Kaufland.de - SEO Checker

Overview of the SEO Check
Meta information
93% 
Page quality
50% 
Page structure
58% 
Link structure
100% 
Server
69% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
343.80 kB
Words
350
Media files
17
Number of links
33 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kaufland.de — Angebote entdecken & günstig einkaufen
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
Große Auswahl ✓ Täglich neue Aktionen ✓ Viele Zahlungsmethoden ▻ Jetzt Angebote entdecken und bei Kaufland.de bestellen!
The length of the meta description is perfect. (790 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kaufland.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-confighttps://static.cdn.kaufland.de/static/common/dist/img/favicon/browserconfig.xml
theme-color#ffffff
datadog-rum-servicehomepage.frontend.app
datadog-rum-version744a5b96
robotsindex,follow
descriptionGroße Auswahl ✓ Täglich neue Aktionen ✓ Viele Zahlungsmethoden ▻ Jetzt Angebote entdecken und bei Kaufland.de bestellen!
og:titleKaufland.de — Angebote entdecken & günstig einkaufen
og:descriptionGroße Auswahl ✓ Täglich neue Aktionen ✓ Viele Zahlungsmethoden ▻ Jetzt Angebote entdecken und bei Kaufland.de bestellen!
og:typewebsite
og:site_nameKaufland.de
og:urlhttps://www.kaufland.de
og:app_id412780109684274
og:imagehttps://static.cdn.kaufland.de/static/common/dist/img/logos/kaufland-logo-social.png
og:image:width1200
og:image:height630
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 350 words on this page. Good pages should have about 800 words of useful content.
39.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (8). We recommend using a maximum of 7 tags for this page.
The following tag is repeated too often: ,
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Baselink: /
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.kaufland.de/No Text
https://filiale.kaufland.de/External Subdomain Filial-Angebote
/loyalty/kcardareaSubdomain Kaufland Card
https://filiale.kaufland.de/External Subdomain Zu den Filial-Angeboten
https://filiale.kaufland.de/mp...External Subdomain Prospekte
/rabattaktionen/Deals % Online-Deals
https://www.kaufland.de/wohnen/Wohnen
IMG-ALT Wohnen Kategoriebild
/elektronik-und-computer/Elektronik
IMG-ALT Elektronik Kategoriebild
https://www.kaufland.de/garten/Garten
IMG-ALT Garten Kategoriebild
https://www.kaufland.de/baumarkt/Baumarkt
IMG-ALT Baumarkt Kategoriebild
/kueche-und-haushalt/Haushalt
IMG-ALT Haushalt Kategoriebild
/baby-kind/Baby & Kind
IMG-ALT Baby & Kind Kategoriebild
/sport-outdoor/Sport
IMG-ALT Sport Kategoriebild
/koerperpflege-und-gesundheit/Drogerie
IMG-ALT Drogerie Kategoriebild
/mode-accessoires/Mode
IMG-ALT Mode Kategoriebild
/auto-und-motorrad/KFZ
IMG-ALT KFZ Kategoriebild
/lebensmittel/Lebensmittel
IMG-ALT Lebensmittel Kategoriebild
/kuscheltiere/sprechender-kaktus/Subdomain Sprechender Kaktus
/bastelsets/blumenpressen/Subdomain Blumenpressen
/strumpfhosen/rot/Subdomain Rote Strumpfhosen
/minipuppen/sylvanian-families...Subdomain Sylvanian Families Figuren
/masken/halloween-led-masken/Subdomain Halloween LED Masken
/sticker/halloween-stickers/Subdomain Halloween Stickers,
/handys/google-pixel-8/Subdomain Google Pixel 8
/chips/takis/Subdomain Takis
/energy-drinks/goenergy/Subdomain Gönergy,
/laptops/17-zoll/Subdomain Laptops 17 Zoll
/mountainbikes/Subdomain Mountainbikes
/bettdecken/Subdomain Bettdecken
/bettwaesche/Subdomain Bettwäsche
/nachhaltig-leben/Subdomain Nachhaltigkeit
/kaffeewissen/Subdomain Kaffee
https://www.kaufland.de/ratgeber/Subdomain Ratgeber
/i/beratung/Subdomain Produktberatung
/geschenkideen/Subdomain Geschenkideen
/i/geschenkideen/geschenke-fue...Subdomain Geschenkideen zum Muttertag

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kaufland.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (344 kB).

HTTP Response Header

NameValue
content-encodinggzip
content-typetext/html; charset=utf-8
dateMon, 22 Apr 2024 12:47:39 GMT
set-cookie124 Characters
varyAccept-Encoding
x-kd-cacheMISS
x-frontendshop-proxy-traefik-0
x-request-ide53eb36e9508c38b85f3daaed9c444fc/8114421085932788736
link<https://media.cdn.kaufland.de>; rel=preconnect; crossorigin, <https://static.cdn.kaufland.de>; rel=preconnect; crossorigin, <https://api.cloud.kaufland.de>; rel=preconnect; crossorigin
content-security-policydefault-src https: 'unsafe-inline' 'unsafe-eval' data: blob:
feature-policycamera 'none';microphone 'none';geolocation 'self';encrypted-media 'none';payment 'none';speaker 'none';usb 'none';
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1
accept-rangesbytes
via1.1 google
strict-transport-securitymax-age=63072000; includeSubDomains; preload
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,312 referring domains.
This page has 1,974,512 backlinks.
This page has backlinks from 4,775 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 25780 shares and comments on Facebook.

Robots.txt

User-agent: *
Disallow: /cart/*
Disallow: /cart-new/*
Disallow: /checkout/*
Disallow: /item/search/*page
Disallow: /s/
Allow: /shops/*/$
Disallow: /shops/*/*
Disallow: /account/
Disallow: *autosuggest*
Disallow: /backend/account/v1/widget
Disallow: /optmzly/df-json/
Disallow: /backend/iam/
Disallow: /backend/search/
Disallow: /backend/navigation/
Disallow: /backend/tracking/
Disallow: /backend/home-page/
Disallow: /backend/recommendations/
Disallow: /backend/product-detail-page/
Disallow: *&st=*
Disallow: *&ac=*
Disallow: *id_unit=*

User-agent: Mediapartners-Google
Allow: /item/search/
Allow: /s/

User-agent: Pinterestbot
Crawl-delay: 1

User-agent: PetalBot
Disallow: /

User-agent: GPTBot
Disallow: /

Search preview

www.kaufland.de
Kaufland.de — Angebote entdecken & günstig einkaufen
Große Auswahl ✓ Täglich neue Aktionen ✓ Viele Zahlungsmethoden ▻ Jetzt Angebote entdecken und bei Kaufland.de bestellen!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kaufland71%Check
entdecken59%Check
Angebote58%Check
Angebote entdecken58%Check
Kaufland Card53%Check
Aktionen46%Check
Auswahl46%Check
Bestellen46%Check
besten Angebote46%Check
Kaufland.de Angebote entdecken günstig40%Check

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