Kaplanpathways.com - SEO Checker

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Overview of the SEO Check
Meta information
83% 
Page quality
72% 
Page structure
95% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
165.20 kB
Words
494
Media files
47
Number of links
91 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Study abroad at university and shape your future | Kaplan Pathways
The page title should be shorter than 580 pixels. It is 610 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Study abroad in the UK, USA, Canada, Australia and New Zealand with a degree preparation course, or degree admission, for one of our leading university partners.
The meta description is too long: 1013 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kaplanpathways.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionStudy abroad in the UK, USA, Canada, Australia and New Zealand with a degree preparation course, or degree admission, for one of our leading university partners.
google-site-verificationNMTA85yMYC1lLIdVxMIefnWKBnD85TII-DuuYXYU9m4
generatorAltis (WordPress 6.4.5)
msapplication-TileImagehttps://www.kaplanpathways.com/tachyon/sites/4/2023/05/cropped-favico.png?fit=270%2C270
article:modified_time2024-07-30T12:21:25+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage
og:descriptionStudy abroad in the UK, USA, Canada, Australia and New Zealand with a degree preparation course, or degree admission, for one of our leading university partners.
og:urlhttps://www.kaplanpathways.com/
og:site_nameKaplan International Pathways
og:imagehttps://kaplan-prod.altis.cloud/tachyon/sites/4/2023/04/homepage-hero-3.jpg?crop=0px%2C0px%2C1336px%2C371px
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 494 words on this page. Good pages should have about 800 words of useful content.
31.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 124 characters this one is longer than 70 characters:
"discover your perfect route to studying at a top university abroad and become an international student..."
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...age-hero-3.jpg?crop=0px,0px,1336px,371pxPeople, Person, Graduation
...uploads/sites/4/2023/03/logo-uni-asu.svgArizona State University logo
...ploads/sites/4/2023/03/logo-uni-pace.svgPace University logo
...ads/sites/4/2023/03/logo-uni-simmons.svgSimmons University logo
...loads/sites/4/2023/03/logo-uni-uconn.svgUniversity of Connecticut logo
...oads/sites/4/2024/06/logo-uni-oregon.svgUniversity of Oregon logo
...ads/sites/4/2024/05/logo-uni-alberta.svgUniversity of Alberta logo
...ploads/sites/4/2023/03/logo-uni-uvic.svgUniversity of Victoria logo
...sites/4/2023/03/logo-uni-bournemouth.svgBournemouth University logo
/uploads/sites/4/2023/03/logo-uni-city.svgCity University of London logo
...s/sites/4/2023/03/logo-uni-cranfield.svgCranfield University logo
.../4/2023/03/logo-uni-nottingham-trent.svgNottingham Trent University logo
.../sites/4/2023/03/logo-uni-queen-mary.svgNo alt attribute provided
...ploads/sites/4/2023/03/logo-uni-tedi.svgTEDI logo
.../sites/4/2023/03/logo-uni-birmingham.svgUniversity of Birmingham logo
...ds/sites/4/2023/03/logo-uni-brighton.svgUniversity of Brighton logo
...ads/sites/4/2023/03/logo-uni-bristol.svgUniversity of Bristol logo
...loads/sites/4/2023/03/logo-uni-essex.svgUniversity of Essex logo
...ads/sites/4/2023/03/logo-uni-glasgow.svgUniversity of Glasgow logo
...s/sites/4/2023/03/logo-uni-liverpool.svgUniversity of Liverpool logo
.../sites/4/2023/05/logo-uni-nottingham.svgUniversity of Nottingham logo
...sites/4/2023/03/logo-uni-westminster.svgUniversity of Westminster logo
...ploads/sites/4/2023/03/logo-uni-york.svgUniversity of York logo
...sites/4/2023/03/logo-uni-uwe-bristol.svgUWE Bristol logo
...ads/sites/4/2023/03/logo-uni-murdoch.svgMurdoch University logo
...ds/sites/4/2023/03/logo-uni-adelaide.svgUniversity of Adelaide
...s/sites/4/2023/03/logo-uni-newcastle.svgThe University of Newcastle Australia
...hyon/sites/4/2023/05/logo-uni-massey.svgMassey University logo
...7.jpg?resize=652,499&crop_strategy=smartStudent ambassador, Natalia Deschamps De Souza
...8.jpg?resize=652,499&crop_strategy=smartRustam, a student from KICL, posing for a picture
...3.jpg?resize=880,464&crop_strategy=smartTestimonial from alumni in front of the Savoy London
...student-success-Li07821.jpg?fit=1024,810Obinna working in the laboratory
...five-promises-TN2407014.png?fit=1024,767headshot of Dr. Victoria Wilson-Crane from the Our Five Promises To You video
...23/01/tedi-london-students-11-Bo8486.jpgstudents discussing on campus outside
...verisity-oregon-campus-Oregon2104068.jpgA close up of the Straub building in the Oregon campus
...building-Alberta1710052.jpg?fit=1024,960View of University of Alberta's Arts and Convocation Hall in Fall
....jpg?resize=1200,675&crop_strategy=smartkaplan pathways office clare cairns
...nternational-college-students-Br9419.jpgTwo students sat down looking at a phone
...23/01/colchester-UEIC-teacher-Co5719.jpgA teacher sitting in front of a classroom
...sites/4/2022/10/logo-kaplan-pathways.svgKaplan International Pathways
...ites/4/2023/04/instagram-icon-footer.pngInstagram logo outline in white
...n/sites/4/2023/04/tiktok-icon-footer.pngtiktok logo outline in white
...sites/4/2023/04/linkedin-icon-footer.pngNo alt attribute provided
...sites/4/2023/04/Facebook-icon-footer.pngNo alt attribute provided
...sites/4/2023/04/twitter-x-white-logo.pngX logo
...sites/4/2023/04/snapchat-icon-footer.pngNo alt attribute provided
.../sites/4/2023/04/youtube-icon-footer.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Kaplan International Pathways
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Kaplan International Pathways
H2 Shape your future, shape the world
H2 Where to study
H2 We offer:
H2 Degree preparation
H2 Degree admission
H2 Support at every step
H2 What our students think
H2 Student stories
H2 New at Kaplan
H2 Get to know Kaplan’s newest partner in the USA, the University of Oregon
H2 Next steps
H2 Footer navigation
H3 Study at the prestigious University of Alberta in Edmonton, Canada
H3 Latest webinars for Education Agents
H3 International student life
H3 Where to study Duplicate text
H3 More information
H3 Related sites
H3 Additional links
H3 Social
H4 “Kaplan can give you the skills that will be useful for your career.”
H4 How Kaplan can help you develop your career skills
H4 How Ivy overcame challenges as an international student
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kaplanpathways.com/Anchor Skip to content
/degree-finder/Find a degree
/contact/Contact us
/apply/Apply now
https://www.kaplanpathways.com/Home
https://www.kaplanpathways.com/International student life
/where-to-study/Where to study
/study-options/Study options
/how-to-apply/How to apply
https://www.kaplanpathways.com/Accommodation
https://www.kaplanpathways.com/Support
https://www.kaplanpathways.com/Who we are
https://www.kaplanpathways.com/Agent resources
/where-to-study/View all universities
/where-to-study/Text duplicate Where to study
/where-to-study/us-universitie...IMG-ALT Arizona State University logo
/where-to-study/us-universitie...Arizona State University
/where-to-study/us-universitie...IMG-ALT Pace University logo
/where-to-study/us-universitie...Pace University
/where-to-study/us-universitie...IMG-ALT Simmons University logo
/where-to-study/us-universitie...Simmons University
/where-to-study/us-universitie...IMG-ALT University of Connecticut logo
/where-to-study/us-universitie...University of Connecticut
/where-to-study/us-universitie...Subdomain IMG-ALT University of Oregon logo
/where-to-study/us-universitie...Subdomain University of Oregon
/blog/study-at-the-prestigious...Subdomain IMG-ALT University of Alberta logo
/blog/study-at-the-prestigious...Subdomain University of Alberta
/where-to-study/canadian-unive...IMG-ALT University of Victoria logo
/where-to-study/canadian-unive...University of Victoria
/where-to-study/uk-universitie...IMG-ALT Bournemouth University logo
/where-to-study/uk-universitie...Bournemouth University
/where-to-study/uk-universitie...IMG-ALT City University of London logo
/where-to-study/uk-universitie...City, University of London
/where-to-study/uk-universitie...IMG-ALT Cranfield University logo
/where-to-study/uk-universitie...Cranfield University
/where-to-study/uk-universitie...IMG-ALT Nottingham Trent University logo
/where-to-study/uk-universitie...Nottingham Trent University
/where-to-study/uk-universitie...No Text
/where-to-study/uk-universitie...Queen Mary University of London
/where-to-study/uk-universitie...IMG-ALT TEDI logo
/where-to-study/uk-universitie...TEDI-London
/where-to-study/uk-universitie...IMG-ALT University of Birmingham logo
/where-to-study/uk-universitie...University of Birmingham
/where-to-study/uk-universitie...IMG-ALT University of Brighton logo
/where-to-study/uk-universitie...University of Brighton
/where-to-study/uk-universitie...IMG-ALT University of Bristol logo
/where-to-study/uk-universitie...University of Bristol
/where-to-study/uk-universitie...IMG-ALT University of Essex logo
/where-to-study/uk-universitie...University of Essex
/where-to-study/uk-universitie...IMG-ALT University of Glasgow logo
/where-to-study/uk-universitie...University of Glasgow
/where-to-study/uk-universitie...IMG-ALT University of Liverpool logo
/where-to-study/uk-universitie...University of Liverpool
/where-to-study/uk-universitie...IMG-ALT University of Nottingham logo
/where-to-study/uk-universitie...University of Nottingham
/where-to-study/uk-universitie...IMG-ALT University of Westminster logo
/where-to-study/uk-universitie...University of Westminster
/where-to-study/uk-universitie...IMG-ALT University of York logo
/where-to-study/uk-universitie...University of York
/where-to-study/uk-universitie...IMG-ALT UWE Bristol logo
/where-to-study/uk-universitie...UWE Bristol
/where-to-study/australian-uni...IMG-ALT Murdoch University logo
/where-to-study/australian-uni...Murdoch University
/where-to-study/australian-uni...IMG-ALT University of Adelaide
/where-to-study/australian-uni...The University of Adelaide
/where-to-study/australian-uni...IMG-ALT The University of Newcastle Australia
/where-to-study/australian-uni...The University of Newcastle
/where-to-study/new-zealand-un...IMG-ALT Massey University logo
/where-to-study/new-zealand-un...Massey University
/blog/c/student-stories/Student stories
https://www.youtube.com/watch?...External Subdomain “Living in the UK has made me who I am now.” 2 min watch
IMG-ALT Testimonial from alumni in front of the Savoy London
https://www.youtube.com/watch?...External Subdomain IMG-ALT Obinna working in the laboratory
https://www.youtube.com/watch?...External Subdomain Watch now (2 mins)
https://www.youtube.com/watch?...External Subdomain IMG-ALT headshot of Dr. Victoria Wilson-Crane from the Our Five Promises To You video
https://www.youtube.com/watch?...External Subdomain Watch now (1 min)
/blog/how-i-overcame-challenge...IMG-ALT students discussing on campus outside
/blog/how-i-overcame-challenge...How Ivy overcame challenges as an international student
/blog/get-a-world-class-educat...Subdomain Learn more
/blog/study-at-the-prestigious...Subdomain Text duplicate Learn more
/agent-resources/training/Watch now
/international-student-life/IMG-ALT Two students sat down looking at a phone
/international-student-life/Text duplicate International student life
/where-to-study/IMG-ALT A teacher sitting in front of a classroom
/where-to-study/Text duplicate Where to study
/contact/Text duplicate Contact us
/support-for-studying-abroad/o...Our international offices
/agent-resources/download-area/Download resources
/who-we-are/work-with-us/caree...Careers
https://kaplanliving.com/External Kaplan Living
http://kaplan.com/External Kaplan Inc.
https://www.kaplaninternationa...External Subdomain Kaplan International Languages
https://www.kaplanenglishtest....External Subdomain Kaplan Testing Services
/where-to-study/online-study-o...Kaplan Open Learning
https://pathways.kaplaninterna...External Subdomain Students’ VLE
/additional-support-guidance/Additional support guidance
/kaplan-international-pathways...Governance
/modern-slavery-statement/Modern slavery statement
/privacy/Privacy and cookie policy
/social-responsibility/Social responsibility
/student-protection-plan/Student protection plan
/terms-and-conditions/Terms and conditions
https://www.instagram.com/kapl...New window External Subdomain Instagram
IMG-ALT Instagram logo outline in white
https://www.tiktok.com/@kaplan...New window External Subdomain TikTok
IMG-ALT tiktok logo outline in white
https://www.linkedin.com/schoo...New window External Subdomain LinkedIn
https://www.facebook.com/Kapla...New window External Subdomain Facebook
https://www.twitter.com/kaplan...New window External Subdomain X (Twitter)
IMG-ALT X logo
https://www.snapchat.com/add/k...New window External Subdomain Snapchat
https://www.youtube.com/c/Kapl...New window External Subdomain YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kaplanpathways.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (165 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateFri, 30 Aug 2024 04:59:39 GMT
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last-modifiedFri, 30 Aug 2024 04:58:39 GMT
cache-controls-maxage=1800, max-age=300, must-revalidate
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
strict-transport-securitymax-age=86400
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age392
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,028 referring domains.
This page has 103,364 backlinks.
This page has backlinks from 815 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Sitemap: https://online.essex.ac.uk/sitemap_index.xml
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Similar sites

Search preview

www.kaplanpathways.com
Study abroad at university and shape your future | Kaplan Pathways
Study abroad in the UK, USA, Canada, Australia and New Zealand with a degree preparation course, or degree admission, for one of our leading university partners.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kaplan85%Check
Kaplan Pathways85%Check
Pathways81%Check
Kaplan International Pathways76%Check
university74%Check
Kaplan International73%Check
study70%Check
Study Abroad68%Check
International63%Check
New58%Check
Show more keywords and terms

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