Kaspersky.com - SEO Checker

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Overview of the SEO Check
Meta information
48% 
Page quality
31% 
Page structure
100% 
Link structure
55% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
487.50 kB
Words
1396
Media files
18
Number of links
77 internal / 114 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kaspersky Cyber Security Solutions for Home and Business | Kaspersky
The page title should be shorter than 580 pixels. It is 649 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Official Site – A Global Leader in next-generation cybersecurity solutions and services, Kaspersky offers premium protection against all cyber threats for your home and business.
The meta description is too long: 1092 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kaspersky.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Reduce the number of Alternate Links.
An URL is specified multiple times in alternate links.
The href language x-default, en-us, en-gb, en-au, en-in, en-za, fr-fr, pt-br, es-mx, es-co, es-ar, es-cl, es-pe, es-es, it-it, nl-nl, tr-tr, zh-hans, sv-se, da-dk, no-no, ru-ru, de-de, en-ae, en-eg, en-sa, en-qa, en-kw, en-bh, en-om, en-lb, en-jo, ar-ae, ar-eg, ar-sa, ar-qa, ar-kw, ar-bh, ar-om, ar-lb, ar-jo, ar is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width
next-head-count2
descriptionOfficial Site – A Global Leader in next-generation cybersecurity solutions and services, Kaspersky offers premium protection against all cyber threats for your home and business.
DocId/
DocTypeMarketing-B2C
PublishDate2024-04-27
PubLangen
PubCountryglobal
BreadcrumbEmpty
SearchAreaNavigatorHome-products
internalsearchindex
google-site-verificationOLBvaPDKYfdEIBIiJXCymrIyqYKlkRy42lSNjhuKuIg
facebook-domain-verificationil1rautcz5o2hdrk7td5aubgh0smmr
yandex-verification13242ce88e4754d4
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 12 text duplicates on this page:
  • Duplicate 1: I went with Kaspersky because I heard it would be light on my resource...
  • Duplicate 2: I feel like I get just as much if not more protection than any competi...
  • Duplicate 3: A great product for everyone, Kaspersky is easy to use and gives you a...
  • Duplicate 4: My husband and I have used Kaspersky for a couple of years now. We are...
  • Duplicate 5: As a senior citizen, scams are a part of our everyday life. I've used ...
  • Duplicate 6: Tried other products and always went back to Kaspersky. Solid products...
This page contains 1396 words. That's ok.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.82 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 45 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../baseline/masthead-home/home/home-v2.pngNo alt attribute provided
...kaspersky-product-of-the-year-1-q93.webpThe top award at AV-Comparatives
...baseline/downloads/standard/standard.svgNo alt attribute provided
.../images/baseline/downloads/plus/plus.svgNo alt attribute provided
...945f776722253ea7cb/processed/premium.svgNo alt attribute provided
...6605f286/processed/product-box-ksk-2.svgNo alt attribute provided
.../images/baseline/downloads/plus/plus.svgNo alt attribute provided
...baseline/downloads/standard/standard.svgNo alt attribute provided
...945f776722253ea7cb/processed/premium.svgNo alt attribute provided
...6605f286/processed/product-box-ksk-2.svgNo alt attribute provided
...945f776722253ea7cb/processed/premium.svgNo alt attribute provided
...6605f286/processed/product-box-ksk-2.svgNo alt attribute provided
...baseline/downloads/standard/standard.svgNo alt attribute provided
.../images/baseline/downloads/plus/plus.svgNo alt attribute provided
...-back-guarantee/money-back-guarantee.pngNo alt attribute provided
...toned-carousel/homepage-1/homepage-1.pngNo alt attribute provided
...007cff201/processed/mac-not-mac-q75.webpNo alt attribute provided
...d/antivirus-for-android-desktop-q75.webpNo alt attribute provided

Page structure

H1 heading
(Critically important)
Cybersecurity that’s always a step ahead
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Cybersecurity that’s always a step ahead
H2 Kaspersky wins “Product of the Year”
H2 Your trust in us has been well placed.
H2 Live your best digital life
H2 Why choose Kaspersky?
H2 If you use Mac or Android, then we’ve got great news.
H2 What our customers say
H2 Most tested. Most awarded.
H2 Latest cybersecurity news
H3 Last year’s stats say it all
H3 Whether you only want to cover the essentials or need high-level support for the whole family, we have a plan for you.
H3 Complete protection
H3 Kaspersky’s updated security plans offer you specialized protection where you need it most
H3 Over the last year, Kaspersky products appeared in 100 independent comparative tests - winning 93 first-place awards.
H3 At a time of growing threats, learn how we change the cybersecurity game.
H4 Antivirus for Mac
H4 Antivirus for Android
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (114) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kaspersky.com/Anchor Skip to main content
https://www.kaspersky.com/go to homepage
/home-securityHome
https://www.kaspersky.com/premiumKaspersky Premium
https://www.kaspersky.com/plusKaspersky Plus
/standardKaspersky Standard
/safe-kidsKaspersky Safe Kids
/vpn-secure-connectionKaspersky VPN Secure Connection
/password-managerKaspersky Password Manager
/renewal-center/homeRenew Licence
https://support.kaspersky.com/External Subdomain Support
/downloadsTrials & Downloads
https://ksos.kaspersky.com/External Subdomain Anchor KSOS Portal
/small-business-security/downl...Text duplicate Trials & Downloads
/renewal-center/businessRenew SMB licence
https://locator.kaspersky.com/...External Subdomain Find a partner
https://companyaccount.kaspers...External Subdomain Company Account
https://tip.kaspersky.com/homeExternal Subdomain Kaspersky TIP
https://support.kaspersky.com/...External Subdomain Text duplicate Support
https://ksc.kaspersky.com/External Subdomain Cloud Console
https://locator.kaspersky.com/...External Subdomain Find a reseller
https://locator.kaspersky.com/...External Subdomain Find a distributor
/partnersPartnership with Kaspersky
https://www.kaspersky.com/aboutGet to know us
/about/companyCompany overview
/about/transparencyTransparency
/about/press-releasesCorporate News
/about/awardsAwards & Recognitions
https://www.kaspersky.com/top3Top 3 Rankings
https://press.kaspersky.com/External Subdomain Press center
https://careers.kaspersky.com/External Subdomain Careers
/about/sponsorships/Subdomain Sponsorships
/about/policy-blogPolicy blog
/about/contactContact us
https://latam.kaspersky.com/?i...External Subdomain América Latina
.br/?ignoreredirects=trueExternal Subdomain Brasil
https://usa.kaspersky.com/?ign...External Subdomain United States
https://www.kaspersky.ca/?igno...External Subdomain Canada - English
https://www.kaspersky.ca/fr?ig...External Subdomain Canada - Français
https://afrique.kaspersky.com/External Subdomain Afrique Francophone
https://kaspersky.dz/External Algérie
https://www.kaspersky.ma/External Subdomain Maroc
https://www.kaspersky.co.za/?i...External Subdomain South Africa
https://afrique.kaspersky.com/External Subdomain Tunisie
https://me-en.kaspersky.com/?i...External Subdomain Middle East (English)
https://me.kaspersky.com/?igno...External Subdomain الشرق الأوسط (عربى)
https://www.kaspersky.be/?igno...External Subdomain Belgique & Luxembourg
https://www.kaspersky.dk/?igno...External Subdomain Danmark
https://www.kaspersky.de/?igno...External Subdomain Deutschland & Schweiz
https://www.kaspersky.es/?igno...External Subdomain España
https://www.kaspersky.fr/?igno...External Subdomain France
https://www.kaspersky.it/?igno...External Subdomain Italia & Svizzera
https://www.kaspersky.nl/?igno...External Subdomain Nederland
https://no.kaspersky.com/?igno...External Subdomain Norge
https://www.kaspersky.de/?igno...External Subdomain Österreich
https://www.kaspersky.pt/?igno...External Subdomain Portugal
https://www.kaspersky.se/?igno...External Subdomain Sverige
https://www.kaspersky.fi/?igno...External Subdomain Suomi
https://www.kaspersky.co.uk/?i...External Subdomain United Kingdom
https://www.kaspersky.cz/External Subdomain Česká republika
https://hu.kaspersky.com/External Subdomain Magyarország
https://www.kaspersky.com.pl/External Subdomain Polska
https://www.kaspersky.ro/External Subdomain România
https://www.kaspersky.rs/External Subdomain Srbija
.tr/?ignoreredirects=trueExternal Subdomain Türkiye
https://www.kaspersky.gr/External Subdomain Ελλάδα (Greece)
https://bg.kaspersky.com/External Subdomain България (Bulgaria)
https://www.kaspersky.ru/?igno...External Subdomain Россия и Белару́сь (Russia & Belarus)
https://ukraine.kaspersky.com/External Subdomain Україна (Ukraine)
.au/?ignoreredirects=trueExternal Subdomain Australia
https://www.kaspersky.co.in/?i...External Subdomain India
https://id.kaspersky.com/?igno...External Subdomain Indonesia (Bahasa)
.au/?ignoreredirects=trueExternal Subdomain New Zealand
https://www.kaspersky.com.vn/External Subdomain Việt Nam
https://www.kaspersky.co.th/External Subdomain ไทย (Thailand)
https://www.kaspersky.co.kr/External Subdomain 한국 (Korea)
.cn/?ignoreredirects=trueExternal Subdomain 中国 (China)
https://www.kaspersky.com.hk/External Subdomain 香港特別行政區 (Hong Kong SAR)
https://www.kaspersky.com.tw/External Subdomain 台灣 (Taiwan)
https://www.kaspersky.co.jp/External Subdomain 日本語 (Japan)
/?ignoreredirects=trueSubdomain Global Website
/home-securitySee All Products
/renewal-center/homeAlready have a license? Renew now
/about/transparencyNew window No Text
https://www.av-comparatives.or...New window External Subdomain exceptional results
/standardKasperskyStandard Antivirus
/standardLearn More
https://www.kaspersky.com/plusKasperskyPlus Internet Security
https://www.kaspersky.com/plusText duplicate Learn More
https://www.kaspersky.com/premiumKasperskyPremium Total SecurityKasperskySafe Kids1 YEAR FREE
https://www.kaspersky.com/premiumText duplicate Learn More
/mac-antivirusText duplicate Learn More
/android-antivirusText duplicate Learn More
https://www.kaspersky.com/about/Learn More About Us
/blog/secure-futures-magazine/...Subdomain Find Out More
https://usa.kaspersky.com/blog/External Subdomain Text duplicate Find Out More
https://securelist.com/External Text duplicate Find Out More
/home-securityHome Solutions
/standardText duplicate Kaspersky Standard
https://www.kaspersky.com/plusText duplicate Kaspersky Plus
https://www.kaspersky.com/premiumText duplicate Kaspersky Premium
/safe-kidsText duplicate Kaspersky Safe Kids
/vpn-secure-connectionText duplicate Kaspersky VPN Secure Connection
/password-managerText duplicate Kaspersky Password Manager
/home-securityAll Solutions
/android-antivirusAndroid Antivirus
/mac-antivirusMac Antivirus
/mobile-securityMobile Security
/vpn-secure-connection/vpn-for...VPN for Windows
/vpn-secure-connection/vpn-for...VPN for Android
/vpn-secure-connection/vpn-for...VPN for iPhone
/vpn-secure-connection/vpn-for...VPN for Mac
/vpn-secure-connection/vpn-for...VPN for Routers
/small-business-security/small...Kaspersky Small Office Security
/next-edr-foundationsKaspersky Next EDR Foundations
/next-edr-optimumKaspersky Next EDR Optimum
/small-to-medium-business-secu...All Products
https://www.kaspersky.com/nextKaspersky Next
/enterprise-security/cybersecu...Cybersecurity Services
/enterprise-security/threat-ma...Threat Management and Defense
/enterprise-security/endpointEndpoint Security
/enterprise-security/cloud-sec...Hybrid Cloud Security
/enterprise-securityText duplicate All Solutions
/web-privacy-policySubdomain Privacy Policy
/anti-corruption-policySubdomain Anti-Corruption Policy
/end-user-license-agreementLicense Agreement B2C
/business/eulaLicense Agreement B2B
https://www.facebook.com/Kaspe...New window External Subdomain No Text
https://twitter.com/kasperskyNew window External No Text
https://linkedin.com/company/k...New window External No Text
https://youtube.com/KasperskyNew window External No Text
https://instagram.com/kaspersk...New window External No Text
https://kasperskyclub.com/New window External No Text
https://community.kaspersky.com/New window External Subdomain No Text
/about/contactContact Us
https://www.kaspersky.com/aboutAbout Us
/partnersSubdomain Partners
https://www.kaspersky.com/blog/Subdomain Blog
/resource-centerResource Center
/about/press-releasesPress Releases
https://www.kaspersky.com/sitemapSubdomain Sitemap
https://careers.kaspersky.com/External Subdomain Text duplicate Careers
/unsubscribe-from-push-notific...Unsubscribe from Push Notifications
https://latam.kaspersky.com/?i...External Subdomain Text duplicate América Latina
.br/?ignoreredirects=trueExternal Subdomain Text duplicate Brasil
https://usa.kaspersky.com/?ign...External Subdomain Text duplicate United States
https://www.kaspersky.ca/?igno...External Subdomain Text duplicate Canada - English
https://www.kaspersky.ca/fr?ig...External Subdomain Text duplicate Canada - Français
https://afrique.kaspersky.com/External Subdomain Text duplicate Afrique Francophone
https://kaspersky.dz/External Text duplicate Algérie
https://www.kaspersky.ma/External Subdomain Text duplicate Maroc
https://www.kaspersky.co.za/?i...External Subdomain Text duplicate South Africa
https://afrique.kaspersky.com/External Subdomain Text duplicate Tunisie
https://me-en.kaspersky.com/?i...External Subdomain Text duplicate Middle East (English)
https://me.kaspersky.com/?igno...External Subdomain Text duplicate الشرق الأوسط (عربى)
https://www.kaspersky.be/?igno...External Subdomain Text duplicate Belgique & Luxembourg
https://www.kaspersky.dk/?igno...External Subdomain Text duplicate Danmark
https://www.kaspersky.de/?igno...External Subdomain Text duplicate Deutschland & Schweiz
https://www.kaspersky.es/?igno...External Subdomain Text duplicate España
https://www.kaspersky.fr/?igno...External Subdomain Text duplicate France
https://www.kaspersky.it/?igno...External Subdomain Text duplicate Italia & Svizzera
https://www.kaspersky.nl/?igno...External Subdomain Text duplicate Nederland
https://no.kaspersky.com/?igno...External Subdomain Text duplicate Norge
https://www.kaspersky.de/?igno...External Subdomain Text duplicate Österreich
https://www.kaspersky.pt/?igno...External Subdomain Text duplicate Portugal
https://www.kaspersky.se/?igno...External Subdomain Text duplicate Sverige
https://www.kaspersky.fi/?igno...External Subdomain Text duplicate Suomi
https://www.kaspersky.co.uk/?i...External Subdomain Text duplicate United Kingdom
https://www.kaspersky.cz/External Subdomain Text duplicate Česká republika
https://hu.kaspersky.com/External Subdomain Text duplicate Magyarország
https://www.kaspersky.com.pl/External Subdomain Text duplicate Polska
https://www.kaspersky.ro/External Subdomain Text duplicate România
https://www.kaspersky.rs/External Subdomain Text duplicate Srbija
.tr/?ignoreredirects=trueExternal Subdomain Text duplicate Türkiye
https://www.kaspersky.gr/External Subdomain Text duplicate Ελλάδα (Greece)
https://bg.kaspersky.com/External Subdomain Text duplicate България (Bulgaria)
https://www.kaspersky.ru/?igno...External Subdomain Text duplicate Россия и Белару́сь (Russia & Belarus)
https://ukraine.kaspersky.com/External Subdomain Text duplicate Україна (Ukraine)
.au/?ignoreredirects=trueExternal Subdomain Text duplicate Australia
https://www.kaspersky.co.in/?i...External Subdomain Text duplicate India
https://id.kaspersky.com/?igno...External Subdomain Text duplicate Indonesia (Bahasa)
.au/?ignoreredirects=trueExternal Subdomain Text duplicate New Zealand
https://www.kaspersky.com.vn/External Subdomain Text duplicate Việt Nam
https://www.kaspersky.co.th/External Subdomain Text duplicate ไทย (Thailand)
https://www.kaspersky.co.kr/External Subdomain Text duplicate 한국 (Korea)
.cn/?ignoreredirects=trueExternal Subdomain Text duplicate 中国 (China)
https://www.kaspersky.com.hk/External Subdomain Text duplicate 香港特別行政區 (Hong Kong SAR)
https://www.kaspersky.com.tw/External Subdomain Text duplicate 台灣 (Taiwan)
https://www.kaspersky.co.jp/External Subdomain Text duplicate 日本語 (Japan)
/?ignoreredirects=trueSubdomain Text duplicate Global Website
/web-privacy-policy New window Subdomain more information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kaspersky.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 45 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.20 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (488 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 27 Apr 2024 03:53:12 GMT
content-typetext/html; charset=utf-8
set-cookie137 Characters
x-platformsiterenderer
x-serverFRATCMWEB7
x-powered-byNext.js
etag"d8v17q95slaolr"
cache-controlmax-age=600
varyAccept-Encoding
content-encodinggzip
expiresSat, 27 Apr 2024 04:03:12 GMT
x-request-id48502463fc05b7a40c066168f0f3d1af
x-proxyfra1
strict-transport-securitymax-age=31536000; includeSubDomains
referrer-policyno-referrer-when-downgrade
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self';
x-cachedREVALIDATED
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 39,455 referring domains.
This page has 6,440,051 backlinks.
This page has backlinks from 25,751 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 7953 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.kaspersky.com/sitemap.xml

User-agent: *
Disallow: /acq/
Disallow: /search
Disallow: /rss-feeds
Disallow: /components/
Disallow: /b2c-tools/
Disallow: /entp/
Disallow: /feeds/
Disallow: /lp/
Disallow: /_svc/
Disallow: /embed/
Disallow: /?slow=*
Disallow: /n/
Disallow: /wiki-section/feedback
Disallow: /templates/site-header_main-nav.html
Disallow: /templates/site-header_mega-menu__b2c.html
Disallow: /templates/site-header_mega-menu__res.html
Disallow: /resources/template/
Disallow: /about/press-releases/1998*
Disallow: /about/press-releases/1999*
Disallow: /about/press-releases/2000*
Disallow: /about/press-releases/2001*
Disallow: /about/press-releases/2002*
Disallow: /about/press-releases/2003*
Disallow: /about/press-releases/2004*
Disallow: /about/press-releases/2005*
Disallow: /about/press-releases/2006*
Disallow: /about/press-releases/2007*
Disallow: /about/press-releases/2008*
Disallow: /about/press-releases/2009*
Disallow: /about/press-releases/2010*
Disallow: /about/press-releases/2011*
Disallow: /about/press-releases/2012*
Disallow: /about/press-releases/2013*
Disallow: /renewal-center/
Disallow: /?serial=*

User-agent: Googlebot
Allow: /.well-known/amphtml/apikey.pub
Allow: /renewal-center/home
Allow: /renewal-center/business

Similar sites

Search preview

www.kaspersky.com
Kaspersky Cyber Security Solutions for Home and Business | Kaspersky
Official Site – A Global Leader in next-generation cybersecurity solutions and services, Kaspersky offers premium protection against all cyber threats for your home and business.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
security82%Check
Kaspersky79%Check
Cyber Security79%Check
Cybersecurity70%Check
Cyber Security Solutions70%Check
Kaspersky Cyber Security Solutions70%Check
Security Solutions68%Check
Cybersecurity Solutions62%Check
Cybersecurity Services60%Check
Internet Security60%Check
Show more keywords and terms

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