Londonstone.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
89% 
Page quality
72% 
Page structure
79% 
Link structure
48% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
86.70 kB
Words
956
Media files
40
Number of links
209 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
London Stone: Stylish Porcelain, Stone and Clay Paving Slabs
The length of the page title is perfect. (560 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Create beautiful gardens with London Stone's Porcelain, Stone & Clay Paving, Composite Decking, Cladding, Metal Pergolas & more. Shop now with Free UK delivery.
The meta description is too long: 1028 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.londonstone.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleLondon Stone: Stylish Porcelain, Stone and Clay Paving Slabs
descriptionCreate beautiful gardens with London Stone's Porcelain, Stone & Clay Paving, Composite Decking, Cladding, Metal Pergolas & more. Shop now with Free UK delivery.
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
langen
og:typewebsite
og:site_nameLondon Stone
og:titleLondon Stone: Stylish Porcelain, Stone and Clay Paving Slabs
og:urlhttps://www.londonstone.co.uk/
og:descriptionCreate beautiful gardens with London Stone's Porcelain, Stone & Clay Paving, Composite Decking, Cladding, Metal Pergolas & more. Shop now with Free UK delivery.
og:imagehttps://www.londonstone.co.uk/media/skin/londonstone-fb-logo.png
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Porcelain is right on trend. Explore our Porcelain Information Hub and...
This page contains 956 words. That's ok.
25.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 12.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: our customers love us!
Image SEO
(Somewhat important)
22 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...bsite/en_GB/images/london-stone-logo.svgLondon Stone
...swebsite/en_GB//images/chrome/search.svgNo alt attribute provided
...ite/en_GB//images/chrome/Trust_pilot.svgNo alt attribute provided
...e/en_GB//images/chrome/whatsapp_icon.svgNo alt attribute provided
...er/porcelain_1600x500_retail_05_2023.jpgNo alt attribute provided
...stone_paving_1600x500_retail_05_2023.jpgNo alt attribute provided
...ia/home/featured/clay_paving_800x451.jpgClay Paving
...eatured/cladding_and_walling_800x451.jpgCladding and Walling
...e/featured/composite_decking_800x451.jpgComposite Decking
...ev/media/homepage/porcelain_paving2x.jpgPorcelain Paving
.../home/featured/manchester_home_image.jpgManchester Showroom
...atured/corten_steel_planters_725x363.jpgPlanters
...home/featured/metal_pergolas_730x365.jpgPergolas
/media/home/featured/spring_sale_tag.svgSpring Sale
/media/home/Showroom_homepage_974x485.jpgLondon Stone Showrooms
...me/London_stone_TV_showrooms_266x150.jpgNo alt attribute provided
...e/London_stone_TV_production_266x150.jpgNo alt attribute provided
...home/London_stone_TV_chelsea_266x150.jpgNo alt attribute provided
...me/London_stone_TV_showrooms_266x150.jpgNo alt attribute provided
...e/London_stone_TV_production_266x150.jpgNo alt attribute provided
...home/London_stone_TV_chelsea_266x150.jpgNo alt attribute provided
/pub/media/skin/chrome/footer/visa.pngPurple rectangle with Visa written in it. Logo of Visa.
/pub/media/skin/chrome/footer/maestro.pngRed and blue circles overlapping on black background, logo of Maestro card.
.../media/skin/chrome/footer/mastercard.pngRed and yellow circles overlapping on black background. Logo of Mastecard.
/pub/media/skin/chrome/footer/paypal.svgNo alt attribute provided
/pub/media/skin/chrome/footer/applepay.svgNo alt attribute provided
/pub/media/skin/chrome/footer/googlepay.svgNo alt attribute provided
/pub/media/skin/chrome/footer/facebook.svgNo alt attribute provided
/pub/media/skin/chrome/footer/twitter.svgNo alt attribute provided
/pub/media/skin/chrome/footer/youtube.svgNo alt attribute provided
/pub/media/skin/chrome/footer/pinterest.svgNo alt attribute provided
/pub/media/skin/chrome/footer/instagram.svgNo alt attribute provided
/pub/media/skin/chrome/footer/whatsapp.svgNo alt attribute provided
/media/skin/chrome/LS_back_to_top.pngNo alt attribute provided
...ia/skin/chrome/contact/whatsapp_icon.svgWhatsApp Icon
/media/skin/chrome/LS_live_chat.pngNo alt attribute provided
/media/icons/free-delivery-2.pngFree Nationwide Delivery*
/media/logos/trustpilot-long.pngGreat Customer Reviews
/media/icons/money-back-guarantee.pngGuarantee
/media/logos/trustpilot-long.pngGreat Customer Reviews

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Shop by Department
H2 Clay Paving
H2 Cladding & Walling
H2 Composite Decking
H2 What's New?
H2 Why Choose Porcelain Paving?
H2 Manchester Showroom Now Open!
H2 Product Highlights
H2 Corten Steel Planters From £55.0046.75 + VAT
H2 Metal Pergolas From £1355.001219.50 + VAT EA
H2 London Stone TV View More
H2 London Stone TelevisionView More
H2 This is London Stone
H2 Advice & Support
H2 Making Delivery Easy
H2 Giving You Peace of Mind
H3 10 Nationwide Locations to View London Stone
H3 Free Nationwide Delivery
H3 Money Back Guarantee
Some anchor texts are used more than once.
14 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cookie-policy/Cookie Policy
/cookie-policy/cookie page
/nationwide-showrooms/Showrooms
/free-samples-service/Samples
/delivery-service/Delivery
/faqs/returns-and-refunds/Returns
/contact-us/Contact
/stock-clearance/Sale
https://www.londonstone.co.uk/IMG-ALT London Stone
/catalogsearch/advanced/Subdomain Advanced Search
/customer/account/login/Log In
/customer/account/logout/Log Out
/customer/account/A-TITLE My Account
/customer/account/Text duplicate A-TITLE My Account
/checkout/cart/Subdomain No Text
/trade-account-signup/TRADE DISCOUNTS AVAILABLE. Register Here
https://www.londonstone.co.uk/Anchor No Text
/porcelain-garden-tiles/Porcelain Paving
/porcelain-garden-tiles/No Text
/porcelain-garden-tiles/Porcelain Information Hub
/porcelain-paving/All Porcelain Paving Slabs
/porcelain-paving/luxury-italian/Luxury Italian Porcelain
/porcelain-paving/premium-ital...Premium Italian Porcelain
/porcelain-paving/budget/Budget Porcelain
/porcelain-paving/large-patio-...Large Format Porcelain
/porcelain-paving/wood-effect/Wood Effect Porcelain
/porcelain-paving/plank/Porcelain Planks
/porcelain-paving/setts/Porcelain Setts
/porcelain-paving/stone-effect/Stone Effect Porcelain
/porcelain-paving/wood-effect/Text duplicate Wood Effect Porcelain
/porcelain-paving/grey/Grey Porcelain
/porcelain-paving/beige/Beige Porcelain
/porcelain-paving/dark/Dark Porcelain
/porcelain-paving/light/Light Porcelain
/paving-slabs/All Paving Slabs
/driveway-paving/Driveway Paving Slabs
/porcelain-accessories/All Patio Laying Essentials
/porcelain-patio-grout/Porcelain Patio Grout
/slurry-and-primer/Slurry Primer & Adhesives
/porcelain-blade/Porcelain Blades
/paving-pedestals/Pedestals
/patio-drainage/Patio Drainage
/porcelain-cleaners-sealants/Cleaners & Sealants
/large-floor-tiles/Internal Large Floor & Wall Tiles
/stone-paving/All Stone Paving Slabs
/stone-paving/sawn-paving/All Sawn Paving
/stone-paving/riven-paving-slabs/All Riven Paving
/stone-paving/indian-sandstone/Indian Sandstone Paving
/stone-paving/limestone-paving/Limestone Paving
/stone-paving/granite/Granite Paving
/stone-paving/slate-paving/Slate Paving
/stone-paving/yorkstone/Yorkstone Paving
/stone-paving/portland-stone/Portland Stone
/stone-paving/pavers/Stone Pavers
/stone-paving/cobbles-and-setts/Cobbles & Setts
/stone-paving/plank/Plank Paving
/stone-paving/indian-sandstone...Paving Circle
/stone-paving/bespoke-paving/Bespoke Paving
/garden-edging/Edging Stones
/stone-paving/grey-slabs/Grey & Blue Stone Paving
/stone-paving/black-slabs/Black & Dark Stone Paving
/stone-paving/buff-slabs/Buff, Beige & White Stone Paving
/paving-slabs/Text duplicate All Paving Slabs
/driveway-paving/Text duplicate Driveway Paving Slabs
/natural-stone-accessories/Text duplicate All Patio Laying Essentials
/pointing-grouting/Natural Stone Patio Grout
/slurry-and-primer/Text duplicate Slurry Primer & Adhesives
/patio-drainage/Text duplicate Patio Drainage
/natural-stone-cleaners/Cleaners
/sealants/Sealants & Pre-Sealing
/bespoke-stone-work/All Bespoke
/bespoke-stone-work/masonry/Masonry Services
/bespoke-stone-work/edge-profi...Edge Profiles
/brick-pavers/All Clay Pavers
/brick-pavers/alpha/Alpha Collection
/brick-pavers/paving-bricks/Cottage Garden Collection
/brick-pavers/clay-paver-bricks/Kessel Garden Collection
/brick-pavers/dutch-clay-paving/Artisan Collection
/brick-pavers/grey-and-blue/Grey & Blue Clay Pavers
/brick-pavers/red-and-brown/Red & Brown Clay Pavers
/brick-pavers/beige-and-buff/Beige & Buff Clay Pavers
/paving-slabs/Text duplicate All Paving Slabs
/driveway-paving/Text duplicate Driveway Paving Slabs
/outdoor-decking/Browse All Decking
/composite-decking/All DesignBoard Decking
/composite-decking/designboard/Classic DesignBoard
/composite-decking/brushed/Brushed DesignBoard
/composite-decking/grooved/Grooved DesignBoard
/composite-decking/deck-screws/Colour Match Screws
/millboard-decking/All Millboard Decking
/millboard-decking/enhanced-gr...Enhanced Grain
/millboard-decking/weathered-oak/Weathered Oak
/build-a-deck/All Build A Deck
/cladding-and-walling/Browse All Cladding, Walling & Screening
/wall-cladding/All Wall Cladding
/stone-cladding/Stone Cladding
/external-cladding/Luxury DesignClad
/exterior-cladding/Premium DesignClad
/exterior-wall-cladding/Compact DesignClad
/facing-bricks/All Facing Bricks
/facing-bricks/garden-bricks/Cottage Garden
/garden-walling/All Garden Walling
/garden-screening/All Garden Screening
/composite-battens/Composite Battens
/garden-step-and-stone-coping/Browse All Steps & Coping
/stone-garden-steps/All Stone Garden Steps
/stone-garden-steps/sawn-bulln...Smooth Bullnose Steps
/stone-garden-steps/indian-san...Indian Stone Steps
/stone-garden-steps/slate-bull...Slate Steps
/stone-garden-steps/limestone-...Limestone Steps
/stone-garden-steps/tumbled-in...Tumbled Steps
/stone-garden-steps/yorkstone-...Yorkstone Steps
/stone-garden-steps/bespoke/Bespoke Steps
/porcelain-garden-steps/All Porcelain Garden Steps
/porcelain-garden-steps/off-th...Off The Shelf Porcelain Steps
/porcelain-garden-steps/20mm-b...20mm Bullnose Steps
/porcelain-garden-steps/40mm-b...36mm Bullnose Steps
/porcelain-garden-steps/40mm-d...40mm Downstand Steps
/porcelain-garden-steps/5mm-ch...5mm Chamfered Steps
/porcelain-garden-steps/5mm-pe...5mm Pencil Round Steps
/coping-stones/All Coping Stones
/coping-stones/sawn/Smooth Coping Stones
/coping-stones/riven/Riven Coping Stones
/coping-stones/sawn-yorkstone/Yorkstone Coping Stones
/coping-stones/swimming-pool/Pool Coping Stones
/coping-stones/bespoke/Bespoke Coping Stones
/porcelain-coping-stones/All Porcelain Coping
/porcelain-coping-stones/20mm-...20mm Bullnose Coping
/porcelain-coping-stones/40mm-...40mm Downstand Coping
/porcelain-coping-stones/5mm-c...5mm Chamfered Coping
/porcelain-coping-stones/5mm-p...5mm Pencil Round Coping
/pier-caps/All Stone Pier Caps
/outdoor-living/Browse All Pergolas & Planters
/metal-garden-pergola/All Metal Pergolas
/aluminium-pergolas/Proteus Pergolas
/planters/corten-steel/Planters
/large-floor-tiles/Interior Tiles
/stock-clearance/Text duplicate Sale
/find-landscapers-and-garden-d...Find a Landscaper
/trade-sample-box/Sample Case
/free-samples-service/Text duplicate Samples
/nationwide-showrooms/Text duplicate Showrooms
/contact-us/Text duplicate Contact
/customer/account/login/Text duplicate Log In
/customer/account/logout/Text duplicate Log Out
/porcelain-paving/Text duplicate Porcelain Paving
/stone-paving/Stone Paving
/brick-pavers/Clay Paving
/garden-step-and-stone-coping/Steps & Coping
/outdoor-decking/Decking
/cladding-and-walling/Cladding, Walling & Screening
/metal-garden-pergola/Pergolas
/planters/Text duplicate Planters
/stock-clearance/Text duplicate Sale
https://uk.trustpilot.com/revi...New window External Subdomain No Text
/chat/No Text
/homeowner-porcelain-guarantee/No Text
/porcelain-paving/No Text
/stone-paving/No Text
/brick-pavers/No Text
/brick-pavers/Text duplicate Clay Paving
/cladding-and-walling/No Text
/cladding-and-walling/Cladding & Walling
/outdoor-decking/No Text
/outdoor-decking/Composite Decking
/porcelain-garden-tiles/No Text
/porcelain-garden-tiles/Why Choose Porcelain Paving?
/showroom/manchester/No Text
/showroom/manchester/Manchester Showroom Now Open!
/planters/metal/No Text
/planters/metal/Corten Steel Planters From £55.0046.75 + VAT
/metal-garden-pergola/No Text
/metal-garden-pergola/Metal Pergolas From £1355.001219.50 + VAT EA
/showrooms/No Text
https://www.londonstone.co.uk/tv/London Stone TV
https://www.londonstone.co.uk/tv/View More
https://www.youtube.com/embed/...External Subdomain No Text
https://player.vimeo.com/video...External Subdomain No Text
https://player.vimeo.com/video...External Subdomain No Text
https://www.londonstone.co.uk/tv/Text duplicate View More
https://player.vimeo.com/video...External Subdomain No Text
https://player.vimeo.com/video...External Subdomain No Text
https://player.vimeo.com/video...External Subdomain No Text
/customer/account/forgotpassword/Forgot Your Password?
/trade-account-signup/Trade Account
A-TITLE Create my trade account
/customer/account/create/Retail Account
A-TITLE Create my retail account
https://www.facebook.com/londo...Nofollow External Subdomain A-TITLE London Stone on Facebook
https://twitter.com/_LondonStoneNofollow External A-TITLE London
https://www.youtube.com/channe...Nofollow External Subdomain A-TITLE London Stone on Youtube
http://www.pinterest.com/londo...Nofollow External Subdomain A-TITLE London Stone on Pinterest
https://instagram.com/_londons...Nofollow External A-TITLE London Stone on Instagram
/chat/Nofollow A-TITLE London Stone on WhatsApp
/our-story/Our Story
/ethics/Ethics
/charity-partners/Charity Partners
/modern-slavery-statement/Modern Slavery Statement
/environment/Environment
/trade-associations/Trade Associations
/blog/Blog
/garden-design-ideas/Garden Design Ideas
https://www.londonstone.co.uk/tv/Text duplicate London Stone TV
/brochure-request/Order a Brochure
/stock-clearance/Stock Clearance
/contact-us/Contact Us
/faqs/Read FAQs
/terms-and-conditions/Read T&Cs
/terms-and-conditions-trade/Text duplicate Read T&Cs
/online-promise/Our Online Promise
/homeowner-porcelain-guarantee/Homeowner Guarantee
/privacy-policy/Privacy
/cookie-policy/Cookie Policies
/delivery-service/Text duplicate Delivery
/faqs/returns-and-refunds/Text duplicate Returns
/delivery-tracking/Track Order
/find-landscapers-and-garden-d...Text duplicate Find a Landscaper
/landscape-specialists/Landscape Specialist
https://www.londonstone.co.uk/Anchor A-TITLE Back to Top
/chat/IMG-ALT WhatsApp Icon
A-TITLE WhatsApp Link
/terms-and-conditions/T&C's apply.
/delivery-service/delivery service
https://uk.trustpilot.com/revi...New window External Subdomain great customer reviews
/faqs/Terms and conditions apply
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate great customer reviews

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.londonstone.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

NameValue
dateFri, 30 Aug 2024 04:06:34 GMT
content-typetext/html; charset=UTF-8
servernginx
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
content-encodinggzip
x-cacheHIT
x-cache-hits2971
pragmano-cache
expires-1
cache-controlno-store, no-cache, must-revalidate, max-age=0
accept-rangesbytes
x-ddosx-request-id6244ca8385c2121dbf86e3d5a4d2f495
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 337 referring domains.
This page has 1,794 backlinks.
This page has backlinks from 282 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Similar sites

        
                    

                    

                        
Search preview

            www.londonstone.co.uk
London Stone: Stylish Porcelain, Stone and Clay Paving Slabs

Create beautiful gardens with London Stone's Porcelain, Stone & Clay Paving, Composite Decking, Cladding, Metal Pergolas & more. Shop now with Free UK delivery.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Stone81%Check
London81%Check
London Stone81%Check
Stone Paving74%Check
Stone Clay74%Check
Stone Clay Paving71%Check
Clay Paving69%Check
Paving68%Check
Porcelain Paving68%Check
Stone Paving Slabs66%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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