Macclesfield.eastcheshire.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
46% 
Page structure
100% 
Link structure
86% 
Server
74% 
External factors
72% 
SEO Score
Response time
0.96 s
File size
82.50 kB
Words
307
Media files
9
Number of links
35 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Macclesfield District General Hospital :: East Cheshire NHS Trust
The page title should be shorter than 580 pixels. It is 585 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://macclesfield.eastcheshire.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
generatorconcrete5 - 8.5.2
msapplication-TileImagehttps://www.eastcheshire.nhs.uk/application/files/4816/0154/0091/win8-thumbnail.png
langen
X-UA-CompatibleIE=edge
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 307 words on this page. Good pages should have about 800 words of useful content.
30.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ils/951be9a58cfc1b996de563074449ff1d.pngEast Cheshire NHS Trust
...les/1816/0026/8586/icon__white-cross.pngicon__white-cross.png
.../files/8316/0026/8579/icon__calendar.pngicon__calendar.png
...n/files/7416/0026/8584/icon__parking.pngicon__parking.png
...n/files/3716/0026/8582/icon__map-pin.pngicon__map-pin.png
.../NHS_East_Chesh_Trust_day_2_0224_100.jpgNo alt attribute provided
...cation/files/6517/0904/6486/Tim_Roca.jpgNo alt attribute provided
.../NHS_East_Chesh_Trust_day_2_0224_235.jpgNo alt attribute provided
.../NHS_East_Chesh_Trust_day_1_0224_491.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Macclesfield District General Hospital
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Macclesfield District General Hospital
H2 Accessibility tools
H2 News
H2 Share this page
H2 Contact us
H2 Connect with us
H3 How can we help?
H3 Is it an emergency?
H3 Appointments
H3 Car parking
H3 Getting here
H3 Wellbeing garden commemorating centenary year of Congleton War Memorial Hospital opens
H3 When did you last check your blood pressure? This week is know your numbers week
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Anchor Skip to navigation
https://frankltd.co.uk/New window External No Text
https://www.eastcheshire.nhs.uk/External Subdomain Home
https://carecommunities.eastch...External Subdomain Care Communities
https://trust.eastcheshire.nhs...External Subdomain The Trust
https://www.eastcheshire.nhs.u...External Subdomain Careers
https://volunteering.eastchesh...External Subdomain Volunteering
https://charity.eastcheshire.n...External Subdomain Charity
https://www.eastcheshire.nhs.uk/External Subdomain IMG-ALT East Cheshire NHS Trust
A-TITLE Return to home page
/Subdomain Text duplicate Home
/patients-and-visitorsSubdomain Patients and visitors
/patients-and-visitorsSubdomain Text duplicate Patients and visitors
/patients-and-visitors/appoint...Subdomain Booking Centre
/car-parkingSubdomain Car parking
/patients-and-visitors/chaplaincySubdomain Chaplaincy
/patients-and-visitors/food-dr...Subdomain Food & drink, shops and amenities
/patients-and-visitors/smokefreeSubdomain Smokefree
/patients-and-visitors/getting...Subdomain Getting here
/patients-and-visitors/help-an...Subdomain Help and Advice
/patients-and-visitors/informa...Subdomain Information about you and how we use it
/patients-and-visitors/informa...Subdomain Information for inpatients
/patients-and-visitors/informa...Subdomain Information for outpatients
/patients-and-visitors/carers-...Subdomain Carers Passport
/patients-and-visitors/learnin...Subdomain Learning Disabilities
/patients-and-visitors/open-2-...Subdomain Open 2 Autism
https://www.eastcheshire.nhs.u...External Subdomain Patient engagement and experience
https://www.eastcheshire.nhs.u...External Subdomain Text duplicate Patient engagement and experience
https://www.eastcheshire.nhs.u...External Subdomain Do you know your patient rights?
/patients-and-visitors/patient...Subdomain Patient eligibility and selection criteria
/patients-and-visitors/patient...Subdomain Patient Leaflets
/patients-and-visitors/privacy...Subdomain Privacy and dignity
/patients-and-visitors/visitor...Subdomain Visitor information
/patients-and-visitors/subject...Subdomain Subject Access Request
/patients-and-visitors/advocacySubdomain Advocacy
/servicesSubdomain Services
/consultantsSubdomain Consultants
/about-usSubdomain About us
/contact-usSubdomain Contact us
https://services.eastcheshire....External Subdomain Is it an emergency?
IMG-ALT icon__white-cross.png
A-TITLE Is it an emergency?
/patients-and-visitors/appoint...Subdomain Appointments
IMG-ALT icon__calendar.png
A-TITLE Appointments
/car-parkingSubdomain Text duplicate Car parking
IMG-ALT icon__parking.png
A-TITLE Car parking
/patients-and-visitors/getting...Subdomain Text duplicate Getting here
IMG-ALT icon__map-pin.png
A-TITLE Getting here
/patients-and-visitors/food-dr...Subdomain Food and drink services
https://eastcheshirenhscharity...New window External Fundraise for your local hospital
https://services.eastcheshire....External Subdomain Find a service
https://careers.eastcheshire.n...External Subdomain Join the team
https://www.eastcheshire.nhs.u...External Subdomain Patient experience
https://www.eastcheshire.nhs.u...External Subdomain Winter wellbeing
https://services.eastcheshire....External Subdomain Stay Well in Hospital
/contact-usSubdomain Text duplicate Contact us
https://volunteering.eastchesh...External Subdomain Volunteer
/patients-and-visitors/patient...Subdomain Patient leaflets
https://www.eastcheshire.nhs.u...External Subdomain View all
https://www.eastcheshire.nhs.u...External Subdomain Wellbeing garden commemorating centenary year of Congleton War Memorial Hospital opens
https://www.eastcheshire.nhs.u...External Subdomain Trivial anchor text
Read more
A-TITLE Wellbeing garden commemorating centenary year of Congleton War Memorial Hospital opens
https://www.eastcheshire.nhs.u...External Subdomain When did you last check your blood pressure? This week is know your numbers week
https://www.eastcheshire.nhs.u...External Subdomain Text duplicate Trivial anchor text
Read more
A-TITLE When did you last check your blood pressure? This week is know your numbers week
/Anchor Back to the top of the page
https://www.eastcheshire.nhs.u...External Subdomain Report it and help us to improve our website
A-TITLE Report an issue with this page
https://www.facebook.com/EastC...New window External Subdomain A-TITLE Facebook
https://www.twitter.com/EastCh...New window External Subdomain A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.youtube.com/@EastC...New window External Subdomain A-TITLE Youtube
https://www.eastcheshire.nhs.u...External Subdomain Cookies policy
https://www.eastcheshire.nhs.u...External Subdomain Privacy Policy
https://www.eastcheshire.nhs.u...External Subdomain Accessibility
https://www.eastcheshire.nhs.u...External Subdomain Disclaimer

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://macclesfield.eastcheshire.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
cache-controlno-transform, no-cache, private
expiresThu, 01 Jan 1970 00:00:00 GMT
dateFri, 06 Sep 2024 16:36:01 GMT
x-frame-optionsALLOW-FROM https://www.eastcheshire.nhs.uk https://trust.eastcheshire.nhs.uk
varyAccept-Encoding,User-Agent
content-encodinggzip
x-xss-protection1; mode=block
pragmano-cache
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
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content-length20828
content-typetext/html; charset=UTF-8
serverApache
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 24 referring domains.
This page only has 44 backlinks.
This page only has few backlinks from 19 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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crawl-delay: 50


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Disallow: /demo
Disallow: /demo/*


# Allow access to thumbnails
Allow: /application/files/thumbnails
Allow: /application/files/thumbnails/*
Allow: /application/files/*.png
Allow: /application/files/*.jpg

# This list is compiled by Techie Zone part of Qlogix Network.
 
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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Macclesfield73%Check
Macclesfield District General Hospital67%Check
Hospital66%Check
General Hospital65%Check
District62%Check
East Cheshire NHS61%Check
East60%Check
Cheshire60%Check
NHS60%Check
East Cheshire NHS Trust58%Check
Show more keywords and terms

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