Kentplc.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
65% 
Page structure
95% 
Link structure
43% 
Server
80% 
External factors
100% 
SEO Score
Response time
1.54 s
File size
631.70 kB
Words
1007
Media files
24
Number of links
120 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kent | Global leader in integrated energy services
The length of the page title is perfect. (442 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Kent design, build and maintain the assets that power the world for today and make it future-ready for tomorrow. Consulting to design, build to...
The length of the meta description is perfect. (882 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://kentplc.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
mobile-web-app-capableyes
theme-color#fff
application-namecraftcms-tailwind
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
apple-mobile-web-app-titlecraftcms-tailwind
msapplication-TileColor#FFF
msapplication-TileImage/dist/images/favicon/mstile-144x144.png
msapplication-config/dist/images/favicon/browserconfig.xml
generatorSEOmatic
keywordspeople, planet, principles
descriptionKent design, build and maintain the assets that power the world for today and make it future-ready for tomorrow. Consulting to design, build to...
referrerno-referrer-when-downgrade
robotsall
langen
twitter:cardsummary_large_image
twitter:site@kent_energy
twitter:creator@kent_energy
twitter:titleGlobal leader in integrated energy services
twitter:descriptionKent design, build and maintain the assets that power the world for today and make it future-ready for tomorrow. Consulting to design, build to...
twitter:imagehttps://optimise2.assets-servd.host/ethereal-numbat/production/files/Kent-Logo-RGB_PrimaryW-02.jpg?w=1200&h=630&q=82&auto=format&fit=crop&dm=1700156891&s=55a287c9475dc90e063a8581ec947c12
twitter:image:width1200
twitter:image:height630
twitter:image:altKent logo
fb:profile_idhttps://www.facebook.com/Kentplc
og:localeen_GB
og:locale:alternatees_ES
og:site_nameKent
og:typewebsite
og:urlhttps://kentplc.com/
og:titleGlobal leader in integrated energy services
og:descriptionKent design, build and maintain the assets that power the world for today and make it future-ready for tomorrow. Consulting to design, build to...
og:imagehttps://optimise2.assets-servd.host/ethereal-numbat/production/files/Kent-Logo-RGB_PrimaryW-02.jpg?w=1200&h=630&q=82&auto=format&fit=crop&dm=1700156891&s=55a287c9475dc90e063a8581ec947c12
og:image:width1200
og:image:height630
og:image:altKent logo
og:see_alsohttps://www.linkedin.com/company/kentplc
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1007 words. That's ok.
36% of the text are stop words.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.26 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (631.7 kB).
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/dist/images/logo-white-alt.pngCraft 3
data:[...] Base64Kent energy future 1
data:[...] Base64JMG Launch Strategy 2022
data:[...] Base64Kent energy 1
...umbat/production/images/Icons/SLS-01.svgNo alt attribute provided
...umbat/production/images/Icons/SLS-04.svgNo alt attribute provided
...umbat/production/images/Icons/SLS-03.svgNo alt attribute provided
...umbat/production/images/Icons/SLS-02.svgNo alt attribute provided
data:[...] Base64Planet transition
data:[...] Base64Kent join us 6
data:[...] Base64The Energy Institute
data:[...] Base64Killian Coleman VP of Operations Europe amp UK Kent
data:[...] Base64Marcello Stroppa Web Thumbnail
data:[...] Base64Shell PR thumbnail
data:[...] Base64TL Emma Scott Web Thumbnail 1
data:[...] Base64H2 Paper Process Safety team Web Thumbnail 2
data:[...] Base64TL Will Sharpe Web Thumbnail
data:[...] Base64Bloomberg
data:[...] Base64Kent image thumbnail
data:[...] Base64TL Shannon Flores Web Thumbnail
/dist/images/logo-footer.pngCraft 3

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 "Courageously tackling the greatest challenge of our time, to bring our world the energy it needs in the most responsible way ever imagined.”
H2 We design, build and maintain the world’s energy assets
H2 An industry in transition
H2 We go wherever you need us to go
H2 Our people are our most valuable asset
H2 Latest News & Insights
Some anchor texts are used more than once.
There are 10 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://kentplc.com/IMG-ALT Craft 3
https://kentplc.com/who-we-areWho We Are
/who-we-are/purpose-beliefsPurpose & Beliefs
/who-we-are/our-historyOur History
/who-we-are/meet-our-teamMeet Our Team
/what-we-deliverWhat We Deliver
/what-we-deliver/our-servicesOur Services
/what-we-deliver/our-innovationsOur Innovations
/what-we-deliver/our-marketsOur Markets
https://kentplc.com/projectsOur Projects
/sustainabilitySustainability
/sustainability/peoplePeople
/sustainability/people/nurturi...Nurturing brilliant minds
/sustainability/people/lifting...Lifting communities
/sustainability/people/empower...Empowering our people
/sustainability/planetPlanet
/sustainability/planet/acceler...Accelerating the energy transition
/sustainability/planet/tacklin...Tackling climate change from within
/sustainability/planet/reducin...Reducing our environmental impact
/sustainability/principlesPrinciples
/sustainability/principles/liv...Living our culture
/sustainability/principles/lea...Leading by example
/sustainability/principles/inc...Thriving on inclusivity
https://kentplc.com/careersCareers
https://kentplc.com/careersJoin Us
/careers/early-careersEarly Careers
https://kentplc.com/news-insightsNews & Insights
https://kentplc.com/eventsEvents
https://kentplc.com/eventsEvents 2024
https://kentplc.com/past-eventsPast Events
https://kentplc.com/contact-usContact Us
https://kentplc.com/who-we-areText duplicate Who We Are
https://kentplc.com/who-we-areText duplicate Who We Are
/who-we-are/purpose-beliefsText duplicate Purpose & Beliefs
/who-we-are/our-historyText duplicate Our History
/who-we-are/meet-our-teamText duplicate Meet Our Team
/what-we-deliverText duplicate What We Deliver
/what-we-deliverText duplicate What We Deliver
/what-we-deliver/our-servicesText duplicate Our Services
/what-we-deliver/our-innovationsText duplicate Our Innovations
/what-we-deliver/our-marketsText duplicate Our Markets
https://kentplc.com/projectsText duplicate Our Projects
/sustainabilityText duplicate Sustainability
/sustainabilityText duplicate Sustainability
/sustainability/peopleText duplicate People
/sustainability/people/nurturi...Text duplicate Nurturing brilliant minds
/sustainability/people/lifting...Text duplicate Lifting communities
/sustainability/people/empower...Text duplicate Empowering our people
/sustainability/planetText duplicate Planet
/sustainability/planet/acceler...Text duplicate Accelerating the energy transition
/sustainability/planet/tacklin...Text duplicate Tackling climate change from within
/sustainability/planet/reducin...Text duplicate Reducing our environmental impact
/sustainability/principlesText duplicate Principles
/sustainability/principles/liv...Text duplicate Living our culture
/sustainability/principles/lea...Text duplicate Leading by example
/sustainability/principles/inc...Text duplicate Thriving on inclusivity
https://kentplc.com/careersText duplicate Careers
https://kentplc.com/careersText duplicate Careers
https://kentplc.com/careersText duplicate Join Us
/careers/early-careersText duplicate Early Careers
https://kentplc.com/news-insightsText duplicate News & Insights
https://kentplc.com/eventsText duplicate Events
https://kentplc.com/eventsText duplicate Events
https://kentplc.com/eventsText duplicate Events 2024
https://kentplc.com/past-eventsText duplicate Past Events
https://kentplc.com/contact-usText duplicate Contact Us
/what-we-deliver/our-services/...Consulting Learn more
/what-we-deliver/our-services/...Engineering & Projects Learn more
/what-we-deliver/our-services/...Completions, Commissioning & Start-up Learn more
/what-we-deliver/our-services/...Operations & Maintenance Learn more
/what-we-deliver/our-marketsRead more about our market capabilities
https://kentplc.com/contact-usFind an office
https://kentplc.com/careersLearn more
/senior-procurement-specialistText duplicate Learn more
/civil-construction-superinten...Text duplicate Learn more
https://kentplc.com/resourcerText duplicate Learn more
/lead-engineer-process-safetyText duplicate Learn more
https://kentplc.com/careersNot found one right for you? View all vacancies
/news-insights/kent-to-develop...IMG-ALT The Energy Institute
/news-insights/kent-to-develop...Kent to develop decarbonisation economics guidelines for upstream oil & gas sector on behalf of the Energy Institute
/news-insights/kent-to-develop...Trivial anchor text
Read more
/news-insights/killian-coleman...IMG-ALT Killian Coleman VP of Operations Europe amp UK Kent
/news-insights/killian-coleman...Kent appoints Killian Coleman as VP of Operations in Europe and the UK
/news-insights/killian-coleman...Text duplicate Trivial anchor text
Read more
/news-insights/welcoming-marce...IMG-ALT Marcello Stroppa Web Thumbnail
/news-insights/welcoming-marce...Welcoming Marcello Stroppa to Kent
/news-insights/welcoming-marce...Text duplicate Trivial anchor text
Read more
/news-insights/kent-secures-3-...IMG-ALT Shell PR thumbnail
/news-insights/kent-secures-3-...Kent Secures 3 -Year Global Commissioning Enterprise Framework Agreement with Shell
/news-insights/kent-secures-3-...Text duplicate Trivial anchor text
Read more
/news-insights/eic-survive-and...IMG-ALT TL Emma Scott Web Thumbnail 1
/news-insights/eic-survive-and...EIC Survive and Thrive VIII report
/news-insights/eic-survive-and...Text duplicate Trivial anchor text
Read more
/news-insights/a-global-mappin...IMG-ALT H2 Paper Process Safety team Web Thumbnail 2
/news-insights/a-global-mappin...A Global Mapping of Best Practice Design Standards for Hydrogen Project Developers
/news-insights/a-global-mappin...Text duplicate Trivial anchor text
Read more
/news-insights/duck-duck-black...IMG-ALT TL Will Sharpe Web Thumbnail
/news-insights/duck-duck-black...Duck, Duck, Black Swan: How the Brain Can Simplify Rare, High-Impact Events
/news-insights/duck-duck-black...Text duplicate Trivial anchor text
Read more
/news-insights/searing-heat-tr...IMG-ALT Bloomberg
/news-insights/searing-heat-tr...Searing Heat Triggers Fuel-Supply Worries at Oil Refineries in Europe and Beyond
/news-insights/searing-heat-tr...Text duplicate Trivial anchor text
Read more
/news-insights/celebrating-2-m...IMG-ALT Kent image thumbnail
/news-insights/celebrating-2-m...Celebrating 2 Million Safe Work Hours in Kazakhstan
/news-insights/celebrating-2-m...Text duplicate Trivial anchor text
Read more
/news-insights/precision-redef...IMG-ALT TL Shannon Flores Web Thumbnail
/news-insights/precision-redef...Precision Redefined: Laser Scanning for Brownfield Sites
/news-insights/precision-redef...Text duplicate Trivial anchor text
Read more
https://kentplc.com/Text duplicate IMG-ALT Craft 3
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.facebook.com/kentplcNew window External Subdomain Facebook
https://twitter.com/kent_energyNew window External Twitter
https://www.glassdoor.co.uk/Ov...New window External Subdomain Glassdoor
https://www.indeed.com/cmp/Ken...New window External Subdomain Indeed
https://www.youtube.com/c/kentplcNew window External Subdomain YouTube
https://open.spotify.com/user/...New window External Subdomain Spotify
/what-we-deliverText duplicate What We Deliver
https://kentplc.com/who-we-areText duplicate Who We Are
/sustainabilityText duplicate Sustainability
https://kentplc.com/careersText duplicate Join Us
https://kentplc.com/news-insightsText duplicate News & Insights
/terms-conditionsTerms
/privacy-policyPrivacy Policy
/safety-sustainability-policySafety & Sustainability Policy
/kent-quality-policyQuality Policy
/inclusion-belonging-policyInclusion & Belonging Policy
https://www.flipsnack.com/995E...External Subdomain Modern Slavery Statement
https://madebyshape.co.uk/New window External Website MadeByShape
/privacy-policyPrivacy Policy.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://kentplc.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.54 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (632 kB).

HTTP Response Header

NameValue
dateFri, 16 Aug 2024 12:23:32 GMT
content-typetext/html; charset=UTF-8
x-powered-byCraft CMS,Blitz
cache-controlpublic, s-maxage=31536000, max-age=0
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=WCxCvtbURsb%2FrYnnGlfv%2B2RN1Eg5sE7LIehYM7GP5OSeog75lMbFypN9QWkuYuk%2BkETe7qBMjN%2B4puQ703%2FtGL24ppi%2B74nR7ov7o%2BRyMMrXJAXkudGyhtqvQCO0"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8b4165641e19361b-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 313 referring domains.
This page has 3,022 backlinks.
This page has backlinks from 198 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://kentplc.com/

sitemap: https://kentplc.com/sitemaps-1-sitemap.xml
sitemap: https://kentplc.com/es/sitemaps-1-sitemap.xml
sitemap: https://kentplc.com/zh/sitemaps-1-sitemap.xml

# live - don't allow web crawlers to index cpresources/ or vendor/

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/

Similar sites

Search preview

kentplc.com
Kent | Global leader in integrated energy services
Kent design, build and maintain the assets that power the world for today and make it future-ready for tomorrow. Consulting to design, build to...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kent73%Check
energy57%Check
world54%Check
assets52%Check
design50%Check
build50%Check
maintain50%Check
Energy Institute48%Check
energy needs48%Check
global46%Check
Show more keywords and terms

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Cookie Policy

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