Lays.es - SEO Checker

Overview of the SEO Check
Meta information
89% 
Page quality
46% 
Page structure
79% 
Link structure
96% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
23.00 kB
Words
148
Media files
11
Number of links
17 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Inicio | Lay's ES
The page title is too short. (144 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Crea pequeños grandes momentos con Lay's. Descubre nuestra gama de productos, historia y las últimas novedades en la página oficial de Lay's.
The length of the meta description is perfect. (903 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lays.es/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: es
Language defined in HTML: es
Server location: United States of America
The following language is defined by HTML: es
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCrea pequeños grandes momentos con Lay's. Descubre nuestra gama de productos, historia y las últimas novedades en la página oficial de Lay's.
keywordslays, web lays, lays pagina oficial, #InesperadamenteBuena
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langes
og:site_nameLays España
og:typeHomepage
og:urlhttps://www.lays.es/inicio
og:titleInicio | Lay's ES
og:descriptionCrea pequeños grandes momentos con Lay's. Descubre nuestra gama de productos, historia y las últimas novedades en la página oficial de Lay's.
charsetutf-8

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Page quality

Content
(Critically important)
There are only 148 words on this page. Use at least 250 words to provide useful information.
25.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Productos
H3 Lay's Core
H3 Lay's Gourmet
H3 Lay's Horno
H3 Lay's Mediterráneas
H3 Lay's Snacks
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.lays.es/Anchor Skip to main content
https://www.lays.es/IMG-ALT Home
https://www.lays.es/productosProductos
https://www.lays.es/promocionesNo Lays No Game
https://www.lays.es/historiaHistoria
https://www.lays.es/recetasRecetas
https://www.lays.es/qualitySOSTENIBILIDAD
https://contact.pepsico.com/la...External Subdomain Contacto
https://www.lays.es/Anchor Descubre más...
https://www.lays.es/productosDescubre más
https://www.lays.es/productosText duplicate Descubre más
https://www.lays.es/productosText duplicate Descubre más
https://www.lays.es/productosText duplicate Descubre más
https://www.lays.es/productosText duplicate Descubre más
https://www.lays.es/Text duplicate IMG-ALT Home
https://www.facebook.com/LaysE...New window External Subdomain Facebook
https://www.instagram.com/lays...New window External Subdomain Instagram
https://www.youtube.com/@LaysESPNew window External Subdomain Youtube
https://www.lays.es/quienes-somosNew window Quiénes Somos
https://www.lays.es/faqNew window Preguntas Frecuentes
/condiciones-de-usoNew window Condiciones de uso
https://pepsicoprivacypolicy.c...New window External Política de protección de datos

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lays.es/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (23 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateFri, 27 Sep 2024 16:22:50 GMT
serveristio-envoy
x-content-type-optionsnosniff
cache-controlmust-revalidate, no-cache, private
x-ua-compatibleIE=edge
content-languagees
x-frame-optionsSAMEORIGIN
permissions-policyinterest-cohort=()
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 9 (https://www.drupal.org)
x-drupal-cacheHIT
content-security-policyframe-ancestors 'self'; upgrade-insecure-requests;
x-envoy-upstream-service-time29
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 bf5a173128ca82b73dcca1031d4b3d94.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P10
x-amz-cf-id_cSZaM8n5O2xLFw3RuxnnBOnm9NwbCRCyM2Dt2teAs9VqSsFVVbUEA==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 67 referring domains.
This page has 971 backlinks.
This page has backlinks from 62 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

Search preview

www.lays.es
Inicio | Lay's ES
Crea pequeños grandes momentos con Lay's. Descubre nuestra gama de productos, historia y las últimas novedades en la página oficial de Lay's.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lay78%Check
Productos50%Check
de productos50%Check
Lays48%Check
Lay's ES47%Check
Descubre46%Check
gama46%Check
Historia46%Check
momento46%Check
Gourmet42%Check

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