testing-in-...IMG-ALT IWTO discuss wool supply chain
/the-importance-of-testing-in-...The Importance of Testing in the Wool Supply Chain
/author/1wt0njsfg785413434ref/Text duplicate IWTO
A-TITLE Posts by IWTO
https://iwto.org/category/blog/Blog
https://iwto.org/category/news/News
https://iwto.org/tag/iwto/Text duplicate IWTO
/tag/wool-supply-chain/wool supply chain
/tag/wool-testing-authority/Wool Testing Authority
/the-importance-of-testing-in-...Text duplicate Trivial anchor text
Read More
/wool-zero-waste-day/No Text
/wool-zero-waste-day/Wool & Zero Waste Day
/author/j3n3tte98w456/Jeannette Cook
A-TITLE Posts by Jeannette Cook
https://iwto.org/category/blog/Text duplicate Blog
https://iwto.org/category/news/Text duplicate News
https://iwto.org/tag/recycling/recycling
/tag/recylced-wool/recylced wool
/tag/reduce-reuse-recycle/Reduce Reuse Recycle
/tag/sustainable-fashion/sustainable fashion
/tag/sustainable-wool/sustainable wool
/tag/zero-waste-day/Zero Waste Day
/wool-zero-waste-day/Text duplicate Trivial anchor text
Read More
/science-based-fashion-talks/No Text
/science-based-fashion-talks/IWTO at Science Based Fashion Talks
/author/j3n3tte98w456/Text duplicate Jeannette Cook
A-TITLE Posts by Jeannette Cook
https://iwto.org/category/blog/Text duplicate Blog
https://iwto.org/category/news/Text duplicate News
https://iwto.org/tag/iwto/Text duplicate IWTO
https://iwto.org/tag/lineappelle/Lineappelle
https://iwto.org/tag/milan/Milan
https://iwto.org/tag/spin360/SPIN360
/tag/sustainable-fashion/Text duplicate sustainable fashion
/tag/sustainable-wool/Text duplicate sustainable wool
/tag/wool-science/wool science
/science-based-fashion-talks/Text duplicate Trivial anchor text
Read More
https://iwto.org/page/2/2
https://iwto.org/page/2/Next
/our-work/wool-sheep-welfare/ANIMAL WELFARE
https://iwto.org/sustainability/WOOL & THE ENVIRONMENT
https://iwto.org/wellness/HEALTH & WELLNESS
/sustainability/life-cycle-ass...Text duplicate LIFE CYCLE ASSESSMENT
/sustainability/recycled-wool/WOOL & RECYCLING
/wool-supply-chain/education/WOOL & EDUCATION
/resources/statistics/STATISTICS
/resources/wool-testing-resour...STANDARDS
/about-iwto/join-iwto/MEMBERSHIP
/about-iwto/licensed-laborator...LABORATORIES
/resources/fact-sheets/DISCOVER WOOL’S BENEFITS
/resources/statistics/New window Text duplicate STATISTICS
/resources/wool-notes/New window WOOL NOTES
https://iwto.org/recycled-wool/New window Text duplicate RECYCLED WOOL
/resources/wool-science/New window WOOL SCIENCE
https://iwto.org/resources/FIND ALL OUR WOOL RESOURCES HERE
/about-iwto/join-iwto/Learn More
https://iwto.org/about-iwtoAbout
https://iwto.org/privacy/Privacy
https://iwto.org/cookies/Cookies
/iwto-terms-and-conditions/Terms and Conditions
https://iwto.org/disclaimer/Disclaimer
/subscribe-to-our-newsletter/CLICK HERE TO SUBSCRIBE
http://easy2access.co.za/New window External Easy 2 Access
https://www.facebook.com/IWTO-...New window External Subdomain Text duplicate Facebook
A-TITLE Facebook
https://twitter.com/iwto_woolNew window External Text duplicate X
A-TITLE X
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
A-TITLE LinkedIn
https://www.youtube.com/user/I...New window External Subdomain Text duplicate YouTube
A-TITLE YouTube
https://www.instagram.com/inte...New window External Subdomain Text duplicate Instagram
A-TITLE Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://iwto.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (12.58 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,232 kB).

HTTP Response Header

NameValue
strict-transport-securitymax-age=31536000
content-security-policyupgrade-insecure-requests
x-content-type-optionsnosniff
x-xss-protection1; mode=block
expect-ctmax-age=7776000, enforce
referrer-policyno-referrer-when-downgrade
x-frame-optionsSAMEORIGIN
permissions-policygeolocation=(); midi=();notifications=();push=();sync-xhr=();accelerometer=(); gyroscope=(); magnetometer=(); payment=(); camera=(); microphone=();usb=(); xr=();speaker=(self);vibrate=();fullscreen=(self);
last-modifiedWed, 12 Mar 2025 16:26:18 GMT
cache-controlmax-age=0
expiresWed, 12 Mar 2025 19:35:50 GMT
varyAccept-Encoding
content-encodinggzip
content-typetext/html; charset=UTF-8
dateWed, 12 Mar 2025 19:35:50 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 745 referring domains.
This page has 5,888 backlinks.
This page has backlinks from 527 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://iwto.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

iwto.org
International Wool Textile Organisation | Global Authority | IWTO
International Wool Textile Organisation (IWTO) is the global authority for standards in the wool textile industry. Sustainable future for wool.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IWTO80%Check
org73%Check
WOOL70%Check
WOOL TEXTILE66%Check
INTERNATIONAL WOOL TEXTILE64%Check
WOOL TEXTILE ORGANISATION64%Check
global wool64%Check
INTERNATIONAL WOOL TEXTILE ORGANISATION63%Check
wool textile industry60%Check
TEXTILE59%Check
Show more keywords and terms

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